rohit talwar building a global city - the role of business events - sydney 06 06 11
DESCRIPTION
Presentation at an event hosted by Business Events Sydney to an audience of 200+ leaders from government, business and the events sector on maximising the long term economic impact of business events.TRANSCRIPT
Building A Global City -
The Role of Business Events
Business Events Sydney
June 6th 2011
Rohit Talwar
CEO – Fast Future
Image source: embunpagi2009.files.wordpress.com
• Global strategic foresight study to help the meetings industry prepare for
the decade ahead - Industry-wide sponsors
• Multiple outputs Nov 2009 – December 2011
• Recent survey on issues / strategies / business models for 2011 & 2015
Convention 2020
• Cities that want to be at the leading edge of delivering business events
• Focus on maximising long term economic benefit of events
• Research, sharing of expertise and best practices
• Meet four time a year
Future Convention Cities Initiative
Destination Priorities 2011
Use web /social
media more to
promote the
destination
Find
differentiators in
the face of
intense
competition
Prioritise key
events,
industries and
associations to
target
Destination Strategies 2015
Show ROI for
event
owners/delegates
Show longer
term contribution
to economic
development
More
extensive
data mining
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The Opportunity
• Conventions and
Trade Shows are
a multi-billion
industry
• Major contributor • Major contributor
to knowledge
exchange and
business
creation
• But5
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Growth is not Guaranteed.
Image source: Piper Report
Global Competition is Growing.
. Thinking is Back in FashionImage source: Einstein.yu.edu
To win we Must Focus ‘Beyond Tourism’
Image source: asiatravel.com
ICCA Rankings - Subject Areas
The opportunity is to maximise knowledge transfer and value creation in
the key industries of the future�
Seoul SydneyDurban
London
TorontoAbu Dhabi
San Francisco
FCCI - Primary Research Activities
Point Research
and Knowledge
Sharing
Competitive Advantage
Research
Thought Leadership
ActivitiesImage sources: blogspot.com / innovaction-group.com /
The FCCI research agenda is
focussed on the following value
creation objectives�
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Drive Economic Growth and Job Creation
Image source: extlogics.files.wordpress.com
Maximising Sales Revenues
DelegatesExhibitors / Sponsors
Local Businesses
Image source: wadefinancial.co.uk
Maximising Knowledge Sharing through Business Events
Image source: library.nhs.uk
Business Innovation and Performance Improvement
Image sources: ifgfunding.com
Showcasing Local Capability
Image sources: nanotech.sc.mahidol.ac.th / blogs.dickinson.edu/mindmeetsmatter
Leveraging Existing Infrastructureand Encouraging New Investment
Image source: directforeigninvestment.net
Nurturing New Ventures and Accelerating Emerging Industries
Image sources: teamaltman.com /
echnologylodging.com / picturesofcar.blogspot.com
Promoting Innovation andDriving Research and Development
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Entering New Networks, Partnerships and Collaborations
Image source Tallberg Foundation
Awareness and Awards
Image source abclady.com
Which all contribute to.
Job CreationImage source tutpr2u.net
Citywide Alignment - London Business Tourism Steering Group� Senior group of industry figures with an interest in
developing London’s global events business, across
hotels, venues, transport, retail, corporate, agency, local
government
� Research on client perceptions of the destination� Research on client perceptions of the destination
� Comparative study into competitor destinations
� Industry Forums
� Clearer understanding reached of a joined-up approach
� Recommendations and future approach
Leveraging Sporting Legacy
2015 2016* 2017 2018
• Rugby World Cup
• Women’s Football
World Cup
• Amateur Boxing
World Champs
• World Masters
• NFL Super Bowl
• World Hockey
Champions Trophy
• European Athletics
Champs
• Table Tennis World
• World Athletics
Champs
• Solheim Cup (Ladies’
Golf)
• Hockey Euronations
• IPC World Swimming
• FIFA World Cup
• Youth Olympic Games
• FIBA World Basketball
Champs
• FINA Water Polo
World Cup• World Masters
Athletics Champs
• World Disabled
Badminton Champs
• World Team
Badminton Champs
• FINA Diving World
Series
• IPC European
Swimming Champs
• European Junior
Athletics Champs
• European Team
Athletics Champs
• Table Tennis World
Cup
• LEN European
Swimming Champs
• Track Cycling World
Champs
*Olympic Year – may
limit event feasibility
• IPC World Swimming
Champs (25m;
Disability)
• Track Cycling World
Cup
World Cup
• Track Cycling World
Cup
Image source: London & Partners
Abu Dhabi – 30 Year Vision
• Building an open, efficient, effective and
globally integrated business environment
• Adopting a disciplined fiscal policy that is
responsive to economic cycles
• Establishing a resilient monetary and
financial market environment
• Driving significant improvement in the
efficiency of the labour market
• Developing a sufficient and resilient
infrastructure
• Developing a highly skilled, highly
productive work force
• Enabling financial markets to become the
key financiers of economic sectors and
projects
Image source: redfiloeventarchitechts.blog.com
Abu Dhabi – Key Sectors
• Education
• Energy and Environment
• Healthcare
• Petrochemicals, Oil and Gas
• Pharmaceuticals
• IT, Telecoms + Communications• IT, Telecoms + Communications
• Transportation and Logistics
• Construction
• Culture
• Food industry
• Manufacturing and Infrastructure
• Security and Defense
• Tourism
Image source: flickr.com
Abu Dhabi – Infrastructure
• Health – Cleveland Clinic Abu
Dhabi bringing high quality
medicine
• Education – In Abu Dhabi
branches of Yale University,
Sorbonne, New York
University and new Zayed University and new Zayed
University
• Masdar City – World first zero
carbon, zero waste and car
free city
• Science and Technology
• A new surface transportation
Master Plan
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Advantage Abu Dhabi
• A three-year Abu Dhabi Tourism Authority
initiative aimed at catalysing and seeding
innovative and viable business events
aligned to the Abu Dhabi Government’s
2030 Economic Plan
• Aimed at International Conferences and
Exhibitions
• AAD Recipient:
How de we Shape the Future?
