PowerPoint Presentation

The complete man

PRESENTED BYShivani

Contents..About Raymond

The vision

Our group companies

The product

The Market

The mission

Summary

About Raymond

Eight decades old group, in operation since 1925Head quarters: Mumbai

One of India's largest branded fabric and fashion retailer

Market leader in the worsted fabrics business with over 60% market share

Second largest branded apparel business in India

Owns prestigious award winning brands like Raymond, Park Avenue, Colorplus , Parx

The missionTo provide the customers with products and service that are recognized as the best.

To be a major player in all market.

To implement employee training and development programs that provide personal growth for all the employees and enable them to make a meaningful contribution to the Company.

Create an environment that respects, integrates and balances the needs of our employees resulting in creative excitement, heartfelt commitments and cheerful cooperation.

Institute a culture of operational innovation that results in meaningful and sustainable ways to stay ahead of the pack.

visionCommitted to supplying high quality products and superior service to the customers.

Believe in the individual, and that shared values and common purpose provide the basis of teamwork.

Value the franchisers and share with the principles the objectives of enhancing the image and success of the products.

Believe in conducting the business activities with integrity.

Believe in optimizing the profitability in a manner consistent with the values.

Celebrations Apparel Ltd.Raymond Ltd.Raymond Apparel Ltd.ColorPlus Fashions Ltd.Silver Spark Apparel Ltd.EverBlue Apparel Ltd.K. Files & ToolsRing Plus Aqua Ltd.J.K. Helene Curtis Ltd.J.K. Investor Trade (India) Ltd

OUR GROUP COMPANIES

The ProductsFabricsApparelsBrandsWoolen outer wearFurnishingsRetailEngineeringPersonal CareProphylacticsInternational BusinessCorporate Wear

PRODUCT CATEGORY

Product Display Categorization Brand names Park Avenue, Parx, Color Plus, etcProduct type Shirts, T-shirts, Trousers, Coats & Suits, Tie, socks, wallet, etc

Product editions Platinum, Celebration, Evening wear, E- washable, etcSizes Small-XXL (Shirts), 28-48 (Trousers), etcShades Grey, light blue, monochrome, vibrant , etc

They bring us the widest and latest range of fabrics for suiting, shirting and ready-to-wear garments, in an ambience that is relaxed and unhurried.

In order to serve you even better, we are pleased to introduce the 'Stitch-without-a-hitch' * custom tailoring service.

Product Display Plan Readymade garments on right hand side of the entrance and at centre

Dress Materials on the left hand side.

Upholstery at left back.

Coats & suits at the right back & back.

Fashion accessories at the centre

Socks, under wears, belts, handkerchief near the cash counter

Product Display MechanismShirts displayed on Glass and Wooden racks along the wall 4x4x10x7

Shirts, T-shirts, Trousers arranged on glass tables with layers 4x6x3x10

Denim wear and new arrivals best suit on Mannequins

Coats & Suits hanged by Hangers along the wall

Product Display MechanismTie, Belt placed using small projections along the pillars

Hanky, Underwear, Socks, kept in metal rack near counter

Upholstery & dress material presented

Fashion accessories kept on small racks along pillar or on glass tables

Small projections along the pillars Glass and wooden racks along the wallGlass tables with layers

About the Market

Store layoutThe following are the optimizing factors for the store layout:

Increasing sales Maximizing returns per square foot Coordinating the merchandise with the store format Allowing flexibility in store design Recognizing the needs and safety of the customers

POINT OF PURCHASE POPA place where sales are made. On a macro-level, a point of purchase may be a mall, market or city. On a micro-level, retailers consider a point of purchase to be the area surrounding the counter where customers pay. Also known as "point of sale".

