mobile book of trends 2014
DESCRIPTION
Que tendências são populares no espaço móvel, UXPin e Movade em 158 páginas PDF se reuniram. Desenvolvimentos mostrados nas áreas de tipografia, design, infográficos, imagens grandes, clientes motorizados móveis e muito mais. Há detalhadas screenshots de várias páginas para ilustrar as tendências de cada área temática. Fonte: http://mobiledesigntrends.com/2014.htmlTRANSCRIPT
1
MOBILEBOOK OF TRENDS
2014
Marcin Treder, Adam Pachucki, Adam Zielonko, Kamil Łukasiewicz
&
3
Index
1. TYPOGRAPHY 4
2. FLAT DESIGN & SIMPLICITY 14
3. GESTURAL INTERFACES 26
4. CIRCLES 35
5. ENTERPRISE MOBILE 45
6. WEARABLE COMPUTERS 56
7. PURE GUIDELINES 67
8. CONTEXTUAL AWARENESS 78
9. LARGE IMAGES 89
10. BLUR 100
11. INFOGRAPHIC 112
12. MICROINTERACTIONS 125
13. MOBILE-POWERED CUSTOMER 136
14. BONUS: 10 MUST-HAVE METRO APPS FOR WINDOWS PHONE 147
ABOUT UXPIN & MOVADE 156
4
1. TYPOGRAPHY
I have a small theory that I’d like to share with you - great typography
equals design maturity. Web designers, until a couple of years ago, wer-
en’t paying nearly enough attention to typography. When the whole field
matured - typography blossomed and became a huge design trend.
Good typography is not only decisive when it comes to the readability of
the text, but also builds up a message that the designer intended to share.
It’s an important part of the overall user experience. On the other hand, a
lack of good typography shows the unprofessionalism of the whole product.
Text is a basic ingredient of the majority of interfaces - if that’s designed
badly, why go any further?
The first years of the growth of native applications on iOS and Android were
just terrible. It seemed like the majority of designers and developers wer-
en’t thinking about typography at all. It was under-appreciated and looked
accidental. Boring fonts were usually applied with no good taste. A design
nightmare.
Mobile design is long past its early days now and we can clearly see signs
of the maturity of the field. Typography is one of the most vivid exam-
ples. Most of the typography on popular applications can be described as
“decent”. Whether that’s Facebook, Mailbox, or Twitter – the text is clear
and the fonts look at least OK. What’s even more interesting - in 2013 we
saw lots and lots of mobile apps with an absolutely stunning usage of fonts.
Ultravisual, WillCall, Hotel Tonight to mention a few great examples.
5
In 2014 we’re absolutely sure that this trend will gain even more power.
Typography in mobile apps can’t be ignored anymore. Mobile design has
reached its maturity.
6Citroen Lifestyle, iOS, http://www.citroen.com.br/lifestyle/
7Fancred, iOS, http://fancred.com
8Fifa, iOS, Android, http://www.fifa.com/mobile/
9Foodie Recipes, iOS, http://www.foodie.com
10Hotel Tonight, iOS, Android, http://www.hoteltonight.com
11National Geographic City Guide, iOS, http://bit.ly/1fKnVeg
12Ultravisual, iOS, http://www.ultravisual.com
13Willcall, iOS, Android, https://www.getwillcall.com
14
2. FLAT DESIGN & SIMPLICITY
2013 was the year of flat design. After Apple’s announcement of iOS7, mo-
bile designers all over the world started to work on redesigns of their apps
seeking a simpler form and much desired flatness.
No wonder! Flat design, if done correctly, looks stunning. The freshness of
the flat form gave us all a much-needed break from the heaviness of ske-
uomorphism (often just badly applied). In a way, this trend is a scream for
simplicity. A form that follows function. Design that does not stand in the
way.
Hence, flat became more than just a fashion for gradient-free buttons and a
lack of textures. Flat design became a trend that’s all about seeking clarity.
Light colours, clear fonts, lots of whitespace and general UI modesty be-
came signs of a good flat design.
