personas that work_v1.0
DESCRIPTION
TRANSCRIPT
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Personas that work
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Storytelling is one of the most effective tools humans have for
understanding
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Stories
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The Elastic User
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Improving the Design
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Good Design
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Collaborative Design
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Prioritise Your Data
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Visual Representation
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Make them Human
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Information Overload
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Don’t Lock Them Away
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Introduce Them
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Keep them Present
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Keep them present
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Putting them to Work
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The secret to good persona use is pretending to be the user the way little children do when they play
barbies. You have to relinquish how you think about the web and become the user. You have to
be, act and do as your user would.
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Introduction to Scenarios
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What they’re used for
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Collaborative Role Play
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Iterative Design
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Avoid Technical Detail
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Ignore Technical Constraints
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Ideal Scenarios for Each User
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Taking Personas Further
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Personas can do More
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Screen Flow Diagrams
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User Journeys
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Territory Chart
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Site Maps and Wire Frames
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User Testing
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Closing Thoughts