media kit 2013-14

Media KitKent State University Student Media

Fall 2013 — Summer 2014

PRINT | WEB | BROADCAST | MOBILE

Fact Sources:Kent State University Flash Facts, Fall 2012 College Newspaper Readership Study, Refuel, Day & Partners, February 2011

86%77%

Total students enrolled

3,000

4,300

Faculty & Staff

Freshmen

23,801

60%

3,732

40%

Undergrads

Female

Graduates

Male

Here are the facts...

10.2on average reading the online edition

minutes

Students spend

of students have read their campus paper

in the last week

69%of students read

the advertisements in their campus paper

Kent State welcomes 4,300 freshman for fall 2013, the largest freshman class in history.

77%

seek out advertising in their campus paper

use coupons or promo codes at least some of the time

In the last 3 months

of all students have read their campus paper

92%

of students are motivated to take some action by an article

or ad in their campus paper

81%

page through theentire issue

68%While reading the paper

Of all students

93%have attended an event due to an advertisement

Of all students

49%have read the online

edition in the last week

Of all students

Of all students

read each copy of the campus paper

2.7on average

on the Kent campus.

28,602on average reading their campus paper

minutes

Students spend

14

The Daily Kent StaterRates & Deadlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Stater Sizing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Common Display Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Premium Advertising Opportunities . . . . . . . . . . . . . . . . . . . . . . . . 5Classifieds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Special Sections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Publication Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Online Advertising KentWired Mobile App . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Kentcribs.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9KentWired.com/KSUbuzz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Black Squirrel RadioRates & Packages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

TV2 Rates & Packages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Student-Produced Magazines Magazine Descriptions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13–14Rates & Sizes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Important Information Policies & Contact Information . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Table of Contents

Kent State University 3

The Daily Kent Stater

Sample sizes only, other sizes are available.

The Daily Kent Stater is an award-winning student-run daily newspaper. It publishes Monday through Friday during the fall and spring semesters. It publishes weekly on Wednesdays during the summer months. Contract rates are available for local advertisers. Circulation is 6,750 daily in the fall and spring and 5,000 weekly in the summer.

Display Rates (Per Column Inch)

Open Rate . . . . . . . . . . . . . . . . . . . $11.25 75" Contract Rate . . . . . . . . . . . . . . $9.50 150" Contract Rate . . . . . . . . . . . . . $9.00 300" Contract Rate . . . . . . . . . . . . . $8.75 Campus Rate/Nonprofit . . . . . . . . . $8.50

• Contracts are per semester.

• All advertising is ROP. Advertisers must request special positioning. Special positioning adds a 10% surcharge on the total space cost.

• The Stater does not pay agency commission.

• Pricing is NET.

Special CoverageMondays . . . . . . . . . . . . . . . . Sports Tuesdays . . . . . . . . . . . . . . . . Fashion Thursdays . . . . . . . . . . . . . . . . Entertainment Tab

Color Full Color . . . . . . . . . . . . . . . . $75.00 One Spot Color . . . . . . . . . . . . $25.00

InsertsInsert samples must be submitted for approval. Inserts are to be shipped directly to the printer at least 2 weeks prior to insertion.

Midwest Offset 629 Wabash Avenue NW New Philadelphia, Ohio 44663 1-800-837-8666

Single Page . . . . . . . . . . . . . . $450 full run Multiple Page . . . . . . . . . . . . . $500 full run

DeadlinesEarlier deadlines may apply for special projects, promotions and sections. If an ad proof is requested, the deadline is three business days prior to run date.

Ads canceled after the deadline at the request or fault of the advertiser are subject to full or partial cost of the ad space reserved.

• Space reservation is required by 3pm 2 business days prior to run date.

• Ad copy approval is required by 3pm 1 business day prior to run date.