The list of apps that follow these principles would be really, really long. Twit-
ter, Facebook, Foursquare… they all got flattened in 2013, making everything
that’s not flat look old-fashioned. Even though among all these great flat
apps there are products that are just on another level - apps that define
simplicity in an unprecedented way. Pure diamonds of mobile design. I’m
talking about Vine, VSCO, Jukly, Highlight… and a few others that will make
flat design a permanent part of mobile design, not just a seasonal trend.
Get ready for 2014. Take a look at our selection of the best examples of flat
mobile design.
15Vine, iOS, Android, Windows, https://vine.co
16Jukely, iOS, https://jukely.com
17Highlight, iOS, Android, http://highlig.ht
18Luvocracy, iOS, http://www.luvocracy.com
19Circa, iOS, Android, http://cir.ca
20Clique, iOS https://itunes.apple.com/us/app/id673371827
21NextDoor, iOS, Android, https://nextdoor.com/mobile/
22Piclab, iOS, Android, http://piclabapp.com
23Pulse, iOS, Android, https://www.pulse.me
24Uniqlo RECIPE, iOS, http://www.uniqlo.com/us/lifetools/recipe/
25VSCO, iOS, Android, http://vsco.co/vscocam
26
3. GESTURAL INTERFACES
At the beginning of the mobile design era, designers were trying to copy
interaction patterns from the web/software world. Simply, a tap was meant
to represent a click, which led designers to plan simple and straight-forward
interactions.
Touch-screens, however, had more to offer. Swipe, pinch, stretch,
press&hold… all these gestures were waiting to be properly used.
Introducing new interaction and navigation patterns is always controversial
and challenging. I remember when Twitter used a swipe gesture to provide
a shortcut to a couple of popular actions. Many designers tossed it as an
unnecessary complication. After all… all these actions were available just a
couple of taps away.
Many designers, however, believed that using a tap-centered interaction
pattern makes even a simple task too complicated on a small screen of a
smartphone. Gestures, if properly applied, could make the interaction much
quicker and more natural.
Today, it’s hard to imagine many applications without a gesture control sys-
tem. Think Mailbox, or Clear - apps that build their popularity mainly on the
great appliance of gesture-based interactions.
Apps such as - Blue, Tinder, or recently Jelly - followed. All the signs show
that 2014 will be all about gestures. Get ready.
27Yahoo Weather, iOS, Android, http://mobile.yahoo.com/weather/
28Yahoo News Digest, iOS, https://itunes.apple.com/us/app/yahoo-news-digest/id784982356?mt=8
29Blue, iOS, http://partlyblue.com
30Jelly, iOS, Android, http://jelly.co
31Potluck, iOS, https://www.potluck.it
32SVOY, iOS, Android, https://itunes.apple.com/ru/app/svoy/id523446911?mt=8
33Swell, iOS, http://www.swell.am
34Tinder, iOS, Android, http://www.gotinder.com
35
4. CIRCLES
Not all of the design trends are rational. Not all of the design trends are a
sign of progress. Some trends simply appear suddenly and become a fash-
ion. One of them is the circle trend.
Based on my mere observation - it all started in web design in 2012. Out of
sudden circles, it became the thing. In 2013 mobile design simply followed
the trend.
Foursquare, Facebook Messenger, Uber… and even contacts on iOS7 are
using circles for many elements of the interface. Great, innovative apps such
as Spark, Lasso, or QuizUp are all about circles.
The beginning of 2014 shows that circles are here to stay…until a new trend
arrives.
36TriplAgent, iOS, https://itunes.apple.com/us/app/triplagent-discover-new-adventures/id692393671?mt=8
37Lasso, iOS, http://lasso.me
38Foursquare, iOS, http://foursquare.com
39Om Finder, iOS, https://itunes.apple.com/us/app/om-finder/id623568912?mt=8
40Peek Tour, iOS, https://itunes.apple.com/us/app/peek-tours-activities/id767696645?mt=8
41QuizUp, iOS, https://www.quizup.com
42Readibility, iOS, Android, https://www.readability.com
43Team USA, iOS, Android, http://www.teamusa.org/mobile
44DingDong, iOS, https://itunes.apple.com/us/app/ding-dong/id529838233?mt=8
45
5. ENTERPRISE MOBILE
The consumerization of enterprise applications is a strong trend on the Hi-
tech market. After years of pushing hardly usable apps on innocent corpo-
rate employees, the tech world finally realised that the users of enterprise
products are… human beings. And, like every human being, they enjoy well
designed products (well to be honest, I guess enjoyment wasn’t as decisive
a factor here as the opportunity to save some money, but anyway…).
