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  • 8/4/2019 Santa Fe Creative Tourism and the Inn and Spa at Loretto Debut DIY Santa Fe Art Month in March 2012

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    Santa Fe Creative Tourism and the Inn and Spa at LorettoDebut DIY Santa Fe Art Month in March 2012

    Win an art-inspired getaway to the only UNESCO-appointed City of Crafts, FolkArt and Design in the United States

    Media Contacts:Lupe Hirt, MindSpeak PR, (303) 859-1762, [email protected] E. Hanifl, B.E.Hanifl & Associates, (608) 792-5746,[email protected]

    Release Summary

    Twenty-one local artists teaching 29 different art forms will hold DIY classes inMarch 2012.

    Stay at the Inn during DIY Santa Fe and receive 20 percent off hotel rates.

    Enter the DIY Santa Fe giveaway for a chance to win a two-night, art-inspiredgetaway to Santa Fe.

    SANTA FE, N.M. Sept. 12, 2011 Internationally recognized as a premiere art

    market, Santa Fe packs an artistic punch into its modest 37.4 square miles. City

    streets burgeon with more than 250 art galleries, over 20 art museums and

    centers and five art schools. Santa Fes thriving and unique art community

    beckons art lovers worldwide to The City Different, and next year, they will have a

    new reason to visit. In March 2012, Santa Fe Creative Tourism and the Inn and

    Spa at Loretto will bring 21 local artists teaching 29 different art forms together

    to launch DIY Santa Fe, a month-long celebration of do-it-yourself artistic

    expression. Collectively, artists will offer more than 220 workshops and classes at

    their homes or studios throughout the month and can also accommodate spring

    break date requests, when possible. DIY Santa Fe participants can save 20

    percent on accommodations at the Inn and enter the DIY Santa Fe giveaway for a

    chance to win a two-night, art-inspired getaway to Santa Fe in March.

    DIY Santa Fe is a great opportunity for travelers to use the inspiration of Santa

    Fes beautiful natural environment to create a special memory or artwork.

    Workshop participants find that Santa Fes artists welcome visitors into their

    studios and are happy to share not only their methods, but tips on subjects such as

    their favorite restaurants and shops, said Sabrina Pratt, director of the City of

    Santa Fe Arts Commission.

    -More-

    mailto:[email protected]://email04.secureserver.net/search.phphttp://santafecreativetourism.org/http://www.innatloretto.com/http://www.innatloretto.com/http://www.diysantafe.com/mailto:[email protected]://email04.secureserver.net/search.phphttp://santafecreativetourism.org/http://www.innatloretto.com/http://www.innatloretto.com/http://www.diysantafe.com/
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    Why buy, when you can DIY?

    Art, just like beauty, is in the eye of the beholder. For many, its the story behind

    the piece, the technique or color scheme and often the artists themselves that

    bring an art piece to life. DIY Santa Fe sets the stage for everyday artists to

    experience this intrinsic connection firsthand in one of the most artistic cities in

    the world. For more than 400 years, art has been a revered form of

    communication, expression and unification in Santa Fe. Through DIY Santa Fe,

    artists, both native and relocated, hope to share their passion and craft with

    others and awaken their inner artist.

    -More-

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    DIY Santa Fe will feature the talents of 21 local artists, including glass artist

    Jeffrey J. Schmitt; stoneware ceramics artist Theo Helmstadter and hand painting

    yarn artist Robin Pascal. Participants will have the option to pick from 29 different

    art forms, ranging from photography, visual journaling and egg painting to glass

    beadmaking, encaustic painting and belly dancing. Class prices vary by selection

    and duration, but range from $39 - $550. All class reservations must be booked

    directly with the artist. For a complete class schedule or to book a class

    reservation, please visit www.diysantafe.com.

    To book a hotel stay and redeem the 20 percent discount, patrons must use

    promotion code RDIYSF online at www.innatloretto.com or via phone at (866) 582-

    1646. Guests can join the Inns complimentary Legacy Club loyalty program to

    receive an additional 20 percent savings on dining and spa during their stay.

    Travel is more than simply boarding a plane to another place, its a collage of

    experiences woven together to create lasting memories, said Dana Ortega,

    director of sales and marketing at the Inn and Spa at Loretto. DIY Santa Fe

    provides the fabric for guests to weave their own experiences alongside some of

    Santa Fes most talented artists.

    DIY Santa Fe Art Getaway

    To commemorate DIY Santa Fe, Santa Fe Creative Tourism and the Inn and Spa at

    Loretto are giving away a two-night, art-inspired getaway to Santa Fe in March

    2012. To enter, contestants can visit DIY Santa Fe to complete the entry form,

    which asks contestants to summarize in 150-words or less, what the Spirit of

    Santa Fe means to them. A committee of DIY artist judges will read all

    submissions and select the final winner. The winner will be announced on Feb. 20,

    2012 and will receive:

    Two night stay at the Inn and Spa at Loretto

    Dinner for two with the artist in Luminaria

    $100 food and beverage credit

    Two complimentary passes to a DIY Santa Fe artist workshop

    To learn more about DIY Santa Fe, book classes or inquire about multi-class

    pricing, please visit www.diysantafe.com. To book a hotel stay, please visit

    www.innatloretto.com or call (866) 582-1646.

    About Santa Fe Creative TourismSanta Fe Creative Tourism is a program of the city of Santa Fe that works with artists andarts businesses to develop and promote workshops that allow visitors to experienceSanta Fes unique culture in a hands-on fashion. Partnerships and collaborations with the

    -More-

    http://www.diysantafe.com/http://www.innatloretto.com/http://www.innatloretto.com/sign-up.php?esitecname=Homepage+Push+Marketing+Special+Offers+Signup+Linkhttp://www.diysantafe.com/http://www.diysantafe.com/http://www.innatloretto.com/http://www.diysantafe.com/http://www.innatloretto.com/http://www.innatloretto.com/sign-up.php?esitecname=Homepage+Push+Marketing+Special+Offers+Signup+Linkhttp://www.diysantafe.com/http://www.diysantafe.com/http://www.innatloretto.com/
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    hospitality industry and other entities are welcomed. The program was created as aresult of the city of Santa Fes 2005 appointment to the UNESCO Creative Cities Networkand builds upon the successful 2008 International Conference on Creative Tourism held inSanta Fe.

    About the Inn and Spa at Loretto

    The Inn and Spa at Loretto, an award-winning, AAA Four Diamond hotel, is ideally located inthe heart of Santa Fe, steps from the Canyon Road galleries and just one block from historicSanta Fe Plaza's galleries, museums, restaurants and boutiques. Eloquently blending old-world charm with world-class splendor, the exquisite Inn and Spa at Loretto reflects theculture and sophistication of its historic Santa Fe location. The hotel features 134guestrooms, a full-service spa, casual fine dining, three art galleries and a tranquil garden.Enjoy Luminaria Restaurant and Patio for three meals daily; The Living Room for happy hour,late night dining and live music and The Spa at Loretto for a holistic and completeindulgence experience.

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    About Destination Hotels & ResortsThe Inn and Spa at Loretto is one of more than 30 independent, upscale hotels, resortsand conference centers managed by Destination Hotels & Resorts, which is consistentlyrated one of the top 10 independent hospitality management companies in the UnitedStates. The company has developed a variety of initiatives to better serve itscommunities, stakeholders and customers including Destination Earth, an environmental

    sustainability program, and the Destination Delivers guest loyalty program, whichprovides the best available offers to members. Destination is a subsidiary of Los Angeles-based investment, development and management firm Lowe Enterprises. For moreinformation, please visit www.destinationhotels.com.

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