Full Color Spot Color Black & White

Stater SizingThe Daily Kent Stater is a standard broadsheet. A full page is equivalent to 6 columns by 21" deep. Column Inches1c . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.728" 2c . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.583" 3c . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.437" 4c . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.292" 5c . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.146" 6c . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11.00"

Half Page

6 col. x 10.5"

(11" x 10.5")

Quarter Page

3 col. x 10.5"

(5.437" x 10.5")

Eighth Page

3 col. x 5"

(5.437" x 5")

2 col. x 3"

(3.583" x 3")

2 col. x 2"

(3.583" x 2")

1 co

l. x 5

"

(1.7

28" x

5")

Student Media 4

Common Display Ad Info • Fall 2013 - Summer 2014

Page Type Size Total InchesFull Page 6c (11") x 21" 126" B&W 1 Color Full Color Open Rate $11.25 $1,417.50 $1,442.50 $1,492.50 75" Contract Rate $9.50 $1,197.00 $1,222.00 $1,272.00 150" Contract Rate $9.00 $1,134.00 $1,159.00 $1,209.00 300" Contract Rate $8.75 $1,102.50 $1,127.50 $1,177.50 Campus Rate $8.50 $1,071.00 $1,096.00 $1,146.00

1/2 Page 6c (11") x 10.5" 63" B&W 1 Color Full Color Open Rate $11.25 $708.75 $733.75 $783.75 75" Contract Rate $9.50 $598.50 $623.50 $673.50 150" Contract Rate $9.00 $567.00 $592.00 $642.00 300" Contract Rate $8.75 $551.25 $576.25 $626.25 Campus Rate $8.50 $535.50 $560.50 $610.50

1/4 Page 3c (5.437") x 10.5" 31.5" B&W 1 Color Full Color Open Rate $11.25 $354.38 $379.38 $429.38 75" Contract Rate $9.50 $299.25 $324.25 $374.25 150" Contract Rate $9.00 $283.50 $308.50 $358.50 300" Contract Rate $8.75 $275.63 $300.63 $350.63 Campus Rate $8.50 $267.75 $292.75 $342.75

1/8 Page 3c (5.437") x 5" 15" B&W 1 Color Full Color Open Rate $11.25 $168.75 $193.75 $243.75 75" Contract Rate $9.50 $142.50 $167.50 $217.50 150" Contract Rate $9.00 $135.00 $160.00 $210.00 300" Contract Rate $8.75 $131.25 $156.25 $206.25 Campus Rate $8.50 $127.50 $152.50 $202.50

1/16 Page 2c (3.583") x 3" 6" B&W 1 Color Full Color Open Rate $11.25 $67.50 $92.50 $142.50 75" Contract Rate $9.50 $57.00 $82.00 $132.00 150" Contract Rate $9.00 $54.00 $79.00 $129.00 300" Contract Rate $8.75 $52.50 $77.50 $127.50 Campus Rate $8.50 $51.00 $76.00 $126.00

Business Card 2c (3.583") x 2" 4" B&W 1 Color Full Color Open Rate $11.25 $45.00 $70.00 $120.00 75" Contract Rate $9.50 $38.00 $63.00 $113.00 150" Contract Rate $9.00 $36.00 $61.00 $111.00 300" Contract Rate $8.75 $35.00 $60.00 $110.00 Campus Rate $8.50 $34.00 $59.00 $109.00


Premium Advertising OpportunitiesPopular Premium PlacementPremium positioning requires a 10% surcharge on the total space cost.

Available Positions: • Page 2 (spot color only) • Page 3 • Opposite Classified • Classified Page (spot color only) • Back Cover

Post-It AdvertisingSizing 3"x 3" or 4"x 5"

Placement Post-Its will be placed on the front page above the fold.

Pricing $645 full run; $325 half run

Notes Advertiser must print and deliver the post-its to the Daily Kent Stater printer. Our Composition Department will design the post-its free of charge with space reservation.

Requirements • Post-Its must be printed in a fan-fold and boxed. • The unwind direction must be #1 or #3. • Post-Its must be delivered 2 weeks prior to run date. • Sample must be submitted for approval.

