ocbj 2020 media kit

MEDIA KIT

IRVINE, CALIFORNIA

Teri Aikin • 949-664-5077 • [email protected]

ORANGE COUNTY BUSINESS JOURNAL

THE PEOPLE WHO RUN ORANGE COUNTY REACH FOR THE


Every Monday morning, OCBJ's editorial team provides information and local insight to an audience of successful business leaders.

Filled with engaging content and in-depth analysis, the Business Journal is written to enlighten, educate, and inspire our readers. Throughout our print edition, each column and section are visually appealing, presented fairly, and accurately from a

dependable source you can trust.

18500 Von Karman Ave Suite 150 • Irvine, CA 92612 • 949.833.83732021


Malibu

SantaMonica

Long Beach

LagunaBeach

Thousand Oaks

NewportBeach

LosAngeles Pomona

CoronaRiverside

Simi Valley

Santa Clarita

San Fernando

Pasadena

OrangeAnaheim

Santa AnaIrvine

Lake Forest

Brea

San Juan Capistrano

San Clemente

HuntingtonBeach Orange

County

Ontario

San FernandoValley

LABJ Circulation: 17,398

OCBJ Circulation: 16,403

of readers influence decisions in their company regarding BANKING

of readers influence decisions in their company regarding MERGERS & ACQUISITIONS and RAISING CAPITAL

of readers influence decisions in their company regarding REAL ESTATE

of readers influence decisions in their company regarding COMPUTING CAPABILITIES of

readers influence decisions in their company regarding ACCOUNTING

of readers influence decisions in their company regarding INSURANCE and LEGAL matters

55%

32%

87% OF OUR READERS ARE IN EXECUTIVE MANAGEMENT POSITIONS

Owner, Partner, Principal, CEO, President or

Other Senior-Level Management

KEY INFLUENCERS

52%

66%

83%

48%

51%

64%

2021 18500 Von Karman Ave Suite 150 • Irvine, CA 92612 • 949.833.8373

C-LEVEL ENGAGEMENT

SUBSCRIBER & COMPANY PROFILES

$748,000

$7,900,000

84%

84%

81% OF OUR READERS ARE MILLIONAIRES

Average Household Income

Average Net Worth

Have Money Under Professional Management

Own their primary residence with a median value of $2 million

17% 3%

ANNUAL GROSS REVENUES

LARGE BUSINESS 20%

$1+ Billion$500M - $1 Billion

MIDDLE MARKET 34%

10% $100M - $500M10% $25M - $100M14% $8M - $25M

5% 42%

SMALL BUSINESS 46%

$5M - $8M$5M and Under

$72.6 BILLION - Combined net worth of OCBJ's Wealthiest List containing 42 entries

Company Size : Workforce1,000 + Employees 23%100 - 1,000 Employees 15%1 - 99 Employees 62%

2021 18500 Von Karman Ave Suite 150 • Irvine, CA 92612 • 949.833.8373

SPECIAL REPORTS & LISTS

SPECIAL REPORTS

Special Reports offer analysis and information on the latest developments shaping major OC industries including banking, finance, real estate, technology, media, healthcare, accounting, biotech and world trade.

THE LISTS

One of the most-read weekly features, the Lists are a snapshot of the biggest players in specific industries as ranked by annual revenue or OC workforce.


CUSTOM CONTENTFOCUSED CONTENT FROM INDUSTRY EXPERTS

CUSTOM CONTENT allows for articles either written by you or our web content experts on a subject you provide, to appear alongside our editorial

headlines in print and on www.ocbj.com.

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OC 500 NOVEMBER

Book of ListsDECEMBER

Cover Sponsor - $24,500

Tabbed Chapter Sponsor- $17,500

Full Page Live area: 7.5"w x 10.125"h - $13,000

Trim: 8.375"w x 10.875"h

Bleed: 8.875"w x 11.375"h

Half Page Horizontal: 7.5"w x4.875"h - $9,500

Quarter Page: 3.625"w x 4.875"h - $5,500

BOL SPECIFICATIONS & RATESOC 500 SPECIFICATIONS


SIGNATURE PUBLICATIONSHIGHLY-COVETED SPECIAL EDITIONS

Book and Event Sponsor - $50,000

Full Page: - $12,500 (10% premium position fee applies)

Live Area: 7.5"w x 10.125"h

Trim: 8.375”w x 10.875”h

Bleed: 8.875”w x 11.375”h

The Community of Business


S

ignature EV ENTS

TM

SERIES 2021

14th AnnualDiamond Level Sponsorship - Sold Platinum Level Sponsorship - $22,000 Gold Level Sponsorship - $15,000 Silver Level Sponsorship - $8,000

