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© 2012 Samsung Electronics America - CONFIDENTIAL

Samsung for Enterprise (SAFE)

10.22.13

1

Kit Driscoll Senior Manager, Product Marketing Samsung Galaxy Notes & Tabs

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8g1cxOQ2b6JlM&tbnid=-FsJ_jc4mD9foM:&ved=0CAUQjRw&url=http://www.itpro.co.uk/android/samsung/19287/samsung-unveils-knox-security-android-smartphones&ei=DzJcUqGMHIS69QTsjoHYBw&bvm=bv.53899372,d.eWU&psig=AFQjCNGS9C0iH45joyN8a5p-TPkNNdvfxA&ust=1381859218209999

© 2012 Samsung Electronics America - CONFIDENTIAL Change | Challenge | Create | Competitiveness

Table of Contents

•US Market Overview

•Business Integration of Tablets

•Samsung for Enterprise (SAFE)

•Tools to Help You Sell

2



US MARKET OVERVIEW

3


2013-2014 US Market Overview: Unit Growth

4

30.8M

10.5M

42M

Source: SA, CEA, Forrester, SEA MI

US Tablet Market Continues Strong Growth in 2014

58M

2010 2011 2012 2013

Un

its

71M

2014

Est. 10% B2B

Est. 90% Retail and BYOD

Enterprise Mobility Drivers Consumerization

of IT - Largely driven by Android

Proliferation of Business Apps - Email, CRM, SFA, etc.



BUSINESS INTEGRATION OF TABLETS

5


Business Adoption of Tablets is Increasing

6

#1

Companies are Purchasing Mobile Devices (Computers,

Phones, Tablets) for Their Employees to Use at Work /

Home for Work

#2

Employees are Purchasing Mobile Devices (Computers, Phones, Tablets) and Want to Use Them at Work for Work,

and Many Companies Want to Implement a BYOD Program

Businesses Can Integrate Mobility Devices in Two Major Ways:

Both of These Ways Present Mobile Device Challenges


Problems with Mobile Devices Used in Business

• Need for Mobile Device Management

Mobile Security

Mobile Manageability

• Challenges Regarding Android

Compliance, because of Android

Fragmentation

Many Individual Users have Faced

Challenges from Their IT Departments

Regarding Android Compliance,

because of Android Fragmentation

7

Problems for Companies Problems for Individuals

Android Fragmentation (Different Versions of Android, Different device

Manufacturers, and Different Carriers) Makes it Hard for IT Managers to Consistently

and Securely Manage Mobile Devices in the Workplace


22

(Source : IDC, 2012)

Millions Percent

Mobile Device Management (MDM) Services Help IT Managers Achieve Control and Security of Mobile Devices

Businesses Address Control and Security with MDM

• MDM Helps IT Managers Monitor and Control:

Lost or Stolen Devices

Sensitive Corporate Data

Unapproved Applications

Overusing Roaming Data / Voice Calls or Personal Use

Spyware and Malware

8

…but (1) Mobile Device Manufacturers Need to Help MDM Companies Achieve this Control and Security and

(2) Android Fragmentation Still Exists



SAMSUNG FOR ENTERPRISE (SAFE) – ENHANCES CONTROL AND SECURITY

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Samsung for Enterprise (SAFE)

Drives Awareness that Samsung Notes and Tabs are Enterprise / Education Ready

SAFE Enhances Mobile Device Control and Security by Providing a Comprehensive 338+ IT Policies (more than the nearest competitor)

SAFE Addresses Android Fragmentation for Samsung Mobile Devices by Simplifying the Certification Process for IT Departments – Test / Approve One Samsung SAFE Tablet, and all Other SAFE Devices can be Easily Included on a Business’s / Education’s ‘Supported Device List’

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What is SAFE? Why is SAFE Important?

