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AAA MEDIA KIT | CONTENTS

2015 APEX AWARDS

· Grand Award: Jan./Feb. 2014 (digital edition, Electronic Publications)

· Award of Excellence: May/June 2014 “Sensational Africa” (Feature Writing)

· Award of Excellence: Jan./Feb. 2014 (Design & Illustration/Cover)

COMMUNICATOR AWARDS· Silver Award of Distinction: “Wild in Alaska” (Writing: Feature Article)

· Silver Award of Distinction: Jan./Feb. 2014 (Magazine: Cover Design)

· Silver Award of Distinction: May/June 2014 (Magazine: Overall Design)

HERMES AWARDS· Platinum Award: May/June 2014 (Magazine)

· Platinum Award: May/June 2014 (Cover)

· Gold Award: March/April 2013 (Cover)

EXCEL AWARDS

· Bronze Award: March/April, May/June, Sept./Oct. 2014 (Magazines: General Excellence; more than 100,000)

· Bronze Award: March/April, May/June, Sept./Oct. 2014 (Magazines: Design Excellence; more than 100,000)

2014 NATJA

· Bronze: May/June 2013 "Amazing States" (Cover/Illustration)

MARCOM AWARDS· Platinum: Jan./Feb. 2014 (tablet edition, e-Communication/e-Magazine)

· Platinum: May/June 2013 (Design, Print/Magazine Cover)

· Gold: Sept./Oct. 2014 “Wild in Alaska” (Writing/Feature Article)

· Gold: Sept./Oct. 2014 (Magazine/ Association)

· Honorable Mention: Jan./Feb. 2014 (Design, Print/Magazine Cover)

· Honorable Mention: July/Aug. 2014 (Writing/Magazine)

AAA MEDIA KIT | AWARDS

Awards ContentsAAA Living has been recognized yearly as a leader in the magazine business, honored time and again by its peers for overall excellence. Since 2005, AAA Living has won more than 100 industry awards.

WHO WE AREThe AAA Brand ..................................................................................... 2–3

OUR MEMBERS Households and Travel ......................................................................... 4–5

HOW TO REACH OUR READERSMultiple Touchpoints ................................................................................. 6

Circulation .................................................................................................7

Digital Options....................................................................................... 8–9

EDITORIAL CALENDARBy Section ..........................................................................................10–11

By Region ......................................................................................... 10–13

RATESNorthern Region...................................................................................... 14

Southern Region and Reader Service .................................................... 15

Michigan and Florida Zoned Rates ......................................................... 16

Ditigal Rates, Specs and Deadlines........................................................ 17

PRINTAd Specs................................................................................................. 18

Deadlines and Policies............................................................................ 19

TESTIMONIALSTestimonials ............................................................................................ 20

AAA Living 2016AAA Living 2016

1

Print

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EXPLORECANADA

Unforgettable�ways�to�enjoy�our�neighbor�to�the�north

MEMBER�SAVINGSDiscounts for

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HOME�INSURANCEGood Advice for

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LOCAL�TRIPSGood Fun in the Great Outdoors

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AAA.com/AAALiving

• To drivers who want the freedom to go places, AAA is the member-focused organization that serves as their most trusted ally.• More than 100 years of dedication to serving members has made AAA one of today’s strongest and most trusted brands.• AAA is a federation of member-owned clubs serving more than 55 million members: 49.5 million in the U.S. and 6.1 million in Canada.*• AAA Living is our primary communication channel with almost 9 million members in 11 states.

The AAA BrandAAA MEDIA KIT | THE AAA BRAND

AAA Living Territory

AAA MEDIA KIT | THE AAA BRAND

Drivers turn to AAA to help them do more and worry less. These relationships often begin with driving and grow to include travel, insurance, banking and financial services. Our editorial reflects the breadth of these relationships in three sections:

Membership and Discounts• Membership and Discounts helps readers get the most from the

benefits, discounts and services embedded in their membership.

Travel Agency• Travel Agency engages members with aspirational stories on

trends and destinations, columns on domestic travel ideas, and a section of regional highlights.

Resources and Advice• Resources and Advice showcases AAA’s role as a trusted adviser

and champion of safe driving.

Our editorial environment is an extension of the trusting relationshipswe have with members. We invite you to join in our conversation.

Southern Region

Northern Region

*Internal AAA data as of June 15, 2015 Note: The Southern Region also includes Puerto Rico. Minnesota excludes Hennepin County. Illinois includes the Northern and Central regions, Indiana the Northern region. We can also bring you access to nearly 20 million AAA member households. See your rep for details.


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AAA MEDIA KIT | OUR MEMBERS: NORTHERN REGION

Readers Take Action*

Reader Profile | Northern Region* Reader Profile | Southern Region*

Readers Take Action*

AGE

18–44................................ 17%45–54................................ 21%55–64................................ 27%65 and older...................... 36%

READERSHIP

Male .................................. 43%Female.............................. 57%

EMPLOYMENT STATUS

Professional/Managerial ... 64%Full-Time/Part-Time/Other .......................................... 56%Retired .............................. 38%

HOUSEHOLD INCOME

$30,000–$49,999.............. 13%$50,000–$74,999.............. 18%$75,000–$99,999.............. 14%$100,000 and over............ 29%

EDUCATION

College degree ................. 61%Attended/Graduated College ...........................................83%High School ...................... 16%

PRIMARY RESIDENCE

Home Ownership .............. 88%

AGE

18–44................................ 14%45–54................................ 19%55–64................................ 25%65 and older...................... 42%

READERSHIP

Male .................................. 39%Female.............................. 61%

EMPLOYMENT STATUS

Professional/Managerial ... 58%Full-Time/Part-Time/Other .......................................... 52%Retired .............................. 41%

HOUSEHOLD INCOME

$30,000–$49,999................ 8%$50,000–$74,999.............. 20%$75,000–$99,999.............. 10%$100,000 and over............ 23%

EDUCATION

College degree ................. 61%Attended/Graduated College .......................................... 84%High School ...................... 15%

PRIMARY RESIDENCE

Home Ownership .............. 88%

AAA MEDIA KIT | OUR MEMBERS: SOUTHERN REGION

72% are regular readers, having read at least 3 of the past 4 issues

75% of regular readers took some form of action

Our readers spend an average of 24 minutes reading each issue

54% of our readers say they look to AAA for suggestions and directions when planning their vacation

Of these readers:27% visited websites

11% traveled to a destination advertised or written about

69% are regular readers, having read at least 3 of the past 4 issues

77% of regular readers took some form of action Our readers spend an average of 27 minutes reading each issue

63% of our readers say they look to AAA for suggestions and directions when planning their vacation

Of these readers: 28% visited websites

16% traveled to a destination advertised or written about

Household Composition** SOUTHERN REGION Married .......................... 77%Single.............................23%Married with minors present.......................................43%Married with no minors.......................................34%Not married with minors present.......................... 10%Not married with no minors.......................................13%

Travel Preferences* SOUTHERN REGION

80% take domestic trips82% take weekend trips 86% have stayed in a hotel in the past 12 months

Household Composition** NORTHERN REGION Married .......................... 88%Single.............................12%Married with minors present.......................................27%Married with no minors.......................................61%Not married with minors present............................ 3%Not married with no minors.......................................37%

Travel Preferences* NORTHERN REGION

79% take domestic trips78% take weekend trips 77% have stayed in a hotel in the past 12 months

NORTHERN REGION* (IN LAST 12 MONTHS)

57% went shopping while on vacation49% visited historic sites while on vacation39% visited a beach28% visited theme parks and local attractions38% visited a museum36% visited national parks24% participated in casino gambling

SOUTHERN REGION** (IN LAST 12 MONTHS)

63% went shopping while on vacation55% visited historic sites while on vacation53% visited a beach35% visited theme parks and local attractions39% visited a museum39% visited national parks19% participated in casino gambling

Our Readers Love To Travel

Our Readers Love To Travel

*AAA Living MRI Reader Profile Study, July 2013**Marketing Data Warehouse (MDW) 8/9/2013 (NR) Portrait 1/6/2014 (SR)

* AAA Going Places MRI Reader Profile Study, July 2013

**Marketing Data Warehouse (MDW) 8/9/2013 (NR) Portrait 1/6/2014 (SR)


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Car Care Centers

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MEMBER�SAVINGSDiscounts forSummer GetawaysHOME�INSURANCEGood Advice for Bad Weather


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Cover_MayJun_FINAL.indd 1

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SEPTEMBER/OCTOBER 2015

Exploring the Last Frontier by land and sea

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CAR-SEAT FLUBS

Common Mistakes When

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LOCAL TRAVEL

Small Towns for

Big Adventures

JOIN AAA IN THE FIGHT AGAINST BREAST CANCER

A��_�_��

MAY/JUNE ��

AAA.COM/AAALIVING


MEMBER�SAVINGSDiscounts forSummer GetawaysHOME�INSURANCEGood Advice for Bad Weather


A��_�C_C


4/2/15 8:32 AM

SEPTEMBER/OCTOBER 2015

Exploring the Last Frontier by land and sea

CALL OF

ALASKA

SAVE $ 200

on DIR

ECTV

ORDER NOW

!