Front-Page AdvertisingSizing Options 6c x 1", 6c x 2", 6c x 3"

*6 columns is equivalent to 11"

Placement Banner runs on the bottom of the front page of the Daily Kent Stater.

6x1 Pricing 6x2 Pricing 6x3 Pricing B&W: $275 B&W: $325 B&W: $375 4-Color: $350 4-Color: $400 4-Color: $450

Double-TruckSizing 12 columns (22") x 21"

Placement Ad will run on center spread of paper.

Pricing B&W: $2,999; 4-Color: $3,250

Deadlines Space: 4 days prior to run date by 3pm Material: 3 days prior to run date by 3pm

Entertainment Tab (Thursdays only)

Get the latest entertainment news and trends in Thursday’s KSUbuzz. Thursday’s edition is tab-format with several ad sizes available. Classifieds and sponsorships are still available.

Placement Sizing B&W 1 Color Full ColorFront Page Banner 6c (10.5") x 2" $375 $400 $450

Back Cover 6c (10.5") x 10.75" $825 $850 $900

Full c (10.5") x 10.75" $700 $725 $775

Horizontal Half Page 6c (10.5") x 5.3125" $400 $425 $475

Vertical Half Page 3c (5.1875") x 10.75" $400 $425 $475

Quarter Page 3c (5.1875") x 5.3125" $200 $225 $275

Student Media 6

Print Classifieds• 35¢ per word. All punctuation is free excluding & and +.

• Additional $1.00 each: Border around ad, centered text, reversed text, bold font.

• Minimum price per day is $3.50.

• Add a logo or picture for $3.00.

• Phone numbers and websites are one word.

• Thursday classifieds are in tab format.

Deadlines Reservation is required by noon 1 business day prior to run date.

Sponsorship OpportunitiesRequirements The classified page has 4 sponsorships available per day.

Sponsorships are first come, first served. Ad Copy: 2 days prior to run date by 3pm.

Classifieds

Horoscope 4 columns (7.292") x 1" B&W: $65 per day $275 for 5 days Comic 2 columns (3.583") x 1.5" B&W: $60 per day $250 for 5 days

Sudoku 2 columns (3.583") x 1.5" B&W: $60 per day $250 for 5 days Crossword 2 columns (3.583") x 1.5" B&W: $50 per day $225 for 5 days

Available Sections• Auto

• Birthdays

• Childcare

• Employment

• Events

• For Sale

• Free

• Garage/ Rummage/ Yard Sales

• Greek Beats

• Health & Fitness

• In Memoriam

• Legal Notices

• Lost & Found

• On-Campus Employment

• Personals

• Pets

• Real Estate

• Rent

• Roommate(s) Needed

• Services

• Storage

• Sublet

• Travel

• Valentine's Day

• Want to Buy

• Under $99

• Shout Outs

• What's Happening

Online Classifieds• Appear on KentWired.com on the Classified tab.

• $4 per day with no length limit.

• Only $2 per day when also running in the Daily Kent Stater.

• Weekends are free with the purchase of Friday.


Spring & Summer 2014

7

Orientation Issue 2013 Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, August 21 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . . Thurs, August 1 Ad Copy Due . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, August 14

Run 1/4 page or larger, receive Campus Rate. Campus accounts run 1/4 page or larger, receive free spot color.

Fall Renter’s Guide Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fri, September 20 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . Tues, September 17 Ad Copy Due . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, September 18


Homecoming Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fri, October 4 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . . Tues, October 1 Ad Copy Due . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, October 2

KSU Blue or Gold $20; Full Color $60

Halloween Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fri, October 25 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . . Tues, October 22 Ad Copy Due . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, October 23

Orange $20; Full Color $60

Veterans Day Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fri, November 8 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . Mon, November 6 Ad Copy Due . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Thurs, November 7

A special salute to Veterans. Purchase a full color business card ad (2c x 2") for only $65 (50% Savings). Advertisers may purchase more than one.

