power of entrepreneurship; driving india's growth in 21st...

Organized by

Department of Commerce with Professional Accounting

SNR Sons College Coimbatore 641006.

Technically Co-Sponsored by

National Level Seminar on

The Power of Entrepreneurship;

Driving India's Growth in 21st Century

21st February 2014

National Level Seminar on the Power of Entrepreneurship; Driving India's Growth in 21st Century

Copyright © 2014 by Bonfring

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ISBN 978-93-83459-08-7 Bonfring 292/2, 5th Street Extension, Gandhipuram, Coimbatore-641 012. Tamilnadu, India. E-mail: [email protected] Website: www.bonfring.org

About the College

S.N.R Sons college is one of among the reputed institution run by S.N.R Sons

Charitable Trust, founded in the year 1970 to fulfill the dreams of Sri S.N.Rangasamy Naidu,

a great philanthropist and a man of vision. This college was started in the year 1987. Since

then the college has achieved far-reaching excellence in the field of higher education. The

college has highly motivated, experienced and dedicated teachers to attain the mission of

the college. UGC recognized our college under the section 2(f) and 12B of the UGC Act 1956.

This enables us to get grants from UGC on various heads like major and head minor

research projects, Conferences, Symposia, COSSIP programme etc.

About the Department

This Department was established in the Academic year 2010-2011 with the aim of

providing commerce education with profession accounting to the students. Accounting is

collection, measurement and communication of economic information which is used for

planning, reporting and decision making. Accountants are employed in all areas of

commerce, industry and government.

Educational institutions are compelled to provide quality personnel to meet the

human resource requirements. Keeping this in view the department prepares students

with sound commerce background along with the professional skills to carry out all the

work in different areas of trading and manufacturing organizations. This accounting degree

will prepare the students to practice as an accountant and do professional courses

simultaneously during the 3 years course. They will learn the essential accounting

knowledge and a range of business related skills in information technology, statics,

economics, commercial law and financial management.

Managing Trustee Message

Empowerment of students for their all-round development through education is our

motto. Measures initiated by the principal, steps taken by the faculty, Department of

Professional Accounting, the overwhelming response of the author of the article and

enthusiastic participation of the students for the National Level Seminar, all vouch for

successfully publishing the conference proceedings. When all the constituents came

together and work in unison, the expected results are bond to flow. I wish you all the best

for achieving greater success and scaly newer heights in your education and career ahead.

With Regards

Thiru.C .Soundara Raj

Managing Trustee, SNR Charitable Trust

Joint Managing Trustee Message

Challenges and Opportunity are two sides of the same coin. Modern education have

to keep pace with the demand of the economic environment and enable the students to face

the challenges and opportunities of present scenario. I congratulate the Commerce with

Professional Accounting Department for conducting National Level Seminar on the topical

subject “The Power of Entrepreneurship - Driving India’s Growth in 21st Century” and

successfully published the conference proceedings. I would like to express my considerable

appreciation to all the authors of the articles in this volume.

With Regards

Thiru. R. Vijayakumhar

Joint Managing Trustee, SNR Charitable Trust

Principal and Secretary Message

Overall development of the individual is the goal of education and we all have to

ensure that the there is no stone left unturned to equip the students of today for the

challenges of life. This will require tremendous self-motivation on the part of all concerned

but will be fulfilling for students as well as for the faculty. The Department of Commerce

with Professional Accounting has proved its fortitude and preeminence by conducting a

National Level Seminar on “The Power of Entrepreneurship- Driving India’s Growth in 21st

Century” and taking the articles into publication. I sincerely hope that each article of this

volume will provide some significant stimulation to a reasonable segment of the

community of reader from the field of Commerce. I wish the department to conduct many

National / International seminars and publish many volumes of books on the

contemporary issues of Commerce.

