press kit · hand, with more and more tasting sessions! ... radiating from the booming french wine...
TRANSCRIPT
THE MARKET PLACE OF AN ENTIRE VINEYARD WITHIN THE VINEYARD
P R E S S K I T
AN EVENT
www.salondesvinsdeloire.com
SUN.5MON.6TUES.7FEBRUARY2017
A N G E R S / F R A N C EA N G E R S E X H I B I T I O N C O N G R E S S C E N T E R
OVERVIEW
Tasting sessions - Conferences
Fair 2.0 -Start-Up
The Loire Experience
Agenda
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NEW
NOTE FROM THE ORGANIZERS
THE HISTORY OF THE FAIR
FIGURES FROM THE 2016 FAIR
The 2017 Loire Wine Fair will take place on SUNDAY 5, Monday 6 and Tuesday 7 of February.Its major goal is to foster the emergence and reinforcement of meetings and discussions between winemakers, wine merchants and winegrowers’ cooperatives from the Loire region on the one hand, and French and international buyers from the Hotels/Bars/Restaurants and food sectors, wholesale and retail trade in wine and spirits on the other hand, with more and more tasting sessions!
The Loire Wine Fair was created in 1987 by Angers Exhibition Park.
The Loire Wine Fair is the one and only European Fair dedicated to a single vineyard: the Loire vineyard.
It is exclusively dedicated to professionals, and enables French and international wine buyers to discover the new vintage before its marketed and before anyone else.During 3 days, exhibitors from the Pays Nantais, Anjou-Saumur, Touraine and Centre Loire regions will offer the 9000 professionals attending the fair the opportunity to discover the variety and freshness of the Loire vineyard, relying on a wide diversity and high quality of the red, rosé and dry or sweet, still or sparkling white wines.
8972 French and international
visitors
10% foreign visitors
373exhibitors
2505samples submitted for
the Ligers Contest
170 GOLD Ligers
350professional
wine-tasters within the Ligers Contest judging
panel520
press releases
158journalists
The Loire Wine Fair is designed to pave the way. For more than 10 years, it has been interested in the connected community of wine. This year, a specific zone is created to host 17 start-ups. The many initiatives and innovations radiating from the booming French Wine techs will thus be fully promoted.
Digital tasting pads, apps enabling to share the best from a Wine list with one’s fans, smart cellar for connoisseurs, urban logistics management solutions for professionals…: pitched presentations from each of these young companies will highlight the industry’s conversion to the digital world, be it from a producer, distributor, or customer perspective. They will also help draft the wine future: a connected and ever more shared product, with solutions already embedding new technologies so as to best preserve and manage it, for the benefit of connoisseurs and professionals.
Throughout the Fair, prospective conferences will focus on Wine 2.0. Among the various topics addressed: artificial intelligence and business relationship, presentation of the barometer for Digital Wine relating to business practices, e-commerce evolution…
Start-up and wine 2.0: looking towards the future
10 minutes given to each start-up to present its product or service and highlight its innovative aspects.
Location: Grand Palais – Le Forum – Sunday 5 February, 11 a.m. to 17.45 p.m.
INNOVATION PITCH
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NEW
17 start-ups will take part in the 2017 Loire Wine Fair edition.
ANGERS: A CONNECTED LOCATION
DIGITAL VINEYARD START-UPS:
WINE TECH START-UPS:
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DIGBY SENSE - Wine by the glass for professionals via a prestige connected distributor
EXOCEP - Client Relationship digital Platform
VINICIO - Wine professionals’ social network (buyers and wine makers)
WINE ON DEMAND - Wine sales service at the customer’s request through an Android and iO mobile app enabling to keep track of the wines tasted and esteemed
ON S’OCCUPE DU VIN - Wine secured storage professional solutions in urban areas for wine merchants, restaurants owners; wine bars managers, sales reps
PLUGWINE - Wine professionals’ platform for wine merchants, Hotels/Bars/Restaurants, and winemakers
WINE TAILORS - Global offering centred on wine for restaurants, wine bars, wine merchants, and companies
OENOBOOK - Digital Wine Tasting Pads, allowing for the recording and sharing of one’s perceptions on social networks
SARMANCE - Organic cosmetic products of organic vineyards to be sold in drugstores, organic shops, Spas…
ACTIWINE - Market location for wine professionals (Hotels/Bars/Restaurants, retail...)