Holiday/Graduation Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fri, December 6 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . Tues, December 3 Ad Copy Due . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, December 4


Spring Renter’s Guide Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fri, January 17 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . . Tues, January 14 Ad Copy Due . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, January 15


Super Bowl Special Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fri, January 31 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . Wed, January 29 Ad Copy Due . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Thurs, January 30

Showcase your specials for the big game. Purchase a full color business card ad (2c x 2") for only $65 (50% Savings). Advertisers may purchase more than one.

Valentine's Day Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Thurs, February 13 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . Tues, February 11 Ad Copy Due . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, February 12

Feature your Valentine's Day specials. Purchase a full color business card ad (2c x 2") for only $65 (50% Savings). Advertisers may purchase more than one.

St. Patrick’s Day Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fri, March 14 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tues, March 11 Ad Copy Due . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, March 12

Green $20; Full Color $60

Best of Kent Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fri, April 4 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . . Thurs, March 20 Ad Copy Due . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tues, April 1

Student Appreciation Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fri, April 18 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tues, April 15 Ad Copy Due . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, April 16

KSU Blue or Gold $20; Full Color $60

Last Call/ Graduation Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fri, May 2 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tues, April 29 Ad Copy Due . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, April 30


Orientation Issue 2014 Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, August 20 Space Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . . Fri, August 1 Ad Copy Due . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wed, August 13


Special SectionsFall 2013

Student Media 8

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Non-PublicationReg-Publication

Special Section

Key


KentCribs.comKentcribs.com is a customized search engine for finding apartments near Kent State University. Apartment seekers can search by # of bedrooms, price and/or distance from KSU. Additional segments include # of bathrooms and a pet preference. All rentals are able to list their location free of charge. Further upgrades are available to enhance your listing.

KENTCRIBS

Banner Advertising Listing Opportunities Free Tier • Name• Phone• # Rooms / # Baths• Address• Price/Month• Miles from KSU

Student Center• 1 Photo

Tier 1 - $45 per month • Name• Phone• # Rooms / # Baths• Address• Price/Month• Miles from KSU

Student Center• Multiple Photos• Amenities• Web Link• Email• Floor Plans• Map• Unlimited Narrative

Top Banner (468 x 60) $250 per month/$85 per week • Located on every page of the site

• Includes a link to site of advertiser’s choice

Flash Box (250 x 300) $175 per month/$65 per week • Located on the Homepage only

• Includes a link to site of advertiser’s choice

Take KentWired with you by downloading the KentWired app, available for both Android and iPhone users. It's your source for local information and is perfect for students, faculty, staff, visitors and local residents. The app features coupon newsfeeds, banner advertising, search mechanisms, viral sharing options, business information, and an extensive map of KSU. Businesses have the ability to customize promotions and handle their own updates or have an account executive do it for them.

KentWired Mobile App

Yearly Program $995 one-time payment (or 12 monthly payments of $100)• Receive 1 year of online and mobile promotions

• Custom business listing for online directory

• Ability to make changes to your listing 24/7

• 2,000 text back coupons for the year

• Banner ad on the KentWired App

Events The KentWired App also hosts events with advertisers. Drive traffic to your location with promotions and obtain the exposure needed to increase event attendance.

Additional Marketing Solutions (for those not purchasing the yearly program)

Campus Deals: Sell deals, tickets & products through the network. • $2.50 per transaction of $10 or less • $1 surcharge for every additional $10

Mobile SMS Promotions: 8¢-12¢ per text, reach all mobile subscribers

Push Notifications: 8¢-12¢ per notification, send a promotion to all app users

Email Notifications: 3¢-4¢ per email, reach all email subscribers

Banner Advertising KentWired App or the KentWired Map $250/month $75/week

468 x 60

250 x 300

Student Media 10

KentWired.com features information about Kent State University and the surrounding community including top news, sports and photos from the Daily Kent Stater, classifieds, specials and daily podcasts and newscasts from TV2.

