Publishing Houses Research

Future Publishing produces numerous best-selling magazines ranging from T3, Maximum PC and Maclife, Official Playstation Magazine, Official Xbox Magazine and Classic Rock.

Company HistoryFounded by Chris Anderson in 1995, Future Publishing publishes over 150 magazines covering subjects such as video games, technology, cycling, film and photography, and was the first publisher ever to provide free software with its publications.

Brand IdentityThe magazines produced by Future Publishing mostly cater for specialist, individual tastes rather than the mass market.

OfficesFuture Publishing has bases in Bath, San Francisco, London, New York and Sydney, altogether employing nearly 1,200 people. It recently closed offices in France and Italy.

Values For ExpansionFuture sees ‘prosumers’ – consumers who are passionate about their interests to the point that they are seen as ‘professional consumers’ who know the market better than anyone – as the basis of everything they do, to this end partnerships with companies having likeminded interests are established.

Market ShareFuture is the largest producer of film magazines in the UK, the best for cycling magazines worldwide, has a circulation of 18 different special-interest publications and sells three million copies every month.

Website

The publisher’s site provides a range of resources for finding out about the company and its publications. Displayed are its aims for pleasing the consumer and widening its ambitions as a corporation, several of the many magazines it distributes, career and contact information, investors, and news concerning products and upcoming events.

Bauer Media mainly publishes ‘life’ and women’s magazines that feature anecdotes from readers’ lives, publications such as That’s Life and Take a Break which contain sometimes horrifying stories included for the reader’s pleasure. Other publications include crossword and Sudoku puzzles. It also publishes Empire, FHM, Heat, and Q.

Bauer is the largest privately owned publisher in Europe, publishing in Germany, France, Spain, Portugal and the United Kingdom. Additionally, Bauer publishes in the United States and Mexico. It produces 282 magazines in 15 countries, comprised of a worldwide workforce 6,600 strong and raising an annual turnover of 1.79 billion Euros. Bauer made its debut on the UK market with Bella in 1987, a magazine which has had a huge impact on the women's market. In 1990 That’s Life brought public attention to the company for a second time, and now sells over 1 million copies per week.

Company History

Website A distinguishing feature of Bauer’s website is that it provides profiles of each magazine, detailing circulation, release dates, target markets, and the divisions of readership. Similarities to other sites include a display of profit and economic growth, a page listing awards for which their magazines have been shortlisted and have won in past competitions and ceremonies, means by which readers and companies can advertise with Bauer, and also updates concerning recent developments and events. However the site doesn’t provide details of how great or small a share of the magazine market Bauer owns.

Brand Identity

OfficesBauer’s headquarters is based in Hamburg, Germany, with offices in various major countries across the globe including Russia, France, China, the USA, Mexico and Spain.

Company HistoryBeginning as a local newspaper company in 1947, Emap has expanded into a global corporation covering finance, media, retail, fashion, health, education, government and automotive sectors. It also owns radio stations such as Kiss FM and Radio City.

Emap’s Values And AimsThey cherish creativity in the field, the willingness to take risks, innovation, the seizure of opportunity, and accountability for one’s own actions. The final statement on this particular section of their website reads: ‘we make mediocrity feel out place’, suggesting a quality of output which is testimonial to the standard of the work which has gone in.

WebsiteEmap’s webpage is extensive, featuring brands and products both physical and digital, forms of publication such as conference, magazine, exhibitions, and awards ceremonies, as well as the ways in which Emap interacts with its audience, career possibilities, contact information, and an internal search engine that allows you access to anything affiliated with Emap. Unlike the sites of other publishers there is no detailing of worldwide offices or company headquarters.

Brand IdentityLike Future Publishing Emap produce specialist magazines for even more exclusive markets – Architects’ Journal, Architectural Review, Ground Engineering and Local Government Chronicle are but a few of twenty-nine publications.

Market ShareEmap contributes to the monetary wellbeing of around 12,500 companies by providing intelligence on politics, fashion, media, retail, automotive and construction.

About IPC MediaPublishing 85 brands, IPC Media reaches over two-thirds of women in the UK and more than 44% of UK men, that’s over 27 million adults. It focuses on three core audiences: men, mass-market women, and upmarket women. Its publications include Angler’s Mail, FHM, Nuts, NME, and Marie Claire.

Market ShareIPC Media reaches 53% of all mass market women – that’s ten million women – with digital brands reaching 2.3 million more mass market women, its magazines – distributed by Marketforce – constitute 23% of magazines in the UK.

Company HistoryFormed in 1963 as the International Publishing Corporation Ltd, IPC Media made its debut in a merger with the UK’s three leading magazine publishers, George Newnes, Odhams Press, and Fleetway Publications, who joined with the Mirror Group to form IPC. IPC Magazines was created five years later in 1968. In 2010, it restructured itself around three target audiences: men, mass-market women, and upmarket women.

Brand IdentityIPC Media’s back catalogue encompasses many subjects, from men’s magazines, to botany, fishing, hair, fashion and beauty, television schedules and reviews, and golf, not possessing a speciality in terms of genre.

WebsiteIPC’s webpage provides contact numbers, a list of brands and magazine titles, advertising methods, licensing and syndication details, subscription charges, job possibilities, company history, and a page discussing the divisions of its workforce and their purposes.