20th AnnualDiamond Level Sponsorship - $25,000Platinum Level Sponsorship - $17,500 Gold Level Sponsorship - $13,500 Silver Level Sponsorship - $6,500

$25,000

7th Annual Diamond Level Sponsorship - Platinum Level Sponsorship - $18,500 Gold Level Sponsorship - $15,000Silver Level Sponsorship - $7,000

22nd AnnualDiamond Level Sponsorship - $25,000Platinum Level Sponsorship - $17,500 Gold Level Sponsorship - $13,500 Silver Level Sponsorship - $6,500

27th AnnualDiamond Level Sponsorship - SoldPlatinum Level Sponsorship - $23,000 Gold Level Sponsorship - $16,000 Silver Level Sponsorship - $8,500

GENERAL COUNSEL AWARDS

12th Annual

Diamond Level Sponsorship - $35,000Platinum Level Sponsorship - $23,000 Gold Level Sponsorship - $155,000 Silver Level Sponsorship - $9,000

$25,000

2nd Annual

AWARDS

Diamond Level Sponsorship - Platinum Level Sponsorship - $17,500 Gold Level Sponsorship - $13,500Silver Level Sponsorship - $6,500

Event: May 2021Publication Date: April 5, 2021

Event honors OC entrepreneurs. The Special Report will showcase sponsor custom content,

along with nominee bios & photos.

Dinner & Program: June 2021 Publication Date: May 3, 2021

Event recognizes OC's outstanding CFO's.The Special Report will showcase sponsor

custom content, along with nominee bios & photos

Event: June 2021Publication Date: May 31, 2021

Event honors OC's outstanding family-owned businesses. The Special Report will showcase

sponsor custom content, along with nominee bios & photos.

Event: September 2021 Publication Date: August 9, 2021

Event honors OC's innovators. Report will showcase sponsor custom content,

along with nominee bios & photos.

Event: October 2021Publication Date: September

13, 2021

Event honors OC's outstanding businesswomen. The Special Report will showcase sponsor custom

content, along with nominee bios & photos.

Event: October 2021 Publication Date: October 18, 2021

Event honors OC's outstanding businesswomen. The Special Report will showcase sponsor custom

content, along with nominee bios & photos.

Event: December 2021 Publication Date: December 13, 2021

Event honors members of OC’ businesses making it a better place for all. The Special Report will

showcase sponsored CC, along with nominee bios and photos


2021 EDITORI AL CALENDARIssue Date Special Report The List Custom Content Event

January

1/4 Busines Person of the Year

1/1 1

1/18 Commercial Real Estate Update

Healthcare

1/2 5 CFO – Where Are They Now? Charity Event Guide* / CFO - Where Are They Now?

Feburary

2/1 Chipmakers

2/8 2020 Largest Charitable Gifts

2/1 5 Healthcare Hospitals Education., Training & Online Learning

2/2 2 Banking Commercial Banks/Venture Capital Firms

March

3/1 Residential Real Estate Homebuilders Tech & Cyber

3/8 Top Real Estate Deals 2020 Top Home Sales

3/1 5 Law Firms Law Firms

3/2 2 Environmental Consultants The Giving Guide*

3/29 Advertising Agencies Healthcare Education

April

4/5 EIE Awards Employment Agencies Excellence in Entr. Awards (Event: May TBD)

Commercial Leasing Guide

Commercial Property Managers /Commercial Brokers4/1 2

4/19 Small Business SBA Lenders Healthcare Roundtable

4/2 6 Public Companies Public Companies

May

5/3 CFO Awards (Event: TBD) Apparel Companies CFO Awards (Event:TBD)

5/1 0 Restaurant Chains Healthcare

5/1 7 Commercial Real Masters &MBA Guide Estate Update

5/2 4 OC 50

5/31 FOB Awards / Finance Financial Advisors / RIAs Family-Owned Business Awards (Event: 6/24)

June

6/7 Commercial Development Commercial Developers / Construction Cos.