“Samsung For Enterprise”

Samsung “SAFE” is a B2B Program that

Provides Differentiated Features for Business and Education Customers

Who Intend to Use Mobile Devices in Business and Education Environments


Samsung for Enterprise (SAFE): Security

SAFE - AES 256-BIT On-Device Encryption

SAFE - Mobile Device Management (MDM)

SAFE - Email/Calendar/Contacts

SAFE - VPN

SAFE is Comprised of 4 Key Components:

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8g1cxOQ2b6JlM&tbnid=-FsJ_jc4mD9foM:&ved=0CAUQjRw&url=http://www.itpro.co.uk/android/samsung/19287/samsung-unveils-knox-security-android-smartphones&ei=DzJcUqGMHIS69QTsjoHYBw&bvm=bv.53899372,d.eWU&psig=AFQjCNGS9C0iH45joyN8a5p-TPkNNdvfxA&ust=1381859218209999


Samsung Provides Enhanced Security Beyond Native Android

• Corporate Email/Calendar/Contacts

Extensive support for communication systems such as MS Exchange ActiveSync that extend beyond the native capabilities of tablets

Emails/Calendar/Contacts Sync

Multi-folder Sync

Meeting Request Accept/Reject

Direct Push

• On-Device Encryption (Device Only)

AES 256-Bit Encryption

• Virtual Private Network (VPN)

Prevents unauthorized access to mobile data by leveraging the AES-256 bit encryption standard

• Advanced Capabilities for Enhanced Mobility

• Corporate Email/Calendar/Contacts

Access global address list

Create and respond to meeting requests

Set Out-of-Office asst., e-mail priority status and follow-up

• On-Device Encryption (Device + MicroSD Card)

• Virtual Private Network (VPN)

Integration with multiple top-tier VPN providers

• Advanced Capabilities for Enhanced Mobility

Kiosk Mode to Limit Features and Functions

Geo-fencing for Location Based Services

App Management – Silently Push/Remove Apps

Enable/Disable Bluetooth, Camera, and Wi-Fi

Expense Management – Voice and Data Usage

Lock and Wipe

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Native Android Security Features Examples (18 Basic Policies)

Samsung SAFE Features Examples (338+ Policies)

BEN

EFIT

S Support BYOD Maximize ROI Provide Strong Security

Balance security requirements with need for personal privacy without compromise Boost end-user satisfaction, Increase mobile productivity and decrease IT support Deploy IT policy and certificate management, along with comprehensive data integrity


MDM Partners

VPN Partners

Email Partners

Zenprise

Samsung Enterprise Partners – SAFE / SEAP

…and more! …and more!

…and more!

Samsung Enterprise Alliance Program (SEAP) – partners who have developed, are developing, or plan to develop SAFE applications.


Galaxy Products with SAFE

Galaxy Tab 3 7” Galaxy Tab 3 8” Galaxy Tab 3 10.1”

Galaxy Note 10.1” LTE Galaxy Note 8” Galaxy Note 10.1” (2014 Edition)

http://www.google.com/url?sa=i&rct=j&q=verizon+logo&source=images&cd=&cad=rja&docid=in_e6yXVmJfo1M&tbnid=fpsBMGw2_yrttM:&ved=&url=http://www.washhumane.org/barkball&ei=3ndrUf66MI6u8ATv_YG4CA&psig=AFQjCNHmMQhy6o001_wkTEzBRjXDyKx45w&ust=1366083935272901

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=79EjoFnuFrSCKM&tbnid=SGqFHeZ3ykvgSM:&ved=0CAUQjRw&url=http://www.globalnerdy.com/2013/03/02/byod-roundup-mobility-policies-and-cts-mobility-policy-guidebook-samsung-knox-making-byod-more-appealing-to-users/&ei=dDFcUorWLozm8gSm04GACw&bvm=bv.53899372,d.eWU&psig=AFQjCNGuCJ3MHjNx8H5VAq8Be3doTW_MAg&ust=1381852899699685


Tools to Help You Drive Sales and Awareness

Sales Flyers

Case Studies / White Papers

SAFE / KNOX PowerPoints

http://www.samsung.com/global/business/mobile/s

olution/security/safe-samsung-for-enterprise

Samsung Website



Kit Driscoll

Senior Product Marketing Manager

Mobility - Galaxy Notes and Tablets O: (201) 229-4164

E: [email protected]

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THANK YOU

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