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Innovative Approaches to Database Study Design and Analysis: Opportunities and Challenges David Neasham, PhD MSc MFPH Andrew Cox, PhD 31 January 2013

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Page 1: PPT - Innovative Approaches Database Study Design and Analysis

Innovative Approaches to Database Study Design

and Analysis: Opportunities and Challenges

David Neasham, PhD MSc MFPH

Andrew Cox, PhD

31 January 2013

bonny.seymour
Typewritten Text
This webinar was conducted while part of UBC. UBC is a wholly owned subsidiary of Express Scripts Inc.
Page 2: PPT - Innovative Approaches Database Study Design and Analysis

Background

2

Navigating medical products successfully to market and beyond

is highly complex – compounded by the fact that understanding the needs and criteria

of stakeholders (whether regulatory, payor, patient or prescriber) often requires

substantial effort and strategic thinking. Anticipating stakeholder needs for effective

planning allows for evidence to be produced that will be of value to stakeholders.

With the changing regulatory and payor environment, what are the implications

for database study design and analysis in the future?

Page 3: PPT - Innovative Approaches Database Study Design and Analysis

Background (Cont’d)

3

This webinar explores these issues, highlighting opportunities, challenges, presenting

real-world examples and providing practical guidance.

Page 4: PPT - Innovative Approaches Database Study Design and Analysis

Agenda

Introduction: From a regulatory and payor perspective

Increasing need for database studies (regulatory, payor, value demonstration,

positioning drug in market, treatment switching and patient-perspective studies)

Rationale

Approaches to database study design/analysis 1. Database study programmes in Europe

2. Study designs

3. Data mining (e.g., treatment patterns and patient profiling)

4. New and evolving data sources: Drug Utilisation (label) studies

Summary

Discussion/Q&A

Page 5: PPT - Innovative Approaches Database Study Design and Analysis

Current Landscape....

FDA requirements

EMA requirements

Early drug

development

Phase III drug

development

Regulatory

submissions

Lic

ence

Lau

nch

Product

promotion

RMPs/REMS

US value demonstration

EU/national value

demonstration

pre-authorisation

eHCD studies have typically taken place within the framework of RMPs/REMS additional studies. However,

increasingly, eHCDs are being used in comparative-effectiveness research for payors and earlier in drug development

to investigate issues such as treatment switching patterns and patient profiling.

Safety surveillance

payors

Regulators Benefit: risk

requirements

EU/national value

demonstration

post-authorisation

Evidence for prescribers?

Additional studies

EU = Europe; EMA: European Medicines Agency; FDA: Food and Drug Administration; US = United States; eHCD = Electronic Health Care Database;

RMP: Risk Management Plan; REMS: Risk Evaluation and Mitigation Strategies

5

Page 6: PPT - Innovative Approaches Database Study Design and Analysis

Paradigm Shift

Regulation 1235/2010 and Directive 2010/84/EC

on EU pharmacovigilance published on 31 December

2010

On July 2012, legislation was activated

International Conference on Harmonisation Technical

Requirements for Registration of Pharmaceuticals for

Human Use (ICH) E2C (R2) guideline Periodic

Safety Update Reports (PSURs) will become basis

of periodic benefit-risk evaluation reports

Periodic Benefit-Risk Evaluation Report (PBRER) is intended to be a common standard

for periodic benefit-risk evaluation reporting on marketed products

January 2013, the European Medicines Agency (EMA) will expect market authorisation

holders to submit the new PSUR

Requirements: PSUR will change from being largely a document based on long

line listings, narratives and simple sales-based incidence statistics, to a complex

benefit-risk tool

Page 7: PPT - Innovative Approaches Database Study Design and Analysis

Data Sources for Benefit-risk Profile

Data contributing to the benefit-risk profile of a medicine usually generated

from at least three sources

1. Randomised controlled trials (RCTs)

2. Post-marketing surveillance (spontaneous reporting systems)

3. Pharmacoepidemiology studies

7

Page 8: PPT - Innovative Approaches Database Study Design and Analysis

Comparative-effectiveness

Effectiveness research assesses whether an intervention does more good than

harm when provided under conditions of routine care

Efficacy data comparing a drug with placebo are rarely relevant in routine practice

where one or more alternative therapies are available for most conditions

Many randomised efficacy

trials exclude patient

populations that will use most

of the drugs, including older

adults and patients with

multiple morbidities

Most RCTs

for drug approval

Goal of comparative-

effectiveness ratio

(CER)

Effectiveness (does it

work in routine care?) Efficacy (can it work?)