MEMBER SAVINGS

Great Discounts at

Local Restaurants

CAR-SEAT FLUBS

Common Mistakes When

Buckling Up the Kids

LOCAL TRAVEL

Small Towns for

Big Adventures

JOIN AAA IN THE FIGHT AGAINST BREAST CANCER

NORTHERN REGION*

*AAA Living A.A.M. Audit Statement, December 31, 2014.

AAA Living Printed CirculationIowa ............................................................................................. 155,349 Illinois/N. Indiana ......................................................................... 557,330Michigan ...................................................................................... 878,849Minnesota .................................................................................... 292,076North Dakota ................................................................................. 37,284Nebraska ......................................................................................111,053

Wisconsin .................................................................................... 364,330

Florida....................................................................................... 1,849,920Georgia ........................................................................................ 469,855Puerto Rico ...................................................................................... 7,698

Tennessee ................................................................................... 341,574

SOUTHERN REGION*

Talk to one of our banking experts today!

Earn more when you bank with AAA.

Helping you get where you’re going – 14X FASTER.*When you bank with AAA, you’ll enjoy industry-leading interest rates and the financial

strength of our trusted organization. You’ll also appreciate the ease and convenience

of managing your money by phone or online. Whenever you want. Wherever you are.

High-Yield Savings Account .90% APY**Boost the earning power of your everyday savings. An opening deposit of $100 or more

can earn an interest rate which is 14 times the national savings average of .06% APY.

Call 855-999-BANK (2265)Click AAA.com/Banking

*14 times national average rate per FDIC.gov website.

** Annual Percentage Yield (APY) is valid as of 04/01/2015. This is a variable rate account. Interest rates may change at any time without prior notice. Contact us for today’s rates. $100 minimum balance required to open account and avoid fees. Fees could reduce earnings on the account. $250,000 maximum opening deposit when account is opened online. After online opening deposit is verified, you may deposit additional funds to your account. $500,000 maximum balance. Personal accounts only. Products are offered by Auto Club Trust, FSB, Equal Credit Opportunity Lender. 15-BK-0095A

Total ..........................................................................................2,396,271

Total ........................................................................................2,669,047


AAA.com/AAALiving

Auto, Home, Life insurance

AAA MEDIA KIT | MULTIPLE TOUCHPOINTS AAA MEDIA KIT | CIRCULATION

Robust Interactions with AAA Members

AAA Dollars & Rewards Roadside AssistanceAAA Living

AAA Branches

AAA apps

AAA Banking

Travel Agents: call, click, visit

Advertisers Leverage AAA's Equity

Michigan’s FinestONLY 4.8% OF THE 30,000 LODGINGS APPROVED

BY AAA MAKE THE FOUR DIAMOND LIST*

Visit newsroom.aaa.com/diamond-ratings to view all AAA Diamond-Rated Properties.

Grand Hotel1 Grand Ave., Mackinac Island, MI 49757www.grandhotel.com; 1-800-33-GRAND

Since 1887, Grand Hotel has welcomed guests to Mackinac Island, where cars are not allowed and bikes and horse-drawn carriages are the favored modes of transportation. Family-owned for three generations, this National Historic Landmark is truly one of a kind. Visit www.grandhotel.com for more information.

MGM Grand Detroit1777 3rd St., Detroit, MI 48226www.mgmgranddetroit.com; 1-888-MGM-DETR

MGM Grand Detroit has earned its AAA Four Diamond Award and status as Detroit’s only Forbes Four Star hotel and spa with 400 stunning guest rooms including lavish VIP suites, signature restaurants from the likes of Wolfgang Puck, tranquil IMMERSE spa, winning gaming action and so much more.

MotorCity Casino Hotel2901 Grand River Ave, Detroit, MI 48201www.motorcitycasino.com; 1-866-752-9622

At MotorCity Casino Hotel, you’ll enjoy luxury accommodations, a world-class spa, a 1,500-seat live entertainment theater, and a full range of dining options including the AAA Four Diamond Award-winning Iridescence. Add the hottest gaming action in town and you’ll understand why an oasis doesn’t have to be in the desert.

The Inn at St. John’s44045 Five Mile Rd., Plymouth, MI 48170 www.theinnatstjohns.com; 1-734-414-0600

Experience the perfect blend of history and style. Located in the upscale Detroit suburb of Plymouth, Michigan, this breathtaking landmark is the premier location for overnight stays, gourmet dining, corporate conferences, weddings, special events and premier golf. Casual luxury, excellent service and comfort are our timeless traditions.

ADVERTISING

*newsroom.aaa.com

A915_Diamonds.indd 1 7/23/15 9:07 AM

1. StillwaterBike in the Birthplace of MN – new trail connects downtown Stillwater to St. Paul. Brewery and winery at trailhead, historic main street boutiques and

scenic river! www.DiscoverStillwater.com

2. Leech LakeBiking in the Leech Lake/Walker region offers miles of the most scenic,

extensive paved trails for you to explore in Minnesota’s original “up north!” www.leechlake.org

3. Red WingThe Cannon Valley Trail, a 20-mile paved recreational trail, selected as “one of the

Top Ten Rail Trails in the U.S.” This beautiful Trail offers biking, hiking, in-line skating. www.redwing.org

4. Minneapolis NorthwestPedal your way through Minneapolis Northwest’s winding trails.

Explore Elm Creek Park Reserve, Shingle Creek Regional Trail, and Rush Creek Regional Trail.www.minneapolisnorthwest.com

5. HastingsOver 28 miles of trails to explore throughout the city with impres-sive views of the

Mississippi River, Vermillion Falls and more. www.hastingsmn.org; or call (651) 437-6775; (888)612-6122.

6. Visit DuluthRide the western Duluth Traverse along the hillside of our great city. Experience

the Spirit Mountain Gravity Trails, Candyland, Smorgasbord, Happy Camper and the “Blaster”www.visitduluth.com/home.php

7. Willmar Lakes AreaSpend less time driving and more time biking & making memories in the Willmar

Lakes Area….home to the Glacial Lakes State Trail. 800-845-8747 ext. 76 willmarlakesarea.com

8. HinckleyDiscover Hinckley, only an hour north of the Twin Cities. Daytrip

or weekend getaway, Hinckley invites you to Relax… Have Fun! 800-952-4282 HinckleyMN.com

9. Visit MankatoExplore Mankato’s extensive trail system, nestled in the scenic

Minnesota River Valley just 70 miles southwest of the Metro. Over 50 miles of paved trails, wide-shouldered country roads and established scenic loops. visitmankatomn.com/biking

BIKE TRAILS IN:

1

3

4

2

5

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Visit AAA.com/triptik

today to get your Minnesotaarea map.

>Minnesota

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A D V E R T I S I N G

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A515_MNBike_4_Minnesota_Region.indd 1 3/3/15 1:37 PM

31968 AHertzHZY HTZ P52202May/June 2015 AAAPage 4c Bleed Ad

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2-17-2015 4:47 PM

2-17-2015 4:52 PM

2-17-2015 4:52 PM

2-12-2015 12:48 PM

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Visit: Over 1,100 AAA Of cesClick: AAA.com/hertzCall: 1-800-654-3080

Hertz & AAA. Where value rules the road.

AAA Members save an additional 10% on weekly rentals of Economy through Premium vehicles at participating Hertz locations when Promotion Code #301302 is included in the reservation.

