retail store persentation (mas made)

Retail Store Marketing

Communication

Made Ruswidhi SMarketing Communication Dept

TRENDS RETAIL STORETrend affects the customer experience and it provides insights on how retailers can improve their customers’ shopping journeys

1. Boomers and millennials will continue to heavily influence retail.2. Social networks will serve as shopping platforms.(Over the last

several years, brands have used social media to market their products, talk to customers, and even make merchandising decisions)

3. Brands will double down on Corporate Social Responsibility.4. Loyalty-wise, the points-for-purchases model will no longer be

effective.(We predict that one of the areas that they’ll focus on is customer loyalty).

TRENDS RETAIL STORE5. Retailers will adopt and experiment with technology (Merchants will adopt and/or

experiment with tech innovations and figure out how they can use them to improve the shopping experience)

6. Data will be more accessible and powerful (Retailers will realize that they need to rely on data in order to get to know their customers and provide customized shopping experiences).

7. Companies will find better ways to manage risk and protect customers.8. More retailers will take control of their value chain and improve order fulfillment

(According to them, if retailers truly want to provide compelling shopper experiences, they would have to take more control of how their products are manufactured, marketed, and distributed).

9. More ecommerce sites will set up shop offline.• Retailers that localize their product mix and store formats will win. (Each Store different

product mix)5. Mobile will continue to grow in all directions (Mobile will show no signs of slowing down

next year and we anticipate smartphones and tablets to play bigger roles in the shopping journey).

6. Stores with omnichannel strategies will continue to thrive (As expected, retailers embracing multiple channels to serve customers will be some of the most successful ones in 2015)

Sumber: www.vendhq.com/university/retail-trends-and-predictions-2015

Marketing Communication

• Event & Brand Development (Seasonal Event, Multiformat Brand, Opening New Store, Katalog)

• Brand Activation (Tactical Event, KGF, Gramedia Fair, Pesta Buku, Branding Space, Partnership)

• Customer Relationship Management & Corporate Social Responsibility

• Digital & Social Media

Event & Brand Development

• Gramedia• Gramedia Kids• Teeny Tensy• Millors• Gramedia.com• Opening New Store

Event & Brand Development

•Konsep Program Seasonal

Best Price dan Undian

Produk Buku, IT, dan Stationery sesuai tema program ⇛Periode program 1 – 3 bulan

Retention untuk member

Materi Promosi: Instore dan Outstore

KONSEP SUPPLIER PROMOSI RUN

MEKANISME PROGRAM PROMOSI SEASONAL

• Diskusi Internal menyangkut konsep dan penentuan barang promo

• Negosiasi bersama supplier dan operator : harga jual dan harga beli produk

• Pengajuan sponsorship

• Design materi promo

• Approval materi promo dari supplier

• Produksi materi

• Program berjalan

• Evaluasi

PROPOSAL

Gramedia School Holiday Fair JUNI – AGUSTUS 2015

Periode 1 Juni – 31 Agustus 2015Promo special buku tulis (Margin 20% - 25%)

PROMO BUKU TULIS


Best Price Stationery 1 Juli – 31 Agustus 2015

Produk stationery kategori tertentu dijual dengan harga khusus

Gramedia School Holiday Fair Kontribusi Program TAB 2015

Gramedia School Holiday Fair Analisa Kupon 2015

Total Kupon 2015 1.715.112

176%

Gramedia School Holiday Fair Kontribusi Kupon TAB 2015

MEDIA PROMO

INSTORE• Brosur• Hanging• TVC• Jingle• Chain Flag• Mobler• Standing Poster• Roll Banner• Walking Ads• Signed A4• Signed Custom

OUSTORE• Koran Nasional• Koran Lokal• Radio• Transjakarta• KRL• Billboard• Sisipan Koran• SMS• Email• Social Media

INSTORE MEDIA_ ROLL BANNER, STANDING POSTER, SOFTFRONT

INSTORE MEDIA_ HANGING BANNER & PETUNJUK DISPLAY

INSTORE MEDIA_ TEND CARD, LED KASIR, A4 CUSTOM

OUTSTORE MEDIA_ BUSWAY

OUTSTORE MEDIA_ KRL

OUTSTORE MEDIA_ KORAN NASIONAL & LOCAL

OUTSTORE MEDIA_ BILLBOARD & SPANDUK

Katalog Gramedia

TOTAL CETAK Mei - Juni Juli - Agus Sept - Okt Bali 2.000 2.000 2.000 Jabar 4.000 4.000 4.000 Jabodetabek 22.400 23.000 24.500 Jateng 6.900 7.000 7.000 Jatim 6.800 7.000 7.000 Kalimantan 4.000 4.000 4.000 Marcomm 500 500 500 Sulawesi & Papua 5.500 5.500 5.500 Sumatra 10.000 10.000 10.000

