savvy chavvy - building social networks on ning
DESCRIPTION
Along with telling the story of savvychavvy.com (sharing the pitfalls and secrets of its success) this will be a practical session where we will set up a network live on ning. The purpose - to show that the technical side is easy; the difficult part is identifying need, defining purpose and cultivating an authentic and sustainable community online.TRANSCRIPT
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Savvy Chavvy – building social networks on Ning
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Citizen Journalism is…
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• Ordinary people
having conversations
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Using:
• Blogs
• Podcasts
• Video blogging
• Social Networks
• Wikis
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Web 1.0 was all about pulling information down from the
internet
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Web 2.0 is all about sharing…
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…and networks…
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…and niche networks that you can create yourself.
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Savvy Chavvy
• A social network for young Gypsies and Travellers in the UK
• 2,524 members
• Won the first Catalyst Communities award in July 2008
• ‘Chavvy’ is a Romany word for ‘child’
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Savvy Chavvy
• Young Travellers use the network as a safe place to have discussions, find family members, make friends and arrange events
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Rosina Hughes is 17 from Wareham, Dorset. She says:
• "It's great to have a site where you feel comfortable and safe discussing these things”
• "They have Gypsy hate groups, so it's important that we have our own space."
• “You're all dirty” and “you're all scum”, are some of the racist responses she says she has received on other social networking sites.
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You can set up your own network for your community or
organisation by using free networks like:
• www.ning.com
• www.webjam.com
• We set Savvy Chavvy up using Ning
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TOP TEN TIPSto set up a network on Ning
1)Firstly, you need to consider the purpose of your network – who will be your members and why will they use this website above others? What need does your network address?
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Set Up
2)Go to www.ning.com and set up your network, choosing a catchy name and Ning web address. It’s very simple; all you need is an email address and it takes a couple of minutes
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Privacy
3)Choose how public or private it is going to be – can everyone on the web see and contribute to your network or will it be closed and private for your members only?
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Tagline
4)Give your network a tagline and short description - what’s it all about? The tagline should consist of one pithy sentence, E.g. www.savvychavvy.com: ‘A social network for young Gypsies and Travellers in the UK’
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Features
5)Next, add features to your network. You can drag and drop functions like ‘forum’, ‘chat’, ‘blog’, ‘video’ & ‘photos’ into the front page. You might, for example, place the ‘forum’ function prominently in the middle of the page if having discussions is the main purpose of your network
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Design
6)Choose a design – Ning will give you lots of templates to choose from and you can customize one with your own choice of images, fonts and colours
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Content
7)Your network is now ready for content – help to define the network’s identity by starting discussions, posting photos, adding videos etc that are relevant to the purpose of the website
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People
8)Invite people to the network – start by inviting relevant people and welcoming them by writing a note on their pages.
If you’re trying to attract a certain community don’t send out blanket invites to attract a volume of members – the quality and relevance of your members is what will help it grow and develop into a sustainable space. You can support this by writing your own relevant joining up questions
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Engage
9)Keep the community active and interested – once you have a working network, keep your members engaged by making small changes to the site, adding new content and sending them relevant information (without spamming them with constant messages!)
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Extras
10)Ning is free but you can purchase optional services like the removal of ads, the ability to use your own domain name and extra storage
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