media studies - audience research.ppt
DESCRIPTION
A short presentation on what audience research is and how we need to look at it to help inform our media texts. Includes links to audience case studies.TRANSCRIPT
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Audience Research
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Audience Research• No matter how epic or how creative your
text is, it needs an audience.
• The media industry spends millions every year making sure they are providing audiences with the right content and finding out what they want.
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Audience Research• For your productions you will need to know:
• Who your audience is
• Age/interests/views/opinions
• What other types of media they consume
• How they consume it
• Where do they get it from
• Who they identify themselves with
• How much they consume• Who they consume it with• The effect it has on them and the effect they have on it
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Audience Research• Case studies
• A great way to find out how it’s done is to look at some case studies of other existing media texts.
• Monty Python - case study• Tortoise in Love - case study• Heartless - case study• The Girl with the Dragon Tattoo - case study• 4.3.2.1 - case study
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Audience Research• Pick out key themes and ideas?
• How did they promote their text to their audience?
• Who were their audience?
• What platforms did they use?
• What experience did they want the audience to have?
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Audience Research• Once you have an understanding of audience
you need to:• Identify your core audience• Identify your broader audience• Collect feedback from your audience that will effect
your text using» Surveys/polls/questionnaires» Focus groups» Exit polls
• Use this info make changes too and influence your idea• Help you to decide how this will effect/change your
ancillary texts and if they are the right platforms for your target audience