Exclusive discounts and benefits for AAA Members:• Everyday discounts of up to 20% on daily, weekend, weekly and monthly rentals! • Hertz NeverLost® GPS rental for $6.99 per day, a savings of $6 per day!• Additional qualified AAA drivers are FREE, a savings of $13 per day per driver!• FREE use of a child, infant or booster seat, a savings of $11.99 per day!• Hertz Gold Plus Rewards® membership and a FREE rental day!

BIGGER SUMMER SAVINGS START NOW!

FOR YOUR INFORMATION: Advance reservations are required and must include your AAA Club Discount Code (CDP#) along with Promotion Code (PC) #301302. PC# must be included in reservation or offer is void. Subject to availability, this offer is redeemable on 5-day minimum weekly rentals of Economy through Premium vehicles at participating Hertz locations in the U.S., Canada, Puerto Rico and Mexico. Blackouts may apply. This offer has no cash value, may not be used with Pre-pay Rates, Tour Rates, Insurance Replacement Rates or Hourly Rentals and may only be used with a AAA CDP#. No other CDP#, certi cate, voucher, offer or promotion applies. Hertz age, driver, credit and qualifying rate restrictions for the renting location apply. Vehicle must be returned to renting location to avoid change in rate or drop charge. Taxes, tax reimbursement, age differential charges, fees and optional service charges, such as refueling, are not included. 10% discount is in addition to the standard AAA discount on car rentals. Discounts apply to time and mileage charges only and are in local currency on redemption. At the time of rental, present your AAA membership card or Hertz/AAA Discount Card for identi cation. Offer valid for vehicle pickup through 7/31/15.

Discounts and bene ts are available at all Hertz corporate and participating licensee locations in the U.S. and Canada, and are subject to availability. Savings in USD or local currency equivalent. Only AAA Members with a Gold enrollment date on or after February 1, 2012, who elect to participate in the Hertz Gold Plus Rewards program will qualify for a free rental day after completing the rst Gold rental. Go to: AAA.com/HertzGold to enroll. Premier Members must enroll at: AAA.com/HertzPremier.® Reg. U.S. Pat. Off. © 2015 Hertz System, Inc.hertz.com

S:7”

S:9.625”

T:7.875”

T:10.5”

B:9”

B:11.375”

Select Dates in October

Diamond-Rated Properties

TripTik mapping

Discounts & Rewards

Discounts & Rewards

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Digital Options — Available with Print Advertising Digital Options — Available with Print Advertising

AAA MEDIA KIT | DIGITAL OPTIONS AAA MEDIA KIT | DIGITAL OPTIONS

VideoOne video is available for purchase with print buy per issue in each region. Each advertiser will receive 30–50 words of text.

Sponsored Content Each advertiser will receive a graphic with a header that identifies the location, a headline, 100 words of text, a phone number, and a URL. Available with print buy in corresponding issue. Posted in either the Northern Region or Southern Region.

AAA.com/AAALiving 1. Sponsored Content: AAA Members will be able to click on these themed links to see approximately 20–40 advertising messages including graphics, advertorial and links to the advertiser’s site.2. Video: We will feature only one video per region (Northern and Southern)3. Destination Directory: This annual directory organized by state will help members as they plan their road trips and vacations.

Illinois

Indiana

Michigan

Iowa

Kansas

Minnesota

AAA Savings Partner

Missouri

Nebraska

North Dakota

Ohio

South Dakota

Texas

AAA Diamond Rated Properties

Florida

Georgia

Tennessee

Wisconsin

Wyoming

Ontario

Destination Directory Available for purchase on annual basis with print buy. Posted on both Northern and Southern region sites.

Ad Spots Ad spots are located on the home page of AAA.com/AAALiving. Ad messages are unique to each state. See your rep for details.

Print Plus Program (Augmented Reality) AAA Members have been accessing videos in the Editorial content of AAA Living, beginning with the March/April 2015 issue. Response to this opportunity has been enthusiastic. Incorporate this logo into your ad and members will be able to watch your video!

Destination Name

Destination Name Each advertiser gets 30–50 words to go with their directory listing. Each advertiser gets 30–50 words to go with their directory listing.

www.URL.com

Destination Name


www.URL.com

Destination Name


www.URL.com

State

Logo

Headline Each advertiser gets 58 characters for viewers to see. Click Here

Each advertiser will receive 30–50 words of text. Each advertiser will receive 30–50 words of text. Each advertiser will receive 30–50 words of text. Each advertiser will receive 30–50 words of text.

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AAA MEDIA KIT | EDITORIAL CALENDAR AAA MEDIA KIT | EDITORIAL CALENDAR

Editorial Calendar Editorial CalendarSECTION Jan./Feb. March/April May/June

Disc

ount

s

Staying Connected On the Go/Spring Summer Savings

Flowers for Valentine’s Day, Sprint, UPS, Dell, TV, Partners Penske, Prescription Savings, Online Mall Partners Hertz Gold, Six Flags, Universal Orlando, Premium

Outlets, Tanger, Denny’s, Online Mall Partners

Aut

omot

ive

5 Things You Need to Know About the Connected Car Giving Your Car What it Needs and Car Buying Statistics The Tech Behind AAA's Battery Testing

AAA

Advi

ce

Senior Driving Part I: New Insights on Senior Driving Teen Driving Safety Effects of Marijuana on Driving

AAA

Tr

avel

Ag

ency

Caribbean Cruise Africa — Serengeti and South Africa Cuba

European River Cruise National Parks Family Travel Planning with Caribbean Focus

Disney Canada Asheville/Savannah

July/Aug. Sept./Oct. Nov./Dec.

Back to School Fall Savings Holiday Shopping

Dell, Sprint, Prescription Savings, Gap, NY&Co, Payless, Vision Partners, Online Mall Partners

Papa John's, DirecTV, Sprint, Penske, Prescription Savings, Online Mall Partners

Retail Partners, Hertz Gold, Prescription Savings, 1-800 Flowers

Using Mobile App for Roadside Assistance (Including Truck Tracker)

How to Tell if Your Auto Repair Shop Makes the Grade — ASE Certification and Warranty Tire Safety Myths and Facts — Use Own Pressure Gauge

Senior Driving Part II: To Drive or Not to Drive Child Car Seat Safety Safe Driving Tips for Winter Snow and Ice

China Europe — Italy Europe — France

Mexico — Riviera Maya/Cancun Alaska Costa Rica

Washington, D.C. Hawaii

SOUTHERN REGION

Jan./Feb. March/April May/June

Florida Road Trips & Highlights Local travel destinations, experiences and events

Florida’s National Parks and Monuments Dog-friendly getaways (tied to National Pet Day, April 11) Silver Spurs Rodeo, Kissimmee; Patriotic Destinations, Florida (tied to Memorial Day)

Gasparilla Parade, Tampa Sun ‘n Fun Fly-In, Lakeland and SunFest, West Palm Beach

Ethnic Enclaves: Towns and neighborhoods with international flavor

Everglades Seafood Festival Spring training hot spots (and things to do at night) Mollusks in Peril Symposium, Captiva

Georgia Road Trips & Highlights Local travel destinations, experiences and events

Georgia's National Parks and Monuments St. Patrick's Day, Savannah and Blessing of the Fleet, Darien

Ethnic Enclaves: Towns and neighborhoods with international flavor

Savannah Book Festival Dog-friendly getaways (tied to National Pet Day, April 11) EVP Beach Volleyball Tour, Tybee Island; Helen Balloon Race

Hiroya Tsukamoto, Sautee Nacoochee Center Savannah Music Festival Patriotic destinations, Georgia (tied to Memorial Day)

Tennessee Road Trips & Highlights Local travel destinations, experiences and events

Tennessee’s National Parks and Monuments Dogwood Arts Festival, Knoxville; World’s Biggest Fish Fry, Paris

Patriotic destinations, Tennessee (tied to Memorial Day); MLK, Jr. Celebration, Memphis

East Tennessee Fishing Expo, Knoxville Dog-friendly getaways (tied to National Pet Day, April 11) Ethnic Enclaves: Towns and neighborhoods with international flavor

Smoky Mountain Winterfest, Gatlinburg Mule Day, Columbia Strawberry Festival, Portland


Playing and Learning: Museums and other destinations emphasizing educational fun

Ghost Walks and Homespun Halloween: Corn mazes, scarecrow contests, pumpkin festivals