Placebo

comparison

(for usual

care)

Active

comparison

(head-to-

head)

Figure adapted from: Comparative-effectiveness research (CER), Goal of CER

in contrast to preapproval randomised controlled trials (RCTs). Clinical Pharmcology and Therapeutics. 2011 December; 90(6): 778.

8

Page 9: PPT - Innovative Approaches Database Study Design and Analysis

9

Phase I + II Phase

IIIa Phase

IIIb Phase

Iva Phase

IVb

More comparative-

effectiveness

research

Value of efficacy

versus comparative-

effectiveness

information

More efficacy

research (placebo

and active controlled)

Drug life cycle

Figure adapted from: Comparative-effectiveness research (CER), The increasing value of CER during the drug life style.

Clinical Pharmcology and Therapeutics. 2011 December; 90(6): 778.

Comparative-effectiveness (Cont’d)

Page 10: PPT - Innovative Approaches Database Study Design and Analysis

Safety Challenges in Pre-approval Phase

Challenges of safety signal identification during pre-approval phase

Samples often narrowly defined – therefore may not be truly representative of final

treatment population

Pre-approval studies cannot usually be statistically powered to identify readily low

frequency safety events of concern

Short time frames: mid to long-term effects cannot be thoroughly evaluated

10

Page 11: PPT - Innovative Approaches Database Study Design and Analysis

Approval

Post -marketing

Pharmacovigilance Preclinical Clinical

Product life cycle FIM Ph I Ph II Ph III Ph IV

• Toxicology (e.g.,

genotoxicity assays)

• In silico

analysis/structural alerts

• Margin of safety and no

observed adverse effect

level defined

• Phase I and II: dose

ranging, efficacy and

toxicity

• Phase III: demonstration

of efficacy and safety

signal monitoring

• Phase IV: spontaneous

reporting systems

Exposure

in humans (potential denominator)

Statistical power

Product Life Cycle and Safety Studies

Approval

11

Page 12: PPT - Innovative Approaches Database Study Design and Analysis

Post-marketing Pharmacovigilance

Limitations of post-marketing spontaneous reporting systems

Patterns of spontaneous reporting vary by country, increase during early post-launch

period and are affected by publicity → spontaneous reporting rates biased

Limited population level denominator information

For common events (e.g., myocardial infarction) difficult to separate actual signals

from background noise

12

Page 13: PPT - Innovative Approaches Database Study Design and Analysis

Approval

Preclinical Clinical Post-marketing

Pharmacovigilance

Product life cycle FIM Ph I Ph II Ph III Ph IV

• Toxicology (e.g.,

genotoxicity assays)

• In silico

analysis/structural alerts

• Margin of safety and no

observed adverse effect

level defined

• Phase I and II: dose

ranging, efficacy

and toxicity

• Phase III: demonstration

of efficacy and safety

signal monitoring

Exposure in humans

(potential denominator)

Statistical power

Product Life Cycle and Safety Studies

Reporting bias

• Phase IV: spontaneous

reporting systems

Approval

13

Page 14: PPT - Innovative Approaches Database Study Design and Analysis

Post-marketing Database Studies

This includes large validated medical record databases where data collected

systematically over long time periods

Incidence of potential safety events can be evaluated in general population

Studies are sufficiently-powered

Study replication is relatively easy (important Bradford-Hill criterion for causality)

No self-reporting bias

Rare and common safety events can be evaluated

14

Page 15: PPT - Innovative Approaches Database Study Design and Analysis

Clinical

Product life cycle FIM Ph I Ph II Ph III Ph IV

• Toxicology (e.g.,

genotoxicity assays)

• In silico

analysis/structural

alerts

• Margin of safety and no

observed adverse effect

level defined

• Phase I and II: dose

ranging, efficacy and

toxicity

• Phase III: demonstration

of efficacy and safety

signal monitoring

Exp

osu

re in h

um

ans (p

oten

tial den

om

inato

r) Product Life Cycle and Safety Studies

Preclinical Post-marketing

Pharmacovigilance

Sufficiently powered

Easy study replication

Large scale

database

studies

No self-reporting bias

Phase IV: spontaneous

reporting systems

Approval

15

Page 16: PPT - Innovative Approaches Database Study Design and Analysis

Current Landscape....

