Opportunities & Challenges for

Creating a Transmedia Museum Experience

Our mission is to create unique & memorably

playful experiences.

Montreal based

2014

Kim BerthiaumeCreative director

Ux teacher

Pascal NatafCEO

Game design teacher

Avery RuebEducational Market

Project Manager

summary

1- Project description

2- “3” challenges encountered & solutions

3- Take aways

THE Last time you went to a museum…

I love roman history…

But this exhibit didn’t have enough context

General problems

1- Missing Storytelling

2- No scaffolding information

3- No take away

4- No follow-up

Montreal Science Center

Montreal, Canada.

Goal

Keep track of user’s data

Take away – Building Experiences

Incentive to go visit the Montreal Science Center

Accessible for everyone

TRAILER

LET’S PLAY!!!

Challenge #1

For each expert, their knowledge and experience

is the most important.

A 1 hour game about…

IMMUNITY, making a VACCINE, pathogens,

transhumanism, DNA, Genomics

PUBLIC HEALTH actions, contagion, difference between VIRUS and

BACTERIA, History of CANADA on Pandemics, biohacking, etc.

Solution#1.1

Making sure everyone has a common approach and vocabulary

Gamestorm tool

• Empowering non-game designer with game design thinking

• Maintaining one vision

• Selecting key elements / key concepts

• Scaffolding

• Choose appropriate game mechanics & dynamics

Result

Clear vision of the game for everyone

3 core scientific concepts

Challenge #2

We often forget the most important person in the

development of a game : the user

Our users

…Are 8-14 years old

…Have different Level of knowledge

In science

…Love killing zombies

…Like gore atmosphere

…Find Katniss Everdeen “badass”

…Want to be suave like James Bond

Solution#2.1

Playtesting

Result

Aesthetics preferences

Understanding of scientific concepts

Filtering concepts

Collaborative Design

Challenge #3

Bridging a digital game and a physical exhibit to create an

integrated experience for everyone

Design

Technology

Time for an exhibit:

40-55 minutes

Time spent in one place:

40-90 seconds

Technology

iBeacon

Blutooth

NFC Tag

RFID

Geolocation

Solution#3.1

iBeacon

Accessible for all devices

Morbus App Video

Solution#3.2

Social & Sharable experiences

Holograms

The future of museum

In conclusion :

1- Changing museum experience

2- Storytelling, intelligent integration of technology

3- Follow-up

4- Integrated solutions

The future of museum

In conclusion :

1- Bring together all stakeholders to understand the

core vision of the project

2- Users are at the core of the project

3- Accessible and elegant technology solutions

(non-invasive, user friendly)

4- Sharable user experience built in emotions & fun

A look at some museum experiences from

Around the world

Cooper Hewitt – Smithsonian design museum

Washington, D.C, USA.

Energy Experience Centre

Aurich, Germany.

Antwerp museum rubens house – classical art

Antwerpen, Belgium.

Acropolis museum – Archeological museum

Athina, Greece.

Avery Rueb

avery@affordancestudio.com

www.Affordancestudio.com

@Affordstudio

Thank you!