Protecting the Integrity of the Brand

A good reputation coupled with a respected brand positions a company to stand out and effectively compete in today’s crowded marketplace.

A crisis, when poorly managed, threatens this brand and opens the door to long-term implications.

Protecting the Integrity of the Brand

Key takeaways from “Crisis Management Boot Camp”:

• Successful Planning:• Brand Value: In addition to the planning fundamentals, a successful planning strategy takes into consideration the mission and value of the brand. A company must understand what stakeholders expect of the brand and ensure the planning strategy outlines goal to ensure those expectations protected.

• Decentralized Decision Making: Employees, from all level, are critical. A successful plan should allow for a certain level of decentralized decision-making, providing employees with the necessary tools and information to know how to act and what to say in a crisis. A lengthy procedure is pointless in the face of a crisis. Employees must be armed and ready to take action (or not take action) at a moment’s notice.

Protecting the Integrity of the Brand

Key takeaways from “Crisis Management Boot Camp”:

•Respond Quickly• Brand Value: In addition to the planning fundamentals, a successful planning strategy takes into consideration the mission and value of the brand. A company must understand what stakeholders expect of the brand and ensure the planning strategy outlines goal to ensure those expectations protected.

• Decentralized Decision Making: Employees, from all level, are critical. A successful plan should allow for a certain level of decentralized decision-making, providing employees with the necessary tools and information to know how to act and what to say in a crisis. A lengthy procedure is pointless in the face of a crisis. Employees must be armed and ready to take action (or not take action) at a moment’s notice.