FDA requirements

EMA requirements

Early drug

development

Phase III drug

development

Regulatory

submissions

Lic

ence

Lau

nch

Product promotion

RMPs/REMS

US value demonstration

EU/national value

demonstration

Pre-authorisation

eHCD studies have typically taken place within the framework of RMPs/REMS additional studies. However

increasingly, eHCDs are being used in comparative effectiveness research for payors and earlier in drug development

to investigate issues such as treatment switching patterns and patient profiling.

Safety surveillance

payors

Regulators Benefit: risk

requirements

EU/national value demonstration

post-authorisation

Evidence for prescribers?

Additional studies

EMA: European Medicines Agency ; FDA: Food and Drug Administration ; RMP: Risk Management Plan;

REMS: Risk Evaluation and Mitigation Strategies

Page 17: PPT - Innovative Approaches Database Study Design and Analysis

Develop an integrated strategic approach in Europe

Payor research: demonstrating added value to payor; differentiating product from

competitors

Compliance with Committee on Human Medicinal Products (CHMP) requests

for safety information and/or concerns over potential drug utilisation patterns

Economies of scale

Payors are now demanding the use of naturalistic data often based on their

own information, to run observational studies to determine reimbursement,

pricing and formulary status

Data synergies between payor requirement and regulatory studies

Approaches to Database Study Design/Analysis

1. Database study programmes in Europe

17

Page 18: PPT - Innovative Approaches Database Study Design and Analysis

Database Study Programmes in Europe

18

What is the payor asking for?

Reduced cost to the system

RCT’s ideal, but increasingly, requesting observational studies based

on real-world patient level data

Studies better suited to meet their needs

Page 19: PPT - Innovative Approaches Database Study Design and Analysis

Database Study Programmes in Europe (Cont’d)

19

Challenge of the data from Client’s perspective?

PROs CONs

• Often the eHCD sources are

what the authorities are asking for

• Large representative real-world

populations

• Longitudinal individual level 1˚ or 2˚

care data, linkable

• Potential for innovative approaches

• Can be very cost-effective

• Data quality

Limitations

Need expertise in understanding

how the data are structured, linked

Level of clinical information

• Privacy and patient confidentiality

major issues

• Access and expertise needed

Page 20: PPT - Innovative Approaches Database Study Design and Analysis

Database Study Programmes in Europe (Cont’d)

Define research question Pilot study(s)

Review data source options

Develop protocol(s)

• Define clear research

question(s) for

assessing comparative

-effectiveness/safety of

product vs. comparator

treatments

Include:

• A critical appraisal

of effectiveness

outcome measures

and methodologies

across the literature

• A qualitative and/or

quantitative

assessment of specific

outcome definition(s)

• Hypotheses on key

points of differentiation

of product vs.

comparators

• Conduct pilot study(s) in

suitable markets to test the

analytical plan (CER)

• Assess the availability

of electronic

healthcare databases

in the EMA region and

their suitability for

conducting CER

and/or post-

authorisation safety

(PAS) studies

• Develop a view on the

desirability of

conducting such

studies in these

databases

• Identify pilot study

opportunities

• Identify any important

gaps in database

availability and

develop action plans

• Combine the results

from the research

question, methodology

review, and database

evaluation to develop

core protocols: (i)

CER; (ii) PAS study

Develop full EMEA

database study

programme

• Conduct PAS study in

nominated countries

PAS study

Page 21: PPT - Innovative Approaches Database Study Design and Analysis

Approaches to Database Study Design/Analysis

21

Levels of data according to study needs

eHCD alone

eHCD + linkage to register(s)

eHCD + physician text comments

eHCD + de novo data collection CRF or electronic CRF (eCRF)

eHCD + combinations of ii-iv

e-Registers (indication-specific)