With Regards

Dr.H. Balakrishnan

Principal & Secretary, SNR Sons College

Editorial Board Message

We thank the readers for the overwhelming response and the support given for the “National Level Seminar” on “The Power of Entrepreneurship - Driving India’s Growth in 21st Century” 21st February 2014 (Friday) and selected papers has been bought as a detailed collection of information papers with ISBN on the same day.

Economic development of a Nation depends on its industrial development. The

industrial development is based on the entrepreneurial competencies of the people. Hence, the concept of building entrepreneurship Promotion is need of the hour. The growing interest in the area of entrepreneurship has developed along side in the changing role of small business. Small entrepreneurship has a fabulous potential in a developing country like India. Entrepreneurship has come to be perceived as the engine of economic & social development throughout the world. The crux of this seminar is to examine the power of entrepreneurship in driving towards economic growth of the country.

Today’s knowledge based economy is fertile ground for entrepreneurs, in India. It is

rightly believed that India has an extraordinary talent pool with virtually limitless potential to become entrepreneurs. Therefore, it is important to get committed to creating the right environment to develop successful entrepreneurs. To achieve this, India must focus on the following area.

• Create the Right Environment for Success • Ensure that Entrepreneurs have access to the Right Skill • Ensure that Entrepreneurs have access to “Smart Capital” • Enable Networking and Exchange • Government Support: Both the Central and State Governments should take more

interest in promoting the growth of entrepreneurship. I would like to thank the authors who have enabled to publish such a special issue

with their excellent papers and the reviewers who have devoted voluntarily their time to review these papers. Nothing could take place without an efficient team of workers and their tremendous efforts put forth by the members of the association of Professional Accounting who are young, energetic, and efficient and possess a multi-faceted skill in organizing these type of events. It is no one other than students of Professional Accounting who contributed themselves for the success on this event. We look forward with pleasure, the views, comments, suggestions and criticism from the readers, which would definitely help us in further improvement in conducting seminar like this in future and for necessary changes in the forthcoming publications.

Editorial Board

Faculty Profile

Dr.K. PRINCE PAUL ANTONY

M.Com.,M.Phil.,Ph.D.,MBA.,PGDCA.,PGDBA.

Head of the Department

Has got 13 years of teaching experience and 1 year of industrial experience. He started his career in teaching since June 2001, SNMV College of Arts and Science. He had his graduation from CBM College and pursued his research degree in marketing in SNR Sons College. He had also qualified post graduate diploma in computer application from Madurai Kamaraj University, Madurai. Having interest in management programme, he has completed post graduation diploma in business administration from Bharathiar University. During his tenure in Bishop Ambrose College from 2002 to 2011, he served as Eco Club Cordinator, NSS programme officer and youth Red Cross co-ordinaror by keeping the cadets very active in various social welfare activities.

He was awarded Doctorate in the year 2011. He had been recognized as research guide for M.Phil/ Ph.D research programme under Bharathiar University, Madurai Kamaraj University and Alagappa University. He had produced 8 M.Phil under his guidance and on date 4 candidates had registered for Ph.D under his guidance. He has organized and acted as convener for many national level and state level seminars.

He is having a credit of publishing 3 Q & A scanner books for the students of Bharathiar University with United publishers in papers related to Principal of Accountancy, Financial Accounting and Direct Taxation I

Ms.BINDHU.P.K

M.Com., M.Phil., PGDCA., NET

Asst. Prof in Commerce (PA)

She cleared her National Eligibility Test in the year 2006. She started her career in teaching in the year June 2007. Prior to her appointment as a faculty in SNR Sons College, she served as a lecturer in Bishop Ambrose College for a period of four years. During that period she served a fine arts Coordinator and was the member of magazine committee. She was the staff co-ordinator of B.Com.(PA) Department in S.N.R Sons College for the year 2012-2013.

On the Academic side she has attended and presented papers in National, and International level seminars. She has published two books in College Q & A Scanner for Bharathiar university students of B.Com. She has served as the member of the Organising Committee of the State level seminar and National level seminar conducted during Last years.