In 2013 the consumerization of enterprises trend reached mobile apps.
Since the industry agreed that corporate workers are people… it just
couldn’t miss the fact that human beings love their smartphones and
tablets. What is even more important, smartphones and tablets can make
people very productive.
This thesis led to the creation of dozens of enterprise mobile apps. We’ve
chosen 10 well designed ones to show you the basis for our prediction for
2014 - enterprise mobile apps will go wild.
Enjoy!
46Box, iOS, Android, Windows, Blackberry, https://www.box.com/business/features/mobile-access/
47Yammer, iOS, Android, Windows, https://about.yammer.com/product/mobile/ios/
48Intercom, iOS, https://www.intercom.io/
49Desk.com, iOS, Android, http://www.desk.com/features/mobile
50Weave by Intuit, iOS, http://weave.intuit.com
51Quickbooks, iOS, Android, http://search.quickbooksonline.com
52Base, iOS, Android, Windows, https://getbase.com/mobile/
53Hubspot, iOS, Android, http://www.hubspot.com/products/mobile
54Podio, iOS, Android, https://company.podio.com/mobile
55GoToMeeting, iOS, Android, http://www.gotomeeting.com/online/meeting/ipad-iphone-android-apps
56
6. WEARABLE COMPUTERS
Wearable computers are the next step in the evolution of mobile tech. After
having a computer in our backpack and pocket, with the arrival of Google
Glass, smart watches and wrist bands, we can actually have them on us.
Wearables create a completely new environment for designers to play with.
Highly contextualised, subtle yet powerful, devices need a completely new
approach to the design of applications. And though these are still the early
days of the whole wearable technology, few disagree that this is the future.
Beautiful Pebble, convenient Fitbit, Google Glass and dozens of its apps,
these are all early examples of what’s coming. 2014 will be the year of the
wearable.
Get ready!
57Twitter for Google Glass, https://blog.twitter.com/2013/twitter-for-google-glass
Source: https://blog.twitter.com/2013/twitter-for-google-glasshttp://www.engadget.com/2013/05/16/google-glass-apps/
For Google Glass
58People+, http://getpeopleplus.com
For Google Glass
59Genie, https://getglassgenie.appspot.com
For Google Glass
60Fancy, http://fancy.com/help/glass
Source: https://vimeo.com/66838775
For Google Glass
61KitchMe, http://www.kitchme.com/googleglass
Source: http://www.kitchme.com/googleglass
For Google Glass
62Pebble, https://getpebble.com
Source: http://www.flickr.com/photos/61209873@N00/10061112236/
63Fitbit, http://fitbit.com
Source: http://fitbit.com
64Whistle, http://www.whistle.com
65Meta, https://www.spaceglasses.com
Source: http://www.spaceglasses.com
66Jawbone, http://www.jawbone.com
67
7. PURE GUIDELINES
We have gone a long way since the early days of mobile design and there
was a lot of turbulence along the way. Among this you will find skeuomor-
phism, porting web UI solutions and, let’s be honest, ugliness.
Some platforms figured out these issues quicker, some of them lagged
behind. Nonetheless, we have come to a point where it is all pretty much
sorted out. The outcome? Beautiful and usable apps, a harmonized experi-
ence for end users, and easiness of development.
It has got to be said, though, that these guidelines for iOS 7, Android and
Windows Phone devices may be keeping some designers from the explora-
tion of new interactions, UI solutions, and visual experimentation.
However, to be able to break the rules, you need to get to know the prin-
ciples absolutely to the very bone. Believe me, they exist for very good
reasons and quickly lead to tremendous results.
Let’s hop on and explore examples of apps tailored to suit the user habits
of a specific platform. They look and work great, while strictly following the
guidelines.
