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Progressive Railroading …The Rail Industry’s TOP CHOICE for News & Information! 2017 MEDIA KIT Complete kit available at PRMediaKit.com HOW PROGRESSIVE RAILROADING HELPS YOU ACHIEVE YOUR MARKETING GOALS 66% of readers have an improved opinion about a company after viewing their ad in Progressive Railroading (Baxter Research Studies) 86% of readers indicated that after seeing an ad in Progressive Railroading, they or someone in their organization took action because of seeing the ad (Baxter Research Studies) 82% of subscribers name ProgressiveRailroading.com as their preferred industry website* 72% of subscribers have made a purchase from an advertisement seen in the Daily News* *Publisher’s 2016 Railroad Industry Readership and Digital Usage Report » Daily News - The most popular and anticipated eNewsletter in the industry, delivered to 50,000 rail professionals » Rail Product News - Topic-specific eNewsletter delivered to 50,000 rail professionals 6x per year » Display Advertising on ProgressiveRailroading.com • Leaderboard Ads • Splash/Floorboard Ads • Category Ads • Standard Ads » Mobile - Get your ad seen by the growing audience of sophisticated on-the-go professionals who view news on their phones » Max Pack Digital Advertising - Up to 600,000 impressions guaranteed within 30 days of posting » Product/Service of the Week Custom Email - Showcase your product/service to key decision-makers » Rail Market Reporter Custom Email - Sent to over 50,000 rail professionals » Trade Show Express Custom Email - Generates foot traffic to your booth » Webcast/FastCast - Position your company as a thought-leader and solutions provider » Request for Proposals - Ads get double-exposure in the Daily News and on ProgressiveRailroading.com Please contact your Regional Sales Manager for digital product rates More information on digital products can be found at PRmediakit.com Keep your brand message and products rolling with wide-reaching and effective digital products Digital Opportunities Ready to Get Rolling? Contact your Sales Manager today! ADVERTISING SALES Kirk Bastyr Publisher & International Sales 502-500-3524 [email protected] Acacia Reber Eastern US Regional Sales Manager 215-704-3349 [email protected] Jory Greenfield Western US & Canada Regional Sales Manager 480-221-2301 jory.greenfi[email protected] Mike Singler Central US Regional Sales Manager 815-302-7055 [email protected] PRODUCTION Wendy Melnick Production Manager (print) 414-228-7701, ext. 465 [email protected] Amanda Balistreri Digital Client Services Associate 414-228-7701, ext. 469 [email protected] EXECUTIVE OFFICES Trade Press Media Group, Inc. 2100 W. Florist Ave. • Milwaukee, WI 53209

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Page 1: Progressive Railroading Magazine 2020 Media Kit - Ready to Get …prmediakit.com/pdfs/PR17MediaKit.pdf · 2016. 10. 12. · 2017 MEDIA KIT Complete kit available at PRMediaKit.com

Progressive Railroading …The Rail Industry’s

TOP CHOICE for News & Information!

2 0 1 7 M E D I A K I TComplete kit available at PR M e diaKit.co m

HOW PROGRESSIVE

RAILROADING HELPS

YOU ACHIEVE YOUR

MARKETING GOALS

66% of readers have an improved opinion about a company after viewing their ad in Progressive Railroading (Baxter Research Studies)

86% of readers indicated that after seeing an ad in Progressive Railroading, they or someone in their organization took action because of seeing the ad (Baxter Research Studies)

82% of subscribers name ProgressiveRailroading.com as their preferred industry website*

72% of subscribers have made a purchase from an advertisement seen in the Daily News*

*Publisher’s 2016 Railroad Industry Readership and Digital Usage Report

» Daily News - The most popular and anticipated eNewsletter in the industry, delivered to 50,000 rail professionals

» Rail Product News - Topic-specifi c eNewsletter delivered to 50,000 rail professionals 6x per year

» Display Advertising on ProgressiveRailroading.com

• Leaderboard Ads • Splash/Floorboard Ads • Category Ads • Standard Ads

» Mobile - Get your ad seen by the growing audience of sophisticated on-the-go professionals who view news on their phones

» Max Pack Digital Advertising - Up to 600,000 impressions guaranteed within 30 days of posting