Mr.V. PADMANABHAN

M.Com, M.Phil., MBA, PGDCA, NET


He has 9 years of teaching experience which includes 7 years for PG. Previously he was working an Assistant professor in Commerce in Hindusthan College of Arts and Science, Coimbatore. His area of specialization is Finance. He has been handling MBA distance classes for Bharathiar University and Annamalai University for past 7 years. He has organized inter collegiate competition held at S.N.R Sons College in the last year. He has submitted his Ph.D and waiting for viva – voce examination. He has successfully completed his National Eligibility Test (NET) during June 2011. He has produced 5 M.Phil. Scholars so far. He has presented 14 papers in National level seminar and 1 paper in international seminar. He has also made publication in 2 ISBN journals. He is the staff coordinator for the department during the Academic year 2013-14.

Mrs.R. GEETHA

M.Com, M.Phil, MBA, PGDCA, NET,


She was previously working as Assistant

Professor in CMS College of Science and Commerce, Coimbatore. She was Board of Studies Member in Commerce CA Department in CMS College of Science and Commerce for four years. She is having 7 years of teaching experience along with 7 years of industrial experience. Her area of specialization is Marketing. She is handling classes for ICWA Students. She has handled part time MBA Classes for ICFAI students. She is being handling MBA Distance classes conducted by Bharathiar University for past 7years. She is pursuing her PhD. She has successfully completed National Eligibility Test (NET) conducted by UGC during December 2010. She has been recognized as Research guide for M.Phil research programme under Bharathiar University and successfully guiding the M.Phil students. She has attended two workshops on research methods and Data analysis SPSS and acted as a moderator in the International seminar Organized by SNR Sons College. She has presented 9 papers in national conference and 5 papers in international conference. She has published 5 articles in the ISBN journals and 1 article in ISSN international journal. She has attended various Faculty Development Programmes.

She has been Fine Arts Co-ordinator and organized many inter collegiate cultural events in CMS College of Science & Commerce. She has organized inter collegiate competitions and been organizing Committee of the National Level Seminar conducted in SNR Sons College.

Mr.M. SUNDAR SAKTHIVEL

M.Com, M.Phil, B.Ed., NET (JRF)


He has got 5 years of experience. Previously working as Assistant Professor in Commerce, Department of Commerce with C.A. in SRMVCAS for the past five years from 2008 to 2013. He also had two years industrial experience as Accounts and Advertisement section in charge in Dinamalar Nagercoil during 2005-2007. He has handled part time MBA conducted by Bharathiar University for past 5 years. He also Conducting UGC NET /SET and PG TRB Coaching classes. He successfully completed his NET conducted by UGC in July 2010, and presently pursuing his Ph.D. He has presented papers in 2 International Seminars and 4 National level seminars. He totally participated in 11 Seminars. He trained as a scout master, Completed diploma in Yoga. Board of Studies member in B.Com C.A. department in SRMVCAS during his working period. He is a Member in Human Rights Organisations.

Organizing Committee

Chief Patron

Thiru.C. Soundararaj Managing Trustee, SNR Sons Charitable Trust, Coimbatore

Patron Thiru.R. Vijayakumhar, Joint Managing Trustee, SNR Sons Charitable Trust, Coimbatore

Seminar Patron

Dr.H. Balakrishnan Principal & Secretary, SNR Sons College, Coimbatore

Seminar Convenor

Dr.K. Prince Paul Antony Head, Department of Commerce with Professional Accounting SNR Sons College, Coimbatore

Seminar Organizing Secretaries

Ms. Bindhu.P.K , Asst. Professor, Department of Commerce (PA), SNR Sons College, Coimbatore

Mr.V. Padmanabhan Asst. Professor, Department of Commerce (PA), SNR Sons College, Coimbatore

Mrs.R. Geetha Asst. Professor, Department of Commerce (PA), SNR Sons College, Coimbatore

Mr.M. SundarSakthivel Asst. Professor, Department of Commerce (PA), SNR Sons College, Coimbatore

Executive Committee Members Students of B.Com PA Department

Editorial Board

Editor Dr.K.Prince Paul Antony

Co- Editors Ms.Bindhu.P.K Mr.V. Padmanabhan Mrs.R. Geetha Mr.M. SundarSakthivel

Contents

Paper ID Title/Author Page No.