CAVEEASY - Connected Wine bottles storage & mobile app (for professionals and individuals)
WINEFUNDING - Crowdfunding platform for wine
VINTERNET - Web & Marketing agency, specialized in wine
VINOVAE – Wine bottles reprocessing solutions (2cl samples packages)
WINE TOUR BOOKING - Visits and tasting sessions, meals, French wine estates tasting workshops
VINOSOFT - Management solution for wine estates
VINEXPLORE - Wine Events reporting App
NEW
FREE TASTING AREA The Loire Wine Fair will once again give access to its famous Free Tasting Area. The area welcomes visitors and offers them a selection of wines made by the wine makers. They will be able to taste and choose freely their wines and discuss glass in hand, with the wine makers displaying their products. More than 300 selected wines are expected in the two tasting areas: red and rosé wines in the Grand Palais, white and sparkling wines in the Amphitéa. This will for sure be a nice way to start enjoying the pleasant atmosphere of the Fair!
THE OPEN WINE BOX: A DEDICATED AREA FOR BIB!In 2015, 35 % of the wines consumed were offered in BIB containers. When focusing on the Val de Loire region, it may be noted that the share of BIB over the whole production of the region is progressing significantly (BIB Loire Wines sales increased by more than 31 % over the last 3 years), accounting for almost a quarter of the production in 2015. Consequently, the Loire Wine Fair provides, in partnership with Vitisphere, an open tasting space dedicated to BIB.5
TASTING SESSIONS - CONFERENCESCONTEST, CIDER CENTER, MASTERCLASS,
FREE TASTING AREA, CHENIN MEETING
23 RD LIGERS CONTESTTASTING THE BEST OF THE LOIRE WINES!The contest is organized by the Union of French Oenologists and by the Loire region inter-branch organizations. It has been honouring the best Val de Loire wines for 23 years.It will take place on Saturday 4 February, on the eve of the opening of the Loire Wine Fair.It is open to all wine makers, wine merchants, and cooperative wineries from the Val de Loire, whether or not they are exhibitors at the Fair.Each year, more than 4 million medal winner and « Liger » labelled bottles can be found in the large retail outlets and retailers ’shelves. Demand from buyers is constant, and it is both a reassuring signal for the customer and a real tool for sales.Discover the Ligers Contest
MASTER CLASS TASTING SESSIONSDeeply rooted in in the present and in the N°3 French wine terroir, the Master Class Tasting Sessions provide, once again this year, the tempo for the 3 days of the Fair. Among the proposed topics: the 2016 vintage, the « Fine Bulles » Loire sparkling wines, the « Anjou Rosé » wines, the Reuilly, Pouilly Fumé wines… All visitors may participate free of charge. The only requirement is to register upon arrival at the Master Class reception desk.Master Class Tasting Sessions detailed program
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A SPACE DEDICATED TO BEERS, CIDERS, AND SPIRITSSo as to bring more experience and added value to the visitors, the Fair broadens its scope and welcomes homemade beers, ciders and spirits coming from all French regions.Visitors may thus buy various products during the same event by having at their disposal a wider range of attractive and sought-after drinks.
FORUMProspective conferences will be focusing on 3 main themes: consumption/markets, points of sale and wine 2.0. Topics to be presented and discussed: augmented tasting and Facebook bots impacts over the commercial relationship between the wine maker and its clients, wine professionals’ digital usage and e-commerce, return of the use of deposit among wine shops and importance of new technologies in the wine industry… The program will take stock of current professional practices, new consumption patterns and will sketch out the future of wine. Links to the Forum
CHENIN MEETINGAnjou-Saumur Wine Federation proposes meetings focusing on Chenin: a master class about « Savennières and its 3 terroirs », a conference dedicated to the Chenin economic model in Anjou, a tasting session of 15 specific designations and 70 samples, and visits to the vineyards, at Savennières, Saumur, in the Layon Valley, and in Aubance-Brissac; and of course not forgetting a Chenin evening in the “collégiale Saint-Martin”. More details in the Chenin Meetings
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Every year, Angers provides professionals and connoisseurs with an intense week focused on Loire wines and cuisine. Structured around the Loire Wine Fair, the high point of the week, a full set of events has been built up to what might be viewed as the “Loire Experience”. Angers Exhibition Centre will be the focal point for the professional tasting sessions and will gather 450 exhibitors for 3 days.
Demeter France wines biodynamic certification agency partnered with the « Levée de la Loire » and the Loire Wines Fair through focusing on wines produced by French and international winemakers. 70 international exhibitors are expected at the 2017 Fair.
6 and 7 February, at Angers Exhibition Centre
In 2015, the « Levée de la Loire » organic wine producers association joined, with great success, the « in » part of the Fair. The number of exhibitors is increasing each year. Consequently, in 2017, more than 150 wine makers will propose tasting sessions, thus giving a broad overview of the organic production of the vineyard.