» Product/Service of the Week Custom Email - Showcaseyour product/service to key decision-makers

» Rail Market Reporter Custom Email - Sent to over 50,000 rail professionals

» Trade Show Express Custom Email - Generates foot traffi c to your booth

» Webcast/FastCast - Position your company as a thought-leader and solutions provider

» Request for Proposals - Ads get double-exposure in the Daily News and on ProgressiveRailroading.com

Please contact your Regional Sales Manager for digital product rates

More information on digital products can be found at PRmediakit.com

Keep your brand message and products rolling with wide-reaching and effective digital products

Digital OpportunitiesReady to Get Rolling? Contact your Sales Manager today!

ADVERTISING SALESKirk Bastyr Publisher & International [email protected]

Acacia ReberEastern US Regional Sales [email protected]

Jory Greenfi eld Western US & Canada Regional Sales Manager480-221-2301jory.greenfi [email protected]

Mike Singler Central US Regional Sales [email protected]

PRODUCTION

Wendy Melnick Production Manager (print)414-228-7701, ext. [email protected]

Amanda BalistreriDigital Client Services Associate414-228-7701, ext. [email protected]

EXECUTIVE OFFICESTrade Press Media Group, Inc.2100 W. Florist Ave. • Milwaukee, WI 53209

Page 2: Progressive Railroading Magazine 2020 Media Kit - Ready to Get …prmediakit.com/pdfs/PR17MediaKit.pdf · 2016. 10. 12. · 2017 MEDIA KIT Complete kit available at PRMediaKit.com

For more information on these special print opportunities,

go to PRmediakit.com or contact your Regional Sales Manager.

PRINT JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

FreightCOVER:

Focus on BNSF

COVER: Legislative & Regulatory Issues: Railroads & D.C.

COVER: Focus on UP Short-Line Focus: Conrail Commodity Update: Autos COVER: Intermodal:

Panama Canal Expansion

COVER: Focus on

Norfolk Southern

COVER: Mexico Update (KCS, Ferromex, NAFTA)

Focus on CP

Short-Line Focus: Genessee & Wyoming

COVER: Focus on CSX

COVER: Outlook 2018: � e Year Ahead for Rail

PassengerMobile Apps for Customer

ServiceFocus on Massachusetts Bay

Transportation AuthorityIoT: Data Analytics

Strengthen Transit SecurityHigh-Speed Rail: All Aboard

Florida

Passenger & Freight Lines - Shared Tracks

& Projects

IoT: Data Analytics and Operational E� ciency

High-Speed Rail: � e Texas Central Railway Project

Annual Report: Passenger Rail at a Glance

COVER: MTA New York City Transit/

2nd Ave. Subway ProjectFocus on Amtrak

Multiple SectorsAnnual Grade Crossing

Update

Drones/UAVs

Engineering & Contracting

IoT: Technology for Monitoring & Detection

COVER: Passenger & Freight Lines -

Shared Tracks & Projects

Derailment Investigation, Cleanup & Prevention

Strategies

Industry Trends: Transloading

COVER: Progressive Railroading’s

2017 Rising Stars

Intermodal

Progressive Railroading’s 2017 Railroad Innovator Award

MOW

Annual Grade Crossing Update

Friction Modi� ers/Rail Lubrication

IoT: Big Data & Track Maintenance Planning

Vegetation Management Equipment/Services

COVER: MOW Spending Report

Winter Challenges

Special TrackworkBallast Management Rail Grinding Material Handling

EquipmentRail Safety: � e Next Steps in

Accident PreventionAnnual Market Update:

Cross, Switch & Bridge Ties

Rail Fasteners

Bridge Projects

Outlook for Contracting

Hi-Rail Equipment

C&SAnnual Grade Crossing

Update Communications-Based

Train Control Technology Rail Yard Technology Winter Challenges C&S Product Information Directory Cybersecurity PTC

MechanicalFreight-Car Repair Market

UpdateAnnual Financing and

Leasing GuideFreight Locomotive Market

UpdateMechanical: Passenger Rail

Locomotives Fuel Management Fleet Stats & Trends Rail Safety: � e Next Steps in Accident Prevention

