Please note :

Slide presentation (ppt) is limited to one page, if multiple sizes/flavors or scents are being submitted combine images/items onto one page and list all upc’s

All information on the following slide template must be included in the presentation

Rename (Your Company Name Submission Date) Regional Whole Body New Item Submission SlideSubmit to spwbnewproducts@wholefoods.com

Regional New Item Submissions need to align with the Category Review Schedule, posted here:

http://www.wholefoodsmarket.com/vendor/wholebody_sopac/index.php

New Item Submission Slide Process

INTRODUCTION SLIDE – PLEASE DELETE WHEN SENDING YOUR SUBMISSION

• Adults and Kids Everyday Gentle Cleansing• Great for skin, hair, hands & feet, shaving, bath, fabric, camping, pets, cars,

Household and kitchen.• Whole Foods Market USDA Organic Castile Soaps are crafted in the USA from

over 95% organic ingredients• Naturally produced using the time honored process of Saponification• They are real soaps and do not contain any detergents or chemical sudsing

agents• Rich, gentle lather cleans and freshens. Moisturizes without leaving a residue• Scented only with pure essential oils and extracts• Made entirely without synthetic preservatives, petrochemicals, parabens or

phthalates• Biodegradable, Vegan, No Animal Testing• Bottle is 50% Post consumer recycled plasticWhole Planet Foundation Scanback for 30 days upon introduction 50¢ per

unitWhole Planet Foundation Ten Thousand Dollar Fund participation.

Participation in the fund at $1000 per month for 10 months. 120 Day Demo Plan upon introduction to ensure the majority of stores in each

region receive active demo support, quarterly active and passive demos thereafter.

Promotional Support participating nationally and has two promotions scheduled for the second half.

Social Media Marketing Support Facebook, Twitter, and other online and social media platforms including working with WFM Media and Marketing Teams.

Exclusive to WFM After 1 year limited to only Natural Grocers. First to market on all lines extension : up to 1 year Exclusive on new

scents

• In Store Launch 9/12/2012• Exclusive to Whole Foods Market – 1 year• Working on bi-lingual packaging• Samples sent to all Regional and Global – labels sent to Quality Standards

SAMPLE SLIDE – PLEASE DELETE WHEN SENDING YOUR SUBMISSION

Organic Castile SoapWFM Cost (Delivered) per unit $1.99 WFM Cost (Delivered) per unit $2.99

MSRP per unit $6.99 MSRP per unit $12.9916oz 32oz

Almond Lavender Peppermint Almond Lavender Peppermint012346789111 012346789112 012346789113 012346789114 012346789115 012346789116

Organic Castile Soaps

Ingredients

LAVENDERORGANIC PYRUS MALUS (APPLE) JUICE, SAPONIFIED OILS (ORGANIC COCOS NUCIFERA [COCONUT] OIL, POTASSIUM HYDROXIDE*, ORGANIC HELIANTHUS ANNUUS [SUNFLOWER] SEED OIL, ORGANIC SESAMUM INDICUM [SESAME] OIL, ORGANIC SIMMONDSIA CHINENSIS  [ JOJOBA] SEED OIL), AQUA (PURIFIED WATER), ORGANIC LAVANDULA ANGUSTIFOLIA (LAVENDER) OIL, ORGANIC CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, ORGANIC ALOE BARBADENSIS (ALOE) LEAF JUICE.•USED TO TURN OILS INTO REAL SOAP.

PEPPERMINTORGANIC PYRUS MALUS (APPLE) JUICE, SAPONIFIED OILS (ORGANIC COCOS NUCIFERA [COCONUT] OIL, POTASSIUM HYDROXIDE*, ORGANIC HELIANTHUS ANNUUS [SUNFLOWER] SEED OIL, ORGANIC SESAMUM INDICUM [SESAME] OIL, ORGANIC SIMMONDSIA CHINENSIS  [ JOJOBA] SEED OIL), AQUA (PURIFIED WATER), ORGANIC CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, ORGANIC MENTHA PIPERITA (PEPPERMINT) OIL, ORGANIC ALOE BARBADENSIS (ALOE) LEAF JUICE.* USED TO TURN OILS INTO REAL SOAP.

ALMONDORGANIC PYRUS MALUS (APPLE) JUICE, SAPONIFIED OILS (ORGANIC COCOS NUCIFERA [COCONUT] OIL, POTASSIUM HYDROXIDE*, ORGANIC HELIANTHUS ANNUUS [SUNFLOWER] SEED OIL, ORGANIC SESAMUM INDICUM [SESAME] OIL, ORGANIC SIMMONDSIA CHINENSIS  [ JOJOBA] SEED OIL), AQUA (PURIFIED WATER), ORGANIC PRUNUS AMYGDALUS (SWEET ALMOND) EXTRACT, ORGANIC CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, ORGANIC ALOE BARBADENSIS (ALOE) LEAF JUICE.* USED TO TURN OILS INTO REAL SOAP.

Product Name or Line Description

• Marketing Attribute(s)• Key Selling Point(s)• Product Attributes (Vegan, Vegetarian, Gluten-Free, Organic, Premium etc – attributes will be reviewed by

WFM Quality Standards team)• Channel Strategy• Demo, Training & In Store Merchandising Strategy• Promotion Strategy

• Product Name• WFM COST (Delivered) per unit $ X.XX• MSRP per unit $ X.XX• UPC – XXXXXXXXXXX• Size (tabs/caps/oz, etc)

• In Store Launch Date– Month/2012 (must align with launch dates on category review schedule for any global launch)

• Is this an exclusive to WFM? Yes/No (if yes please give timeline)• Samples sent? Yes/No

Company Logo

Product(s) Photo

Supplement/Drug Facts Panel & Other Ingredients for Vitamins

Ingredient list for Body Care