New Year's Eve: For families, for romance, for fun (and things to do during the day)

Sunrise Cities: Great places to welcome the new day (and things to do after) No Tricks, All Treats: Destination-worthy spas Naples International Film Festival and World Food

Championship, Kissimmee

Sugarland Tour, Clewiston Festival of Bacon, Orlando Literary Road Trip: Famous books about places, Florida (with local detail)




Sunrise Cities: Great places to welcome the new day (and things to do after) No Tricks, All Treats: Destination-worthy spas Literary Road Trip: Famous books about places, Georgia

Butternut Creek Festival, Blairsville Savannah Jazz Festival Festival of Lights, Savannah and Wildlife Festival, Thomasville




Sunrise Cities: Great places to welcome the new day (and things to do after) No Tricks, All Treats: Destination-worthy spas Literary Road Trip: Famous books about places, Tennessee

(with local detail)

Big Band Swingfest, Chattanooga Shakespeare in the Park, Cookeville Nashville Jewish Film Festival; Winter Magic, Gatlinburg

NORTHERN REGION


Iowa Road Trips & Highlights Local travel destinations, experiences and events

2016 Iowa Caucus Tie-in: Presidential stops, Herbert Hoover Museum; Mamie Eisenhower Birthplace; Lincoln memorabilia, Council Bluffs, Des Moines

Ways to enjoy Iowa's campuses without having to go to class (including preview of new music building, University of Iowa)

Frank Lloyd Wright roundup (including Stockman House and Historic Park Inn Hotel, Mason City; Cedar Rock, Quasqueton)

Winter of Bacon: Blue Ribbon Bacon Festival, Des Moines; BaconFest, Jr., Science Center of Iowa; “bacon calendar,” including Cedar Valley Baconfest

Dog-friendly getaways (tied to National Pet Day, April 1; mention of Cesar Millan event, Cedar Falls)

Fresh produce calendar — what's in season and when, plus where to get it, such as u-pick farms, farmers markets and food festivals

Ways to Break the Ice: Ice skating, ice fishing, ice climbing, ice hockey Sioux City Symphony wraps up 100th season in April Birding on the Green, Okoboji, and other Iowa birding

hot spots

Reasons to Visit the Zoo in Winter: Blank Park Zoo, Des Moines and others

Where to go for movie night, including FilmScene, Iowa City

Historic Baseball: Fun facts and Q&A (tied to start of historic baseball season at Living History Farms, Urbandale)

10 ways to experience the Des Moines Social Club Cedar Rapids celebrates Grant Wood's 125th birthday

4th page: Children’s Museum of Siouxland (opening January 2016); An Evening with Garrison Keillor, Cedar Falls

4th page: TBD 4th page: Donna Reed Festival, Denison; National Public Gardens Day


Bix Beiderbecke Memorial Jazz Festival, Davenport, celebrates 45th anniversary (fun facts, Q&A or insider's guide)

State Parks: 3-page package Butterfly Blizzard at Reiman Gardens, Ames

Outdoor Getaway: What's new at Dunlop Wildlife Area, Orange City (new amphitheater, fishing piers, trails) Historic Christmas celebrations

Roller coaster roundup, including new coaster at Adventureland, Altoona Arts story (concerts, plays, etc.)

No Salt Added: Roundup of the state's best beaches Winter holiday markets

New summer museum exhibits to beat the heat and boredom (including Rodin exhibit, Cedar Rapids Museum of Art)

City getaways for kids

4th page: National Ice Cream Month 4th page: TBD 4th page: TBD

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AAA MEDIA KIT | EDITORIAL CALENDAR AAA MEDIA KIT | EDITORIAL CALENDAR


Roundup of Presidential Sites in Illinois: Lincoln Home National Historic Site, Springfield

State Parks: 3-page package (including Volo Bog, Illinois caverns and Snake Road)

Chicago Kids: LEGO, American Girl, Wonderland Express, Joffrey Ballet Nutcracker and tea at the Palmer House Hilton

Chicago's ethnic enclaves/neighborhoods (food, shopping, etc.) Holiday Markets: Christkindlmarket, Julmarknad Swedish festival, Randolph Street Holiday Market

Up and Away: Where to try hot air ballooning (Galena, Lisle) Curling: How to play, where to play; Highlight: Chicago Curling Club, Northbrook

Summer music festivals (including Ravinia, etc.) Zoos in Winter: Lincoln Park Zoo and zoolight

4th page: Mermet Springs Scuba Diving, Illinois; festival focus: Bacon Throwdown, Springfield; Whitey's Ice Cream

4th page: Lincoln Ghost Walk; African drumming, Midwest Mandeg, Urbana; Corvette Funfest, Effingham; or Fest Focus: Guitar

4th page: Don't Miss: Champaign-Urbana Folk Festival; On Course Signature Scent Workshop

Summer Exhibits: Port of Ludington Maritime Museum, Grand Rapids Art Museum exhibits, Woodward Dream Cruise (insider's guide) State Parks: 3-page package Historic Christmas celebrations, winter holiday markets

Local tours (including Solid Gold Detroit tour, Detroit Public Library tours) DIYpsi in Ypsilanti (indie art festival)

No Salt Added: Roundup of the state's best beaches Arts story (concerts, plays, etc.)

City getaways for kids

4th page: Festivals: Thunder Over Michigan; National Ice Cream Month; African World; Arab and Chaldean; Kalamazoo Blues

4th page: Hemingway Weekend, Petoskey; Paddle Antrim Festival, Traverse City 4th page: TBD

Summer Museum Exhibits: Fishing Museum, Little Falls; newly updated SPAM Museum

State Parks: 3-page package (including 125th anniversary of Minnesota state parks and Itasca State Park)

LARK Toys, Kellogg, featuring handmade wooden and antique toys, carousel, bookstore, candy and more

Celebrating World Cultures: Bavarian Blast, New Ulm; Kolacky Days Czech Festival, Montgomery

Winter holiday markets (St. Paul Christmas Market; Holidazzle, Minneapolis; New Ulm Christkindlmarkt)

No Salt Added: Roundup of the state's best beaches Arts story (concerts, plays, etc.), North Shore Readers and Writers Festival, Grand Marais

New Minnesota Vikings Stadium: Fun facts or Q&A Historic Christmas celebrations

4th page: Austin Artworks Festival; Big Island State BBQ Championship; Ribfest, Mankato

4th page: Ryder Cup golf tournament, Chaska; First Folio Shakespeare exhibit, Duluth 4th page: TBD

Minot Motor Magic; Bottineau Crazy Days; Dickinson Prairie Cruisers; John Lindemann Garage, Golden Valley State Parks: 3-page package Curling: How to; North Dakota curling clubs (Minot Curling

Club, Grand Forks Curling Club, est. in 1960)

Fireworks: North Dakota Capitol grounds, Bismarck; Medora; Williston Basin Speedway; FM Redhawks game Insider's guide to Dickens Festival, Garrison

Fort Stevenson Regatta (including peculiar rules and terms) Kuchen Trail: Foods and traditions of south-central North Dakota's German heritage

Insider guide to Red River Valley Fair, West Fargo North Dakota Art Pilgrimage: Grand Forks metalsmiths, glassblowers; Prairie Fire Pottery, Beach; Dacotah Clayworks, Hebron

4th page: Cycling Around North Dakota in Sakakawea Country (CANDISC)

4th page: Dakota Night Skies; Applefest, Buckstop Junction; Papa's Pumpkin Patch; Mandan Corn Maze 4th page: TBD

No Salt Added: Roundup of the state's best beaches State Parks: 3-page package Historic Christmas celebrations

Native Americans items, Pine Ridge Reservation; Chadron Fur Trade Days; Museum of the Fur Trade Winter holiday markets

Summer museum exhibits to beat the heat (including National Guard Museum, Seward) City getaways for kids

Nebraska Balloon and Wine Festival; Omaha Zoo's new grassland exhibit Arts story (concerts, plays, etc.)