Wheels, Axles & Bearings Technology

Special Advertising Sections

Focus on Rail SecurityTop Execs on the

MarketplaceRailway Interchange

Product Preview

Ad Readership Studies Ad Study Ad Study Ad Study Ad Study

Ad Close 12/9/16 1/10/17 2/10/17 3/10/17 4/10/17 5/10/17 6/9/17 7/10/17 8/10/17 9/11/17 10/10/17 11/10/17

Materials Due 12/16/16 1/17/17 2/17/17 3/17/17 4/17/17 5/17/17 6/16/17 7/17/17 8/17/17 9/18/17 10/17/17 11/17/17

Bonus Print Distribution

Opportunities

NITL, Jan. 30-Feb. 2

San Diego

Railroad Day on Capitol Hill,

Mar. 2, Washington, DC

NE Railroad Club Expo, Mar. 23, Worcester, MA

Secure Rail, Apr. 5-6,

Orlando, FL

ASLRRA,April 22-25,

Grapevine, TX

NARS, May 23-25,

San Francisco

APTA Rail, June 11-14, Baltimore

AARS, July 23-25, St. Louis

Railway Interchange, Sept. 17-20, Indianapolis

IANA, Sept. 17-19, Long Beach, CA

APTA Annual, Oct. 8-11, Atlanta

Railway Tie Assn., Oct. 31-Nov. 2,

San Diego

RailTrends, Nov. 30-Dec. 1, New York City

NRCMA, Jan. 10-13, 2018,

Los Angeles

Buyers’ Guides & Directories

Annual Financing and Leasing Guide

CAR & LOCOMOTIVE YEARBOOK

Ad Close: Mar. 14 Material Due: Apr. 4

C&S Product Information Directory

Railway Interchange Event Guide

Ad Close: Aug. 1 Material Due: Aug. 9

TRACK YEARBOOK

Ad Close: Aug. 14 Material Due: Sept. 5

Passenger Rail at a Glance

DIGITALRail Product News

eNewsletter IoT and Track Maintenance

Rail Security TechnologyOnboard & Wayside

MonitoringWinter Products,

Technology & ServicesRailway Interchange Trade

Show ExpressBallast Equipment &

ServicesSafety Products &

Services

Editorial Calendar 2017

Railway Interchange 2017 Event Guide – Published in SeptemberMaximize your presence at Railway Interchange 2017 with an ad in the offi cial Event Guide given to all attendees. The Guide will contain complete conference and exhibit information, including exhibitor lists, a fl oor plan and map. Your ad is guaranteed to elevate your awareness and generate traffi c to your booth.

Ad close: Aug. 1 Material due: Aug. 9

Track Yearbook – Published in NovemberCirculation that gives you market dominance

Your ad is seen by thousands of additional decision makers – 95% of Track Yearbook subscribers pass their copy on to 1-7 of their associates.

Ad close: Aug. 14 Material Due: Sept. 5

Car & Locomotive Yearbook – Published in JuneAccess to Key Buyers in North America

Your ad is seen by thousands of additional decision makers – 97% of Car & Locomotive Yearbook subscribers pass their copy on to 1-7 of their associates.

Ad Close: March 14 Material Due: April 4

Finance & Leasing Guide – Published in February A directory of fi nance-related resources — including banks, lessors, fi nance companies and professional services providers.

Focus on Rail Security – Published in MarchA special section where your company can be a thought leader on hazmat transport, IT security, and more.

Top Execs on the Marketplace – Published in JuneA special section where your company executive can talk about new product development, strategic partnerships or custom service, and how these refl ect the company’s vision and values.

C&S Product Information Directory – Published in JulyA comprehensive single-source reference and buyers’ guide that features listings in more than 30 product categories.

Railway Interchange Product Preview – Published in AugustHighlight your products and entice customers to visit your booth at Railway Interchange 2017 with a four-color product preview.

Passenger Rail at a Glance – Published in OctoberA unique compilation of data on U.S. Transit Agencies, their budgets and signifi cant projects.

Problem Solvers – Available in all issuesAn advertorial that allows you to present an industry problem and share your company’s solution to that problem.

Special Opportunities