qr tecnology vqr

Do You Know

Your Audience’s

Passion?

This Presentation is the Property of VitreoQR, LLC Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved

Please do not copy, duplicate or distribute this presentation

Portions of this Presentation are Copyright of DENSO Wave and/or Courtesy of Wikipedia - All other Trademarks are Property of their Respective Owners

Get a Reader for Your Mobile Device at http://vqr.co/install

Important Tidbits

Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved

http://vqr.co/install


The Relationships

QR Codes®

Everything You Should Know About QR Codes But Didn’t Know to

Ask!

®QR Code is a Registered Trademark of DENSO Wave Incorporated


VitreoQR Mobile Site

The Three Conditions in the World of QR

That You Can Not Control

The Device The Reader App


The OS

Lowest Common Denominators for a Successfully

Deployed QR Code Campaign


Compatibility

Security

Mobilization

Analytics

Lowest Common denominator Considerations ISO Compliance

Low Density

Respect for Quiet Zone

Minimum Print Size

URL Shortening

Data Security

Low Density for QR

Appropriately Sized

Fully Functional

User Agent ID

Compatibility =

Security =

Mobilization =

Analytics = You Can’t Value What You Don’t Measure

Analytics in English

Reach ACTIONABLE Conclusions Easily


GLI Will Advise you and Deliver to these Specific Requirements

So What’s In a QR Code - The Technology

Version 2

25 X 25 Modules

Error Correction = “L”

7% Data Loss - 32 Characters

4 Modules of Quiet Zone

REQUIRED

Module

Quiet Zone


Free QR Code Generators

Are they ISO18004 Compliant??


This one is!!

Created By DENSO

QRDraw Software


Only DENSO Patented QR Code Generating Applications are Guaranteed to be Fully Compliant with the ISO Standard.

If you use an On Line and Free QR Code Generator, you ARE NOT Getting an ISO18004:2006 Compliant QR Code - As a Matter of Fact, You have NO IDEA what you Actually ARE Getting

• Using QR Codes from these Sites Will Yield a Deployment that May Not Work on a Significant Number of Mobile Devices - That Would Be YOUR Fault

• If, However, You Create an ISO Compliant QR Code and Deploy it Within the Definition of the Standard, Should that Code not Work on a Particular Device That WOULD NOT BE Your Fault

The Facts of the ISO Standard for QR Codes

The Only UNIVERSALLY VIABLE QR

Codes you Should Deploy


Error Correction - Level “L”, “M”, “Q” & “H”

Version 2

25 X 25 Modules

Error Correction = “L”*

7% Data Loss**

32 Character Limitation

Version 2

25 X 25 Modules

Error Correction = “M”

15% Data Loss**


Version 3

29 X 29 Modules

Error Correction = “Q”

25% data Loss**


Version 4

33 X 33 Modules

Error Correction = “H”

30% Data Loss**



Data = http://www.vitreoqr.com/m/ (26 Characters) - Different Error Correction

Levels

http://www.vitreoqr.com/m/

If Both of these QR Codes Resolve to the Same

Destination, Which One is the Best Choice for Deployment?

Version 1 - 21 by 21 Modules

441 Modules

14.5 X 14.5mm Print Size

Version 2 - 25 by 25 Modules

625 Modules - 30% Larger

16.8 X 16.8mm Print Size



EVERY QR Code Created for you Through Great Lakes Integrated is Absolutely

Compliant to the Strictest Definitions of the ISO:18004:2006 Specification

All Codes Are Always Version 1

Full Technical Specifications

No Guessing at Print Sizes

Vector Based, PDF Artwork

Understanding the Expectations of the Typical QR Code User

Especially in the 21 to 44 Year Old Age Brackets


Surfing the Web is a Casual

Experience - Google Delivers what

IT THINKS you are Looking for

Short Attention Span - Seconds

Web Hunting - You Want Something

Specific and You want it NOW

QR Codes for Immediate Information

Gratification

Even Shorter Attention Span - Milliseconds

QR Codes for Marketing vs. QR Codes for Services


QR Codes for Marketing

Shark Infested Red Ocean

You HAVE to be There

QR Codes for SERVICES

Blue Ocean - Plenty of Room for Profit

MSDS - Instructions - Upgrades

Valuable Information Wrapped in a

Marketing Blanket

QR Codes for Marketing vs. QR Codes for Services


Desktop Web Site Mobile Site Delivers the Same

SERVICES Information but

has a Revenue Component

Through Advertising QrPageRip

Direct QR Codes


http://vitreoqr.com/m

No Control

No Flexibility

Limited Shelf Life


Indirect QR Codes


http://vqr.co/tsaexp

Code

Management

Solution


The Benefits of Indirect QR Codes


http://vqr.co/tsaexp

( )

Control

Flexibility

Security

Shelf Life

( )

Secure Hosting

SAS 70 Compliance

Backed Up

Guaranteed Privacy



http://byt.ly/1A


http://www.ilovemydomainalot.com

QR Codes and Security - URL Shortening Services

http://www.ilovemydomainalot.com

Redirect

Should Go

to

Redirect

to

www.sthumphen.com

http://short.com/1A

http://www.mydomain.com

http://www.mydomain.com

http://www.sthumphen.com


Disaster in the Making

kxk.me = Montenegro

link.in = India

tiny.cc = Cacos Islands

fly2.ws = Samoa

While these URL Shortening Services MAY in fact be Legitimate, You Still Don’t Know Who they are or What May Happen with your Data - YOU HAVE NO AGREEMENT WITH THESE PEOPLE and your data is at their mercy

These Services were Built with a Focus on Social Media - Twitter, Facebook, LinkedIn & MySpace - not for Mission Critical Corporate, Government, Educational or Institutional Data Deployment - This is NOT the case with VQR.CO - We Built Our Engine Specifically for QR and Security

• Their Privacy Policies, if they even Exist and are Enforced, DO NOT Address the Concerns, Needs and Requirements for Mission Critical Data Security - Your data privacy is Guaranteed with GLI through VitreoQR

• ICANN - Internet Corporation for Assigned Names and Numbers Allows Governments Control their own Domains - Do You Trust Libya?

• Google Goo.gl - They Already Know Too Much About You as it is and their site has already been hijacked by hackers to deliver malware through QR Codes into the Mobile Space.


bit.ly = Libya

Mobilize Your Content

If you Don’t, it’s a Brand Damaging Experience in

the Eyes of your Customer


DON’T DO

THIS!!! Do This


NEWS - Branded QR Codes

Branding Like this Takes away from the QR Code Data

This approach takes advantage of ECC Levels

While this works it isn’t the best approach to branding a QR Code


NEWS - Branded QR Codes


Newly Released LogoQ from DENSO

For more information or to schedule a one-on-one meeting call your Great Lakes

account executive at 216-634-5120 or email [email protected]

Customers Deserve

Q&A

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