scents off ash workshop may 2011

8/6/2019 Scents Off Ash Workshop May 2011

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Making Scents of FashionSales Meeting 2011


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Granny Glam/Attic ChicFantasy Folk/Optimistic Folk

Fete Noir/Dark RomanceNew Mod/Modern and Graphic

Ms. Liberty/Haute Hippie Meets Classic

Fashion Trends Fall-Winter 2011


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Granny Glam/Attic ChicDusty vintage colors, tweeds and furs, fit and flare, florals

Key Points: V intage fashion1940s/1950sFit and flare styles

ItemsFit and flare dresses/skirtsFitted jacketsMidi skirtsLace/crochet topsFur vests

FabricLace/crochet/leopardTweed/flannelTextured plaids

DetailsModest necklines (40s) P atchwork/pattern mixing

Appliqu/rose prints

ColorsDusty vintage colors

GrayTaupeSageRose

Accessories and Details


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Fete Noir/Dark romanceB lack/purple/pale tints/gold, velvets, rose prints

Key Points:DarkRomanticTouch of Goth

ItemsDandy jacketFitted coachman jacketSheer feminine tops J odhpur pants/lace dress V elvet/Edwardian blouseGold jacket/dress

Fabric V elvet/leather/brocadeChiffon/georgetteSatin/charmeuseCrisp cotton/lace

DetailsRuffles/cascades/tiersFeathers/bows/sheer insetsOrnate embellishment J et jewelry

Colors V elvety blackSmoky purples

V ioletDusted coral



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Ms. Liberty/haute hippie meets classicC amel/gray/red/disco brights, leather and fur (1970s, C harlies Angels)

Key Points:Classic American1970s styleHaute hippie looks

ItemsSweater dressingCardigansHaute hippie dressesTie neck blousesCity shorts70s flare leg pantMaxi skirts J umpsuitFurs/capesLeather/suedeCamel hair/chiffon/georgette

DetailsTied neck/cowl necksCuffed/cropped pantsDouble breasted

ColorsWarm hues of camel,CaramelRich brown accented with brights



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New Mod/Modern and GraphicsB lack/white/pop brights, glossy patent, mini skirts, pop prints (1960s and Andy Warhol)

Key Points:MinimalModern pop style (19 6 0s)Sassy and fun

ItemsMini dresses over pants

A-line mini skirts/wrap skirtsTwiggy leggingsCropped flare leg pant

P sychedelic mini dresses Abstract art inspired dresses and tops6 0s dresses

FabricWool

P atent leather/leather Graphic patterned jacquards

DetailsColor/fabric blocking

P eekaboo necklines/cold shoulder Z ippers/flap and patch pockets

Low slung belts

ColorsGraphic black and white

B right blue P urple Y ellow

Orange



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P ersonality Positioning 2011

SASSY JEWEL CELEB RATEF RAG RA NCE M

layf l, f n, flirty wit a t wist, slig tlymis ie o s, ol

sens al, intrig e, ro o ati e,enti ing, se ti e, o len e, ni e

o timisti , s ar ling, rig t, magneti ,attra t

F RAG RA NCE CLASS IF ICAT I

N r ity y re o r man riental r ity loral

F RAG RA NCE

S IT I

NING is f n lo

ing fragran e oes t eflirting for yo . emp ting an teasingwit a playf l len of pea s in,yellow

as mine an may rose, as pirite , i a io s an tr ly irresisti lefragran e t at will app ily ta e t es potlig t wit a ol an mis ie o swin .

ast a s pell of irresisti le sens alitywit t is e a ent len of

asa lan a lily, ma iato flo wer,war m enti ing anilla an l rio sli i ara mel. ysterio s,into i ating an mes meri ! ing t rn

ea s when yo ma e an entran e,lea e a lasting i mp ression long after yo " re gone.

oast to t he here an now. a e t hemost of e ery moment.

#

s par ling len of itr s petals, mira elle pl m an os mant hus flower is t he perfe t

o tail for any o asion. agneti ,optimisti an f ull of life; energi ! e yo ur s pirit an attra t only goo times.

TOP NOTES $ Bla urrant$ P ea h % in$ inger & eaf

$ ropi al r uit$ s mant hus lower $ rapefr uit

$ itr us P etals$ Queen P inea pp le$ ira elle P lum

MI LE NOTES'

ellow Jas mineMay ( ose

Casa lan a & ilyHeliotro pe lower Ma hiato lower Cy lamen

Star Jas mineOs mant hus lower Spring Muguet

BASE NOTES Mus White MossFr uitwoo

Li ui Cara mel)

anillaSan alwoo Crea my mu s

Gol en Woo sMars hm allow Mus Heliotro pe Mousse


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2011 Limited Editions Positioning

W H 0 T 1 V 1 TIV 1 R IBIZA2

OL I N2

TA NT VACATI ONF RA GR A NC 1 MOO 3 m 4 5 6 7 s 8 ent designe 5 s get 4 t t 9 e 9 e 4 5 t