THE STORE INTERIORAt The Raymond Shop everything comes together in a harmony of color, design and comfort from displays in show windows to array of fabrics in shades within shades, from welcoming ambience of tastefully appointed interiors to gleaming racks displaying row after row trendy ready to wear.Sound:- Continuous soft Trans-music playing onTouch:- Freedom to touch and choose the productSight:- White lighting overall the storeYellow lighting for focusing fashion accessoriesCutouts advertising new range of productsPosters showing all categories of products available

Some of the main objectives they have achieved with lighting are following:Highlighting the displayed product.Capturing customers mood.Masking the unattractive features or places of the store.

THE STORE EXTERIORSigning :-Name of store The Raymond Store Selling Brand names Logo- Entrance :- Open front A Gatekeeper to welcome

Windows:- 1 no back windows changed to close back using backdrop and Mannequins

Overall AppearanceSize:- 1000 sq. feet.

Permanence:- Brand since 1925

Store over 15 years

Nature of Merchandise:- Mens wear & accessories

Target Customers :- Middle class to Upper class Professionals

Store character :- Formal Business Class look

Building Store LoyaltyGIFT CHEQUE -The freedom to choose anywhere in India The gift cheque can be redeemed at nearly 500 stores across more than 200 cities in India, and come in three convenient denominations -Rs.100, Rs. 500 and Rs. 1000. Giving your loved ones unparalleled choice and flexibility.

WoolPolyesterViscoseCottonWorstedSuiting'sPremiumSuiting'sHigh ValueCotton ShirtingDenimWoolenOuterwear

Wool sourced primarily from AustraliaFibreFabric*Garment*BrandsRetailShirtsTrousersJacketsFull SuitsTuxedosJeansShawlsRaymondPark AvenueColorplusParxManzoniTRSPark Avenue

Colorplus EBOParx EBOMade toMeasureNeckties &MoreShirts & More

Brands RAYmOND

Raymond premium apparel

Manzoni :- (formal wear , sports wear , accessories , bespoke,)

Park avenue

Color plus :- (casual wear)

Parx :- (casual lifestyle brand)

Zapp :- (apparel , accessories & lifestyle products exclusively for kids)

Notting hill

Park AvenueWon the 'Most Innovative Brand' at the Lycra Images Fashion Awards 2008.

Park Avenue Spring- Summer collectionfor Men

Park AvenuesSpring Summer 2010

'Park Avenue Woman:-for the working women professionals of today.

Colorplus

Luxury & Style.

ColorPlus created a niche in the ready to wear market in India with a premium range of clothing for men.

Collections:-

Platinum Chino.Spring Slub CollectionLinen Satin trousers Classic Indigoes Ebony & Ivory collection

Parx

Parxis a premium casual lifestyle brand

Parx reflects the persona of the energetic 22-30 year old who is aggressive, outgoing, dynamic and lives his life to the fullest.

Collection:-Urban, Sport, Excursion and Club.

The market

There is no celebrity as a brand ambassador in Raymond's

For launch of new product they consult the market research agencies and the agency than does the research.

The questionnaire method is also followed.

CompetitorsThere are many competitors

Digjam

Vimal

Reid &Taylor

Raymond Group has successfully addressed many of the issues that impacted profitability in FY 08 and FY 09.

The Group is very well positioned to take advantage of domestic market growth in the context of the larger Indian discretionary consumption growth story.

The retail thrust will assist the group to penetrate into newer markets in smaller towns and cities.

The group is focused on tackling the dual manufacturing cost strategic build up.

Summary

SOME RECENT INITIATIVESThe company has been focusing Tier 3/4/5 towns and cities, below are some of the newlyopened TRS stores by the company.

Ambejogai(Maharashtra)

Bijapur (Karnataka)

Raxaul(Bihar)The company has recentlyinitiated two new formatsnamely Neckties and Moreand Shirts and More whichhave received very goodresponse

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Beyond businessEducation Smt. Sulochanadevi singhania School(pune) Kailashpat Singhania School(M.P.)Raymond Rehabilitation Centre(Jekegram, Thane) Raymond Embryo Research Centre (Dhule, Maharashtra)