4th page: National Ice Cream Month 4th page: Harvest Festival; Legacy of the Plains Museum, Gering; Indian Summer Rendezvous, Ogallala; "Dirt Meridian," Joslyn Art Museum, Omaha 4th page: TBD

Lumberjack World Championship, Hayward; U.S. Open Chainsaw Sculpting Championships; Paul Bunyan Logging Camp Museum Package idea: State park roundup Indoor gardens/butterfly exhibits

All Things Lavender Festival, Washington Island — featuring one of the midwest's largest lavender farms

20th annual WPS Garden of Lights, Green Bay Botanical Gardens

HAWK International Challenge, Elkhart Lake: A show with more than 100 vintage race cars Winter holiday markets

Egg Harbor Dovetail Gallery and Studio Egg Museum Treat Yourself: Spa destinations around the state

6 new foods to try at the Wisconsin State Fair

NORTHERN REGION


Illinois Road Trips & Highlights Local travel destinations, experiences and events

The Greeks exhibit, Field Museum, University Art Museums: Loyola, Krannert Museum, Brauer Museum

Fermilab, Batavia; 3-D Printer Experience; STEM Tours, University of Illinois

A View of the City: Kayak on the river, binocular tours, pedway/underground tunnel tour

Coziest fireplaces at AAA Diamond hotels and restaurants

3 ways to experience Frank Lloyd Wright: Bach House, The Rookery, Wright Home and Studio

Mississippi River top attractions (river boat cruise, scenic overlooks, birding)

Hatch Creative Reuse Festival, Champaign Indiana Bicentennial: Where to go, what to see and do; sidebar on cool Indiana facts

3 Places to Try Zip Lining: New zip line, Chestnut Mountain Resort

Underground Railroad Shuttle Tours, Alton MOTO: How to savor your molecular gastronomy restaurant experience

Urban Adventure: Chicago School of Wilderness Skills and foraging classes

4th page: Downton Abbey, Driehaus; Dozin' with the Dinos, Field Museum; Made In: South Bend Chocolate 4th page: Boneyard Arts Festival 4th page: Basic sailing, Chicago Sailing; Made In:

Shoes on the Fly shoebags

Michigan Road Trips & Highlights Local travel destinations, experiences and events

Ice Golf: Tips for golfing on ice or Q&A with ice golfer (tied to U.P. Ice Golf Scramble in St. Ignace)

Ways to enjoy Michigan's campuses without having to go to class (museums, performances, etc.)

Fresh produce calendar — what’s in season, u-pick farms, farmers markets and food festivals

Indoor table tennis at Drive, Detroit's Table Tennis Social Club; chocolate-making classes story

New LEGOLAND, Auburn Hills; Gerald R. Ford Museum expansion, Grand Rapids

Camp Kitigin, West Branch; Adult Band Camp, Interlochen Center for the Arts

Reasons to Visit the Zoo in Winter (including new penguin and wolf habitats at Detroit Zoo, plus other zoos) Dog-friendly getaways (tied to National Pet Day, April 11) Historic Baseball: Fun facts in August, World

Tournament of Historic Baseball, The Henry Ford

Charles H. Wright Museum of African-American History, Detroit, celebrating 50th anniversary through March Ford Piquette Plant, Detroit (tours begin April 1) Detroit Grand Prix, National Cherry Festival,

Traverse City; recipe

4th page: "From Heart to Hand: African-American Quilts, Flint Institute of Arts

4th page: "Maurice Sendak: The Memorial Exhibition," Grand Rapids; First Folio Shakespeare exhibit, Detroit

4th page: Phantom of the Opera, Grand Rapids; Midwest Banjo Camp, Olivet; National Public Gardens Day

Minnesota Road Trips & Highlights Local travel destinations, experiences and events

Ice Golf: Tips, Wayzata Chilly Open Frozen Golf Tournament; U.S. Figure Skating Championships, St. Paul

Dog-friendly getaways (tied to National Pet Day, April 11; Minnesota Pet Expo); National Eagle Center, Wabasha

Fresh produce calendar — what’s in season, u-pick farms, farmers markets and food festivals

Minnesota Marine Art Museum, Winona — four great paintings

Ways to enjoy Minnesota's campuses (including museums, performances, etc.)

International Wolf Center, Ely, expansion and new pups; Historic Home Tours, Glensheen, Duluth

Reasons to Visit the Zoo in Winter, including new Hawaiian monk seals at Minnesota Zoo

Trapeze classes, St. Paul — fun facts or list of moves you'll learn with definitions

Historic Baseball: Fun facts or Q&A (tied to the start of historic baseball season)

Children's Theatre Co., Minneapolis, wraps up 50th anniversary

FlyOver America flight simulator ride, Mall of America, Bloomington

Tennis and Life Camps, Gustavus Adolphus College, St. Peter

4th page: “Suburbia” exhibit, Minnesota History Center; Art Shanty; Shepherd’s Way Farms, Nerstrand 4th page: TBD 4th page: Northern Spark festival, Minneapolis,

Valleyfair turns 40; National Public Gardens Day

North Dakota Road Trips & Highlights Local travel destinations, experiences and events

Visit the Zoo in Winter: Dakota Zoo, Bismarck; Red River Zoo, Fargo; Roosevelt Park Zoo, Minot

International Ice Hockey Federation Men’s Hockey Championship, Grand Forks (premier event)

Kite festivals; hot air balloons; stargazing, Medora; Fargo AirSho; climbing White Butte

Romantic getaway in Fargo (stay at AAA Four-Diamond rated Hotel Donaldson)

Jurassic Dakota: Museums, dinosaur digs and other important sights

Outdoor concerts (including North Dakota Museum of Art concerts in the garden, etc.)

Insider's Guide: North Dakota State Pinochle Tournament, Valley City North Dakota Winter Show: What to see, what to do Fargo Restaurant Week; Highlight: AAA Diamond

restaurants; Annual Bakken BBQ

Fargo Beat the Blues Festival Fargo Fashion Week; Fargo Marathon by the numbers What's new at the zoos

4th page: Cabin Fever Days, Jamestown; Papa's Polar Patch 4th page: TBD 4th page: Ashley Sizzling Summer Days

Nebraska Road Trips & Highlights Local travel destinations, experiences and events

Nebraska History Museum, Lincoln; Hidden Gem: Petrified Wood and Art Gallery, Ogallala

Amazing western Nebraska trails; Agate Fossil Beds National Monument; Toadstool Geologic Park

Fresh produce calendar — what's in season, u-pick farms, farmers markets and food festivals

Ways to Break the Ice: Ice skating, ice fishing, ice climbing, ice hockey

Dog-friendly getaways (tied to National Pet Day, April 11); National Licorice Day, Licorice International, Lincoln National Willa Cather Center, Red Cloud

Reasons to Visit the Zoo in Winter, including Omaha Zoo

Ways to enjoy Nebraska's campuses (including museums, performances, etc.)

Celebrate Your Heritage: Swedish Festival, Stromsburg; Wurst Tag Festival, Eustis; Polish Days, Loup City

Spielbound Board Game Café, Omaha Cabela's headquarters, Sidney (what to see and do) Scottsbluff Getaway: Monument tours; plus Diamond-rated restaurants and B&Bs

4th page: TBD 4th page: First Folio Shakespeare exhibit, Omaha 4th page: National Public Gardens Day; Sidney Gold Rush Days

Wisconsin Road Trips & Highlights Local travel destinations, experiences and events

Ice palaces, Eagle River; trolls, Mt. Horeb; ice caves, Bayfield; ice project, Superior; ice climbing, Dodgeville

Feline Fine: Art of Cats; new exhibit at Neville Public Museum, Green Bay, March 6–April 17

Wisconsin shorelines (Kenosha, Milwaukee, Sheboygan, Manitowoc, Door County, Green Bay, Bayfield, Superior)

In Celebration of Chocolate: 3-day event and culinary demonstrations, Destination Kohler

Film festival roundup (including Green Bay Film Festival and Wisconsin Film Festival, Madison)

Washington Island, Rock Island State Park, Madeline Island, Stout's Island Lodge, Cardinal Island

U.S. National Snow Sculpting Competition, Lake Geneva

60th anniversary, National Railroad Museum; New Exhibit: 60 Years, 60 Objects

Art of Seating: 200 years of American design, Woodson Art Museum

Madison Science Museum (new museum opening late 2015) Dog-friendly getaways (National Pet Day is April 11) Dock and Dine: Boat-friendly restaurants in

Wisconsin (possibly Lake Geneva and shore walk)

Apostle Islands Sled Dog Race Frank Lloyd Wright (3 or 4 ways)

12 13


AAA MEDIA KIT | RATES: NORTHERN REGION AAA MEDIA KIT | RATES: SOUTHERN REGION AND READER SERVICE

Northern Region Rates 6 printed issues: Jan./Feb., March/April, May/June, July/Aug., Sept./Oct., Nov./Dec.

