pinterest & google+
DESCRIPTION
Presentation for the Kishwaukee Women's Network. Hosted by Sycamore Chamber of Commerce.TRANSCRIPT
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a tour of the platforms
introducing
Pinterest & Google+
RebeccaWardlow.com
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Social Solutions with Rebecca Wardlow
CONNECT WITH ME on other social media platforms...
• Websitewww.RebeccaWardlow.com
• Twitter http://www.twitter.com/rwardlow7
• Facebook https://www.facebook.com/GetSocialSolutions
• Pinterest http://pinterest.com/SocialSolutions
• Google+ http://gplus.to/rwardlow7
Let’s Go SOCIAL! Have an Amazing Day!
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What is Pinterest?
http://pinterest.com/
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Amazing Stats!
• Over 12M monthly US unique visitors!
• Average time spent is 72 minutes!
• Drives more traffic than YouTube, LinkedIn & Google+ COMBINED!
• More exposure for your business!!
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Why Use Pinterest?
• It’s EXTREMELY viral in nature! Over 80% of pins are repins!
• It’s is entirely visual so people can consume info quickly and share it even more quickly.
• Incredible traffic source!
• You need to get there before your competition does!
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Pinterest Lingo
• Pinterest Lingo– Pin: An image posted to
Pinterest – Repin (Pin It): Once
something is posted, it can be shared via a repin.
– Board: This is where your pins are categorized.
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Pinterest Boards
http://pinterest.com/SocialSolutions/boards/
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Adding Price & Website Link
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Other Ways to Use Pinterest
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Pinterest launched changes on March 18th
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New Image Width = 735 pixels
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Categories left of Search Bar
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Red Pin It Button & Comment Button Missing
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Website Button & Related Pins
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Settings Page
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Features Removed
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Features Removed
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NEW FEATURE: Web Analytics
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Verify your Business Account
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Current Web Analytics Will Show:
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Why Google+ Matters
“Google+ is Google itself. We’re extending it across all that we do – search, ads, Chrome, Android, Maps, YouTube – so that each of those services contributes to our understanding of who YOU are.”
Bradley Horowitz, VP products for Google+
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Google Search, Google Images, Google Maps, Google Local, You Tube, Google Play (Andriod Store), Google News, Gmail, Google Drive,
Google Calendar, Google Offers, Google Wallet, Blogger, Google Books, Google+ & much more
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» 70% of people start the search for your business on Google
» 400 million members
» Attracts 100 million active monthly users
» Google+ Is Indexed by Google
» Visibility of Posts any follower as well as the public. (Facebook Edgerank determines which friends or fans see posts)
Why Google+
Google Stats: http://ow.ly/fyGee
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» Google owns the playground!
» Search results are affected by the people you are friends with on Google+
» Social connections hold more value than links
» Sites on Google+ are indexed quickly
» +1 links rank higher in search results
» Google+ & Search Integration
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Setting Up A Google+ Profile
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Get Started!
1. Set-up Google Accounthttps://accounts.google.com/SignUp
2. Fill in the blanks and Click Next Step
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Add A Photo
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Check Out Your New Account
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Add People
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Basic Profile Information
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Complete Your Profile
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Google+ Feed
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Setting Up A Google+ Business Page
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Goo
gle+
Bus
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ges
Enhance Your BrandStart using Google+ to educate followers, handle customer service, build a community & share media.
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Goo
gle+
Bus
ines
s Pa
ges
Pick A CategorySelect the ”local business/place" category so you can also get listed in Google+ Local
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Goo
gle+
Bus
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s Pa
ges
Enter Your Phone Number
Google+ is going to search for your business listings via your phone number
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Select Existing or Create New
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Add Your Business To Google
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Create Google+ Page
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Your Google+ Page – Add Content
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Use Keywords in Tagline & Introduction
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Find People
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Circle Organization
• Find Interesting people and Organize them into Circles
• Use Circles in 2 ways– Share posts with specific
groups– Read posts from specific
groups
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“Circles”
• Circles are flexible• You can completely delete
circles or redo them.• The people in your circle
do not see the name of the circle you put them in
• Click the “X” in upper right corner of person’s photo to remove them
• NOTE: Circling is unilateral. You do not need to ask for or receive permission to circle someone.
• Circles enable YOU to control who can read your posts.
• Circles can be shared with others.
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Circles
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Google+ Hangouts
Google+ Hangouts• Up to 9 friends• Chat face-to-face• Host Virtual Meetings• Broadcast to the World
• http://youtu.be/7qlunRCjZ2U
Google+ Hangouts on Air• Live Broadcast• Stream your hangout
publicly on Google+, your YouTube channel, and your website.
• Save instantly to YouTube• Share to the World• http://youtu.be/
3pmSWh2BQco
http://www.google.com/+/learnmore/hangouts/index.html
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Google+ Communities
• Talk about the stuff you’re into with people who love it too
• Gather Together• Have Rich Conversations• Explore Your Interest• http://www.google.com
/+/learnmore/communities/
The four types of Google+ community groups you can create are:• Public group that anyone can join
and post.• Public group where only
moderators can post, but anyone can view or comment.
• Private group (members only) that can be discovered by search.
• Private group (members only) hidden from search.
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Communities Home Page
Social Media Professionals Community https://plus.google.com/u/0/communities/116349289168994843669
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Nat’s On Maple – Google+ Page
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Google+ Local
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Nat’s On Maple – Google Search Results
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Google+ Cheat Sheet