Cohort studies + linkage to eHCD

2. Study designs

Hybrid database-case report forms (CRF) studies

Page 22: PPT - Innovative Approaches Database Study Design and Analysis

Study Designs

22 22

Sample frame for identifying patients (cf. de novo recruitment)

Efficient method (saving time and money)

Rationale

Additional clinical data required

Validate cases

Outcome measures needed (e.g., hospitalisation)

Key requirement of regulator/payor (e.g., validation of mortality data through

linkage to deaths registration system)

GP supplemental data and/or patient supplemental data

Page 23: PPT - Innovative Approaches Database Study Design and Analysis

Study Designs (Cont’d)

23

Background

Risk of seizures, venous thromboembolism (VTE) and stroke among patients

with Alzheimer’s Disease (AD)

Stroke reportedly associated with AD, though the direction of the association

is uncertain

Example: UBC Study using eHCD + Physician text comments + de

novo data collection (CRF)

Objective

To measure and compare risk of seizure, VTE and stroke in patients

with and without AD

To test an algorithm validating outcomes, by integrating three data sources

To examine the relation between AD and stroke type

Page 24: PPT - Innovative Approaches Database Study Design and Analysis

Study Designs (Cont’d)

24

Incidence Rates for Stroke for Overall Study

Cohort and by Age and Gender

Patient

Characteristic

AD patients Non-AD patients

Crude RR 95% CI N

Number of

Events

Person-

Years

of Follow-

Up

Incidence

Rate* 95% CI N

Number of

Events

Person-

Years

of Follow-

Up

Incidence

Rate* 95% CI

Total 9,953 361 22,682 15.9 14.4 17.6 9,953 439 35,673 12.3 11.2 13.5 1.29 1.12 1.49

Males

50-69 443 16 1,379 11.6 7.1 18.9 443 8 2,161 3.7 1.9 7.4 3.13 1.27 8.46

70-74 461 16 1,217 13.2 8.1 21.5 461 23 1,971 11.7 7.8 17.6 1.13 0.56 2.23

75-79 740 29 1,678 17.3 12.0 24.9 742 40 2,825 14.2 10.4 19.3 1.22 0.73 2.02

80-84 803 26 1,576 16.5 11.2 24.2 804 50 2,519 19.9 15.0 26.2 0.83 0.50 1.36

85+ 756 19 1,158 16.4 10.5 25.7 753 35 1,729 20.2 14.5 28.2 0.81 0.44 1.46

Total 3,203 106 7,008 15.1 12.5 18.3 3,203 156 11,205 13.9 11.9 16.3 1.09 0.84 1.40

Females

50-69 587 21 1,939 10.8 7.1 16.6 587 10 2,974 3.4 1.8 6.2 3.22 1.45 7.66

70-74 768 34 2,284 14.9 10.6 20.8 768 24 3,635 6.6 4.4 9.8 2.26 1.30 3.97

75-79 1,402 57 3,540 16.1 12.4 20.9 1,404 55 5,708 9.6 7.4 12.6 1.67 1.13 2.47

80-84 1,781 64 3,888 16.5 12.9 21.0 1,782 84 6,325 13.3 10.7 16.4 1.24 0.88 1.74

85+ 2,212 79 4,024 19.6 15.7 24.5 2,209 110 5,827 18.9 15.7 22.8 1.04 0.77 1.40

Total 6,750 255 15,674 16.3 14.4 18.4 6,750 283 24,469 11.6 10.3 13.0 1.41 1.18 1.67

* Per 1,000 person-years

AD = Alzheimer's disease

Page 25: PPT - Innovative Approaches Database Study Design and Analysis

Study Designs (Cont’d)

25

Endpoint Validation Results (Stroke)

Item no. Clinical review (profile + comments) N Cases PPV

Clinical assessment

1 Yes 92

3 No 3

4 Subtotal with clinical assessment 95 96.8

GP assessment

5 Yes 83

6 No 12

7 Subtotal with GP review 95 87.4

GP notes

8 Yes 86

10 No 9

11 Subtotal with GP notes 95 90.5

Page 26: PPT - Innovative Approaches Database Study Design and Analysis

Study Designs (Cont’d)

26

Proof of concept – this kind of complex linkage is feasible and could be basis

of larger scale linkage (if needed)