TOTAL 62.100 63.000 64.500

Region Contribution

GRAMEDIA & PARTNERSHIPPROGRAMM

Brand Activation

GRAMEDIA – BCAPER. FEBRUARI 2015 – FEBRUARI 2016

REPORT GRAMEDIA – BCAPER. 2 FEBRUARI 2015 – 24 AGUSTUS 2015

Brand Activation_Partnership

MEKANISME REDEEM

EmailSMS

Periode 15 Agustus 2014 – 31 Desember 2016Nominal Rp 50.000SMS 777 Periode

5 Maret 2015 – 31 Januari 2016Nominal Rp 50.000 & Rp 100.000Mobile Apps Samsung Galaxy Gift

Periode 15 Agustus 2015 – 31 Desember 2015Nominal Rp 50.000 & Rp 100.000SMS & Email Friso

Periode 12 Oktober 2015 - 31 Maret 2016 Nominal Rp 50.000Mobile Apps AUTO2000

PEMBELIAN KODE EVOUCHER GRAMEDIA15 AGUSTUS 2014 - 12 NOVEMBER 2015

NO PARTNER NOMINAL KODE EVOUCHER

TOTAL TRANSAKSI PROGRAM EVOUCHER

50,000 100,000

1

√

TLK Rp 4,022,050,000

2

√ √ GRA Rp 50,000,000

3

√ SAM Rp 2,300,000,000

√ SMG

4

√

AUT Rp 250,000,000

Branding Evoucher Gramedia

Tend Card Evoucher Gramedia

Iklan Evoucher Gramedia di Katalog

MEDIA KIT GRAMEDIA

Brand Activation

MEDIA KIT GRAMEDIACLASS A

NO STORE REGIONAL STATUSA CLASS

1 Bandung Merdeka JABAR JATENG OWN STORE2 Pondok Indah JAKARTA 2 Mall3 Matraman Matraman OWN STORE4 Depok JAKARTA 2 OWN STORE5 Met Mal Bekasi JAKARTA 3 Mall6 Medan Gama SUMATERA OWN STORE7 Kelapa Gading JAKARTA 3 Mall8 Bintaro JAKARTA 2 Mall9 Jogja Sudirman JABAR JATENG OWN STORE

10 Semarang Pandanaran JABAR JATENG OWN STORE11 Manado INDOTIM OWN STORE12 Bogor Botani JAKARTA 2 Mall13 Samarinda INDOTIM OWN STORE14 Grand Indonesia JAKARTA 3 Mall15 Central Park JAKARTA 1 Mall16 MTA JAKARTA 1 Mall

NO TOKO REGIONAL STATUSB CLASS

17 Karawaci JAKARTA 1 Mall18 Puri Indah JAKARTA 1 Mall19 Pekanbaru Sudirman SUMATERA OWN STORE20 Surakarta JABAR JATENG OWN STORE21 Surabaya Expo JATIMBALOK Mall22 Lampung JAKARTA 1 OWN STORE23 Cirebon JABAR JATENG Mall24 Makassar Panakukkang INDOTIM Mall25 SMS JAKARTA 1 Mall26 Pejaten JAKARTA 2 Mall27 Padang SUMATERA OWN STORE28 Malang Basuki Rahmat JATIMBALOK OWN STORE29 Palembang Atmo SUMATERA OWN STORE30 Gandaria JAKARTA 2 Mall31 Jayapura INDOTIM Mall32 Teraskota JAKARTA 1 Mall


49 Jambi SUMATERA OWN STORE50 Bengkulu SUMATERA Mall51 Surabaya Royal Plaza JATIMBALOK Mall52 Artha Gading JAKARTA 3 Mall53 Jogja Ambarukmo JABAR JATENG Mall54 Jember JATIMBALOK OWN STORE55 Bali Duta Plaza JATIMBALOK Mall56 Banjarmasin Veteran JATIMBALOK OWN STORE57 Makassar MARI INDOTIM Mall58 MOI JAKARTA 3 Mall59 Cinere JAKARTA 2 Mall60 Bandung Istana Plaza JABAR JATENG Mall61 Pekanbaru Mal SUMATERA Mall62 Cijantung JAKARTA 3 Mall63 Surabaya Ciputra JATIMBALOK Mall64 Cibubur JAKARTA 3 Mall


