Mr ICON

Mr ICON: Lifestyle magazine from WELT

In October 2018 the ICON family will expand its portfolio with

a new men’s magazine: Mr ICON. A supplement featuring photo

series, stories and reports dealing with style, fashion and lifestyle

topics for men – all done in the internationally successful ICON

style.

Across its 4 features, Mr ICON provides inspiration for style-

conscious men of today: "Moodboard", "Stories", "School of

Life" and “Shopping".

ICON portfolio is expanding

NEWON:

13./14.10.18

Editor´s Quote

Inga Griese

It is time to talk about men, again. The real men, the ones in our

lives. Those with style and humor and interests. With all their

questions, their doubts maybe, with all their strength and characters.

In a world that is changing fast, not only in fashion and style, we want

to know: Men, what do you want ? So Mr ICON is about men. How

they live, how they feel, how they style themselves. A charming,

curious brother for ICON. One for all, non like all the others.

For sure, we are a bit in love already.

Why Mr ICON?

https://youtu.be/neYoI4fbmyQ

Video from Inga Griese in German

Contributers

Dr. Ulf Poschardt Adriano Sack Dr. Philip CassierCaroline Börger

USPs

Innovative concept with

elegant presentation in an

attractive order of magnitude

International reputated style

expertise of editor in chief

Inga Griese.

For the first time a magazine

publication of WELT Print

Total (DIE WELT and WELT

AM SONNTAG*)

Line extension of the

well-established,

successful brand ICON

Positioning

ZEIT

Magazin

Handelsblatt

Magazin

Magazine portfolio is expanding

2018

Mr ICON 13/14 October, 2018 06 August, 2018 24 August, 2018 11 September, 2018

Publication in: DIE WELT, 13 October, 2018

WELT AM SONNTAG, 14 October, 2018

Print circulation: 400.000 copies

Distribution: DIE WELT* 150 thousand copies

WAMS* 250 thousand copies

each subscription, retail sale, in German-speaking countries

discontinued

Format: 233 x 280 mm, perfect bound

Gross rate: 1/1 single page = Euro 32,000

Number of pages: minimum 68 pages

2018

2/1 page

1/1 page

1/3 page* - portrait

466 mm x 280 mm

233 mm x 280 mm

72 mm x 280 mm

56,000

32,000

Upon request

Opening Spread

Cover-Gatefold

Against Editiorial

Facing Table of Content (FTC)

Facing Table of Content II (FTC II)

Cover pages

Premium spreads

Premium single pages

+ additional technical costs**

2nd cover page + page 3

4 pages

left hand page opposite Editorial

left hand page opposite Contents

left hand page opposite Contents II

Inside back cover

outside back cover

1st advertiser after opening spread

2nd advertiser after opening spread

1st right hand page

2nd right hand page

77,440

141,440

35,200

34,560

33,600

35,200

42,000

62,080

57,920

35,200

33,600

2018

Up to 4 pages

Up to 8 pagesmax 233 mm x 280 mm

max 233 mm x 280 mm

Postcard

Product sample / Scent seal

Booklet up to 25g

105 mm x 148 mm

min 55 mm x 75 mm

min 55 mm x 75 mm

60

82

85

Up to 20 g

Up to 30 g

Up to 40 g

max 213 mm x 260 mm

max 213 mm x 260 mm

max 213 mm x 260 mm

120

130

140

Up to 4 pages – with add on

Up to 8 pages – with add on

max 233 mm x 280 mm

max 233 mm x 280 mm

108

124

121

137

Additional ad specials available upon

request. Feel free to contact us!

2018

AdMedia-Pool

Herstellung & Logistik WELT-Gruppe

Axel Springer SE

Axel-Springer-Straße 65

D-10888 Berlin (Germany)

Format

Printing process

Paper

Resolution

Trim

Processing

ICC-Profile

Colours

Data delivery

Print material address

Adress proofs

233 mm wide (incl. double bleed in the fold) x 365 mm high

Cover: sheet offset / Content: gravure printing

Cover: 150 g/m² Magno /

Inside pages: 65g/m² UPM Ultra Matt G

300 dpi

5 mm on all sides

Perfect bound (adhesive binding)

Cover: ISO coated V2 / Inside pages: PSR_LWC_PLUS_V2_PT

Euro colours 4/4

High PDF

Apdtp-berlin@axelspringer.de

IMPORTANT:

Please bear in mind that the

trimmed format of

466 mm x 280 mm applies for

double-page artworks and

make it available as double

page.

Exception: Opening Spreads (2

different print profiles).

Crossmedia Mr ICON surroundings 2018

Billboard

Mobile

Medium

Rectangle

Mr ICON

Lifestyle magazine of WELT

for men

Mr ICON targeting1 on WELT

1.) WELT ROS multiscreen:

Billboard + mobile medium rectangle

1 mio. AIs2 // 4 weeks // Euro 80 CPM

2) WELT ROS multiscreen:

Takeover ad

1 mio. AIs2 // 4 weeks // Euro 105 CPM

Other advertisements combination possible.

Mr ICON-channel on ICONIST.de

Sponsoring of the Mr ICON-channel

Presenting package multiscreen

On each site of the Mr ICON-channel a Fireplace

(online), Medium Rectangle (mobile) and the logo of

the sponsor (multiscreen) is fixely integrated.

Mr ICON channel presenting package

384,000 AIs2 // 8 weeks // Euro 36,480 gross

Optional: presenting-layer¹

Logo integration within the presenting-layer

exclusive sponsoring of Mr ICON-channel. (FC 1/ visit)

Layer: 230,000 AIs2 // 8 weeks // Euro 8,640 gross

NEWfrom:

13.10.18

Print and digital campaigns can be extended with

influencers via their social media accounts.

Within our INTERMATE databank with more than

10,000 German influencers, we search for influencers

with an optimal fit to Mr ICON, the brand profile and

the desired target audience.

Possible integration:

• The influencer promotes the product via the social

media channels of ICONIST

• The influencer extends the reach via his social

media channels

Influencer as a personalized Mr ICON

340,000Follower Instagram

80,000Views

Instagram Story

20,000€Gross Price

Micro influencer (5,000 to 100,000 followers)

Multiple micro influencers with a medium reach

distribute the promotional post to their followers.

Micro influencers have a strong relationship with

their followers and therefore often reach higher

interaction rates with their posts.

Influencer selection for Mr ICONMacro influencer (100,000+ followers)

An influencer with a high reach is able to

spread a message to many people at once and

has positive spill-over effects on the advertising

brand due to his high popularity.

OR

One influencer with 340,000 followers on Instagram Multiple influencers with a total of 340,000 followers on Instagram

Influencer as “man of the season”

Influencers are experts in their areas. Fashion, sports or

lifestyle – they know what is trendy and share it with their

community. These love their look and everything they stand

for.

Due to that reason every month or every season an ICON-

ambassador is selected. He knows exactly what’s in and good

looking and which items shouldn‘t be missing in the wardrobe

or penthouse apartment.

He has taste and not only creates content in postings and his

stories on Instagram but shows them on the main page of

Mr ICON as well. In interesting articles or complexly

produced videos the newest products and trends are presented

to men in a highly authentic manner.

Paid partnership with Brand name

Contact