Southern Region Rates 6 printed issues: Jan./Feb., March/April, May/June, July/Aug., Sept./Oct., Nov./Dec.

Full Circulation RatesFull Coverage Circ: 2,396,271*

Regional Rates: IowaCirc: 155,349*

Florida, Georgia, Tennessee, Puerto Rico Circulation RatesCirculation: 2,669,047*

FOUR-COLOR DISPLAY

FOUR-COLOR DISPLAY

FOUR-COLOR DISPLAY

FOUR-COLOR DISPLAY

FOUR-COLOR DISPLAY

1–2x 3–5x 6x

1–2x 3–5x 6x

1–2x 3–5x 6x

1–2x 3–5x 6x

1–2x 3–5x 6x

Full Page 2/3 Page 1/2 Page 1/3 Page

66,768 48,741 38,525 28,343

64,764 47,278 37,347 27,396

62,762 45,816 36,214 26,548


57,978 42,324 33,436 24,509

56,244 41,058 32,438 23,777

54,425 39,730 31,387 23,007


28,502 20,807 16,445 12,065

27,647 20,183 15,952 11,694

26,792 19,559 15,458 11,333


17,490 12,768 10,092

7,398

16,965 12,385

9,789 7,176

16,441 12,002

9,486 6,954


14,179 10,351

8,181 5,998

13,754 10,040

7,936 5,818

13,328 9,730 7,690 5,648

Regional Rates: FloridaCirc: 1,849,920**

Regional Rates: Georgia, TennesseeCirc: 811,429*

Regional Rates: GeorgiaCirc: 469,855*

Regional Rates: TennesseeCirc: 341,574*

FOUR-COLOR DISPLAY

FOUR-COLOR DISPLAY

FOUR-COLOR DISPLAY

FOUR-COLOR DISPLAY

FOUR-COLOR DISPLAY

FOUR-COLOR DISPLAY

FOUR-COLOR DISPLAY

FOUR-COLOR DISPLAY

1–2x 3–5x 6x

1–2x 3–5x 6x

1–2x 3–5x 6x

1–2x 3–5x 6x

1–2x 3–5x 6x

1–2x 3–5x 6x 1–2x 3–5x 6x

1–2x 3–5x 6x

1–2x 3–5x 6x

1–2x 3–5x 6x

1–2x 3–5x 6x

1–2x 3–5x 6x

1–2x 3–5x 6x 1–2x 3–5x 6x

1–2x 3–5x 6x

1–2x 3–5x 6x

1–2x 3–5x 6x 1–2x 3–5x 6x

1–2x 3–5x 6x

1–2x 3–5x 6x

1–2x 3–5x 6x


69,644 47,358 38,305 26,463

66,249 45,049 36,438 25,173

62,854 42,740 34,570 23,884


21,862 15,300 12,023

8,744

20,796 14,554 11,437 8,318

19,730 13,808 10,851

7,892


11,891 8,349 6,562 4,774

11,311 7,942 6,242 4,541

10,732 7,535 5,922 4,308


5,270 3,689 2,897 2,114

5,013 3,509 2,756 2,011

4,757 3,329 2,614 1,908

For special custom opportunities such as advertorial features, inserts, and gatefolds, contact your sales representative.

Rates are gross reflecting 15% agency commission.

For special custom opportunities such as advertorial features, inserts, and gatefolds, contact your sales representative.

Rates are gross reflecting 15% agency commission.


9,922 6,945 5,459 3,968

9,438 6,606 5,193 3,775

8,945 6,268 4,927 3,581

1/6 Page 13,929 13,250 12,571 1/6 Page 13,882 13,465 13,048

1/6 Page 1,058 1,006 955

1/6 Page 3,068 2,918 2,769

1/6 Page 527 501 475

1/6 Page 2,386 2,270 2,154

1/6 Page 12,009 11,651 11,273

1/6 Page 6,319 6,011 5,702 1/6 Page 2,948 2,859 2,771

1/6 Page 1,986 1,889 1,792

1/6 Page 5,925 5,747 5,570

1/6 Page 4,380 4,166 3,954 1/6 Page 3,636 3,527 3,418


31,591 21,481 17,862 12,005

30,051 20,434 16,991 11,420

28,510 19,387 16,121 10,835


2,600 1,816 1,429 1,041

2,473 1,727 1,359

990

2,347 1,639 1,290

939


15,344 10,747

8,440 6,143

14,596 10,223

8,029 5,844

13,848 9,700 7,616 5,544

Travel Directory Rates Travel Directory Rates

*AAA Living A.A.M. Audit Statement December 31, 2014.

*AAA Living A.A.M. Audit Statement December 31, 2014. **Includes Puerto Rico.

Regional Rates: Illinois/N. IndianaCirc: 557,330*

Regional Rates: MichiganCirc: 878,849*

Regional Rates: MinnesotaCirc: 292,076*

Regional Rates: North DakotaCirc: 37,284*

Regional Rates: NebraskaCirc: 111,053*

Regional Rates: WisconsinCirc: 364,330*

FOUR-COLOR TRAVEL DIRECTORY FOUR-COLOR TRAVEL DIRECTORY

FOUR-COLOR TRAVEL DIRECTORY









Full Circulation Rates Full Circulation Rates

Regional Rates: Nebraska

Regional Rates: Wisconsin

Regional Rates: North Dakota

Regional Rates: Minnesota

Regional Rates: Florida

Regional Rates: Michigan Regional Rates: Tennessee

Regional Rates: Iowa

Regional Rates: Georgia, Tennessee

Regional Rates: Illinois/N. Indiana Regional Rates: Georgia

Name ______________________________________________________________ AAA Membership #________________________________________________

Address _____________________________________________________________________________________________________________________________________________

City ________________________________________________________________________________________State _________________ZIP __________________________

Email ___________________________________________________________________________ Phone __________________________________________________________

Prefer to receive your FREE information: (choose one) Mail ____________ Email ___________Your contact information and the items you selected will be forwarded to the AAA Living advertisers you selected. Entries must be received by November 5, 2015. Allow 2 to 5 weeks for delivery.

Readers Free Information Card (9/15)

ENTERTODAY!

Contest winner will

receive the Real East

Texas Getaway – Longview.

Circle #1 at right

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252627282930313233343536

373839404142434445464748

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858687888990919293949596

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PLEASE CHECK YOUR CLUB❏ Chicago/N. Indiana (20)❏ Michigan (47)❏ Minnesota/Iowa (49)❏ Nebraska (69)❏ North Dakota (113)❏ Wisconsin (270)

Win a Real East Texas Getaway!Enter to win the Real East Texas Getaway – Longview, which includes a three-day, two-night stay at the Hampton Inn and Suites Hotel; two (2) passes to the Longview Museum of Fine Arts, one Hot Air Balloon Adventure Flight for 2, Wine Tour of Enoch’s Stomp Winery and Vineyard for 2, $50 gift certificate to Bear Creek Smokehouse, $100 gift certificate to Café Barron’s, $50 gift certificate to Carter’s BBQ, $50 gift certificate to Pizza King, $75 gift certificate to Goung Zhou Asian Bistro & Sushi Bar, and a $100 gift certificate to the Fountain of Youth Salon & Spa. To enter, circle #1 on the reader service card bound in these pages, complete the card and send in.

Retail Value of Package $1,207. Employees of AAA and their families are not eligible. No purchase is necessary to enter or win; a purchase will not increase your chances of winning. Must be at least 21 to win.

FREE ADVERTISER INFORMATION

• Under the Marketplace heading, click Request Information.• Fill in the contact information.• Make your selection(s).• Click the SUBMIT button at the bottom of the page.

AAA.com/AAALivingORDER ONLINE

• Circle your choice(s) on the reader service card in this section.

• Fill in name, address and email.• Tear out the card and mail.

Deadline for requests: November 5, 2015

ORDER BY MAIL

SWEEPSTAKES 1. Circle this number for

a chance to win a Real East Texas Getaway—Longview. See below for details.