6 and 7 February, at Angers Exhibition Centre
UNIQUE : THE LOIRE EXPERIENCE
THE « LEVEE DE LA LOIRE »: EXPERIENCING ORGANIC
WINE PRODUCTION
THE DEMETER FAIR: EXPERIENCING BIODYNAMIC
The 2017 edition of this event dedicated to the general public brings together the driving forces of the region around the Loire vineyard and the Angers cuisine. Winemakers, wine merchants, restaurant owners, retailers, chocolate makers and sellers, scholars, writers, and associations will organise events throughout the city and throughout the week. In addition to wine and food combined tasting sessions, many activities and conferences will be on the agenda: meetings, exhibitions, winemakers market, tasting workshops, shows, wine tours…
More information: www.foodangers.fr
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3 professional Fairs are organized by winemakers associations in Angers city centre. They focus on organic, biodynamic and natural wines. Chosen by the Designations Renaissance Association, the Saint-Jean Fair is traditionally located in the magnificent « Greniers Saint-Jean » buildings. The “Anonymes » and the « Pénitentes » offer tasting sessions for natural wines produced by winemakers from all over France.
Salon Saint-Jean: 4 and 5 February, at the « Greniers Saint-Jean ». Les Anonymes: 5 February, in the Curnonsky reception halls. Les Pénitentes: 4 and 5 February, at the Pénitentes Hotel.
THE SAINT-JEAN FAIR, THE « ANONYMES », THE « PÉNITENTES »: THE “REAL” EXPERIENCE
FOOD’ANGERS, LOIRE WINES & CUISINE
Rencontres-dégustations Visites gourmandes Animations Balade urbaine Expositions Conférences Accords mets & vins
03 11FÉVRIER 201703 11FÉVRIER 2017
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L’abus d’alcool est dangereux pour la santé. A consommer avec modération.
www.foodangers.fr
In keeping with the Loire Wine Fair, the city of Angers and its suburbs propose, for the 3rd consecutive year, the « Loire Wines Week » which becomes “Food’Angers- Loire Wines & Cuisine” this year.
AGENDA
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• 10H - 11H: The 2016 VintageSpeaker: Jean-Michel MONNIER• 11H30 - 12H30: « Fines bulles de
Loire », from reputation to specific wine-production techniques
Speaker: Jean-Michel MONNIER• 14H - 15H: The new birth of Melon B
within Nantes vineyard in 2016Speaker: Jean-Michel MONNIER• 15H30 - 16H30: Anjou Saumur dry Rosé
wines followed by the delicacy of the sweet Rosé wines
Speaker: Jean-Michel MONNIER• 17h-18h: Loire Ciders flavours and
richnessSpeaker: Association des Cidres de Loire
• 10H - 11H: Savennières and its 3 terroirsSpeakers: Evelyne DE PONTBRIAND et Florent BAUMARD• 11H30 - 12H30: Pouilly Fumé: 80 years!Speaker: Benoît ROUMET• 14H - 15H: The 2016 vintage (in English)Speaker: Karine DUGUE• 15H30 - 16H30: Anjou Rosé Wines –
Saumur: from dry to sweet... a unique specificity of the Loire wines
Speaker: Jean-Michel MONNIER• 17H - 18H: The different aspects of the
Loire red Cabernet FrancSpeaker: Jean-Michel MONNIER
• 11H - 12H30 & 15H - 16H30: Augmented tasting via the digital vineyard
• 15H - 19H: dedication sessions«Grappes de Haïkus» & «Gueules de vignerons», by Jean-Yves BARDIN« Le Crêmet d’Anjou, 300 ans d’histoire gourmande» by Sophie REYNOUARD
• 10H - 19H: Start-ups pitch session
• 10H15 - 11H: The graphic shape impacts on the labelling of wine bottles and on the young consumers’ perception
Speaker: Gwenaëlle BRIAND DECRE
• 11H15 - 12H: Punk Marketing: a possible alternative to traditional marketing?
Speaker: Nicolas BROUTE
• 14H - 14H45: Barometer: the digital vineyard, figures and actions
Speaker: Rémy MARRONE
• 15H - 15H45: Wine and women: what is the situation?
Speakers: Elisabeth POUTIER, Jean-Claude TADDEI, Jean-Pierre NOBLET
• 16H15 - 17H: Wine e-commerce development (new business models, applications, etc.)
