New Social MediaCailey & Megan

Vine

How Brands Use Vine to Share:- Celebrate the Holidays- Bring People Into Stores- Promote A Contest- Tell the Brand’s Story

Keys to Attracting an Audience:- Keep it short- Keep it worthwhile

Owned by Twitter!

“Brand Vines are

shared 4x more

than other online

videos, and 5 Vines

are shared every

second on Twitter,”

Follow Us!Cailey PawlukMegan Meade

Instagram“Instagram is a fun and quirky way to share

your life with friends through a series of pictures.”

- https://business.instagram.com/- http://vimeo.com/112436436

Types of Photos Brands Should Use:

- A Day In the Life- Announcements- Customer Photos

Follow Us!@cails_yo

@megginelizabeth@acatnamedwaffles

Owned by Facebook!

59 % of t

he

world’s t

op

brands a

re now

active on th

e

app.

Snapchat- Audi gained more than 115,000 Snapchat followers,

reaching a total of 125,000- Twitter told us it was one of the most successful

campaigns they’ve ever seen, performing better than 98% of all previous campaigns on the platform.

Follow Us!cails_yo

megginbobeggin

- Audi reached 487 million Twitter impressions during the season and generated 29,000 mentions of the #PLLAudi hashtag.

- Audi, already frequently lauded as one of the best brands on Snapchat, solidified its status as a social thought leader on a rapidly growing platform

Google+

http://www.google.com/+/brands/gettingnoticed.html

Date Time since

launch

Number of

users

Jul 22, 2011 24 days[22] 25 million

Dec 21,

2011

6 months[21] 150 million

Sep 18,

2012

1 year[20] 400 million

Oct 29, 2013 2 years[6] 540 million

Secret

Apps similar to Secret:

- A platform where users can share their thoughts and feelings anonymously.

- The secrets users see are all from their own Facebook friends or phone contacts who also use the app.

Yik Yak

- Differentiated itself from other anonymity social media apps by basing content for users on proximity.

❏ GPS❏ Cyberbullying Controversy❏ Geofencing

Yakarama

Peek

Upvote/ Downvote

Sources:- http://go.curalate.com/instagram-marketing-photos-to-share?utm_campaign=Instagram-Search-Alpha&utm_content=PhotoShare-

Dynamic&utm_medium=cpc&utm_source=google&utm_term=instagram%20advertising&gclid=CKbkuaCWpcICFcKPMgodox0ABw- https://www.secret.ly/- http://en.wikipedia.org/wiki/Secret_%28app%29- http://www.socialmediaexaminer.com/twitter-vine-creative-uses-for-business/- http://unbounce.com/online-marketing/video-marketing-guide/- http://digiday.com/platforms/advertisers-interested-anonymity-based-social-apps/- https://totems.co/instagram-for-business/- http://en.wikipedia.org/wiki/Google%2B- http://www.yikyakapp.com/- http://www.google.com/+/brands/casestudies.html- http://mashable.com/2014/02/24/snapchat-study-college-students/-