module 3: the user. 2 users want jobs to be done functional jobsemotional jobs personalsocial
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2
Users want jobs to be done
Functional jobs Emotional jobs
Personal Social
5
Sequencing a job for value
Discover holiday locations
Pick holiday location
Search free accommodation
Book hotel
Plan travelAccess booking
documents
Job to be done: Book family holiday
Booking processContinuous process, e.g. insure against illness
6
Asking for outcomes / core needs
Discover holiday locations
Pick holiday location
Search free accommodation
Book hotel
Plan travelAccess booking
documents
Minimize the time it takes to access travel documents on the go
Job to be done: Book family holiday
Direction
Unit of
measure
Outcome desired/ core need
7
Importance and dissatisfaction
1 Dissatisfaction 5
1
Impo
rtan
ce
5
Good existing solutions
Nice to have
Underserved opportunity
Irrelevant