mediakit 2015 - burda media pbc; 10/2013 – 09/2014; scpw; all; n= 40 542; realisatiion millward...
TRANSCRIPT
Mediakit 2015
Gala is a magazine from people premium segment with an international origin.
Gala shows class all the way, it creates an exclusive world of stars and lifestyle. Through reliable, insightful, and honest interviews it builds a special, intimate relation with an interlocu-tor. The content is supported by distinguished photographs.
Gala is an expert in presenting fashion and beauty in a uni-que and stylish way. It constantly is in search of trends and novelties.
Gala is a high class journalism. Editorial material is prepared with the greatest care.
Gala presents a world of style and luxury, brands, red car-pets - all introduced in a glare of publicity.
Gala is not only the guide to celebrity world but also to the world of culture, fashion, beauty and passionate journeys.
Gala inspires to reach for a better life. Anna Zejdler-Ibiszacting editor-in-chief
A word of introduction
introduction
Magazine’s content
about the title
fashion 12,5%
beauty 13%
other 11,5%
stars 53%
about the title
Sales: 89 222 copies
Readership: 2 638 000
Reader’s profile:
85% of women
Average age: 41 years old
Secondary and higher education: 77,4%
Household income above 3 000 pln: 61,1%
Place of residence: towns of more than 100 000 residents: 33,1%
Source: PBC; 10/2013 – 09/2014; SCPW; all; n= 40 542; realisatiion Millward Brown; preparation Burda ZKDP; 10/2013 – 09/2014
Formats and price list
Formats and Price list
opening spread 40 475 eur
spread 36 725 eur
in-the-middle spread 35 225 eur
II cover 25 225 eur
III cover 22 975 eur
IV cover 27 225 eur
right page 20 975 eur
left page 19 475 eur
junior page 16 475 eur
1/2 right page 14 475 eur
1/2 left page 13 225 eur
1/3 right page 12 475 eur
1/3 left page 11 225 eur
1/4 right page 10 225 eur
1/4 left page 9 225 eur
island 15 975 eur
Other non-standard advertisements to be settled on the basis of separate cost calculation. All prices are net prices. 23% of VAT tax is to be added to all the prices above.
SURCHARGESAd placement in the first half of the magazine 15%Ad placement in the first 1/3 of the magazine 30%Ad placement aside selected editorial material 15%Second advertiser 10%
1/3 paGe vertical
(5+80+5) x
(5+299+5) mm
1/3 paGe horizontal
(5+230+5)
x (5+100+5) mm
1/2 paGe vertical
(5+115+5) x
(5+299+5) mm
1/2 paGe horizontal
(5+230+5) x
(5+150+5) mm
spread
2 x (5+230+5) x
(5+299+5) mm
full paGe
(5+230+5) x
(5+299+5) mm
JuniorpaGe
(5+140+5) x
(5+200+5) mm
1/4 paGe square
(5+115+5) x
(5+150+5) mm
1/4 paGe horizontal
(5+230+5) x
(5+75+5) mm
island
80 x 120 mm
1/4 paGe vertical
(5+60+5) x
(5+299+5) mm
Publishing schedule
Publishing schedule
issue number
deadline of submitting materials
the first day of sales
1/2015 30.12.2014 12.01.2015
2/2015 14.01.2015 26.01.2015
3/2015 27.01.2015 09.02.2015
4/2015 11.02.2015 23.02.2015
5/2015 25.02.2015 19.03.2015
6/2015 11.03.2015 23.03.2015
7/2015 24.03.2015 07.04.2015
8/2015 08.04.2015 20.04.2015
9/2015 21.04.2015 04.05.2015
10/2015 05.05.2015 18.05.2015
11/2015 18.05.2015 01.06.2015
12/2015 02.06.2015 15.06.2015
issue number
deadline of submitting materials
the first day of sales
13/2015 17.06.2015 29.06.2015
14/2015 08.07.2015 20.07.2015
15/2015 29.07.2015 10.08.2015
16/2015 19.08.2015 31.08.2015
17/2015 02.09.2015 14.09.2015
18/2015 15.09.2015 28.09.2015
19/2015 30.09.2015 12.10.2015
20/2015 14.10.2015 26.10.2015
21/2015 28.10.2015 09.11.2015
22/2015 10.11.2015 23.11.2015
23/2015 25.11.2015 07.12.2015
24/2015 09.12.2015 21.12.2015
technical data
Technical data and terms of acceptance of advertising orders
1. The purchaser of advertisements issued by Burda Media Poland is obliged to submit the writ-ten order including: :
● exact address of the agency or the advertiser;
● the title of the magazine in which the advertise-ment is to be released;
● the date of publication of the advertisement;
● format of the advertisement;
● contact details of a person authorized to contact the Advertising Office of Burda Media Poland.
2. Burda Media Poland will confirm in writing (2 days at the latest after the acceptance of an order) an order in accordance with the conditions listed in point 1. In case of any discrepancies or inconsistencies the Advertising Office will ask for clarification. Confirmed order with its price, added due rebates and com-mission for the agency will be delivered by post, fax or e-mail.