6/1 4 Private Companies Private Companies Human Resources + Labor Law

6/2 1 Accounting & ManagementConsulting

Accounting Firms / Mgmt.Consultants

Personal Injury Law

6/2 8 Wealth Strategies Roundtable

DEADLINES: Space Reservations: 14 days prior to publication Advertorial: 11 days prior to publication Artwork: 7 days prior to publication

* Denotes polybag issue

GREEN - Signature IssueRED - Early ad and/or advertorial deadline

BLUE - Events

Revised: 12/8/20

Denotes logo cover / spread: Child Abuse Awareness 4/5 | Memorial Day 5/31 | Independence Day 6/28 | Breast Cancer Awareness 10/4 | Veterans Day 11/8 | Giving Tuesday 11/15

Tourism Hotels

8/9

Issue Date Special Report The List Event

July

Best Places to Work

Interior Design & Construction

Corporate Foundations / Aerospace + Defense Contractors

October

Education

OC-Based Banks / OC-Based Credit Unions

OC Philanthropy*

Biomed/Biotech ?Women in Business Awards

OC's Wealthiest

Shared Space Providers

MBA Schools & Comm. Colleges

Automakers & Dealers

7/5

7/12

7/19

8/2

8/16

8/23

9/6

9/13

9/20

9/27

10/4

10/11

10/18

10/25

11/1

11/8

11/15

11/22

12/6

12/13

12/20

12/27

7/26

Fastest-Growing PublicCompanies

Women-Owned Business

Holiday Gift Guide

Custom Content

Educ., Training + Online Learning

Shopping Centers

Banking

Employment & Labor Law

8/30Architecture & Engineering

Architecture Firms /Engineering Firms

November

11/29

Law Specialties & Intellectual Property

Human Resources & Labor Law

December

CTC Awards (Event: TBD)

2022 Book of Lists

August

September

OC 500 / Comm RE Update

Innovator of the Year Awards (Event: TBD)

Comm. Real Estate Update

Mergers & Acquisitions / Wealth Strategies Roundtable

Best Places to Work

Fastest-Growing Private Cos. Who's Building OC /Leading K-12 Schools Guide

Fastest-Growing Public Cos.

Women in Finance

Women in Law

Medical Device Makers / Drug Makers

Medical HMOs/PPOs & Dental Comp.

Fastest-Growing Private Companies

Insurance & Employee Benefits

Healthcare / Holiday Entertaining Guide

Denotes logo cover / spread: Child Abuse Awareness 4/5 | Memorial Day 5/31 | Independence Day 6/28 | Breast Cancer Awareness 10/4 | Veterans Day 11/8 | Giving Tuesday 11/15

Healthcare

Meetings & Conv./ IOTY

Tech & Cyber Security

Automotive Review

General Counsel Awards General Counsel Awards (Event Date: TBD)

Companies That Care Awards (Event: TBD)

Insurance Brokers

Women in Business Awards (Event Date: TBD) Holiday Giving Guide

Executive Travel & Meetings

Women in Commercial Real Estate

Healthcare

OC Philanthropy*


2021 EDITORI AL CALENDAR

Hotel Meeting Rooms

Net 4-Color Rates (Frequency discounts. Rates per insertion) Effective January 1, 2020

DISPLAY ADVERTISINGRATES & SPECIFICATIONS

SIZE Open Rate 6X 13X 26X 52X

Full page $12,955 $9,070 $8,225 $7,710 $7,130

Island $10,230 $7,100 $6,335 $6,065 $5,615

1/2 page $9,270 $6,415 $5,840 $5,410 $5,120

1/4 page $5,740 $5,120 $3,870 $3,525 $3,300

1/8 page $4,160 $2,980 $2,765 $2,600 $2,470

Advertising Dimensions

SIZE WIDTH HEIGHT

Full page (no bleed) 10” 13.5”

Full page (w/ bleed)

Island 7.5” 10”

1/2 page (hor) 10” 6.5”

1/2 page (ver) 4.875” 13.5”

1/4 (square) 4.875” 6.5”

1/4 (ver) 2.375” 13.5”

1/8 (hor) 4.875” 3.25”

1/8 (ver) 2.375” 6.5”

Page one banner 8.875” 1.75”

10.25” 1.75”Page one banner (w/ wrap)

•

•

Ads must be submitted as highresolution PDFs (300 dpi, pdf/x-4).

Color formatting for advertisements isCMYK, if color, and grayscale, if B & W

• A 15% premium is charged forguaranteed positioning.

