Version 2.0

Version 2.0

1. It’s the next major upgrade to My Story World

2. It adds My Story Maker - a major new feature which lets children discover the best story of all … Their own!

3. It launches on Halloween with fantastic themed Jim Henson Company content: a Sid the Science Kid Hal-lowen special, and two original and exclusive stories introducing the Pajanimals, PBS Sprout’s beloved show, to My Story World for the first time

4. Introduces our own characters into the world - led by the super-cute Go, they will lead users through My Sto-ry World

5. My Story World 2.0 also sees us make a significant move on price, in line with the market and given strength of performance to date

What is My Story World 2.0?

Version 2.0

1. My Story World has received press and consumer plaudits since launch

2. Rated highest by USA Today of all Library Apps - only full 4* rated product

3. 5* rated in UK over last three updates - 4.5* in the US

4. NAPPA Silver Award Winner

5. Converting to subscription at 18-20% on organic dis-covery, 5% in promotion or paid customer acquisition

How has My Story World performed so far?

Version 2.0

1. Kids Category: 0-5

2. In My Story World 2.0 a child can:

• Discover their favourite brands through a fully opti-mised interface - we have been constantly optimising the experience over the last six months, improving be-havioural metrics with each release

• Read and Create:

1. When a child has finished a story, they can make one of their own

2. Please see full presentation on My Story Maker, below

• Includes a full first time user experience

• Includes fully managed migration/upgrade experience for current users

• Fully parent gated throughout

• App ID: 597797107

• Submitting October 23rd, 2013

• Supported by a launch campaign covering paid, earned and owned media channels

• Launches to market with 2x original and exclusive Paj-animals stories, and 1x Sid the Science Kid Halloween Special

• The app is free to download and includes 3 free Live-books

• Subscription model: a one-time six month All Access Pass will cost $13.99

• Fully compliant with Kids Category rules

• Launching into 0-5 Age Category

Product Overview Product Launch Information

Version 2.0

The top kids’ stories app now lets children tell the best story of all...

Their own!

Version 2.0

Creative & Imaginative Play

The characters and stories they know and love provide the starting point for their creative play

Version 2.0

Teaching in school,Learning at home

Parents and kids make stories at homesupporting the in-school curriculum

Version 2.0

• Identify where the story takes place, who is involved and what happens.

• Identify the main events in a story and re-enact.

• Explore imaginative ideas arising from this using role-play. Make a simple story plan.

• Recount own real or imagined experiences orally.

• Read and tell a range of traditional stories and fairy tales.

• Identify typical features, for example beginnings and end-ings, story language, typical characters.

• Use pictures, puppets or props to help them remember the main events and characters as they re-enact stories.

• With prompting and support, identify characters, set-tings, and major events in a story.

• Describe characters, settings, and major events in a story, using key details.

• Use a combination of drawing, dictating and writing to narrate a single event or several loosely linked events and tell about the events in the order in which they oc-curred.

• Create narratives to recount two or more appropriately sequenced events, including detail about what hap-pened.

UK Learning Objectives US Learning Objectives

My Story World embodies the learning objectives found in theUK literacy National Curriculum, and the US Common Core State Standards Initiative.

Extracts from UK National Curriculum, Literacy, Narrative Unit 1 & 3 and US Common Core State Standards Initiative: www.corestandards.org/ELA-Literacy/RL

Version 2.0

Develop a child’ssocial-emotional intelligence

Create stories exploring a characters emotionsand the relationships between characters

Version 2.0

Endless storymakingopportunities

Rich and diverse settingsThousands of story and character situations