33 Pontianak JAKARTA 1 Mall34 Citraland JAKARTA 1 Mall35 Bandung Supermal JABAR JATENG Mall36 Surabaya Tunjungan JATIMBALOK Mall37 Medan Sun Plaza SUMATERA Mall38 Semanggi JAKARTA 3 Mall39 Balikpapan INDOTIM Mall40 Palembang Square SUMATERA Mall41 Pondok Gede JAKARTA 3 Mall42 Surabaya Manyar JATIMBALOK OWN STORE43 Bandung Paris Van Java JABAR JATENG Mall44 Daan Mogot JAKARTA 1 Mall45 Emporium Pluit JAKARTA 3 Mall46 Bali Galeria JATIMBALOK Mall47 Malang Town Square JATIMBALOK Mall48 Banjarmasin Duta Mal JATIMBALOK Mall

MEDIA KIT GRAMEDIACLASS B

NO TOKO REGIONAL STATUSC CLASS

65 Batam City Square SUMATERA Mall66 Purwokerto JABAR JATENG Mall67 Sunter JAKARTA 3 Mall68 Pluit Village JAKARTA 3 Mall69 Bogor Pajajaran JAKARTA 2 Mall70 Pintu Air JAKARTA 3 OWN STORE71 Ambassador JAKARTA 3 Mall72 Surabaya Pakuwon JATIMBALOK Mall73 Semarang Pemuda JABAR JATENG Mall74 Kupang INDOTIM OWN STORE75 Gajah Mada JAKARTA 3 OWN STORE76 Semarang Java Supermal JABAR JATENG Mall77 Medan Mal SUMATERA Mall78 Ambon INDOTIM Mall79 Jogja Malioboro JABAR JATENG Mall80 Bali Nikita JATIMBALOK Mall81 Solo Square JABAR JATENG Mall82 Madiun JATIMBALOK Mall83 Pekanbaru SKA SUMATERA Mall84 Ternate INDOTIM Mall85 Kendari INDOTIM Mall86 Tarakan INDOTIM Mall87 Tasikmalaya JABAR JATENG Mall

NO TOKO REGIONAL STATUSC CLASS

88 Maumere INDOTIM OWN STORE89 Makassar Trans Studio INDOTIM Mall90 Kediri JABAR JATENG Mall91 Bangka JAKARTA 1 OWN STORE92 Alam Sutera JAKARTA 1 Mall93 Mega Bekasi JAKARTA 3 Mall94 Balekota JAKARTA 1 Mall95 Lombok JATIMBALOK OWN STORE96 Kalibata JAKARTA 2 Mall97 Bandung Festival Citilink JABAR JATENG Mall98 Medan Santika SUMATERA Mall99 Gorontalo INDOTIM Mall

100 Baywalk JAKARTA 3 Mall101 Medan Focal Point SUMATERA Mall102 Lampung Kedaton JAKARTA 1 Mall103 Melawai JAKARTA 2 OWN STORE104 Cibinong JAKARTA 2 Mall105 Tegal JABAR JATENG Mall106 Big Mal Samarinda INDOTIM Mall107 Jogja City Mal JABAR JATENG Mall108 AEON Mal JAKARTA 1 Mall109 Sidoarjo JATIMBALOK Mall110 Bintaro Emerald JAKARTA 2 OWN STORE

MEDIA KIT GRAMEDIACLASS C

RATE CARD MEDIA PROMOGRAMEDIA

NO PROMOTION TOOLSClass

Detail Price / Duration Spot Size LocationA B C

1 Roll Up Banner Rp 800,000 Rp 600,000 Rp 400,000 pcs 1 Week - 80 x 200 cmMain GateMain Road

2 Flyer Distribution Rp 2,000 Rp 1,000 Rp 1,000 pcs 2 Week - A5/A4Standing PosterCSO

3 TVC Rp 800,000 Rp 600,000 Rp 400,000 file 1 Week 5x (max. 60 sec) 1920 x 1080CashierPillar

4 Jingle Rp 400,000 Rp 300,000 Rp 200,000 file 1 Week 5x (max. 60 sec) 2 MB CSO

6 Neonbox Rp 3,000,000 Rp 2,000,000 Rp 1,000,000 pcs 2 Week - CustomizeIn StoreOut Store

7 Poster/ Backlite Rp 2,000,000 Rp 1,500,000 Rp 1,000,000 pcs 2 Week - Customize Pilar/ Cashier/ Front8 Rack Rp 4,000,000 Rp 3,000,000 Rp 2,000,000 pcs 1 Month - 2 Side Gondola/ Rak Dinding9 Gate/ Decoration Rp 6,000,000 Rp 5,000,000 Rp 4,000,000 pcs 1 Month - Request Store Area

