research into practice: latino perception of public libraries and their public library use ala...
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![Page 1: Research into practice: Latino Perception of Public Libraries and their Public Library Use ALA Annual, Chicago 2009 Zola Maddison, Kathy Sheppard, Loida](https://reader036.vdocument.in/reader036/viewer/2022070412/56649ee85503460f94bf958e/html5/thumbnails/1.jpg)
Research into practice: Latino Perception of Public Libraries and their Public Library Use ALA Annual, Chicago 2009
Zola Maddison, Kathy Sheppard, Loida Garcia-Febo
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Latinos and Public Library Perceptions, 2008
http://www.webjunction.org/latino-perceptions
![Page 3: Research into practice: Latino Perception of Public Libraries and their Public Library Use ALA Annual, Chicago 2009 Zola Maddison, Kathy Sheppard, Loida](https://reader036.vdocument.in/reader036/viewer/2022070412/56649ee85503460f94bf958e/html5/thumbnails/3.jpg)
Data Collection and Weighting
• Telephone Surveys, March-May 2008;
• 2,860 Adult Respondents;• 6 States (California, Florida,
Texas, New York, North Carolina, Nevada)
• 4 Traditional Immigration States (97%)
• 2 New Destination States (3%) 70% of US-Latino Population in 6 states
• Weighted for Sex, Age, Income, Nativity, State
![Page 4: Research into practice: Latino Perception of Public Libraries and their Public Library Use ALA Annual, Chicago 2009 Zola Maddison, Kathy Sheppard, Loida](https://reader036.vdocument.in/reader036/viewer/2022070412/56649ee85503460f94bf958e/html5/thumbnails/4.jpg)
General Findings
• ALA survey predicts satisfaction:o Gen. Pop. 63%o Latino 49%
• Our Latino sample un-weighted 49%• Weighted 53%Satisfaction• More Satisfaction with English than Spanish
Materials
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Key Findings
• Perceptions of staff service are a stronger factor in increasing visits than Spanish-language materials.
• The more fluent a person is in English, the more likely they are to have visited the library and accessed its services.
• Completion of high school increases likelihood of visiting the library.
• Availability of resources including computer access, information on jobs, and general information influence library visits.
![Page 6: Research into practice: Latino Perception of Public Libraries and their Public Library Use ALA Annual, Chicago 2009 Zola Maddison, Kathy Sheppard, Loida](https://reader036.vdocument.in/reader036/viewer/2022070412/56649ee85503460f94bf958e/html5/thumbnails/6.jpg)
Policy Recommendations
1.Get to know your local Latino community
2.Advertise the library as a place to learn English
3.Advertise public access to computers and availability of general information
4.Inform the community that the library does not share library user information
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Get to know your local Latino Community
![Page 8: Research into practice: Latino Perception of Public Libraries and their Public Library Use ALA Annual, Chicago 2009 Zola Maddison, Kathy Sheppard, Loida](https://reader036.vdocument.in/reader036/viewer/2022070412/56649ee85503460f94bf958e/html5/thumbnails/8.jpg)
Advertise the library as a place to learn English
![Page 9: Research into practice: Latino Perception of Public Libraries and their Public Library Use ALA Annual, Chicago 2009 Zola Maddison, Kathy Sheppard, Loida](https://reader036.vdocument.in/reader036/viewer/2022070412/56649ee85503460f94bf958e/html5/thumbnails/9.jpg)
Advertise public access to computers
![Page 10: Research into practice: Latino Perception of Public Libraries and their Public Library Use ALA Annual, Chicago 2009 Zola Maddison, Kathy Sheppard, Loida](https://reader036.vdocument.in/reader036/viewer/2022070412/56649ee85503460f94bf958e/html5/thumbnails/10.jpg)
Make user privacy known to community
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SLO Tools for Implementing Outreach
• Spanish Language Outreach Action Plan Guide: http://www.webjunction.org/slo-workshop-materials/-/articles/content/441944
• Activity Planning Guide: http://www.webjunction.org/slo-workshop-materials/-/articles/content/444379
• Suggested Outreach Activities: http://www.webjunction.org/slo-workshop-materials/-/articles/content/443756
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How are you putting it into practice?
• Do you have yet to implement outreach, or are looking for ways to start?
• Have begun to implement, but would like to do more?• What success have you had and how impactful are
your outreach efforts? • What are barriers to implementing outreach?
1. No Spanish-speaking staff?
2. Lack of management buy-in?
3. Lack of community buy-in?