RAILWAYS 2. Amtrak

CANADA 3. City of Thunder Bay

Tourism

ALASKA 4. Alaska Tourism 5. Explore Fairbanks 6. Kenai Peninsula 7. All Alaska Selections

ARIZONA 8. Lake Havasu

COLORADO 9. Estes Park

FLORIDA 10. South Seas Island

Resort

ILLINOIS 11. Bloomington-Normal

Area CVB 12. Champaign County

CVB 13. Frank Lloyd Wright

Trust 14. Mount Vernon CVB 15. Nauvoo Tourism Office 16. Riverboat Twilight 17. Springfield CVB 18. Visit French Lick/

West Baden 19. All Illinois Selections

INDIANA 20. Shipshewana/

LaGrange County

IOWA 21. Cedar Falls 22. City of Fort Madison 23. John Wayne’s

Birthplace 24. Okoboji Tourism

Association 25. Riverboat Twilight 26. Vesterheim Museum 27. All Iowa Selections

KANSAS 28. Kansas City Kansas CVB 29. Leavenworth CVB 30. Merriam Visitors

Bureau 31. Rolling Hills Zoo 32. All Kansas Selections

MICHIGAN 33. Acton Rental & Sales 34. Airlines Parking 35. Ann Arbor CVB 36. Bavarian Inn 37. Bay Mills 38. Bicycle Street Inn

& Suites 39. Firekeepers Casino 40. Frankenmuth CVB 41. Frankenmuth Motel 42. Grand Hotel 43. Lake View Hotel 44. Livingston CVB 45. Mackinaw Area

Tourist Bureau 46. Marquette 47. MGM Resorts 48. MotorCity Casino Hotel

49. Petoskey Area Visitors Bureau

50. Sault Ste. Marie CVB 51. South Haven CVB 52. The Inn at St Johns 53. UPTRA 54. All Michigan

Selections

MINNESOTA 55. Arrowwood Lodge

at Brainerd Lakes 56. Bloomington CVB 57. Blue Earth Chamber

and CVB 58. Buffalo Chamber 59. Chanhassen Dinner

Theatres 60. Cook County CVB 61. Detroit Lakes Regional

Chamber 62. Explore Edina CVB 63. Explore Minnesota

Tourism 64. Faribault Area

Chamber of Commerce 65. Fergus Falls CVB 66. Lake Vermilion Resort

& Tourism 67. Leech Lake Tourism

Bureau 68. Little Falls CVB 69. Lutsen Resort 70. Meander 71. Minneapolis

Northwest CVB 72. National Eagle Center 73. Pipestone Chamber 74. Radisson Blu Mall

of America

75. Red Wing 76. Sauk Centre CVB 77. Sheraton Bloomington 78. Stillwater/Oak Park

Heights CVB 79. The Saint Paul Hotel 80. Twin Cities Gateway 81. Visit Bemidj 82. Westin Edina Galleria 83. Worthington Area CVB 84. All Minnesota

Selections

MISSOURI 85. Greater St. Charles

CVB 86. Lake of The Ozarks

CVB 87. Missouri Division

of Tourism 88. All Missouri

Selections

NEBRASKA 89. Boys Town 90. Greater Hutchinson

CVB 91. Kearney Visitors Bureau 92. Minden Opera House 93. Nebraska Prairie

Museum 94. Nebraska Tourism 95. Norfolk Area

Visitors Bureau 96. Willa Cather

Foundation 97. All Nebraska Selections

NORTH DAKOTA 98. Cavalier Chamber 99. Dickinson CVB 100. Fargo-Moorhead CVB

101. Norsk HostFest 102. State Historical Society

of North Dakota 103. T.R. Medora 104. Valley City CVB 105. All North Dakota

Selections

SOUTH DAKOTA 106. Rapid City Convention

& Visitors Bureau 107. SE South Dakota

Tourism 108. Sioux Falls CVB 109. Watertown CVB 110. All South Dakota

Selections

TEXAS 111. Texas Tourism

WISCONSIN 112. Chippewa Falls 113. Elkhart Lake Tourism 114. Fox Cities CVB 115. Kenosha 116. Lake Geneva CVB 117. The Osthoff Resort 118. All Wisconsin

Selections

WYOMING 119. Visit Cheyenne

HOTELS AND RESORTS 120. Best Western

AAA PARTNERS 121. Hertz 122. DirecTV 123. LensCrafters

AAA members respond to offers for additional information through reader service.

Reader Service Information Card

Reader Service Page

DEADLINE SCHEDULEREADER SERVICE

See your sales rep regarding special programs such as our state tourism package and advertorial opportunities.

LAST 12 MONTHS IN THE NORTHERN AND SOUTHERN REGIONS

Total Respondents .............56,380 Total Selections ...............395,599

14 15


AAA MEDIA KIT | MICHIGAN AND FLORIDA ZONED RATES AAA MEDIA KIT | DIGITAL RATES, SPECS AND DEADLINES

ZONE 1ZONE 2ZONE 3ZONE 4ZONE 5

ZONE 1ZONE 2

ISSUE RESERVATION MATERIALS

Michigan Zones by CountyAdvertise to Targeted Zones — Available all issues

DEADLINE SCHEDULE

Digital Rates (gross), Specs, and Deadlines

Florida Zones by DMAAdvertise to Targeted Zones — Available March/April and Sept./Oct.

Full page ................................ $17,9092/3 page ................................. $12,1681/2 page ................................ $10,1261/3 page ................................... $6,806

Full page ..................................$7,0871/2 page .................................. $4,0881/3 page ................................... $2,997

Full page ................................ $17,8921/2 page ................................ $10,3211/3 page ................................... $7,565

Full page ................................ $10,6381/2 page .................................. $6,1361/3 page ................................... $4,498



Full page ................................ $13,6742/3 page ................................... $9,2991/2 page .................................. $7,7321/3 page ................................... $5,197

RATES (GROSS)

RATES (GROSS)

RATES (GROSS)RATES (GROSS)

RATES (GROSS) RATES (GROSS)

RATES (GROSS)

Jan./Feb.March/AprilMay/JuneJuly/Aug.Sept./Oct.Nov./Dec.

Oct. 19, 2015 Dec. 21, 2015 Feb. 22, 2016 April 18, 2016 June 20, 2016 Aug. 22, 2016

TOTAL CIRCULATION* ........468,169

TOTAL CIRCULATION** ......227,129

TOTAL CIRCULATION** ......561,913TOTAL CIRCULATION** ......318,706

TOTAL CIRCULATION** ......399,542 TOTAL CIRCULATION** ......344,581

TOTAL CIRCULATION* ........376,646

Macomb ................................. 104,286Oakland ................................. 164,450Wayne .................................... 199,433

Panama City Tallahassee-Thomasville Jacksonville Gainesville Mobile-Pensacola

TampaSt. PetersburgSarasota

Miami Ft. Lauderdale

Orlando Daytona Beach Melbourne

Ft. Myers NaplesWest Palm BeachFt. Pierce

ZONE ONE: METRO DETROIT

ZONE ONE ZONE THREE ZONE FIVE

ZONE TWO ZONE FOUR

ZONE TWO: OUT STATE

SOURCE: * Internal Count by County Reports 7/26/15.

SOURCE: ** Internal Count by Zip Code report 8/6/15

Nov. 2, 2015 Jan. 5, 2016 March 8, 2016 May 3, 2016 July 5, 2016 Sept. 6, 2016

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Northern ThemesWarm Weather EscapesWinter GetawaysNational ParksSpring Vacation PlannerFamily Vacation IdeasSummer Road TripsSummer GetawaysLake DestinationsFall SightseeingEscapes for the FamilyDestinations for the HolidaysWinter Vacation Planner

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Available to all advertisers placing insertions in print editions. Insertions received after Closing Date may not receive a listing.

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Any reflowing of text in layout because file was not ripped through a high-end output device, 600 dpi or above will not be the responsibility of the magazine. Ads not conforming to correct sizes will not be used. Extra charges may apply if materials are received in IBM software. Call for pricing.

Press proof required with each ad. AAA Living shall not be held responsible for reproduction if no proof is provided.

Cancellation will not be accepted by the publisher after Closing Date. Cancellation must be in writing.