01 Some Critical Issues of Women Entrepreneurship in Rural India

V. Sowkarthika

1

02 Problems Faced by Women Enterprenureship and Remedies to Solve It

Megala Padmanabhan and T. Arun Pradeep

5

03 Women Entrepreneurs in India

N. Lakshmi Priya

10

04 Rural Entrepreneurship Challenges in India

S. Sweety Regina Mary

16


A. Anitha and R. Sivakumar

21

06 Green Entrepreneurship

Matilda Rozario and Dr.K. Prince Paul Antony

24

07 Constraints of Women Entrepreneurs in India

Dr.M. Nandhini and M. Usha

28

08 Entrepreneurship in India

S. Vennila Fathima Rani and D. Sharon

34

09 Green Entrepreneurship

S. Sathyavani, P. Kanchana and AS Sangeethasre

38

10 Rural Entrepreneurship

Dr.R. Geetha and A. Arul Mary Vinothini

45

11 Financial Management Practices of Entreprepreneurs

R. Francina Pracila Mary and Reethika

53

12 Entrepreneurship and Indian Economy (Indian Entrepreneurship and the Challenges to India’s Growth)

Sulekha and Sathish

58

13 Entrepreneurship and Globalization

D.V. Padmaja and Dr.S. Hariharan

62

14 Entrepreneurship and the Indian Economy

S. Poornima and S.G. Subramani

65

15 Entrepreneurship and Indian Economic Development

P.S. Deepa

69

16 Women Entrepreneurship in Small Medium Enterprises

K. Nalini and G. Krithika and Kavya.P. Nair

73

17 Critical Issues Faced by Women Entrepreneurs in India

K. Suresh

80

18 Problems and Challenges Faced by Women Entrepreneurs

M. Vadivel

84


T. Kavitha and R. Durgadevi

87

20 Problems Faced by the Women Entrepreneurs in India

V. Sumathi

92

21 Entrepreneurial Orientation among the Youth of India (The Impact of Culture, Education and Environment)

K. Vadivukkarasi

97


B. Saranya and B. Sarumathi

99

23 Challenges and Opportunities of Rural Entrepreneurship

V. Krishnaveni and Dr. R. Haridas

103

24 Green Entreneurship in India

Dr.K. Jothi

108

25 Factors Influencing the Growth of Women Entrepreneurship

R. Jaishankar and A.V.R. Akshaya

112

26 Women Entrepreneurship in Rural India

R. Sridevi and S. Kavitha

116

27 Problems Faced by Rural Entrepreneurs with Special Reference to Indian Rural Industries

V.J. Suryasubam and S. Maruthavijayan

121

28 A Study on Global Women Entrepreneurship and the Constraints of Women Entrepreneurs in India

Dr.K. Umadevi and M. Magesh

125

29 Rural Entrepreneurship in India

M. Sundar Sakthivel

130


R. Geetha and Poornima

135

31 Women Entrepreners in India

N. Visalakshi

141

32 Challenges Faced by Women Entrepreneurs in India

N. Amsaveni

148

33 Government Efforts to Promote Rural Entrepreneurship

Siddharth, Srihariharan. K And Yogeshwaran

153

34 Rural Entrepreneurship in India

Dr.V. Bhuvaneswari and Stellamary. K

156

35 Global Entrepreneurship Monitor

Bindhu .P.K and Manonmani

162

36 MSME – An Overveiw

R. Judith Priya

166

37 Rural Women Entrepreneurship in India:- Opportunities and Challenges

P. Viswanathan and Aashick Chandran

170

38 Problems and Prospects of Women Entrepreneur’s in India

V. Padmanabhan and P. Dhivya

173

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