PS. I strongly advise bookmarking these pages and visiting them from time
to time:
• iOS Human Interface Guidelines
• Android Design
• Windows Phone Design Principles
68Facebook Messenger, iOS, Android, https://www.facebook.com/mobile/messenger
69Skype, iOS, Android, Windows Phone, http://www.skype.com/en/download-skype/skype-for-mobile/
70myMail, iOS, Android, http://mymail.my.com/
71Wordeo, iOS, http://wordeo.com/
72Showyou, iOS, Android, https://showyou.com/
73Foodspotting, iOS, Android, http://www.foodspotting.com/about
74Wikipanion Plus, iOS, https://itunes.apple.com/pl/app/wikipanion-plus/id290613987?mt=8
75Listastic, iOS, https://itunes.apple.com/pl/app/listastic/id710535295?mt=8
76Ted, iOS, Android, http://www.ted.com/
77Umano, iOS, Android, http://umanoapp.com/
78
8. CONTEXTUAL AWARENESS
The most obvious things that make mobile devices so different from desk-
top computers is their size and the fact that you literally always have them
with you. The other thing is they have loads of sensors and this is what
makes them different from ‘almost gone’ phones, too. They are smart.
Imagine how many situations you find yourself in every day. You drive a car,
work at the office, go out to grab some lunch, meet up with friends in the
evening, and you finally come back home to sleep. Does it affect the way
you interact with your smartphone? Yes, it does, indeed!
Your smartphone can easily know where it is, especially now thanks to
Bluetooth Low Energy, also known as Bluetooth Smart. It knows loads of
other stuff, too...
Knowing, however, is not enough. Modern apps need to leverage this infor-
mation and provide users with an enhanced experience tailored perfectly to
their current situation. Only then can they really become smart apps.
We have been getting there for years, however, surprisingly slowly. It
changed in 2013, though, and the trend is now on the rise. You see solu-
tions provided by Shopkick, Estimote and Nest getting awesome traction.
The trend will hit it big in the coming years!
79Shopkick, iOS, Android, https://www.shopkick.com/
80Nest, iOS, Android, https://itunes.apple.com/us/app/nest-mobile/id464988855?mt=8
81Estimote, iOS, https://itunes.apple.com/us/app/estimote-virtual-beacon/id686915066?mt=8
82SmartThings, iOS, Android, http://www.smartthings.com/app/
83Automatic, iOS, Android, http://www.automatic.com/
84AroundMe, iOS, Android, http://www.aroundmeapp.com/
85Google Search, iOS, Android, http://www.google.com/homepage/mobile/
86Ambilight+hue, iOS, Android, https://itunes.apple.com/nl/app/ambilight+hue/id640081408
87SoundHound, iOS, Android, Windows Phone, http://www.soundhound.com/
88Flightradar24 Pro, iOS, Android, Windows Phone, http://www.flightradar24.com/apps
89
9. LARGE IMAGES
At the beginning of the mobile design era, designers were trying to copy
interaction patterns from the web/software world. Simply, a tap was meant
to represent a click, which led designers to plan simple and straight-forward
interactions.
Have you noticed how fast the screens of mobile devices keep being im-
proved? I am amazed by their extremely high resolution, perfect brightness
and colors.
I bet you love photos. Remember having those colorful pieces of paper in
your hand? They are now being replaced by your smartphones and tablets.
They finally look beautiful on them and this is why attractive imagery and
video make many mobile apps so appealing.
Swiping through images and pinching them is a great experience and adds
great experience to clean and simple interfaces, no matter the platform.
You can easily find great examples and among them incredible apps like
Airbnb, Arsty, Fotopedia or extremely attractive Ultravisual.
Have a look below and be amazed.
90Fotopedia, iOS, http://www.fotopedia.com/products
91Flipboard, iOS, Android, Windows Phone, https://flipboard.com/
92Pose, iOS, Android, http://pose.com/d
93Artsy, iOS, http://iphone.artsy.net/
94Airbnb, iOS, Android, https://www.airbnb.com/mobile
95Paleo Plate, iOS, https://itunes.apple.com/us/app/paleo-plate/id737369088?mt=8
96Pull&Bear, iOS, https://itunes.apple.com/pl/app/pull-bear/id388614277?mt=8
97Instagram, iOS, Android, http://instagram.com/
98The Rolling Stones Official App, iOS, Android, http://www.rollingstones.com/official-app/
99AllSaints Spitalfields, iOS, https://itunes.apple.com/cz/app/allsaints-spitalfields/id353487066?mt=8
100
10. BLUR
Together with beautiful large images came the issue of putting text and
other content over them. There were some solutions but one of them
caught on very quickly - blurred images and translucent elements over
them. It received a huge boost as it has become the trademark of iOS 7.