Image source: oytun.co.uk
Drive Citywide Co-ordination
Image source: masternewmedia.org
City Welcome
Image source: Australiantravelclub.co.uk
Sector and Country Targeting
Image source: prwatch.org
Ambassador Programmes
Image sources: conventionedinburgh.com / visitbrighton.com
Authentic Experiences
Image sources: dailymail.co.uk /digitaljournal.com
Conclusion –Location is not a Limiting Factor
• New economic era
• Too important to mess up
• A co-ordinated city-wide
approach is critical
• Sector is a key facilitator of
economic development
Ambition, Vision and Passion shouldn’t be
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Fast Future – Meetings Industry
Services
• Briefings and workshops for executive
management and boards of venues, CVB’s and
associations
• Customised research on trends, technologies
and new marketsand new markets
• Development of strategies and business plans
• ‘Deep dives’ on key trends and technology
developments
• Consultancy and workshop facilitation on
innovation and new business models
39
Fast Future • Research, consulting, speaking, leadership
• 5-20 year horizon - focus on ideas, developments, people, trends and forces shaping the future
• Clients
– Industry Associations – ICCA, ASAE, PCMA, MPI
– Corporates - GE, Nokia, Pepsi, IBM, Intel, Samsung, GSK, SAP, Orange, O2, E&Y, KPMG, Amadeus, Sabre, Travelport, Travelex, ING, Santander, Barclays, Citibank, DeutscheBankSantander, Barclays, Citibank, DeutscheBank
– Governments - Dubai, Finland, Nigeria, Singapore, UK, US
– Convention Bureaus – Seoul, Sydney, London, San Francisco, Toronto, Abu Dhabi, Durban, Athens, Slovenia, Copenhagen
– Convention Centres – Melbourne,
Adelaide, Qatar, QEIICC
– Hotels - Accor Group, Preferred,
– Intercontinental
– Congrex, Kenes
– Aeroports de Paris / Schiphol Group
Future Convention Cities Initiative• Cities that want to be at the leading edge of delivering business events
• Focus on maximising long term economic benefit of events
• Research, sharing of expertise and best practices
• Meet four time a year
• Initiated and co-ordinated by Fast Future
Hotels 2020: Beyond Segmentation Objectives
• Identify change drivers and
key success characteristics
for the globally branded hotel
sector over the next decade
• Examine the implications for:
– Hotel strategy
– Brand portfolio
– Business models
– Customer targeting
– Innovation
Rohit Talwar• Global futurist and founder of Fast Future Research.
• Award winning speaker on future insights and strategic
innovation – addressing leadership audiences in 40 countries on
5 continents
• Author of Designing Your Future – Published 08/2008
• Profiled by UK’s Independent Newspaper as one of the Top 10
Global Future Thinkers
• Led futures research, scenario planning and strategic
consultancy projects for clients in telecommunications, consultancy projects for clients in telecommunications,
technology, pharmaceuticals, banking, travel and tourism,
environment, food and government sectors
• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De
Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,
ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,
OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,
Siemens, Symbian, Yell , numerous international associations
and governments agencies in the US, UK, Finland, Dubai,
Nigeria, Saudi Arabia and Singapore.
• To receive Fast Future’s newsletters please email
• 50 key trends
• 100 emerging trends
• 10 major patterns of change
• Key challenges and choices for
leaders
Designing Your FutureKey Trends, Challenges and Choices Facing
Association and Nonprofit Leaders
leaders
• Strategic decision making
framework
• Scenarios for 2012
• Key futures tools and techniques
• Published August 2008
• Price £49.95 / €54.95/ $69.95
• Email invoice request to
Our ServicesBespoke research; Identification & Analysis of Future Trends, Drivers & Shocks
Accelerated Scenario Planning, Timelining & Future Mapping
Personal Futuring for
Public Speaking, In-Company Briefings, Seminars and Workshops
Identification of Opportunities for Innovation and Strategic InvestmentStrategy Creation &
Development of Implementation Roadmaps
Design & Facilitation of Innovation, Incubation & Venturing Programmes
Expert Consultations & Futures Think Tanks
Personal Futuring for Leaders and Leadership Teams
Example Projects• Public and private client research e.g. :
– Convention 2020 – the Future of Business Events
– Future Convention Cities Initiative – Maximising Long-term Economic Impact of Events
– One Step Beyond – Future trends and challenges for the events industry
– Hotels 2020: Beyond Segmentation – Future Hotel Strategies
– The Future of Travel and Tourism in the Middle East – a Vision to 2020
– Future of Travel and Tourism Investment in Saudi Arabia
– Aviation and Airports e.g. Aviation 2030
– Scenario Projects – Migration 2030, Future of Narcotics, Chemical Sector, Family 2030– Scenario Projects – Migration 2030, Future of Narcotics, Chemical Sector, Family 2030
– Scenarios for the global economy for 2030 and the implications for migration
– Designing Your Future (Published August 2008) – book written for the American Society
of Association Executives & The Center for Association Leadership
– Global Economies – e.g. The Future of China – the Path to 2020
– The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers
– Winning in India and China
• Strategic advice to industry players
• Confidential advisory and coaching services to CEOs and top teams
• Public speaking at public conferences and in-company events
• Future thinking workshops and retreats
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