memoto tecnology

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MEMOTO TECHNOLOGY

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Commerce Department SKASC

INTRODUCTION

MEMOTO-A lifelogging camera is a Swedish startup that is a tiny automatic

camera and GPS that helps us search and share photographic memory. It is

derived from a combination of two different words memory and motor where

we can re-live the moments as it was. This technology was first started up in

October 2012 at Sweden. It is a new kind of digital camera without any control.

This is a life logging technology which is made possible with the help of the

Memoto application. It is easy to wear and has got a LED battery life indicator.

The image analysis and organization is made out of the images metadata such

as time, place and light. This enables us to not only browse our life the way we

remember it, but to search for specific events of our life. This is developed in

such a way that it can be clipped to clothes or worn on a necklace, which takes

pictures every 30 seconds, allowing us to record our daily lives. It is the latest

new technology that is very useful and essential to all of us. This helps store

the images, have a control and with great preservation and convenience. It is

very easy to use and need not carry on but just clip on and it just works.


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TECHNOLOGY VISION & VIABILITY

MEMOTO aims at attracting a large number of people to use this technology

whereby they get benefitted out of this in a large way. However it has got few

things to focus on how to make use of this and with many features in-built in

this tiny technology. The following are the main characteristics of MEMOTO

which it visualizes itself to the world:

MemoryIt has got a large memory space which stores more pictures in

order to remember more. It is stored for future reference.

Re-experienceIt re-experiences the past moments by which it is stored

automatically. It helps in reliving the moments from ones own and

others lives.

SurpriseIt is such a technology where we will be surprised to see different

pictures that we had never ever expected as it clicks automatically.

PresenceIts presence seems different which avoids disturbance by clipping

it on our clothes and carry on with our work.

Life improvementIt helps improve our own behavior using data to observe our

mistakes and correct ourselves.

PreservationIt serves as a future document either for our personal use or for

any official purpose. Control

It has got a self control with a confidence that our pictures are

stored and secured safely.


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ConvenienceIt is convenient for everyone and is easily handled by letting an

automatic server to manage the pictures.


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MOTIVATION

The idea of capturing pictures has morphed in the recent years. This

technology is based on life logging which means any activity that is used to

track ourself. It serves as a visual experience with the ability to track each andevery moment. Life logging is becoming more and more popular with time. Over

the last couple of years weve seen products for both hard-core enthusiasts and

mainstream consumer products. Most services either have a social or a health

aspect to them as well, sometimes both. Tracking for instance sleep, mood and

weight has often emerged among early-adopter enthusiasts but later developed

into alternatives for the consumer market as well. The following are the

motivating points where one gets benefitted out of this technology:

It mainly aims at life casting but a movement towards seamlesslylogging everything has grown.

It focuses on self-examination rather than broadcasting ourselves toothers.

It motivates we users to use this technology is that it comes with acompanion application that handles all our photos for us.

Whenever we charge the device, the photos will automatically get storedto Memotos servers. Then the application will sort our geo-tagged photos

on a timeline, segmenting our photographed day into moments, while

highlighting the best shots for us.

The application denotes where and at what time it was taken. It isfamous for its accurate time and place.

This technology helps us to find a way to capture more of our lives, andenjoy the present as it happens.

MEMOTO is for everyone who would wish to go back and relive their lifeat any time in the future. There hasnt been any good way of capturing

all the everyday moments those we may not consider special but still

make up the bigger part of our lives.


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This tiny technology with the camera always on and the application

automatically sorting out the most important pictures from it, its like having

a wearable, fail-proof, photographic memory.


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TECHNOLOGY REQUIREMENT-HARDWARE

The main hardware device of the MEMOTO consists of mechanics, electronics

and firmware. The hardware components are specified in the above diagram as

it has got the camera lens, a battery indicator and a clip to wear on our

clothing. The mechanics on how it works are often overlooked. The main

advantage is the 3D printed prototypes that have taken a long way through to

finalize the hardware. The electronics has taken even longer to develop. The

evaluation kits and break-out boards are usually put together to a complete set

of components in order to be able to start development of the firmware. At the

same time a circuit board design has made that fits all the components into a


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very tiny package. The hardware component consists of a small life logging

technology which stores up to 4000 images per day. The external physique

seems small and easy handling by everyone.