It solves the problem of legibility perfectly and puts the content first, while
still giving the application a great visual appeal. More than that, it is so easy
to apply, you can almost never go wrong with it!
This trend is not exclusive to mobile apps as it appears often on websites,
however, not to such an extent and is not that attractive visually. The reason
behind it is that apps are more responsive to interactions which are also
more direct, and therefore more tempting, as you play with the interface
with your bare fingers.
Have a look at Jukely, where it is applied perfectly, and check out Rdio to
see for yourself how it changes the way you perceive the whole interface. It
now has a stylish and deeper feeling. It simply has “something” in it.
101Rdio, iOS, Android, Windows Phone, http://www.rdio.com/home/apps/
102Snapguide, iOS, http://snapguide.com/download/
103The Huffington Post, iOS, Android, https://itunes.apple.com/ca/app/the-huffington-post/id306621789?mt=8
104Clique, iOS, https://itunes.apple.com/pl/app/clique/id673371827?mt=8
105Heyday, iOS, Android, http://www.hey.co/
106Luvocracy, iOS, Android, http://www.luvocracy.com/
107Slacker Radio, iOS, Android, Windows Phone, http://www.slacker.com/mobile
108Inspire Truth, iOS, http://nye-inspire.me/
109Memoir, iOS, http://www.yourmemoir.com/
110Yahoo Mail, iOS, Android, Windows Phone, http://mobile.yahoo.com/mail/
111Beat - Music player, iOS, http://www.beatapp.cc/
112
11. INFOGRAPHIC
If you use the internet on a daily basis, you probably haven’t missed thou-
sands of infographics appearing every day for the last couple of years on
the web. It turns out this is also a great solution for smaller screens through
which you experience mobile apps.
The reason is simple, they are a great way to represent information even if it
is a complicated set of data. When designers don’t have much space to put
the data in, they need to make it much easier to read and more appealing.
Only then will users want to scroll through it and play around with it. The
results can be truly amazing. You may find your content is actually con-
sumed more, people can actually understand and remember it.
Below you will see excellent examples of beautiful, usable and useful info-
graphics from Nike apps as well as Fitbit and Jawbone.
You wonder why so many of them are fitness and physical activity apps? It
is because their designers wanted these important chunks of information
they provide to be digestible on the go.
They succeeded and you may learn from them.
113Jawbone UP, iOS, Android, https://jawbone.com/up
114Fitbit, iOS, Android, http://www.fitbit.com/
115Nike+ Running, iOS, Android, http://nikeplus.nike.com/plus/products/gps_app/
116Nike+ Fuel, iOS, https://itunes.apple.com/pl/app/nike+-fuelband/id493325070?mt=8
117Endomondo Sports Tracker, iOS, Android, http://www.endomondo.com/download/
118RunKeeper, iOS, Android, http://runkeeper.com/running-app
119Foresee, iOS, https://itunes.apple.com/pl/app/foresee/id597382937?mt=8
120Reps & Sets, iOS, http://www.repsandsetsapp.com/
121Sky Live, iOS, https://itunes.apple.com/ca/app/sky-live-stargazing-forecast/id693905898?mt=8
122Check - Bills & Money, iOS, Android, https://check.me/
123Ration, iOS, https://itunes.apple.com/us/app/ration/id705229829?mt=8
124Level Money, iOS, Android, https://levelmoney.com/
125
12. MICROINTERACTIONS
Although they have “micro” in the name, they should not be ignored. The
magic is in the details and good designers are aware of this, trying to nail
every piece of their product. At the end of the day, this is exactly what
makes a great app different from a good app, not to mention average
ones…
Microinteractions are all about clarity and usability, making a product
easily understandable to users. According to Dan Saffer’s book “Microint-
eractions”, they are composed of triggers, follow some rules and provide
feedback.