Excellent means of validating quality of electronic data

Data quality: critical issue for regulators and payors

eHCD + physician text comments + de novo data collection (CRF)

Page 27: PPT - Innovative Approaches Database Study Design and Analysis

27

Introduction: from a regulatory and payor perspective

Increasing need for database studies

Rationale

Approaches to database study design/analysis

1. Database study programs in Europe

2. Hybrid study designs

3. Data mining (e.g., treatment patterns and patient profiling)

4. Drug utilisation (label) studies in patient care databases

Page 28: PPT - Innovative Approaches Database Study Design and Analysis

Data Mining/Exploratory Analysis

A Simple Example: Treatment Patterns

Look no hypothesis!

Page 29: PPT - Innovative Approaches Database Study Design and Analysis

29

Data Mining/Exploratory Data Analysis

29

What is data mining?

• The process of discovering interesting patterns and knowledge from large

amounts of data (Han et al. 2011)

• Hypothesis and model free approach

• Hypothesis generating

• Discovered patterns can be then investigated by classical analytical techniques

Why data mining?

• Increasing volume of data

• Data from disconnected sources

Where is data mining currently used?

• Widely used in other fields of industry

• Discovery of Higgs Boson

• Google

• Financial and banking

• Genomics

• Online security

Source: Han, Jiawei; Kamber, Micheline; Data Mining: Concepts and Techniques: Elsevier Science, United

States, 2011

Page 30: PPT - Innovative Approaches Database Study Design and Analysis

30 30

Psoriasis (PsO)

Psoriasis is an immune mediated chronic skin disease

Psoriatic Arthritis (PsA)

Chronic inflammatory arthritis associated with psoriasis

Data source is Clinical Practice Research Database (CPRD)

• Development phase analysis results shown

• Randomly selected sub sample

• For analytical development at this stage

Background

Page 31: PPT - Innovative Approaches Database Study Design and Analysis

Descriptive Treatment Histories for PsO Patients

31

50 Randomly-selected PsO Treatment Sequences

PsO Treatment History Frequency Plot L

eg

en

d

Page 32: PPT - Innovative Approaches Database Study Design and Analysis

Descriptive Treatment Histories for PsA Patients

32 32

Leg

en

d

50 Randomly-selected PsA Treatment Sequences

PsA Treatment History Frequency Plot

Page 33: PPT - Innovative Approaches Database Study Design and Analysis

Cluster

Analysis

33

PsA Treatment History Clustering

PsO Patients Treatment History Clustering

Page 34: PPT - Innovative Approaches Database Study Design and Analysis

PsA Treatment History Clustering

34

PsO Patients Treatment History Clustering

Three

groups

Cluster

Analysis

Page 35: PPT - Innovative Approaches Database Study Design and Analysis

Treatment Typologies for PsA

Page 36: PPT - Innovative Approaches Database Study Design and Analysis

Mean Time on Different Treatments

36

Page 37: PPT - Innovative Approaches Database Study Design and Analysis

Further Analysis of PsA Patients with a Type 3 Treatment

History

37

Application of machine-learning techniques

Are there particular patient characteristics that predict type 2 membership

How well can we predict them from characteristics other than treatment

Primary predictors (possible)

Age at diagnosis >60

Smoking status

Time since diagnosis

Others...

Page 38: PPT - Innovative Approaches Database Study Design and Analysis

Further Analysis of PsA Patients with a Type 3 Treatment

History (Cont’d)

38

Analysis can be augmented and developed

More data

Free text from general practitioner (GP) notes

May lead to recognition of a new patient group with specific needs

May lead to an already-recognised patient group

Page 39: PPT - Innovative Approaches Database Study Design and Analysis

39

New and Evolving Data Sources

Drug Utilisation (Label) Studies

Page 40: PPT - Innovative Approaches Database Study Design and Analysis

Drug Utilisation (Label) Studies

40

Modafinil approved for use in the UK in 2002; and in the US in 1998

Modafanil

Indicated for daytime sleepiness associated with narcolepsy, obstructive sleep

apnea/hypopnea syndrome and chronic shift work sleep disorders

In January 2011 CHMP concluded

Based on review of evidence (real world evidence not included)

For obstructive sleep apnoea, shift-work sleep disorder and idiopathic

hypersomnia effectiveness were not sufficient to out weigh risks, and that

therefore the benefit-risk balance was negative

Indication was therefore narrowed further

See EMA URL: http://www.ema.europa.eu/docs/en_GB/document_library/Referrals_

document/Modafinil_31/WC500099177.pdf

Source: European Medicines Agency. Questions and answers on the review of medicines containing Modafinil . 27 January 2011. Avaiable at:

http://www.ema.europa.eu/docs/en_GB/document_library/Referrals_document/Modafinil_31/WC500099177.pdf. Accessed 30January 2013.