Components of Hardware

The main hardware components of Memoto are:

GPS Antenna Power consumption New Camera Modules Casing Pre-production and Mass Production

136-degree fisheye semi-wide-angle lens, 5MP image sensor and an OLED

display. As for Connectivity Memoto comes from Bluetooth, so we can transfer

our pictures to iPhone easily by using a dedicated application. It's fairly light at

58g, its as simple and innocuous as we could get and it rather comes off like a

small Flip video camera. A touch of a button reveals an OLED reading of the

Memoto's settings through a transmissive section of the plastic casing. As it

goes, there is purposefully not an awful lot to choose from. We can select

between three settings relating to sensitivity of the sensors and therefore we

can take many pictures per day. We can also turn the Bluetooth on and off to

save the battery.


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TECHNOLOGY REQUIREMENT-SOFTWARE

Memoto's software organizes the photos to work as a photographic memory

even after many years, without we using it easily or disorganized. The Memoto

application organizes all the photos into groups of moments on a timeline and

makes them conveniently searchable and shareable. The timeline shows about

30 key frames from each day, each representing a moment we can tap to relive.

The image analysis and organization is made out of the images metadata, such

as time, place and light. This enables us to browse our life the way we

remember it. Desktop software gives the different views of how the software

enables us in viewing the pictures snapped. This software package helps us

view, edit and share our imagery when we are back at base. Smartphone

application pairs our mobile phone with our camera via Bluetooth. It allows us

to preview, browse and share all of the images inside our Memoto when we are

on-the-go. We can also set modes, adjust capture settings and check your

battery level and memory capacity. All we have to do is clip on and sync to start


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capturing. The new snapper, designed by British stop-motion specialists

lifelogging, incorporates five sensors and operates using Microsoft-designed

software. Designed to be worn around the neck, or clipped to clothing

There are three ways to browse our image gallery:

Stream View: Display images in an endless, chronological stream. Calendar view: It displays images by day or by event. Cinema View: Display images in full screen mode and enjoy the

slideshow.

The software helps the sensor readings to display every image, showing

location, light levels and even temperature. We can also manipulate this

data to visualize our own life. We should create unique content in the form

of GIF's and stop-frame videos which we can share directly with friends and

family. This displays our life creatively. The Memoto application is designed

to help us view, tag and share our images on the go. Easy sharing buttons

to post a single image or a unique Memoto creation to any kind of social

networks is possible. It helps create image sets, gifs and stop-frame videos.

Memotos five sensors and GPS:

Accelerometer: measures how quickly or slowly the Memoto isaccelerating.

Colour sensor: Memotos eye, perceiving light and brightness andadjusting the image accordingly.

Magnetometer: determines which direction the camera is facing. PIR: motion detector that uses infrared light to sense moving objects. Temperature: inbuilt thermometer, measuring ambient temperature. GPS: Memotos locator pinpointing the cameras position on earth.

TECHNOLOGY DESIGN


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Weve always thought about how much of life that goes missing from our

memories. Many fantastic and special moments become blurred together after

a while and it feels like life just rushes by, too fast for us to grasp. This

technology design has got 3D printed prototypes with no electronics inside.

This small and very useful prototype does everything a final camera will do,

which takes photos and registers the GPS position whenever and wherever

possible. It locates itself with a GPS locator, a SOC module, a camera module

with the help of an antenna which snaps pictures automatically when it is

clipped on to us. This design and model is very handy where it troubles none

when it takes photos as well as storing it in a secured place. The design seems

easy and effortless with a long battery life which stores pictures up to 4000

pictures for two days within the first charge.


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The GPS data gets its antenna position from the Memoto prototype camera.

Miniaturizing the electronics


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It has not only got miniaturized circuit board which has been designed by one

of Sweden's foremost digital camera engineers who are working, but it is also

undergoing careful review and approval from the outside sources:

It fits into the camera casing without causing any problems duringassembly or long term use.

It verifies our power management and battery life. It verifies overall build quality and circuit wiring. It verifies that the GPS functions properly and to compare it with their

reference design.

It verifies our antenna placement in relation to other components and thecasing.

It has got an 8GB flash memory. It has got the RAM facility that helps access if we know the outline as to

how a technology has to be performed.

It has also got a Micro processor unit (MPU) which processes thetechnological changes and actions.

The final design is visually clean and the body appears relatively minimal,

contrasted with the stronger and clearly identifiable Memoto eye lens detail. To

achieve this they have used innovative plastics, precision metals and hidden

displays.

WearableMemoto is ultra-compact, stylish and light enough to wear. Its designed

to be versatile we can clip it to our jacket, hang it around our neck or

place it on the table at a dinner party. The possibilities are endless.