• All banner ads include a link to site of client’s choice

• Monthly statistics will be sent to all advertisers

• Ad design is free of charge with space reservation

• Over 200,000 impressions per month

• Over 50,000 unique impressions per month

• Over 20,000 visitors per month

• Over 2,600 Facebook fans and 4,500 Twitter followers

*Based on statistics from Fall 2013 and Spring 2014 semesters

KentWired Ad Info

Ad Type Size Placement Still/Mo. Still/Wk. Flash/Mo. Flash/Wk.Banners 728 x 90 Above Header $350 $125 $375 $175 200 x 90 Above Header $125 $50 $150 $75 960 x 30 Below Header $175 $75 $200 $100 468 x 60 Below Lead Story $200 $100 $225 $125 300 x 250 Right Box $250 $125 $300 $150

Skyscrapers 180 x 600 Right Side $200 $100 $225 $125 120 x 600 Right Side $175 $75 $200 $100

Page Curl Pull down onto homepage — — $450 $195

Video Sponsorship 15 second intro — — $350 $175 (TV2 Video Pre-roll)

KSUbuzz (Entertainment Site) Ad Info Ad Type Size Placement Still/Mo. Still/Wk. Flash/Mo. Flash/Wk.Banners 728 x 90 Above Header $100 $50 $125 $75 300 x 250 Right Box $100 $50 $125 $75

Connect to a better Web experience.

728 x 90

960 x 30

200 x 90

300 x 250

468 x 60

300 x 250

120 x

600

180 x

600


Black Squirrel Radio broadcasts on channels 2-4 and 2-6 on the Kent State University campus television network reaching more than 7,500 college students 24 hours a day, 7 days a week. The station format consists of college rock, local bands and urban. BSR has been recognized as the station to turn to for Kent State sports by ESPN.com and Kent State Athletics.Black Squirrel Radio also broadcasts to over 25,000 households on channel 16 on Time Warner Cable in most of Portage County and streams live over the web at Blacksquirrelradio.com. The site averages over 8,500 hits a month. The BSR Facebook has over 2,500 fans and over 2,000 Twitter followers.

Show SponsorshipsShows run 1 time per week and are 2-hours in length.

Sponsors receive: • 10-second live read for opening and closing billboard • Logo displayed on blacksquirrelradio.com • Logo placed in The Daily Kent Stater promotional ads for the show

One Show Two Shows $45/1 month $90/1 month $100/2 months $150/2 months $300/semester $350/semester

KSU Football SponsorshipsBSR will commentate LIVE at the Kent State Football home games for the 2013 season.

Sponsors receive: • Official sponsorship of pre-game show• Official sponsorship of halftime show• Official sponsorship of post-game show• Live reads throughout pre/half/post shows• Client logo to be used on BSR website with all football coverage• Client logo placed on all promotion ads in The Daily Kent Stater• BSR games will also be played on TV2 as the sound background

Total Investment: $155

Advertising Packages Weekly: $50 total 2-Week Promotion: Total of 40 spots, 30 live reads • 30-second commercial• Spot airs 4x per day Mon-Fri (weekends are free)• Live reads 3x per day Mon-Fri (weekends are free) Monthly: $125 per month (savings of 35%) 1-Month Promotion: Total of 80 spots, 60 live reads • 30-second commercial• Spot airs 4x per day Mon-Fri (weekends are free)• Live reads 3x per day Mon-Fri (weekends are free) Semester: $400 per semester (savings of 35%) 15-week Promotion: Total of 300 spots, 225 live reads • 30-second commercial• Spot airs 4x per day Mon-Fri (weekends are free)• Live reads 3x per day Mon-Fri (weekends are free)

Additional Advertising Opportunities• Online banner ad for $50 per month.• Webcam sponsorship for $25 per week.

DJ ServicesBlack Squirrel Radio disc jockeys are available to DJ your next event. Best prices, guaranteed. Contact BSR for more information at 330-672-1063 or at MobileDJ@ blacksquirrelradio.com.