I will not dig in deeply on this subject here, however, I strongly advise you
to get your hands on the aforementioned book to attain the ability to build
wow-ing experiences. You can obviously get it on Amazon.
Instead, I will provide you with outstanding real-life examples of how micro-
interactions can be leveraged to provide users with moments that change
the way they perceive and use apps.
Ready? Enjoy!
126Google Maps, iOS, Android, http://www.google.pl/mobile/maps/
127Shazam, iOS, Android, Windows Phone, http://www.shazam.com/
128Fancy, iOS, http://fancy.com/mobile
129Paper, iOS, https://www.facebook.com/paper
130Instagram, iOS, Android, http://instagram.com/
131Facebook, iOS, Android, https://www.facebook.com/mobile/
132Path, iOS, Android, https://path.com/
133Siri
134Touch ID
135Mail
136
13. MOBILE-POWERED CUSTOMER
Some of the most popular apps on every platform are those with a goal to
enhance your experiences when doing what all of us do literally every day. I
mean buying stuff, being a customer.
Online sales are huge and growing rapidly, and although mobile commerce
still lags behind, it is apparently not going to forever. Even big retailers who
were not so quick to adapt to changes driven by the ubiquitous internet
connection, have realized that mobile is the way to go.
They now provide exceptional solutions to inspire you, help you make the
right decisions, and transact. Have a look at Target’s app, which is truly well
designed and provides such features as coupon alerts, store finder and
barcode scanner. Have you tried Starbucks app already? Ever used apps
developed by independent companies such as Red-Laser?
They simply help you buy smarter and quicker. Others, like Amazon, Grou-
pon and Wanelo provide you with additional perks like coupons and make
participating in loyalty programs easier.
Literally every company selling any kind of stuff, and any consumer buying
anything can benefit from mobile. Check out my selection of great exam-
ples below and see what I mean.
137Target, iOS, Android, http://www.target.com/spot/mobile/landing
138Apple Store, iOS, https://itunes.apple.com/us/app/apple-store/id375380948?mt=8
139Etsy, iOS, Android, http://www.etsy.com/mobile
140Wanelo Shopping, iOS, Android, http://wanelo.com/about/downloads
141Amazon, iOS, Android, Windows Phone, https://www.amazon.com/gp/feature.html?docId=1000625601
142eBay, iOS, Android, Windows Phone, http://mobile.ebay.com/
143Kickstarter, iOS, https://www.kickstarter.com/mobile
144Groupon, iOS, Android, http://www.groupon.com/mobile
145H&M, iOS, Android, https://itunes.apple.com/pl/app/h-m/id589351740?mt=8
146Yelp, iOS, Android, http://www.yelp.com/yelpmobile
147
14. BONUS: 10 MUST-HAVE METRO APPS FOR WINDOWS PHONE
Although I focused only on the two most popular platforms, which are iOS
and Android, I am a huge proponent of competition and therefore I would
like you to have a look at some great Windows Phone apps below.
This is a system that already had a say in and made a difference to the ap-
proach to mobile design. For one, it doesn’t rely on icons, instead of which
tiles are used. This is quite a step from the usual approach, isn’t it? I have a
huge respect for the brave designers who made such a decision.
If you are considering an upgrade to your smartphone or simply have not
had a chance to play around with any Windows Phone device, please scroll
down and see the 10 apps I think of as must-haves.
1486tag, Windows Phone, http://bit.ly/1d7E3pY
149Skype, Windows Phone, iOS, Android, http://www.skype.com/en/download-skype/skype-for-mobile/
150Vine, Windows Phone, iOS, Android, https://vine.co/
151DualShot, Windows Phone, http://dualshotapp.com/
152Metrotube, Windows Phone, http://metrotubeapp.com/
153Netflix, Windows Phone, iOS, Android, http://netflix.com
154WhatsApp, Windows Phone, iOS, Android, http://www.whatsapp.com/download/
155Pandora, Windows Phone, iOS, Android, www.pandora.com
156
ABOUT UXPIN & MOVADE
157
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Complete Prototyping Framework for Web, Mobile and Wearable
Built for Teams
www.uxpin.com
158
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