new social media trends 2015
TRANSCRIPT
#DreamBank | @CollinKromke | @TomBuchheim
Agenda
The Free Ride is OVER (But Don’t Panic)
Own Your Digital Space
Be Visual (It’s Easier Than Ever)
Test Social Shopping Tools
Get Personal
Listen More Than You Talk
Q & A
New Social Media Trends
#DreamBank | @CollinKromke | @TomBuchheim
Facebook ZERO
Source: 2014 Social@Ogilvy report
#DreamBank | @CollinKromke | @TomBuchheim
1. Reward high-quality content
2. Clean up News Feed “spam”
Facebook ZERO
Source: Facebook for Business
#DreamBank | @CollinKromke | @TomBuchheim
500 million tweets per day
6,000 tweets per second
Twitter Reality Check
Source: Internet Live Stats
#DreamBank | @CollinKromke | @TomBuchheim
Social media platforms are ADVERTISING platforms.
Post relevant, timely content.
Redirect budget to social media advertising.
Use targeting tools to maximize investment.
Trend: The Free Ride is Over
#DreamBank | @CollinKromke | @TomBuchheim
Acquire customers with your blog
Own Your Digital Space
HubSpot State of Inbound, 2014
Daily = 82% Monthly = 57%
• If your business isn’t blogging regularly, prepare to be left behind.
• Blog content MUST provide value.
#DreamBank | @CollinKromke | @TomBuchheim
Mobile optimized – or forget it
Own Your Digital Space
Mobile is no longer a secondary channel. It is fast becoming the first-choice.
#DreamBank | @CollinKromke | @TomBuchheim
Mobile optimized – or forget it
Own Your Digital Space
27% of consumers will leave a site if it is not mobile-optimized.
ExactTarget, 2014 Mobile Behavior Report
#DreamBank | @CollinKromke | @TomBuchheim
Don’t overlook good old email
Own Your Digital Space
• Build your list and maintain it. • Track open rates and click rates. • Email content MUST provide value. • Email can be social.
In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States.
eMarketer
#DreamBank | @CollinKromke | @TomBuchheim
“We’re committed to making Facebook the best place to share, discover and watch videos, and we’ll keep listening to feedback to improve video on Facebook.” - Fidji Simo, Facebook Product Management Director, Video
Trend: Prepare to Be Visual
*Source: FB Newsroom
#DreamBank | @CollinKromke | @TomBuchheim
Trend: Prepare to Be Visual
*Source: Socialbakers data of pages from October 2014 – February 2015.
#DreamBank | @CollinKromke | @TomBuchheim
Link and text-only organic reach averages of 5.3% and 5.8%, respectively.
Photos have the lowest organic reach (3.7%).
Videos garner an average organic reach of 8.7%.
Trend: Prepare to Be Visual
*Source: Socialbakers data of pages from October 2014 – February 2015.
#DreamBank | @CollinKromke | @TomBuchheim
Instagram was the fastest-growing social network in 2014.
More active users than Twitter.
Younger demographic.
Trend: Prepare to Be Visual
#DreamBank | @CollinKromke | @TomBuchheim
“It’s based on our lifestyle so people are excited to share our Instagram feed with their followers.” - Leslie McNeilly of Camp Brand Goods
Trend: Prepare to Be Visual
#DreamBank | @CollinKromke | @TomBuchheim
Call-to-Action Button on Facebook Page
Trend: Social Shopping
#DreamBank | @CollinKromke | @TomBuchheim
Call-to-Action Button on Facebook Page
Trend: Social Shopping
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Trend: Social Shopping
7 different calls to action available: • Shop Now • Sign Up • Contact Us • Book Now • Watch Video • Use App • Play Game
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Tumblr Buy Button
Trend: Social Shopping
Pinterest Buy Button
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Twitter cards
Trend: Social Shopping
Summary Card
App Card
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Other Twitter cards
Photo Card
Gallery Card
Product Card
Trend: Social Shopping
Player Card
#DreamBank | @CollinKromke | @TomBuchheim
Consumers use social media to research you (and your business).
Optimize personal social media accounts.
Connect with potential customers/clients – personally.
Sprinkle in business-related content across your personal accounts.
Be a real person.
Trend: Get Personal on Social Media
#DreamBank | @CollinKromke | @TomBuchheim
Overcome the algorithm.
Personal Facebook accounts get better reach than Pages.
People are more inclined to follow a person.
But, keep personal stuff personal.
Trend: Get Personal on Social Media
#DreamBank | @CollinKromke | @TomBuchheim
Share longer-form ideas on a blog or the new LinkedIn Publisher platform.
Showcase your thought leadership to friends, family and business contacts.
Trend: Get Personal on Social Media
#DreamBank | @CollinKromke | @TomBuchheim
Empower your employees.
Trend: Get Personal on Social Media
#DreamBank | @CollinKromke | @TomBuchheim
LESS
Talking
Broadcasting
Pitching products
Community Before Commerce
MORE
Listening
Engaging
Informing
Relating
Entertaining
#DreamBank | @CollinKromke | @TomBuchheim
Community Before Commerce
It’s not about YOU. It’s about THEM.
If there’s NO community, there’s no need to be there.
Broadcasting
Engaging
#DreamBank | @CollinKromke | @TomBuchheim
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