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SAP Screen Personas November 2013

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SAP Screen Personas

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SAP Screen PersonasNovember 2013

© 2013 SAP AG. All rights reserved. 2

SAP GUI heavily influences opinions of SAP usability

1SAP UX Strategy

2Business Value

3Demo

4Implementation

5More Information

© 2013 SAP AG. All rights reserved. 3

1. Provide consumer‐grade UX for NEW applications(SAP UI5)

2. RENEW widely used use scenarios(SAP Fiori)

3. ENABLE customers to improve UX of their specific value scenarios(SAP Screen Personas)

Time

New

RENEW

ENABLE

NEW

Num

ber o

f use Scena

rios

Personas is a key part of SAP’s User Experience strategy:Enable customers to improve their SAP GUI screens

1SAP UX Strategy

2Business Value

3Demo

4Implementation

5More Information

© 2013 SAP AG. All rights reserved. 4

Personas and Fiori are complementary

1SAP UX Strategy

2Business Value

3Demo

4Implementation

5More Information

SAP Screen Personas SAP FioriTypes of task Specialized, routine

tasksRoutine tasks

Transaction support All SAP GUI transactions Many common transactions

Out of the box functionality

Personalize any transaction in minutes

Ready to run

Primary focus Desktop (Windows and Mac)

Smartphone, tablets, desktop

Personalizable Yes. You can modify any aspect of the SAP GUI to suit your unique needs.

Not necessary. Fiori apps run out-of-the-box on any device.

Tag line Productivity through Personalization

Keeping simple things simple

© 2013 SAP AG. All rights reserved. 5

Personas empowers customers

Productivity through Personalization

1SAP UX Strategy

2Business Value

3Demo

4Implementation

5More Information

© 2013 SAP AG. All rights reserved. 6

SAP Screen Personas allows companies to improve user productivity through personalization of their SAP ERP screens. By providing the right information to the right users in the right context, they can get more done in less time with greater accuracy. With more intuitive SAP screens, organizations can enhance user satisfaction, minimize training time, and spend less money on screen modifications.

Elevator Pitch

1SAP UX Strategy

2Business Value

3Demo

4Implementation

5More Information

© 2013 SAP AG. All rights reserved. 7

ChangeLabels

Conditional Formatting

Re-arrange

Change Colors

Hide & Merge

Automate Steps

© 2013 SAP AG. All rights reserved. 8

Business User Productivity

Cost of Personalization

SAP Adoption

TrainingTime

SAP Screen Personas enhances ERP usability

1SAP UX Strategy

2Business Value

3Demo

4Implementation

5More Information

© 2013 SAP AG. All rights reserved. 9

• Improve business user productivity by providing only the essential screen elements and data to complete business transactions faster and more accurately through fewer data entry fields and reduced scrolling.

• Increase SAP adoption by making screens easier to use.• Enhance user satisfaction by automating repetitive tasks and

simplifying complex screens through pre-filled fields and pull-down menus, which help the user save time on data entry.

• Reduce the cost of personalization by eliminating the need for ABAP programmers or software developers.

• Decrease training time for SAP users with intuitive screens.

Value Proposition

1SAP UX Strategy

2Business Value

3Demo

4Implementation

5More Information

© 2013 SAP AG. All rights reserved. 10

Personas makes users more productiveExample: Verifying a Sales Order

Data in tabs

Clean, branded screen

1

12345

67

With Personas

Without Personas

1click

7clicks

© 2013 SAP AG. All rights reserved. 11

Personas improves process flowsExample: Create Notification Transaction

● Hierarchical tree which is rarely used

● Too many buttons

● Notification type needs to be selected from list via F4 help

● Complex hierarchical structure

● Too many buttons

● No templates for free text provided

● Unused / empty space

● Too many tabs, some not needed at all

● Some fields not needed

► ►

► ► ► ►

With Personas

6clicks

4clicks

5clicks

~5clicks

~14clicks

2clicks

~8clicks

1clicks

~11clicks

~34clicks

Without Personas

© 2013 SAP AG. All rights reserved. 12

Personas makes screens more intuitiveExample: Paying a Vendor

● Intuitive where to enter data● Pre-filled values speed process

● Overwhelming choices● Must memorize many numbers

With Personas Without Personas

37fields

4fields

© 2013 SAP AG. All rights reserved. 13

Live Demo

● Improve business user satisfaction

● Increase business user efficiency

● Reduce the time to modify SAP screens

● Provide centralized administration of flavors

Personas for IT

Personas allows IT to make business users happier.

● Access the right information in the right context

● Streamline business processes with simpler transactions

● Personalize screens to match specific job roles

● Reduce the cost of personalizing the user experience

Personas for Business

Business users get more done, faster, with fewer errors.