1/8 pg (hor.)4.875” x 3.25”

Full page (no bleed) 10” x 13.5”

1/4 pg (square)4.9” x 6.75”

1/2 pg (hor.)10.35” x 6.75”

Pg. one banner 8.875” x 1.75”

1/8 pg (vert.)2.375” x 6.5”

Island7.5” x 10”

1/4 pg (vert.)2.3” x 13.8”

1/2 pg (vert.)4.9” x 13.8”

Banner w/wrap 10.25” x 1.75”

1/3 page $7,165 $5,505 $4,810 $4,365 $4,045

Cover Gatefold: $31,500 Cover + One: $15,000 Page One News Banner: $4,100 Center List Banner: $3,590

10.875” 15”

10 x 1.25” 1.25”List banner

Full pg w/ bleed 1/3 Pg Vertical 10.875” x 15” 4.875” x 10”


RUN OF SITE

Month Net Cost $55 CPM

Advertising Impressions 100,000 150,000200,000 $40 CPM

$45 CPM

HIGH IMPACT UNITS

Interstitial $2,000 per day

Page Skins $2,000 per day

OCBJ DIGITAL ADVERTISING RATES240,000 Monthly Page Views • 119,386 Monthly Unique Visitors

ADVERTISING UNITS

• Banners 728 x 90• Islands 300 x 250• Skyscraper 300 x 600• Please inquire for any custom size dimensions.

ORANGE COUNTY BUSINESS JOURNAL E-NEWS

The Business Journal sends out one late morning email with local, breaking news and analysis to about 50,000 email subscribers per day.

Top Banner 09 x 827 $650 Islands 300 x 250 $600

E-NEWS SPONSORED CONTENT

RATE: $900 per day

Exclusivity – One sponsored story is run per dayText Headline – 120 characters or lessTarget URL Landing PagePhoto – Approximately a 10(W) x 8(H) rectangle*

*OCBJ reserves the right to scale & crop photos to fit the space.

AD UNIT COST PER DAY DIMENSIONS

AFTERNOON COVID-19 E-NEWS SPONSORSHIP

Exclusivity – Package includes both top banner and island ad positions in an afternoon email sent to our e-news subscribers.

RATE: $3,500 per week


CUSTOM CONTENT

Custom Content allows you to present your industry expertise on to the homepage of the OCBJ website. Your branded content will appear adjacent to our editorial headlines and will click throughto the full article on website.

• Includes 2-6 images (jpg format, 300dpi)Word Count: 1,000Up to two articles in a 30-day period.$6,500 per 4-week period

•••

2

1

DIGITAL ADVERTISING SPECIFICATIONS

FILE SIZES RUN OF SITE / DAILY DIGITAL E-NEWSBanner: 728 x 90 Island: 300 x 250 Skyscraper: 300 x 600Recommended File Size: 200k

INTERSTITIAL• Size: 640 x 480

AD FORMAT/CREATIVE TYPES

•

•

•

GENERAL GUIDELINES BORDER Encase ads with white backgrounds in a one-pixel border to ensure separation and proper spacing. The length of the website is 2575px.

Animated GIFs must be provided for all Flash creatives.

THIRD PARTY SERVINGThe Business Journal allows creative from third-party servers within IFrametags, however fourth party serving is not allowed.

TESTINGProduction needs 7 Days before launching a campaign for testing creative materials and any modifications. The materials must be cross-functional between Mac and PC platforms, as well as across all major web browsers. Any units not meeting the outlined specifications will not be placed online and will result in delays.

STANDARD CREATIVEGIF, JPEG, PNG, Flash, Dynamic HTML, HTML Banners, HTML5, lmage map, Java Script (Flash-based creative not available for e-News update)

RICH MEDIADFA, Atlas, Bluestreak, Eyeblaster, Point Roll

• See DigitalAdvertising Rate

Ads simulating computer system warnings, dialog boxes relating to the computer, our server, or the system experiencing technical difficulties, or clickable spam boxes / ads are prohibited.If using a third-party server, Flash creative must have a working plug-in. If not found, the creative must serve as a GIF, always provide both for back-up.Ads must not modify any elements of users’ browser or computer settings, resemble OCBJ editorial content (exact or close replica), or include any references to the Journal unless previously arranged in a co-promotion.

RICH MEDIA SPECSWe support rich media advertising (see above for approved file types). All rich media must be approved and tested in production before posting; we require a minimum of 5 business days. We reserve the right to refuse any media failing to meet these standards or prove nonfunctional.

CUSTOM CONTENTFormat: DOC, JPG, HTML code

VIDEO• aspect ratio - 16:9• preferred video format - h.264 mp4• audio (optional) - mp3 or aa• max file size - 300m• min dimensions - 480x270, max dimensions - 3840x216• max run time

-feature video - 10min (5min)-interstitial/slider/side bar - 30sec-bumper - 6sec (each front and back)

ALTERNATIVE GIF

For more information, contact Teri Aikin at 949-664-5077

or [email protected]. 18500 Von Karman Ave Suite 150 • Irvine, CA 92612 • 949.833.83732021

ocbj 2020 media kit

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