san francisco london madrid barcelona aarhus copenhagen munich tel aviv curitiba sao paolo shanghai...
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![Page 1: San Francisco London Madrid Barcelona Aarhus Copenhagen Munich Tel Aviv Curitiba Sao Paolo Shanghai 300+ 32 28 Designits worldwide Educational Backgrounds](https://reader036.vdocument.in/reader036/viewer/2022070410/56649ed35503460f94be3cd6/html5/thumbnails/1.jpg)
San Francisco
London
Madrid
Barcelona
Aarhus
Copenhagen
Munich
Tel Aviv
Curitiba
Sao Paolo
Shanghai
300+
32
28
Designits worldwide
Educational Backgrounds
Nationalities
Tokyo
Oslo
Stockholm
About Designit
![Page 2: San Francisco London Madrid Barcelona Aarhus Copenhagen Munich Tel Aviv Curitiba Sao Paolo Shanghai 300+ 32 28 Designits worldwide Educational Backgrounds](https://reader036.vdocument.in/reader036/viewer/2022070410/56649ed35503460f94be3cd6/html5/thumbnails/2.jpg)
ITU 19.09.14
2014
![Page 3: San Francisco London Madrid Barcelona Aarhus Copenhagen Munich Tel Aviv Curitiba Sao Paolo Shanghai 300+ 32 28 Designits worldwide Educational Backgrounds](https://reader036.vdocument.in/reader036/viewer/2022070410/56649ed35503460f94be3cd6/html5/thumbnails/3.jpg)
ITU 19.09.14
2014
![Page 4: San Francisco London Madrid Barcelona Aarhus Copenhagen Munich Tel Aviv Curitiba Sao Paolo Shanghai 300+ 32 28 Designits worldwide Educational Backgrounds](https://reader036.vdocument.in/reader036/viewer/2022070410/56649ed35503460f94be3cd6/html5/thumbnails/4.jpg)
ITU 19.09.14
2014
![Page 5: San Francisco London Madrid Barcelona Aarhus Copenhagen Munich Tel Aviv Curitiba Sao Paolo Shanghai 300+ 32 28 Designits worldwide Educational Backgrounds](https://reader036.vdocument.in/reader036/viewer/2022070410/56649ed35503460f94be3cd6/html5/thumbnails/5.jpg)
ITU 19.09.14
1.Every problem is unique and requires a fresh approach
2014
”Well defined problems"
High uncertain
ty problemsRedesign RethinkReimagine
Testing / validation Exploratory methods
![Page 6: San Francisco London Madrid Barcelona Aarhus Copenhagen Munich Tel Aviv Curitiba Sao Paolo Shanghai 300+ 32 28 Designits worldwide Educational Backgrounds](https://reader036.vdocument.in/reader036/viewer/2022070410/56649ed35503460f94be3cd6/html5/thumbnails/6.jpg)
ITU 19.09.14
1.Every problem is unique and requires a fresh approach
2014
High uncertain
ty problems
”Well defined problems" Redesign RethinkReimagine
Testing / validation Exploratory methods
![Page 7: San Francisco London Madrid Barcelona Aarhus Copenhagen Munich Tel Aviv Curitiba Sao Paolo Shanghai 300+ 32 28 Designits worldwide Educational Backgrounds](https://reader036.vdocument.in/reader036/viewer/2022070410/56649ed35503460f94be3cd6/html5/thumbnails/7.jpg)
ITU 19.09.14
1.Every problem is unique and requires a fresh approach
2014
Client
Context
Users
OPPORTUNITY
![Page 8: San Francisco London Madrid Barcelona Aarhus Copenhagen Munich Tel Aviv Curitiba Sao Paolo Shanghai 300+ 32 28 Designits worldwide Educational Backgrounds](https://reader036.vdocument.in/reader036/viewer/2022070410/56649ed35503460f94be3cd6/html5/thumbnails/8.jpg)
ITU 19.09.14
2. Don’t forget the basics
2014
Everything is about context
The limitation of verbal language
Everyone is biased
Empathy
Contradictions
![Page 9: San Francisco London Madrid Barcelona Aarhus Copenhagen Munich Tel Aviv Curitiba Sao Paolo Shanghai 300+ 32 28 Designits worldwide Educational Backgrounds](https://reader036.vdocument.in/reader036/viewer/2022070410/56649ed35503460f94be3cd6/html5/thumbnails/9.jpg)
ITU 19.09.14
2014
3. Analyze and co-create
![Page 10: San Francisco London Madrid Barcelona Aarhus Copenhagen Munich Tel Aviv Curitiba Sao Paolo Shanghai 300+ 32 28 Designits worldwide Educational Backgrounds](https://reader036.vdocument.in/reader036/viewer/2022070410/56649ed35503460f94be3cd6/html5/thumbnails/10.jpg)
ITU 19.09.14
2014
The user is not you, don’t design for yourselfVisualize the user experienceReduce, don’t addSelf-service is the best service Design for all senses
UX is not decoration, it is foundation!
What we have found to be true…
![Page 11: San Francisco London Madrid Barcelona Aarhus Copenhagen Munich Tel Aviv Curitiba Sao Paolo Shanghai 300+ 32 28 Designits worldwide Educational Backgrounds](https://reader036.vdocument.in/reader036/viewer/2022070410/56649ed35503460f94be3cd6/html5/thumbnails/11.jpg)
ITU 19.09.14
2014
“Customer…I wouldn’t describe myself as a customer”
Quote