Speaker: Arnaud DAPHY
• 17H15 - 18H15: the return of the use of deposit among wine merchants: a common sense innovation
Speaker: Nathalie VIET
SUNDAY 5 FEBRUARY MONDAY 6 FEBRUARY
MONDAY 6 FEBRUARY
Grand Palais MASTER CLASS - TASTING SESSIONS
Grand Palais MASTER CLASS - TASTING SESSIONS
Grand Palais FORUM
Grand Palais - User-friendly area AUGMENTED TASTING
Grand Palais - User-friendly areaDEDICATIONS
Grand Palais FORUM
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CHENIN TASTING SESSIONSSunday 5, Monday 6 and Tuesday 7 February, From 10 a.m. to 4 p.m. in the Aubance exhibition room. More information about the Chenin meetings
5, 6 AND 7 FEBRUARY 2017
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• 11H - 12H30 & 15H - 16H30: Augmented Tasting via the digital vineyard
• 10H - 11H: Reuilly: 80 years!Speaker: Benoît ROUMET
• 11H30 - 12H30: Anjou-Saumur Rosé wines: vine specificities, new wine-production methods
Speaker: Jean-Michel MONNIER
• 14H - 15H: The new birth of Melon B within Nantes vineyard in 2016
Speaker: Jean-Michel MONNIER
• 15H30 - 16H30: The 2016 Vintage Speaker: Jean-Michel MONNIER
• 10H - 10H45: Innovation as a tool for the wine industry
Speaker: Quentin DE MOLLIENS
• 11H - 11H45: Is decoration a crime? Design and packaging simplicity and brand perception
Speaker: Gaëlle PANTIN SOHIER
• 12H - 12H45: Organic and biodynamic wines sales perspectives
Speaker: Mark ANGELI
• 14H - 14H45: Questioning the Chenin economic model in the Anjou region
Speaker: Patrick BAUDOUIN
• 15H - 15H45: Rosé wine, much more than a mere trend...
Speaker: Nathalie POUZALGUES
• 16H- 16H45: Facebook bots and on-line payments: possible applications for the wine industry
Speaker: Philippe Aïn
TUESDAY 7 FEBRUARY TUESDAY 7 FEBRUARYGrand Palais
FORUM
Grand Palais - User-friendly areaAUGMENTED TASTING
Grand Palais MASTER CLASS - TASTING SESSIONS
• 15H - 18H: dedication sessions«Grappes de Haïkus» & «Gueules de vignerons», by Jean-Yves BARDIN« Le Crêmet d’Anjou, 300 ans d’histoire gourmande» by Sophie REYNOUARD
Grand Palais - User-friendly areaDEDICATIONS
Organised by the Pouilly Vineyard trade union and by the Reuilly Wines trade union
Organised by the Anjou-Saumur Rosé / White Wines trade union
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Angers Exhibition Congress Centre, which hosts the Loire Wines Fair, wishes to express its special thanks to
Saint-Pourçain-sur-Sioule trade unions, Saumur-Champigny, Bourgueil, Montlouis-sur-Loire, Reuilly, Anjou-Saumur winemakers and Pouilly vineyard trade union,
for their active participation and investment in this 31 st edition.
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• A11 (Paris-Angers-Nantes), A87 highway towards Cholet-Niort-Poitiers, exit 15 (Parc des Expositions)• A87 highway (Bordeaux-Niort-Angers), towards Angers-Est, exit 15 (Parc des Expositions). • A85 highway (Vierzon-Tours-Saumur-Angers), A87 highway towards Cholet-Niort-Poitiers, exit 15 (Parc des Expositions). • GPS data : Saint-Sylvain-d’Anjou. Longitude : 00°29’43’’ ouest. Latitude : 47°29’52’’ nord.
Nantes-Atlantique Airport: 45 minutes from Angers via the A11 highway. www.nantes.aeroport.fr Tel.: + 33 (0)2 40 84 80 00 Special prices by Air France and KLM Global Meetings: ID code 28545AF. Valid from 01/31/2017 till 02/12/2017. Rebates on a broad range of prices on all Air France and KLM flight. Special rates: sign on to www.airfranceklm-globalmeetings.com. Sign on to www.airfrance.com. to find your closest Air France or KLM agency.
20 % rebate upon presentation of the SNCF Congress leaflet, available upon demand to the Loire Wines Fair via fax: + 33 (0)2 41 93 40 50 or at [email protected] Daily trains heading to Angers from all French and European cities.
BY TRAIN! BY SHUTTLE!
BY PLANE!
Free shuttle from the railway station to the Exhibition Centre: departing from Angers-Saint Laud railway station every 30 minutes. Specific shuttles for journalists: departure at 8.30 a.m. from the Mercure Centre hotel, place Mendès France.
BY ROAD! 02
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ORGANISATION
Angers Exhibition Congress Center
Loire Wines Fair Is organised with the support
from The Pays de la Loire Regional Council,
The Maine-et-Loire Departmental Council,
Angers Loire Métropole
CONTACTS FOR THE FAIR
Christian Groll - Sophie FougerayLoire Wines Fair
Angers Exhibition Centre49044 Angers Cedex 1 – France
Tél. : + 33 (0)2 41 93 40 40 Fax : + 33 (0)2 41 93 40 50
PRESS CONTACTS
Coralie Salaud – Anne Masson + 33 (0)6 43 44 41 25
Photo credits: Marc Chevalier