HOW TO REACH AND ADDRESS MILLENNIALS?
Catharina Fischer, Tourismuszukunft
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But I am not alone today.
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CARINA - TRAVEL RUN PLAY @TRAVELRUNPLAY
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NINA HÜPEN-BESTENDONK - SMARACUJA @SMARACUJA
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MIKE COREY - KICK THE GRIND @KICKTHEGRIND
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Born between 1980 and the mid-1990s.
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Born in 1982 and approximately the 20 years thereafter.
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GENERATION CURLING SWEDEN
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GENERATION SERIOUS NORWAY
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GENERATION JOHN PAUL II POLAND
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GENERATION Y UK & AUSTRALIA
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Whatever you call them the question still remains: How to address & reach them?
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„People don’t buy what you do – they buy why you do it.“
Simon Sinek
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Make the customer the hero and not the brand.
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But why is the ‘WHY’ so important?
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MASLOW’S HIERARCHY OF NEEDS
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PATAGONIA'S "WORN WEAR“ CAMPAIGN
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How to address & reach millennials?
MOMONDO - LET'S OPEN OUR WORLD .
How to address & reach millennials?
ZACH KING BRINGS CHRISTMAS BLING TO KLICK!