Black Squirrel Radio

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Sponsorship OpportunitiesSponsors receive: • 10-second live read for opening and closing billboards• Logo shown during opening and closing billboards• Logo placed in the Daily Kent Stater promotional ads• Logo placed on 2-Link slide advertisements on TV2• 2 thirty-second spots in show

Original Programming: Weeknights at 9pm Programs include Sports Corner, PTC Show, The Blurb, The Agenda, What’s Up Weekly and Portage Pulse. Contact your account executive for complete show listings.

Newcast Original Programming $100/2 weeks $50/2 weeks $150/1 month $75/1 month $400/semester $250/semester

Election Night SponsorshipsTV2 allows Portage County residents to get their results first. Shows will air LIVE during the November general election and the May primaries (times TBD). Shows will end when the results are final and are no less than 2 hours long.

Sponsorship Includes: • Minimum of 2 thirty-second commercials (If show runs more than

2 hours, commercial will continue to run at no additional charge)• Name mention in Daily Kent Stater promotional ads• Name mention in TV2 2-Link promotional slides • Name mention in Record Courier promotional adsNovember General Election: $400 May Primaries: $200

2-Link AdvertisingDuring off-programming hours, TV2 runs advertisement slides and area photography with Black Squirrel Radio as the background music. 2-Link runs several hours per day. Ads are shown for 5 seconds before rotating and are shown up to 200 times per week. Weekly Option: $25 per week Monthly Option: $75 per month Semester Option: $350 per semester

Production ServicesTV2 provides a full range of video production services. From start to finish or anything in between, we can help you deliver your message both professionally and cost-effectively. Call 330-672-2586 for an estimate and more information.

PortageTrailCentral.comExclusive coverage of the Portage Trail Conference, an association of 14 public schools within Portage, Stark and Summit counties. TV2 focuses on key games every week including on-site coverage of both football and basketball. Segments start in Sports Corner on Mondays. Mentions and discussions appear in every nightly newscast and culminate in the Friday Night Frenzy program.

Sponsorship Includes: • 7 Commercial spots per week (1 per Sports Corner,

1 per newscast and 1 per Friday night Frenzy)• 7 Billboards per week using the sponsor's tagline and logo

(1 per Sports Corner, 1 per newscast and 1 per Friday night Frenzy)• Promotional mention in Daily Kent Stater ads• Banner web ad on PortageTrailCentral.com

Total Investment: $750

TV2 reaches 7,500 Kent State students on channel 2-2 and more than 25,000 Portage County residents on Time Warner Cable channel 16 in most of Portage County.

TV2


Here are some more

facts:

of college students react to display advertising

of readers will visit a website

mentioned in an ad

72%

of college students will plan purchase decisions

from a magazine

of college students say a magazine ad

has influenced them to buy a specific product

38%

1 3

35%

Student-Produced MagazinesAA Magazine focuses on fashion and is Student Media's newest publication, premiering in spring 2012. This visually stunning magazine publishes 5,000 copies once per year and features designs by students from Kent State’s School of Fashion, tips on make-up and trends in hairstyling and jewelry. TheAMag.com

The BurrThe Burr is an independent, award-winning magazine produced by and for Kent State University students. Each issue contains a compelling mix of how-to articles, original reportage and personal essays. The magazine’s frequently updated website features multimedia stories and blogs on lifestyle issues. The Burr publishes 5,000 copies twice a semester. TheBurr.com

Fusion Fusion magazine addresses sexual minority issues within the general population. It has been recognized nationally by the Society of Professional Journalists for excellence. It is gradually moving from only exploring campus-related topics to having an intense presence in the Northeast Ohio community. Fusion has a circulation of 5,000 in the Spring semester. OhioFusion.com

UhuruUhuru is a forum of exchange on matters concerning minorities with an emphasis on the Pan-African experience. A Best Student Magazine award winner from the Society of Professional Journalists, Uhuru has a circulation of 5,000. UhuruMag.com

Luna NegraKent State University’s literary publication is a blend of poetry, prose, photography and illustration. It features both student and outside submissions. Luna Negra has been publishing for more than 50 years and has a circulation of 5,000. LunaNegraMag.com

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All Magazine Pricing

*The Burr publishes two issues a semester. The price is for both editions for one semester. All ads include a web ad on the magazine's web site.