Page 41: PPT - Innovative Approaches Database Study Design and Analysis

Online Patient Platforms

41

Online patient platforms,

as a repository for patient-

reported outcomes, provide

an opportunity to create new

methods to study the effect

of drugs after they have

reached the market, as well

as, contributing in multiple-

study programmes together

with more conventional

data sources such as

Clinical Practice Research

Datalink.

Page 42: PPT - Innovative Approaches Database Study Design and Analysis

Drug Utilisation (Label) Studies in eHCD and Patient Care

Databases

Study examining off-label use 21 January 2011*

PatientsLikeMe.com – Modafanil

* Source: Patients like me. 2013. Available at: patientslikeme.com. Accessed 30 January 2013;

Frost, Y, et al. Patient-reported outcomes as a source of evidence in off-label prescribing: analysis of data from PatientsLikeMe. J Med Internet

Res. 2011 Jan 21;13(1)e6

Found substantial off-label use

<1% of 1755 patients taking Modafinil reported taking each drug for purposes

approved by the FDA

Where using for fatigue associated with depression, multiple sclerosis, attention

deficit/hyperactivity disorder, mood, schizophrenia, myotonic dystrophy, Parkinson’s

disease and seasonal affective disorder

Patients subjectively reported effectiveness for off-label use as either higher

than or comparable to approved indications!

This study has also been validated through a parallel study using CPRD

as a data source (unpublished)

Page 43: PPT - Innovative Approaches Database Study Design and Analysis

Drug Utilisation (Label) Studies

43

PatientsLikeMe.com – Modafanil

Indicated use for Modafanil was further restricted by CHMP 2011, due to safety

review

In the same year, a study was published indicating in the US, 99% of Modafinil

use, was off-label. Similar findings have been made for the UK in an as yet

unpublished CPRD study

Page 44: PPT - Innovative Approaches Database Study Design and Analysis

Patient Perspectives

Drug regulators should also lead the way in developing a consensus

on what is considered a tolerable level of risk. Experts in other areas of risk

regulation, such as the regulation of carcinogenic residues in food or of

nuclear power, have long recognized that calls for zero tolerance of risk are

untenable and have instead established a consensus definition of ‘negligible’

and ‘tolerable’ risk levels. There is evidence that patients are willing to accept

a finite level of risk for a given benefit…We believe that public health would

be better served if patients’ views of acceptable risk levels were

incorporated into benefit–risk assessments.

Source: Eichler H-G, Abadie E, Raine J, Salmonson T. Safe drugs and the cost of good intentions.

N Engl J Med. 2009 r 2;360(14):1378–80. ’

44

Page 45: PPT - Innovative Approaches Database Study Design and Analysis

Summary

Introduction: From a regulatory and payor perspective

Increasing need for database studies (regulatory, payor, value demonstration,

positioning drug in market, treatment switching and patient-perspective studies)

Rationale

Approaches to database study design/analysis 1. Database study programmes in Europe

2. Study designs

3. Data mining (e.g., treatment patterns and patient profiling)

4. New and evolving data sources: Drug Utilisation (label) studies

Page 46: PPT - Innovative Approaches Database Study Design and Analysis

46

Discussion/Q&A

Page 47: PPT - Innovative Approaches Database Study Design and Analysis

Contact

47

Pamela Murray, EU Strategy and Client Development, United BioSource Corporation (UBC)

[email protected]

Direct: +44 (0)20 8834 9559

Dr David Neasham, EU Director, Epidemiology and Database Analytics, UBC

[email protected]

Dr Andrew Cox, Senior Research Associate, UBC

[email protected]