mobile event guide

2011 Mission RepoRt

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table of Contents2011 Mission Report

I. Product Mobile Event Guide 4

II. Our Impact on the Planet 5 Recycling & Energy Savings 5 Green Headquarters 10 Resources Saved 11

III. Total Energy Savings 11 Methodology

This mission report covers the period from Dec. 2010 to Dec. 2011.

Our MissiOn:To Eliminate Paper Waste in the Events and Entertainment Industry

Find a topic you like? Locate the Qr code on this page to continue the conversa-tion online, send us feedback or visit:www.mobile-event-guide.com

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A LetteR FRoM the Ceo

Welcome to Mobile Event Guide’s 2011 Eco Report. When we founded this company only two years ago, we made a commitment to continually evaluate our progress towards reaching our goal to eliminate paper waste in the event industry. It’s a lofty goal and we decided early on it was important to keep track of our goals — and mistakes — to continually improve. In here you will find the milestones in our progress, as well as some additional steps and challenges we face in the road ahead.

One of the most significant achievements since the last year is our rapid growth. This year we have developed more than eighty original applications. Naturally, this rapid expansion creates additional challenges, which we also address in this report.

Most importantly our mission to reduce the carbon footprint in the event industry is being taken to scale. Our reach has extended to developing mobile solutions not only for conferences, but also for trade shows, festivals and expos in Germany, United Kingdom, United States and Switzerland.

Evaluating our environmental impact has energized us to continue towards our mission and clarify our role as the environmentally-conscious mobile software providers. This year we were fortunate to be joined by exceptional designers—Dennis Haupt and Alexander Blödorn — who, together with our Lead Designer Bastian Stein, re-designed our website in time for the end of the year.

We welcome you to visit our new website, www.mobile-event-guide.com and send us your feedback. To all of our partners, thank you for your support. The achievements highlighted in this report would not have been possible without your support and thus are not only our victories — but also yours.

Greetings from Berlin,

Felix Swoboda

Felix Swoboda, CEO of Mobile Event Guide

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Think Green, Go Mobile

In 2004, the Convention Industry Council’s Green Meetings Report hosted the first Green Meetings Initiative, a gathering of event industry leaders and environmental activists that resulted in a practical solutions to reduce the environmental impact of conferences, events and tradeshows.

The conference called for further investigation into digital solutions. The founding team at Mobile Event Guide sought to develop a practical & environmentally-friendly alternative to paper prints and subsequently developed the Mobile Event Guide.

To see a demo, visitwww.vimeo.com/mobileeventguide/demo

pRoduCt

Mobile event Guide

The Mobile Event Guide

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ouR iMpACt on the pLAnet

Recycling & Energy Savings

Thanks to the Glass Packaging Institute, we were able to track the environmental impact in energy savings that results from our bottle-to-bottle recyling, the best use of recycled glass. We partnered with a drink provider, Mac-Apfel Co., to recycle all of our glass bottles used in our offices.

We recycle 720 glass water bottles a week!

The Glass Packaging Institue estimates that in the past year we saved 7,489,407 watts of energy!

Making Events Go Greener

Our calculation uses methodology from Conservatree, a member of the environmental paper network.

For detailed information on Conservatree’s methodology, please see www.conservatree.com.

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eVent detAiLs

dGu 2011Hamburg, 14th to 17th September. DGU is the official conference app of the 63rd Conference of the German Society of Urology.

297-page Paper Brochure vs. 990 Mobile App Users

Resources saved:

× 19 × 2,881,494 L

deGRoWiesbaden, 2nd-5th June. DEGRO is the official conference app of the 17th annual meeting of the German Society for Radiation Oncology. Sponsored by MCI.


Resources saved:

× 5 × 764,400 L

hAi 2011Berlin, 11th - 13th September. HAI is the official conference app of the 13th Capital City Conference of the DGAI Congress of An-esthesiology and Intensive Care Medicine HAI 2011.


