Navigator WorkbenchIntroduction

2013q4 Release – v61

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Table of Contents

• Introduction - Quick Start• Across Health

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…to get you started quickly…

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The Across Health Navigator Workbench is a dataset to be used as a cross-channel planning tool• GPs play a critical role in many therapeutic areas, yet the traditional sales

force-centric model is rapidly losing ground to cross-channel approaches

• Our Navigator Workbench assesses the effectiveness of new channels versus the gold standard in sales/marketing and medical, in terms of Reach and Impact; Rep and MedEd Equivalent metrics are introduced

• This information will allow marketing, sales and medical teams to optimize their communication efforts and cross-channel plans

• Additionally, we cover the influence of Product Life-cycle and Decision Journey stages; we show GPs’ preferences for communication attributes, and assess how GPs score pharma companies in terms of communication

• The Navigator Workbench covers 1478 profiled GPs from 14 European countries, and shows data as one-country tables, as an all-countries consolidation, and as comparative cross-country tables

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As such, geographical coverage is broad…

• We cover 14 markets

• Europe Top 5: DE, FR, IT, UK, ES

• Lowlands and Alpine:BE, NL, CH, AT

• Nordics:DK, SE

• Other:GR, TR, RU

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…and a wide net is cast in terms of scope and core deliverables

80-150 GPs per Country

14 EU Countries

50 Key Channels on- and off-line PLC and

customer journey

relevance

Fully automated dbase model preloaded with data

analysis tools and charts

Extensive manual which covers definitions,

methodology and how-to’s

Sample analyses on selected countries/topics

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Reach and Impact are the key output metrics

• Reach: “which channels have you encountered in the last 3 months?”

• Impact: “to what extent do these channels influence your prescribing?”

Other metrics and analyses will be covered in detail under the“Operating the Navigator Workbench” section

Channel definitions are covered under the “Survey set-up and overall methodology” section

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Using the data has been made easy…

Navigator Workbench Manual

Click buttons and flags to surf between

countries/sections

Sections can be accessed from the

top of each country

Click green buttons to sort data

Tables have abbreviated legends

at the bottom

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Table of Contents

• Introduction - Quick Start• Across Health

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Customer Innovation Strategy & Execution

• 60+ strong consultancy• Focus on innovative customer-centric

approaches (e-powering traditional channels– “fusion”)

• Holistic approach: From strategy to implementation & success metrics/KPIs

• Unique offering in the industry• Global footprint (offices in 9 strategic markets)

Life Sciences Focus• Pharmaceuticals• Devices & Diagnostics• Consumer Health• Patient & Professional Associations

Across Health: focused fusion consulting

How do we work?

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The 4 i’s

01Insight

We summarize key trends, best practices and benchmarks - also from related and other industries - and compare them to your current situation.

Landscape analysis & marketing mix assessment04Impact

We measure the impact of the new strategy using dashboards, KPIs,… and create best-practice documents/tools.

Effectiveness, ROI & customer intelligence

The 4 i Methodology

03Integrated executionWe handle the project from A to Z as well as support in related activities such as change management, process & organizational development, design, training of sales reps etc.

Program management & on-site support02Innovation

We come up with an innovative, balanced and integrated roadmap and strategy for the program that builds on the strengths of your existing channels.

Fusion strategy development

We occupy a unique position in the consulting and services industry

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Big-5 Consultancies

Web Agencies Health Units of MarCom Companies

Stra

tegy

Impl

emen

tatio

n

Cross Industry Life Sciences

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Some of our key customers

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Key Across Staff for the Navigator Workbench