10 Pilar Dress Up Rp 5,000,000 Rp 4,000,000 Rp 3,000,000 pcs 1 Month - 60 x 120 cm Store Area11 Event/ Seminar Rp 4,000,000 Rp 3,000,000 Rp 2,000,000 event max. 3 hours - by Request Store Area12 Booth/ Floor Display Rp 9,000,000 Rp 7,000,000 Rp 5,000,000 meter 1 Month - 1x1 m Store Area13 Banner Please Call pcs 2 Week by Request Customize Store Area14 Facebook Rp 1,500,000 blast 1 day by Request Gramedia Bookstore

15 Twitter Rp 2,500,000 blast 1 dayRegular Time

140 Character @gramediabooksPrime Time

16 SMS Blast Rp 1,000 Rp 1,000 Rp 1,000 person 1x - 140 Character 17 E-mail Blast Rp 500 Rp 500 Rp 500 person 1x - 1 MB

DATA STATISTIK 2014101 GRAMEDIA

By Gender TOTALMale 43%Female 57%

Visitors TOTALAverage/ Month 756,100 Class A 1,425,132 Class B 798,531 Class C 458,613

By Age TOTAL< 21 20%21 - 30 25%31 - 40 22%41 - 50 18%> 50 15%

Customer Relationship Management & Corporate Social Responsibility

Demographic

MEMBER GROWTH

17.843

7.8856.408

11.75114.600

9.712

Member Growth Januari – Oktober 2015

Januari

2011 : 46.8632012 : 85.5922013 : 167.1012014 : 204.5902015 : 118.924

Month

Maret April MeiFeb

∑ 623.070

16.350

13.5118.830

11.404

Juni Juli Agst OktSept

Knock to Knock

Perpustakaan GaneshaSebelum dilakukan renovasi

Perpustakaan GaneshaSetelah dilakukan renovasi

Peresmian Perpustakaan Ganesha

Gramedia BerbagiSenyum Ramadhan

Digital & Social Media

Progression

494.799

949.540

8.428

Followers & Likes

1.615

4.429

Facebook insights

Komplain

Social Media Activities

Agustus 2015

Pahlawan InspiratorkuJumlah peserta: 50 Periode: 16-24 Agustus 2015

World Books Day Contest

#HARPELNASGRAMEDIA

Gramedia 2016

• Transform with New Identity New Identity • New Concept Platform (Digital & Offline Media)• As Customer Destination Activity & interactive program• Partnership with others Brand Bank, Retail, Telco, Otomotif

GRAMEDIA CAMPAIGN 2016HOW I SEE THE WORLD #NOWWESEE

Brand Activation

How I See The World -Bagaimana kamu Melihat Dunia dari sisi Gramedia?-

Tema untuk merubah pandangan atau persepsi masyarakat bahwa saat ini Gramedia bukan lagi sekedar toko buku, melainkan sebagai tempat sumber inspirasi bagi masyarakat dalam melihat dunia masa kini hingga masa depan.

HOW I SEE THE WORLD

AKTIVASITujuan

• Membangun perspektif Gramedia bukan lagi hanya Toko Buku• Memperkenalkan Gramedia merupakan tempat sumber inspirasi

PENYAMPAIAN Membesarkan harapan, pintar dan jenaka, dan tegas

Pesan Kunci• How Children See The World – How Students See The World• How Young Executives See The World – How Professionals See The World• How Authors See The Word – How Communities See The World

HOW I SEE THE WORLD

FOKUS 2016

Tema Campaign “Now We See” akan membawa masyarakat untuk lebih mengenal Transformasi Gramedia melalui berbagai program promosi dan aktivasi yang insipratif dan inovatif.

HOW I SEE THE WORLD

Campaign and Activations Themes Gramedia

PENDIDIKAN TRAVELINGTEKNOLOGILINGKUNGANBUDAYA

JAN FEB MAY JULJUN

APRMAR AUG

SEP OCT

NOV DEC

MERDEKA

NOW WE SEE

TIMELINE ACTIVATION GRAMEDIA CAMPAIGN PER. JANUARY - DESEMBER 2016

NO BULAN CAMPAIGN TEMA PLACE ACTIVATION

1 Januari

NOWWESEE

BudayaEvent Space Gramedia Gramedia Transformed

2 Februari Gramedia 46 Tahun Menginspirasi

3 MaretLingkungan

Gramedia Museum Gramedia Save Future

4 April Museum Gramedia Writerpreneurs5 Mei

PendidikanTaman Bacaan Gemar Membaca

6 Juni Gramedia The Inspiring Hijabers7 Juli Gramedia Build Uo Books Challenge 8 Agustus Kemerdekaan Gramedia 9 September

Teknologi Event Space Science Day Camp10 Oktober11 Nopember

Traveling Event Space Kompas Gramedia Fair12 Desember