TransitionsSending a child to college is a milestone in a family's life with so many emotions surrounded by so many questions. Transitions is dedicated to making that process easier.

During the mandatory Destination Kent State Advising & Registration Program, nearly 5,000 parents and families of soon-to-be students spend more than a day in the city of Kent and at the University to prepare for that milestone.

These are some questions Transitions can answer:• What restaurants can we visit while we are here?• Where are the banks and ATMs?• What hotels should we stay in when we visit?• What types of transportation are available?• Where can we shop for dorm items?

Transitions is endorsed by the Destination Kent State Advising & Registration Program and is dristributed to families of first-time students during the program.

Fall 2013Magazine Quarter Half Full Inside Covers Back Cover

The Burr* — — $350 $450 $500

Spring 2014Magazine Quarter Half Full Inside Covers Back Cover

A Magazine — — $200 $250 $325

The Burr* — — $350 $450 $500

Fusion $150 $225 $300 $350 $400

Luna Negra $100 $150 $200 $250 $325

Transitions $250 $350 $550 $725 $800

Uhuru $150 $225 $300 $400 $450

Freshman Orientation Magazine

205 Franklin Hall, P.O. Box 5190, Kent, OH 44242 p: 330-672-2586 f: 330-672-4880 e: [email protected] w: www.KentWired.com

General PoliciesStudent Media reserves the right to reject at any time any advertisement, copy or imagery that student editors or general managers deem unsuitable. Student Media will make the final determination regarding any advertisement’s suitability for publication. Advertising may be rejected that is potentially libelous; violates any federal, state or local laws; or encourages discrimination against any individual or group on the basis of race, sex, age, color, creed, religion, national origin or disability. All ads having the appearance of news must have the word “advertisement” printed prominently above the ad. Political ads must conform to Ohio campaign disclosure laws, and clearly show endorsement. Student Media will not accept alcohol advertising that violates state laws or policies of the Ohio Liquor Control Commission; that encourages alcohol abuse or emphasizes quantity or frequency of use; that portrays alcohol as a solution to problems or necessary to social, sexual or academic success or that associates alcohol consumption with tasks that require skill, including operation of motor vehicles or machinery. Student Media adheres to the Fair Housing Act and the Equal Employment Opportunity Commission. Student Media is not responsible for any errors in camera-ready ads, or in type set by Student Media if the ad proof has been approved by the advertiser. Student Media is otherwise responsible for an error in an ad, Student Media will provide a correction in the next available issue, and/or allowance to the advertiser will be limited to only that portion of the ad in error, not to exceed the net price of the ad.

Credit PoliciesStudent Media offers net 30-day payment terms, billed monthly to clients with established payment records. New clients are required to prepay the first five ads. Invoices must be paid in the 30-day payment period. Student Media reserves the right to revoke the advertiser’s credit status if payment is overdue or incorrect. Advertising will not be accepted from the advertiser if there is an unpaid balance more than 60 days past the invoice date. Student Media reserves the right to request prepayment from an advertiser when it is deemed the advertiser cannot be extended credit. All classified advertising must be prepaid. If an incurred ad price is quoted, that price only applies to the first insertion.

Contact InfoLori Cantor Business Manager 330-672-0887 [email protected]

Norma Young Finance Manager 330-672-0884 [email protected]

Katie Barnes Media Specialist 330-672-0886 [email protected]

Tami Bongiorni Advertising Manager 330-672-6306 [email protected]

Hannah Jencius Classified Manager 330-672-0883 [email protected]

media kit 2013-14

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