AdaptableMemoto is designed to adapt to our life. The battery lasts for one full day

of use without recharging. The control panel lets us choose to dial up the

rate of image capture during our highest octane experiences. We can

easily keep private moments discreet by closing the lens cover and take it


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wherever we go. Memoto can capture thousands of high resolution

photos every day through its custom designed wide-angle lens, while

Memoto stop-frame video lets us see a whole days activity in just few

minutes. With five on-board sensors and GPS capability, Memoto

identifies when to take a photo based on subtle changes in light, colour,

motion, direction and temperature.


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SYSTEM STUDY AND FEASIBILITY STUDY

When we study about this technology we come to know about many things that

a MEMOTO does. The following ideas come out when we briefly have a study

and look over MEMOTO:

The two photos snapped every minute contain both location andorientation data.

A built-in GPS records where it was shot, while a built-in accelerometermakes sure that all our photos are upright regardless of how the camera

is being worn.

The batteries inside the 1.41.4x0.35 inch camera lasts two days on asingle charge, and are recharged by plugging the camera into our

computer which conveniently also backs up our memories to Memotoservers.

Two days is also how long the camera can snap away for before we needto clear the onboard storage space which is about 4000 photos.

The camera will be safe to wear in our daily outdoor life, which includesany conferences and board meetings.


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The camera contains 8 GB of flash memory, storing about the equivalentof a full battery life cycle worth of photos.

When the photos are uploaded, we are compressing them further withminimal impact on visual quality to be able to store them at an

affordable cost.

The camera will turn itself off when it is laid flat or put in a dark place,such as a pocket. Otherwise, it will be remain on.

The camera has light detection capability and will not take pictures inreally dark environments. This is a way to conserve battery power and

make the camera sleep. Also, this way we will not end up with thousands

of black images.

The 5.0MP sensor is from Omnivision and uses their back-lightilluminated BSI pixel technology. There are few sensors that would

perform better at difficult lighting conditions while also fitting into this

very small camera body.

The camera module has a fixed focus lens with 70 degree viewing angle.The near focus limit we will choose is pending user testing.

The application comes with features for sharing through the biggestsocial media services. However, Memoto pictures will always be private

by default. That is, only we can share pictures when we deliberately want

to share them. We will be able to temporarily store data on our computer

while traveling in areas with no Internet connection. The data will be

uploaded to the servers and processed at the next synchronization.

Moreover, local storage is an option.

We will however not be able to use the data from the GPS and we willhave to manage and organize all the photos our self. The data from theGPS is not converted into a useful position in latitude and longitude until

it has been processed in our cloud service.

The first year we can use the Memoto Application and cloud storage forfree. After that, we have to download all our photos if we don't want to


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keep using the Memoto Application and keep using the camera with local

storage only.

We will always be able to download our life log in bulk, even if it is toupload it to a competing service. We will also provide an open API, to

allow others to build stuff on top of our storage.

The retail price of the camera is $279 where it costs 15,116.22 in Indianrupees.


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APPLICATIONS OF TECHNOLOGY

MEMOTO has got different applications where it can and keep itself ready to

use for different purposes. The following are the simple applications that are

used in this particular technology:

We can Access our life through the Memoto application

With this application we can take many pictures captured and stored every

day, we think its crucial that we can easily browse among the best and most

meaningful ones. The application we're building for iPhone and Android

organizes the photos to work as a photographic memory even after many years.

Concept images of the Android application. Left: Login screen. Right: Moment

view in private mode.

Relive our life like we remember itThe way this works is that the photos are organized into groups of "moments"

on a timeline. On the timeline, we're presented with key frames (about 30 per

day) each representing one moment. We can tap a moment to relive it in a stop-motion like video of all the pictures in that moment. The image analysis and

organization is made out where it helps know the time, place and date. This

enables us to not only browse our life the way we remember it, but to search

for specific events of our life. This application organizes all our photos on a

timeline, making them easy accessible to search and share.


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Our photos are ours and only we can share them

The application comes with features for sharing through the biggest social

media services. However, to stress Memoto pictures will always be private by

default. Only we can share pictures when we deliberately want to share them.

Cutting the storage costs at least in halfThe Memoto Camera potentially produces a huge amount of bits and bytes. 4

GB data per day amounts to up to 1,5 terabyte per year. Instead of we storing

all this on unreliable and expensive hard drives that can get stolen or lost,

Memoto offers safe and secure infinite photo storage at a flat monthly fee,

which will always be a lot more affordable than hard drives.

To help people with Alzheimer's diseaseThe Memoto was designed to help people with Alzheimer's disease or other

memory problems to capture their life experiences and share them with their

doctors.The Memoto's medical application was featured in the recent times.

It could settle a lot of disputesIf police officers, traffic wardens, ticket inspectors, guard dogs etc., wore

Memoto it could settle a lot of disputes. It could also improve behaviour, if

people know everything is being recorded.