Resources saved:

× 13 × 1,919,898.4 L

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VisZeRALMediZin 2011Leipzig, 14th to 17th of September. The official conference app of the 66th annual meeting of the German society for digestive and metabolic diseases. Sponsored by Johnson & Johnson MEDICAL GmbH und Olympus Deutschland GmbH


Resources saved:

× 20 × 3,025,260 L

sMK 2011Frankfurt, 30th-31st August. SMK is the official of the Social Media Conference 2011.


Resources saved:

× 3 × 353,858 L

sGAR 2011Interlaken, Switzerland. 27th - 29th of October. Annual meeting of the Swiss Society for Anaesthesiology and Resuscitation.


Resources saved:

× 1 × 61,279 L

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eVent detAiLs

dGKFo 2011Dresden, 21st to 25th of September. DGKFO is the official con-ference app of the 84th Conference of the German Society of Orthodontics.


Resources saved:

× 3 × 381,141 L

dhK 2011Berlin, 15th to 16th of November. The official conference app of the German Trade Conference. Sponsored by Getting Around.


Resources saved:

× 1 × 25,970 L

dVhK 2011Wiesbaden, 28th-30th September. DVHK is the official confer-ence app of the Mailorder World 2010.


Resources saved:

× 5 × 713,440 L

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FAMiLYdAY 2011Bonn, 7th-8th of June. FamilyDay is the official conference app of the organiyed by HTGF.


Resources saved:

× 5 × 836,528 L

ideALAB 2011Vallendar, 29th to 30th of October 2010. The official app of the Ide-aLab! 2010 conference.

285 Mobile App Users

no brochures printed! organizers entirely opted out of printed paper for a mobile application. estimated Resources saved (as-suming 10-page paper brochure):

× 1 × 27,930 L

sGAR 2011Berlin, 28th of May. LNDW is the official app for the 2011 Berlin Long Night of Sciences.


Resources saved:

× 9 × 1,407,436 L

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our Green headquartersAfter our first business year, we had outgrown our available office space. We decided that our new office space had to promote green design and construction principles. Our new office space in Berlin makes extensive use of glass and aluminum. Exterior sunshades are constructed in a way to bounce indirect natural light deeply and evenly into the building’s interior. Our office also includes filters that improve indoor air quality and feature a low-pressure drop that translates into more efficient energy use.

GReen hQ

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total savingsTotal savings of trees and water for all 2011 events that used the Mobile Event Guide applications (rounded down):

× 85

× 12.4 Million Liters

× 7,489,407 Watts of energy

totAL sAVinGs

Note about Methodology

Our resource calculations were performed using calculations based upon InHouse Communication Agency’s “Tree Usage Calculator” using methodology from Conservatree. The calculator is meant to be an educational tool that gives users a rough estimate of how much water it takes to produce a sheet of paper. It is not meant to be a definitive and granular analysis.

In addition, the report assumes that each user attributed with more than 50 sessions to the application chose to use the mobile application as his or her primary event guide.

The tree and energy calculator estimates that 24 trees are required to make one US ton (2,000 pounds) of uncoated / office type paper. A single tree translates to 8,333 sheets of US letter ‘copier’ paper, where the US letter is 4% smaller than the A4 paper typically used for conference brochures. Using this calculation, 1 softwood tree makes 8,000 sheets of A4 paper.

The calculation depends on the assumption that each page is printed both sides. More information about assumptions made in the usage calculations can be accessed at http://conservatree.org/learn/EnviroIssues/TreeStats.shtml.

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2011 CoMpAnY MeetinG

thank you for your support!

Mobile Event Guide GmbHFriedrichstraße 50-55

10117 BerlinGermany

www.mobile-event-guide.com

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Documents

mobile event guides

mobile solutions

methodologythis mission

eco report

total energy savings

green headquarters

environmental activists

paper waste