● On starting cooperation it is obligatory for the contracting entity to provide the Advertising Office with the extract from the Commercial Registry.
● The agency or the advertiser is fully liable for the text and photograph content and relieves Burda Media Poland from any liability towards third parties.
● The agency or the advertiser is liable for timely, error-free submission of materials which are in compliance with technical requirements and specifications stated in the price list.
● Burda Media Poland is entitled to refuse publi-shing of an advertisement which does not com-ply with the applicable laws or violates common-ly accepted social rules.
● The above entry refers to all the inserts (glue inserts and loose inserts) in all the magazines of Burda Media Poland. In case of the refusal of a publication, the agency or the advertiser will be informed by the Advertising Office within 2 wor-king days from receiving the materials.
● Advertisements or sponsored texts which con-tent and graphic design are similar to editorial texts shall be clearly marked with the words “advertisement” or “sponsored text”.
● Burda Media Poland ensures the insertion of the advertisement in accordance with technical merits of the materials provided by the agency or the advertiser (proof ).
● In case of hidden defects of the material, invisible at the preparation stage and disclosed when printed, the complaint of the agency or the advertiser will not be accepted. The Agency or the Advertiser is charged with the cost of any needed technical adjustments.
Detailed technical specification is sent upon request. Should you have any technical question, please contact: Jerzy Bojanowski, mob. +48 22 36 03 865, e-mail: [email protected]
net Format 230x299 mm
Files PDF (required format)
Photoshop: TIFF, EPS, 300 dpi, CMYK
Illustrator: EPS, CMYK, texts converted to curves
Total Ink Limit (TIL) max 320%
Bleeds min. 5 mm. Minimal proximity of all elements from trim edge: 5 mm
data storage CD
files up to 10 MB e-mail: [email protected]
ftp://ftp.burdamedia.pl/ login: reklama password: burdamedia
Print offset
360˚ communication
social marketing
facebookfanpage 6 038 fans(figures for 07.01.2015)
gala.pl2 451 267 page views156 563 unique users
(in December 2014)
tablet5 862 downloads
Galareadership:
2 638 000
beneFits
Why the Press? 1Press engages – while reading we concentrate.
Therefore, we can easily take our mind off things. It is a kind of relaxation we yearn for.
2 Press builds credibility – through constant contact with our readers we know how to advi-
ce and make our readers trust us. It is the special bond and trust between the reader and the maga-zine that is created on the basis of a discussion (e-mails, letters, comments, dispute) and which results in strengthening credibility and advertising message.
3 Press enhances brand awareness - thanks to immense possibilities of presenting a product
in press, the enhanced content of advertisements not only allows the reader to get to know the pro-duct better but also strengthens its image.
4 Press reaches target groups – on the basis of wide variety of topics, consumer and reader-
ship research, it is easy to create target groups and introduce products in accordance with a group’s needs.
5 Press is creative – except a wide variety of formats that the press has to offer, it also
provides advertising forms such as: inserts, glues inserts, bands, scented strips, folds and many others within the scope of its immense possibilities.
6 Press builds intimacy – as the research show, most women associate reading with relax
and intimacy. This is what clearly improves perceiving the message of an advertisement. Moreover, a magazine always engages into a discussion; what’s new, what’s interesting, what worth recommending.
7 Press does not irritate – the research show that TV audience is irritated by the amount
of emitted commercials. 80 percent of respondents considered commercials to be the most irritating whereas advertisement in press is regarded to be irritating by only 8 percent.
* Source: PRO Media House presentation, on the basis of the research by Demoskop
Contact details
contact
advertisement sales departmentul. Marynarska 15, 02-674 Warszawa
Burda Media polsKa sp. z o.o.ul. Marynarska 1502-674 WarszawaNIP: 101-00-01-332
www.burdamedia.pl
Bank account: Raiffeisen Bank Polska SA Oddział we Wrocławiu, ul. Powstańców Śląskich 7a49 1750 1064 0000 0000 0721 7242
payment date:14 days from invoice issuance
periodicity: fortnightly
territorial scope: nationwide
issn: 1642-5626
Barbara topol – Commerical Director Of Advertising Sales, Corporate Publishing & Business Development
Małgorzata GurbałaSales Director Luxury & Life Style, Design & Garden tel.: +48 22 36 03 654mob.: +48 600 207 [email protected]
Jowita szymańska Head of Sales tel.: +48 22 36 03 614mob.: +48 692 440 [email protected]
Kamila Garbacz Senior Account Executive tel.: +48 22 36 03 617mob.: +48 604 275 [email protected]
Jagoda Gębska Senior Account Executive tel.: +48 22 36 03 612mob.: +48 692 440 [email protected]
radosław Grabowski Senior Account Executive tel.: +48 22 36 03 847mob.: +48 604 112 [email protected]
Małgorzata JaniszewskaSenior Account Executivetel.: +48 22 36 03 828mob.: +48 692 440 [email protected]
anna szulcAccount Executivetel.: +48 22 36 03 604mob.: +48 602 464 [email protected]
Joanna hasny Senior Sales Coordinator Elle, Gala, Instyle tel.: +48 22 36 03 646mob.: +48 694 455 [email protected]