In fields ranging from computer game developmentThe Memoto, which can be worn around the neck, clipped to clothing or placed

in a particular vantage point, is the first consumer device whose stop-motion

technology is used in fields ranging from computer game development to

surveying roads.


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Memoto as a memory aid for peopleThe company originally developed a version of the Memoto as a memory aid for

people with dementia but we can use the devices to record and remember

special occasions.


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Due to the presence of high-speed USB tracks and antenna signals onthe PCB, it also has been impedance controlled which involves analysis

of how the electric fields behave in the metal layers relative to the other

dielectric layers in the PCB."

It is a technology which can be used anywhere and everywhere except forplaces where taking photos are banned.

Create unique content in the form of GIF's and stop-frame videos whichwe can share directly with friends and family. Display our life, creatively.

The sensor readings are displayed alongside each image, showinglocation, light levels and even temperature. Manipulate this data to

visualize our life.

Fitness tracker meets camera:

Memoto is just the latest in a growing pack of wearable technology that has

been lead by fitness devices. While the Memoto significantly differs in function,

we imagine it will appeal to the same set of users those who are obsessed with

recording and analyzing every detail. Each photograph taken by the Memoto

will record the metadata from its five sensors allowing us to sort our picturesby data like temperature, time, and more. Memoto is primarily meant to be

used in conjunction with its iOS application and desktop software. Apparently

there is an option in that software to whip up a quick GIF an easy way to work

on.


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INPUT/OUTPUT ANALYSIS

INPUT:

Automatic photo capture at customizable frequency (default frequency isonce every 30 seconds).

Double-tap on the camera case to manually take a photo and bookmarkit.

5 megapixel resolution images. Log of GPS positions and timestamps. Built-in rechargeable battery which lasts up to two days. LED battery life indicator. 2 full days of constant photographing (4000 pictures) space on memory. Built-in accelerometer ensures that pictures are correctly oriented

regardless of how the camera is worn.

Micro-USB port for charging and connecting to computer. Stainless steel clip to connect the camera to your clothes.


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36x36x9 millimeters small.

OUTPUT:

Memoto takes photographs which are quite natural, unexpected and

completely authentic. This technology captures images automatically and

documents everything in a secured place.


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SWOT ANALYSIS

STRENGTHS:

It is weather protected, very strong and well designed camera casing. Automatic uploading of the photos to Memoto's servers by connecting the

camera with our computer (Local storage is an option, but doesn't enable

use of the Memoto app.)

Encrypted storage for an indefinite number of photos (1 yearsubscription).

Easy access of our photos through smart phone applications andbrowser

Applications for Android and iPhone. Private and social layer - all pictures are in private mode only, until we

choose to share them with our friends.

All photos are stored and organized for us. None are deleted, but the bestone are more visible.

Browse through our memories moment by moment. Tap to relive amoment.

Search for events in our history. We can share with the ones we trust. This app pairs our mobile phone with your camera via Bluetooth. It

allows us to preview, browse and share all of the images inside when we

are on-the-go. We can also set modes, adjust capture settings and check

our battery level and memory capacity. All we have to do is clip on and

synchronize to start capturing.

WEAKNESS:

It takes photos on its own without seeking anyones permission. It is not affordable by all.

OPPORTUNITIES:


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Memoto will provide an API. It helps in creating opportunities for ahealthy ecosystem of applications to grow, and the best way for us to do

this is by providing an API.

It has got great opportunity among the business people in futuregeneration.

After reaching a certain level of funding Memoto is ready to fund towardsother projects like Memoto Wi-fi dock, water proof case and the wide

angle lens gadgets.

THREATS:

Getting the design and construction ready for production. All thecomponents must fit together, literally water tight. There is so much to

take into regard when finishing this up.

Fitting the electronics into such a tiny shell. This is no small feat. Wehave a functioning prototype with all the components in place.


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CONCLUSION AND FINDINGS

Demand is hard to gauge, but the timing is good for a product like Memotos

camera from a technology point of view. In the past, life logging devices havent

enjoyed the easy storage management offered by the cloud. They havent hadcompanion apps that do all the data sorting for us. They havent been as small

as the Memoto device. They havent had slickly produced promotional

videos that tickle our emotion bones. And it has never been this cheap.

Findings:

Memoto snaps a single 5-megapixel photograph every 30 seconds as long as its

clipped to us. Only when we put it down or into our pocket does it stop. The

result is a production ready construction of a weather protected, very strong

and well designed camera casing.
http://vimeo.com/41482707http://vimeo.com/41482707http://vimeo.com/41482707http://vimeo.com/41482707


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