ns petite histoire de ergonomie web
TRANSCRIPT
Petite histoire de l’ergonomie pour les geeks réfractaires
Pourquoi ?
You !
• The probability of selling to an existing customer is 60 –70%. The probability of selling to a new prospect is 5-20% – Marketing Metrics.
• A dissatisfied customer will tell between 9-15 people about their experience.
• It takes 12 positive experiences to make up for one unresolved negative experience – “Understanding Customers” by Ruby Newell-Legner.
Préhistoire Histoire Temps Moderne
1911 Frederick Taylor
1954Paul Fitts
1956 George Miller
1980Ericson and Simon
1980 1991
1984
1988Don Norman
Nielsen
Vizi Norman
Préhistoire
• La loi de proximité , le cerveau regroupant plus proches les unes des autres
• La loi de similitude, le cerveau regroupant les formes identiques
• La loi de symétrie, le cerveau regroupant les formes symétriques dans un même ensemble
• La loi de continuité, le cerveau considérant des formes rapprochées comme faisant partie d’un même ensemble
Loi de Gestalt
1884
1911 Frederick Taylor
smaller jobs can be understood and done easier than the original task
Fitts law1954Paul Fitts
OK Kill everyone
1956 George Miller The Magical Number Seven, Plus or Minus Two
Hick's law
1980Ericson and Simon
Think Aloud Method
Wizard of OZ
Histoire
Don Noman
Temps Moderne
Jakob Nielsen Rolf Molich publish the seminal paper "Heuristic Evaluation of
User Interfaces
"the king of usability" (Internet Magazine)
Robert Virzi's paper "Refining the test phase of usability
• Learnability
• Efficiency
• Memorability
• Errors (as in low error rate)
• Satisfaction
Fold
Thanks ..
www.natural-solutions.eu @orovellotti