© 2013 SAP AG. All rights reserved. 16

Personas 2.0

Personas 2.0 = one package with two products inside

Personas SilverlightWho• SAP GUI users that want to

improve usabilityWhat• Access SAP through Silverlight application in browser

• Requires Silverlight plug-in• Streamlining transactions and process flows (tab merging)

• Automate repetitive keystrokes (scripting)

• Granular personalization of screens

Personas HTMLWho• Web GUI users that want to

improve screen aestheticsWhat• Access SAP through SAP WebGUI (through browser)

• No Silverlight required• Change color themes• Include background images• Hide/show controls• Set default values• Add tooltips• Share flavors, set as default

1SAP UX Strategy

2Business Value

3Demo

4Implementation

5More Information

© 2013 SAP AG. All rights reserved. 17

Before you start using Personas, understand the process

1SAP UX Strategy

2Business Value

3Demo

4Implementation

5More Information

Identify Processes

Simplify Processes

Analyze Data Requirements

Build Screens Using Personas

Automate Where Appropriate

© 2013 SAP AG. All rights reserved. 18

It takes a team to deliver a successful Personas project

Business process expertise

Design skills

Personas knowledge

1SAP UX Strategy

2Business Value

3Demo

4Implementation

5More Information

© 2013 SAP AG. All rights reserved. 19

Personas delivers business value to your organization

• Improve user productivity Gain time to work on additional projects Reduce learning curve on SAP, cut training costs Reduce cost of personalizing SAP GUI screens

• Drive adoption with empowered users Tailor screens for specific business roles/individuals Increase user satisfaction

• Build consumer-grade user interface Match current UI standards without disruption

1SAP UX Strategy

2Business Value

3Demo

4Implementation

5More Information

© 2013 SAP AG. All rights reserved. 20

Calculate the value in your environment

1SAP UX Strategy

2Business Value

3Demo

4Implementation

5More Information

Improve user productivity Number of users% time spent on data entry Per user annual salary Improvement range: 30-60%

Decrease training costs Number of users% trained annually Training cost per user Improvement range: 40-60%

Increase data quality Number of data entry errors

annually Average cost to correct each

error Improvement range: 10-30%

Reduce cost of screen personalization Number screens modified per

year Average cost per screen Improvement range: 60-80%

© 2013 SAP AG. All rights reserved. 21

Summary

Value Productivity through Personalization

Works on SAP GUI (Dynpro Screens)(Windows or Mac desktop, Win 8 tablet)

Requires Business Suite (ECC 6)Kernel 7.21 or higher (7.40 for HTML)

Not for Web Dynpro applications, CRM, SRM, iPad, iPhone, Android

Availability Now

1SAP UX Strategy

2Business Value

3Demo

4Implementation

5More Information

© 2013 SAP AG. All rights reserved. 22

More information

SAP Screen PersonasProduct Page http://www.sapscreenpersonas.com

Fact Sheet http://wiki.sdn.sap.com/wiki/download/attachments/298682098/SAP_Screen_Personas_customer_fact_sheet.pdf

Demo Videoshttp://www.youtube.com/watch?v=gquHYSGHol8 (intro)http://www.youtube.com/watch?v=tpMdktziC_8 (basic scripting)http://www.youtube.com/watch?v=h5ABusVy9I4(product tour)

Customer-Facing Presentations

http://www.slideshare.net/peterspielvogel/sap-screen-personas20overviewaugust2013

How-to instruction videos http://goo.gl/Y8I1s

Myth vs. Truth blog series http://goo.gl/B2MIO3

1SAP UX Strategy

2Business Value

3Demo

4Implementation

5More Information

© 2013 SAP AG. All rights reserved. 23

2013 H1 Webinar Series

Make SAP ERP Beautiful with SAP Screen Personas

http://scn.sap.com/community/gui/blog/2013/03/05/qa-transcript-from-sap-screen-personas-webinar-1

Streamline Quote to Cash Process with SAP Screen Personas

http://scn.sap.com/community/gui/blog/2013/03/09/qa-transcript-from-sap-screen-personas-webinar-2

Planning, deploying, and managing Personas in your SAP environment

http://scn.sap.com/community/gui/blog/2013/03/18/qa-transcript-from-sap-screen-personas-webinar-3

How to improve master data quality with SAP Screen Personas

http://scn.sap.com/community/gui/blog/2013/04/09/qa-transcript-from-sap-screen-personas-webinar-4

Varian Medical Improves Sales and Distribution with SAP

http://scn.sap.com/community/gui/blog/2013/05/02/qa-transcript-from-sap-screen-personas-webinar-5

1SAP UX Strategy

2Business Value

3Demo

4Implementation

5More Information

Thank You!

www.sapscreenpersonas.com