resumen w.bucelli
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Sustainability in the management of resources and the creation of tourism products.TRANSCRIPT
Sustainability in the management of resources and the creation of tourism products
Tuscany – Excellence in thermal destinations
International Congress on Thermal TourismOURENSE ‐ GALICIA
3° March 2011
Dr. Walter Bucelli 1
STB: a new concept of thermalismSTB means Company of Thermae and Wellness
STB was founded in 2000 and the project is based on the experience of 20 years of management on Terme di Saturnia
STB is now leader in Italy with Fonteverde, Grotta Giusti and Bagni di Pisa Natural Spa Resort
STB made a choice: “Tuscany is the ideal Location for developing a new concept of thermalism”
Dr. Walter Bucelli2
STB in Italy
Dr. Walter Bucelli3
STB : Tuscany ‐ The Location
Dr. Walter Bucelli4
Fonteverde Natural Spa Resort
2007 Spa Finder Reader’s ChoiceCrystal Award“FavouriteSpa in Europe”
2008 Spa Finder Reader’s Choice“Favourite Spa in Italy”
2009‐2010 “5 Stars Diamond Award”American Academy of HospitalitySciences
The Hotel *****:
64 rooms, 7 Junior Suites, 7 SuitesDr. Walter Bucelli 5
Fonteverde – Thermae & Spa
Dr. Walter Bucelli 6
4800 square meters of Thermae and Spa
8 thermal pools
Inhalations, thermal mud, more than 50 cabins for Spa Treatments
Natural relaxation through spa waters rich in fluorine,sulphur and magnesium
Grotta Giusti Natural Spa Resort
2002/2003 and 2008/2009 One of the Best Golf Hotel Worldwide ‐ Lufthansa Green Fee Pass
2008 Spa Finder Reader’s Choice Award as World’s Top 10 Best Mineral Springs
2010 Launch of new medical and research program on anti‐ageing named “Longevity” under the scientific supervision of Proff. Umberto and Giovanni Scapagnini
The Hotel ****:58 rooms and 6 junior suites
Dr. Walter Bucelli 7
Grotta Giusti – Thermae &Spa
3200 square meters of Thermae and Spa ‐ 2 thermal poolsInhalations, thermal mud, ozone‐bath more than 20 cabins for Spa Treatments, Physioterapic Massages and Medical applicationsUnique thermal Grotto – more than 300 meters underground surrounded by thermal vapours with a temperature from 28 to 35 degrees
Dr. Walter Bucelli 8
Bagni di Pisa Medical Spa Resort
First Medical Spa for the prevention of Obesity, in collaboration with Pisa University and Prof. Aldo Pinchera – President of WHO Centerfor the diagnosis and treatment of Thyroid Deseases
The Hotel *****:52 rooms and 9 suites
Dr. Walter Bucelli 9
Bagni di Pisa – Thermae & Spa2000 square meters of Thermae and Spa
2 thermal pools
Inhalations, thermal mud, more than 20 cabins for Spa Treatments and Physioterapic Massages
Medical Center for Health and Prevention of Obesity
10Dr. Walter Bucelli
Sustainability in the management of resources
Natural Springs and Waters : respect of thermal basin;prevention against pollution;fair management of resources
Dr. Walter Bucelli
Increased knowledge and culture of thermalismin terms of health for people, wealth and tradition for thermal CountriesEuropean Laws to establish common rulesIncreased culture for “thermal entrepreneurs” tomanage the complexity of the business
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The creation of tourism productsOur Mission
S.T.B. is born with the purpose to develop the culture of well‐being/wellness in Italy and around the world. Wellness is the right answer to the growing social deseases in rich Countries, like stressed lifestyle, lack of psychophysical balance, obesity, ageing.
Our VisionThe target is the entire satisfaction of our guest.We believe that Natural Spa Resort are the unique contexts thatcould lead to an entire satisfaction of our guest in terms ofwellness: a Natural Spa Resort with an innovative approach tothermalism, in pleasant location with an excellent hotel accomodation.
Dr. Walter Bucelli 12
Thermal Destinations
The key of ancient success of ThermalDestinations:
Glamour and rich destinations at the time ofBelle Epoque (Vichy, Montecatini, BadenBaden…);Culture, events, trendy people, press;Public Investment and support in fundingThermal DestinationsHealth, wellness, socialization
Dr. Walter Bucelli 13
Thermal Destinations
The causes of decline:Exasperation of Health causes a feeling in common people like”thermal destination onlyfor ill and old people”Lack of glamour Strong decrease in public contribution and social supportLack of complete skills in thermal managementNeed of great Investment in buildings and Thermal Towns
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Thermal and Touristic Destinations
How to create a new touristic model in ThermaldestinationsImprove wellness and socialization areas, creatingnew services never forgetting medical cares;Bring young people to thermal destinationsincreasing the value of prevention;Healty and wellness Lifestyle;Networking with other touristic amenities(history, gastronomy, culture…)Creating a profitable business in thermalcompanies with new management skills
Dr. Walter Bucelli 15
Thermal Destinations – an Added Value
Thermal destinations have a lot of Added Values:Respect for environment and resources;Opportunity of health tourism also for healthyand young people with a look for good lifestyleand prevention;Tradition and culture;Amenity of Thermal Locations
Dr. Walter Bucelli 16
New Politics for Thermal Destinations
Common Rules for consumer protectionHigh level of minimum standards required toThermal Companies to operate in the marketScientific research to clearly differentiate fromnon thermal wellness centersNew way to communicate and promote ThermalDestinations by networking and supporting the growth of specialised tour operating companiesAppealing policies to attract tourists from newEmerging Markets, focusing on sector addedvalues
Dr. Walter Bucelli 17
The Solution
To be customer centric!
Dr. Walter Bucelli 18
Dr. Walter BucelliManaging Director
Dr. Walter Bucelli 19