Spread** 16" x 10.75" 14.875" x 10.0"Full Page 8.125" x 10.75" 7.0" x 10.0"Back Cover 8.125" x 8.375" 7.0" x 7.625"2/3 Page Vertical --- 4.625" x 10.0"1/2 Page Horizontal --- 7.0" x 4.875"1/3 Page Square --- 4.625" x 4.875"1/3 Page Vertical --- 2.25" x 10.0"

AD SIZE BLEED AD SIZE* NON-BLEED AD SIZEFOUR-COLOR DISPLAY

1/6 Page Vertical --- --- 2.125" x 4.625"FOUR-COLOR TRAVEL DIRECTORY

Advertising Specifications — Print Deadlines and Policies

AD POLICIES

Printing Process: Web Offset (Heatset)Binding: Saddle-stitched (jogged to the foot)

* For all bleed ads, create page layout document to Trim Size, then add .125" bleed to all four sides. It is highly recommended that all critical design, type and copy elements stay within the Live Area dimensions (.25" in from trim size on all sides, or .375" in from bleed on all sides) to ensure all pertinent information is within trim safe zone.** For spread ads, create page layout document as two facing pages each sized at 7.875" x 10.5". Perfect alignment of type or design across gutter of two facing pages cannot be guaranteed. Allow at least .25" safety at gutter of each page for design and type running across gutter.

Digital materials required: EPS files, CMYK (no spot colors), JPEG; PDF files (please contact your sales representative for preparation guidelines); Macintosh QuarkXpress 6.0 or later files with all postscript fonts and art included. (True Type, Multiple Master and Open Type will not be accepted.)

15.75" x 10.5"7.875" x 10.5"

7.875" x 8.125"------------

TRIM SIZE

MAILING AND SHIPPING INSTRUCTIONS

Advertising submissions via email are preferred for files less than 10 MB. The file should include the advertiser's name, the region(s) the ad is to run in, the issue date and advertiser contact information.

Email files to: [email protected]. For electronic submissions larger than 10 MB, we require advertisers to submit their ads through our secure FTP site. For login and password information, please contact the ad coordinator at 248-691-1800 x128.

Advertising submissions via CD-ROMs and DVDs are also permissible. If art is mailed, a hard-copy color proof is required. Ship to AAA Living, Attn: Ad Coordinator, 5750 New King Drive, Suite 100, Troy, MI 48098.

Full Page Ad Size:

ADVERTISING ACCEPTANCE READER SERVICE

COMMISSIONS/CREDIT

DISCLAIMER

ADVERTISER PROOFS

CANCELLATION

MECHANICALS

ADVERTISING MATERIALS

Bleed Size:Trim Size: Live Area:

8.125" x 10.75"7.875" x 10.5" 7.375" x 10"

ISSUE RESERVATION MATERIALS IN HOMEDEADLINE SCHEDULE

Jan./Feb.March/AprilMay/JuneJuly/Aug.Sept./Oct.Nov./Dec.

Oct. 19, 2015 Dec. 21, 2015 Feb. 22, 2016 April 18, 2016 June 20, 2016 Aug. 22, 2016

Nov. 2, 2015 Jan. 5, 2016 March 8, 2016 May 3, 2016 July 5, 2016 Sept. 6, 2016

Jan. 4, 2016 March 4, 2016 May 6, 2016 July 2, 2016Sept. 3, 2016 Nov. 4, 2016

(MI Jan. 13, 2016)

18 19

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AAA.COM/AAALIVING


MEMBER�SAVINGSDiscounts forSummer Getaways

HOME�INSURANCEGood Advice for Bad WeatherLOCAL�TRIPSGood Fun in the Great Outdoors

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4/2/15 8:32 AM

Florida Michael Eisman [email protected] 813-289-5931 Illinois/Indiana/Wisconsin Lisa Rose [email protected] 312-755-1133 Iowa/Nebraska/Kansas/South Dakota/Colorado/Montana/Wyoming/Idaho/Washington/Oregon Jenni Mitten [email protected] 800-390-7466, ext. 2 Michigan—Eastern Laurie Burger [email protected] 586-416-4195 Michigan—Western and Upper Peninsula Kim Amesbury [email protected] 616-291-1008 Minnesota/North Dakota Jenny Kollander [email protected] 952-405-9640

Arizona/California/Hawaii/Missouri/New Mexico Vicki Voet [email protected] 800-390-7466, ext. 1 New York/Maryland/Virginia/Delaware Jordan Grafman [email protected] 201-529-2990 Ohio Vicki Denker [email protected] 402-592-5000, ext. 473 Kentucky/West Virginia Matt Robertson [email protected] 402-592-5000, ext. 340

Texas/Oklahoma/Louisiana/Arkansas/Mississippi Nelson Gumm [email protected] 713-942-7676, ext. 11 South Carolina/Tennessee Scott Rickles [email protected] 770-664-4567

Alabama/Georgia/North Carolina Dan Tomkiewicz [email protected] 770-640-1681 New England Kevin Scully [email protected] 508-539-1046 Canada Cyndy Fleming [email protected] 416-363-1388, ext. 228


AAA MEDIA KIT | TESTIMONIALS AAA MEDIA KIT | ADVERTISING REPRESENTATIVES

March 11, 2015“As a reader of several AAA magazines I know that the quality of the content is top notch — both interesting and informative. We partnered with another attraction and our local CVB to have a larger advertising presence and we’ve been very pleased with the response to our ad. AAA’s readership is a great match to our target market and we can’t wait to try other advertising opportunities offered by AAA.” Katie Frassinelli, KYNational Corvette Museum

March 18, 2015“For over 30 years AAA has been a big part of how we market Grand Hotel. The Musser family values what the AAA logo stands for and the audience they reach. We are honored to partner with a longtime well-known brand like AAA and look forward to many more years to come.” Ken Hayward, Executive Vice President and Managing Director, MIThe Grand Hotel

March 11, 2015“Shortly after the article about eagle watching appeared in AAA Living Magazine, our phones started ringing! More than six callers wanted to book our Bald Eagle Trolley Tours and visit Starved Rock. This type of reaction from something in print media is validation of its power as a marketing tool. Plus, people trust AAA and the information shared in each issue, so that adds to our credibility of promising to deliver what we promote. Thanks AAA!” Kathy Casstevens, IL Starved Rock Lodge & Conference Center

March 11, 2015“AAA Living has been an invaluable opportunity for LEGOLAND® Florida Resort to reach the millions of Auto Club Group members. In an age where many publications are moving more to digital, AAA Living still captures the attention of AAA members who prefer print.”Becky Helms, FL LEGOLAND® Florida Resort

March 11, 2015“The Bavarian Inn Lodge is a long time advertising partner with AAA Magazine. We continue to see results from the offers that we promote to the members of AAA through our print advertising. Our representative for the magazine has been consistent and offers us the highest level of service and professionalism.”Joanna Stratman, MIThe Bavarian Inn Lodge

March 10, 2015“Promoting Zoo events and programs in AAA Living is great exposure, but the real value for us are the substantial AAA partner leads that we receive that allow us to individually reach out to them to provide more information and to help further secure our ROI for the ad investment.”Jason Davis, FLTampa’s Lowry Park Zoo

March 10, 2015 “AAA Living ads have been a significant and measureable media resource for Mission Inn Resort reaching members who want a memorable golf or spa getaway in Central Florida. Our booking results prove that it works every time we are in print.” S. Drew Toth, Director of Sales and Marketing, FLMission Inn Resort & Spa

March 11, 2015“We have advertised in AAA Living Magazine for years for the summer drive market in Florida. With the increase in population in Florida over the years, there has also been a dramatic increase in AAA members in Florida, both senior and family membership. During the summer, these members are always traveling to the beaches where our hotels are located, so our success rate with our ads has always provided us with the ROI we are looking for in our media buys.”Linda Haserot, FLOcean Properties, Ltd. Hotels & Resorts

What Advertisers are Saying About AAA LivingGail Wysocki, Advertising Director

[email protected] 313-336-5695

Advertising Representatives

Business Development Jim Rohrlack [email protected] 847-809-6931 Kevin McCaw [email protected] 623-551-6350 J&J Advertising Sales Jim Silverman [email protected] 914-327-7179

Advertising Service Managers Northern Region Hillary Crawford [email protected] 248-691-1800, ext. 128 Southern Region Carrie Byrd [email protected] 800-222-7366

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