4 nd 4 5 t o@

@

5 4 g 5 4 n 8 e A m 4 6 ingB y B C ending D ne E F e 8 ted ing 5 edients to8 5 e 4 te t 5 end A ins F i5 ed G o

@

A t 9 e A moment@

5 4 g 5 4 n 8 es t 9 4 t t 4 6 e5 is 6 s 4 nd s F 4 5 6 4 8 onne 8 tion 7

Get s we F t 4 way to a magi 8 al F lac e in t 9 e Medite 5 5 anean A an e E otic is land o

@ @

t 9 e coast o@

H F a in7 I ts E D 5 o A c 9 ic li@

esty le isa t yo D 5

@

inge 5 ti F s 7 Fee l t 9 e s and on yo D 5 @

eet G t 9 e s D n on yo D 5 @

ac eand t 9 e P iB 5 ancy o

@

an is land t 9 a t ne P e 5 s lee F s A B y daya s D n A d 5 enc 9 ed F ara dise G B y nig 9 t a F laygr o D nd

@

or t 9 e g lamor o D s 7

F RA GR A NC 1

CLA2 2

IFICATI ON

Floral Woody Mar ine Floral

F RA GR A NC 1 Q O

2

ITI ON ING A B lend o

@

D ne E F ec ted contrasts 7 A dark, smo ky P eti P er

P iB e me r ges wit 9 D ltra-f emme w9 itet D B er ose f or t 9 emark. girl w 9 o loP es to em B rac ew 9 a t R s di ff er ent and d ar ing.

Es ca F e t 9 e o r dinar y wit 9 t 9 is m ar ine floral fragrance . S otes o f 9 oneys D ckle , F ear, w 9 ite ge rani D m and m D s k tak eyo D to a far-awa y destin a tion and leave yo D lost in its s F ell.Lavis 9 ly mist all over f or a 9 ead-to-toe e E F er ience .

T O Q NOT 1 2

T lack Pl D mI talian Mandar inP ink P e F F ercor n

H eville O range T lossomI s land U ange r ineCala Jond al T eac 9 Accor d

MIDDL 1 NOT 1 2

U D B er ose S oir Jasmine P et als

V ark Caca o T eans

Medite rranean Pr ickly P ear Honeys D ckleWa te r Lily

H carl et T o D ga invilleaBA

2

1

NOT 1 2

Haitian Veti ver I ndonesi an Pa tc 9 o D liGeor gwood

W9 ite Ge rani D mH D n MD s kH alted H and Accor dT lD e Medite rranean Pal m


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The idea of classifying a fragrance by evaporation rates or notes was devised inthe early 19 th century. Each of these notes may contain anywhere from two toseveral hundred different notes. The notes are top, middle, and base. The structureof most fragrances is still based on three notes.

f ragrance design structure

to noteThe top note is what we experience when we first apply a fragrance. The sparkling or

bright character of the top note captures our attention and awakens interest in the fragrance.

middle note After a few minutes on the skin, the top note fades and we can experience the middle note,also called the midnote or heart of the fragrance.

base note After fragrance is worn for some time on skin and has adjusted to each individualsbody chemistry,we perceive the base note, which is also called the dry down.The base note is what remains with us for several hours after weve applied the fragrance.

Fragrance Structure


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Apply White Vetiver body lotion on the top of the customers hand (make sure to ask her if shes right or left-handedyou want to apply it on the hand she uses most!)

Body lotion will soften the skin and keep it supple.ste 2

f ragrance layeringLayering is a method of fragrance application that allows the customer toexperience her fragrance throughout the entire day.

ow to layer f ragrance in 4 easy ste s!

ste 1

Spray the fragrance as the last touch. The spritz of fragrance is the final touch.

ste 3Spray the fragrance on the customers other hand and ask her to smell both hands.

Always invite her to smell the hand only the fragrance first and the hand with the

fragrance layering second.ste 4Explain the hand with fragrance layers smell subtler and will last longer three timeslonger!

Fragrance Selling and Link Selling


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$3 2.00

2011 Earnings P otential Limited Editions 2011

link-selling +

$18 .00 $8 .00rice + =

earnings $6 .30 + $2.8 0 = $9.10

link-selling Layering enhances the fragrance.+

$22.00 $10.00rice

=

+ =

earnings $7.70 + $3 .50 = $11.20

$26 .00


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$24.00

link-selling +

$25.00 $14.00rice + =

earnings $8 .75 + $4.90 = $13.6 5

2011 Earnings P otential- Personality Fragrances

link-selling +

$22.00 $12.00rice + =

earnings $7.70 + $4.20 = $11.90

link-selling +

$16 .00 $8 .00rice + =

earnings $5.6 0 + $2.8 0 = $8 .40

$3 4.00

$3 9.00

scents off ash workshop may 2011

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