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FINAL REPORT

SCHOOL OF BUSINESS AND MANAGEMENT

INTRODUCTION TO BUSINESS / MB1101

2015/2016

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Contents 3.1 Product details ......................................................................................................................................... 8

3.2 Expectation ............................................................................................................................................. 8

3.3 Customer’s Feedbacks ............................................................................................................................... 9

3.4 Improvements ......................................................................................................................................... 9

4.3 General Preparation ............................................................................................................................. 10

4.1 Operation Preparation .......................................................................................................................... 11

4.2 Marketing Preparation .......................................................................................................................... 11

A) Market Research ................................................................................................................................. 11

8.Appendices ........................................................................................................................................ 21

List of partnerships...................................................................................................................................... 21

.............................................................................................................................................................. 22

MEMBER PROFILES ............................................................................................................................... 22

.............................................................................................................................................................. 24

Promotional Materials ................................................................................................................................... 25

PROMOTIONAL MATERIAL .................................................................................................................... 25

SOCIAL MEDIA ACTIVITIES ..................................................................................................................... 26

Social Media Activities ...................................................................................... Error! Bookmark not defined.

Booth Layout .............................................................................................................................................. 32

BOOTH LAYOUT .................................................................................................................................... 32

Booth Design .............................................................................................................................................. 32

Income Statement ....................................................................................................................................... 33

INCOME STATEMENT ............................................................................................................................ 33

Cash Flow .................................................................................................................................................. 33

Transactions .............................................................................................................................................. 40

TRANSACTIONS ..................................................................................................................................... 40

DOCUMENTATIONS .............................................................................................................................. 41

TABLE OF CONTENT

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GROUP MEMBERS

1. Dini Fauziyah 19715005

2. Nadia Athinna Hapsari 19715008

3. Kimberly 19715014

4. Ahyan Fadani 19715037

5. Lazuardi Yusril Ihza 19715039

6. Shannon Dwiputri Chandra 19715064

7. Nathania Kristiana 19715087

8. Nisita Nola Adalea Agma 19715089

9. Nanda Bagus Nurhidayat 19715104

10. Kidam Aulia Rasnadipoetra 19715142

11. Andre Agasi Danuaji 19715168

12. Muhammad Alifa Masya 19715195

13. Sofwatun Nida 19715209

14. Muhammad Andri Ronaza 19715210

15. Desita Wahyu Ramadhani 19715220

16. Lirih Hartini Utami 19715253

17. Febianti Hersan 19715288

18. Philip Cuaca 19715293

19. Nindya Resti Ramadhani Putri 19715300

20.Kartika Cahya 19715199

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2. EXECUTIVE SUMMARY

We choose this name because our food is in a small size, which

is usually known as “pop”, and our food is based on potato, so

we collaborate them and take Poptato as our name .

COMPANY NAME: POPTATO TAGLINE: POP IN YOUR MOUTH

It means when people eat Poptato, they

will feel the sensation of bomb of

deliciousness explodes in their mouth.

@poptato.co @dtb764p

Poptato Company is a start up company which sells food and beverages. Poptato tries to make a new innovation in the products

that want to be sold. We choose POPTATO as our company’s name based on our main ingredient , potato.

Our products are “Poptato” and “J.Lo”. We present Poptato as sausage covered by the crispy potato outside. Our beverage

product is J.Lo, J.Lo is really fresh lemon tea with jelly and mint leaf. Our products are for all people without any exception.

We presented on 21st and 22nd November at Jessie James Outlet on Jalan Riau No. 26 Bandung from 8 a.m until 5 p.m. Poptato will

complete your culinary tourism. Your culinary tourism will not be completed before you try our best Poptato and J.Lo.

We take “carnival” as our theme, we want the costumers feel the happiness of PopTato, so we decorated our booth in red and

yellow color.

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1 Be professional : discipline, have responsibility with your jobs, help each other,

don’t be lazy, be active, hardwork, etc.

2 Act with integrity, competence, diligence, respect and in an ethical manner with

the public, clients (customers), colleagues in the profession, and other

participants in this company.

3 Place the integrity of the profession and the interests of clients above their

own personal interests.

4 Practice and encourage others to practice in a professional and ethical

manner that will reflect credit on themselves and the profession.

5 Maintain and improve their professional competence and strive to maintain and

improve the competence of other professionals.

6 Every other participants that will have collaboration with us must sign the

contract, after signing the contract it means they are agree, so they have to

follow the rules that we have given in the contract. And our company have to

follow their rules too.

7 DO THE BEST FOR OUR COMPANY.

CODE OF ETHICS Before we started our whole activity, Poptato had already made an agreement so we can work effectively. The

code of ethics is applies for all Poptato’s member.

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1. ORGANIZATION STRUCTURE

Chef

Lirih H.

CEO

Nanda B.

Secretary

Shannon D.

HR

Kidam A.

Operation

Kartika C.

Finance

Lazuardi Y.

Accounting

Philip C.

Budgeting

Dini F.

Publishing & Design

Andre A.

Sofwatun N.

Promotion

Desita W.

Marketing

Kimberly

Research

Ahyan F.

Logistic

Nathania K.

Transportation

Febianti H.

Packaging

N. Resti

Production

Nadia A.

Stuff

M. Andri

Stock

M. Alifa

2.1 Organization Chart

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Position Members Job Description

CEO

Nanda Bagus N.

Make timeline Controlling Directing all members Decision making

Secretary Shannon D.C.

Create slide presentation Licensing Finishing final report

Human Resource

Kidam Aulia

Motivating Making attendance list

Financial

Head of Finance Lazuardi Yusril I. Controlling finance Making Final Report

Budgeting Dini Fauziah Determine the capital Analyzing Income and expenses Determine the cost of company products

Accounting Philip Cuaca Writting all the cash flow Writting all the transaction

Marketing

Head of Marketing Kimberly

Controlling Marketing Making Poptato’s official accounts Promoting Making Final Report

Research Ahyan Fadani Doing Market Research

Promotion Desita Wahyu R. Promoting Poptato

Publishing & Design Andre Agasi D. Sofwatun Nida

Making all of the design Making documentation Making Quiz

Operation

Head of Operation Kartika Cahya Controlling operation Making Final Report

Production

Production Nadia A. Controlling the production activity

Chef Lirih Hartini U. Cooking

Packaging Nindya Resti R. Responsible in packaging

Logistic

Logistic Nathania K. Controlling the stock and stuff

Stock M. Alifa Collecting the stock

Stuff Andri Ronaza Collecting the stuff

Transportation Febianti Hersan Responsible in transportation

2.2 Job Description

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3. PRODUCTS 3.1 Product details

Everybody loves potato and sausages. So, we combined both main ingredients and that’s an innovation that has been made

by Poptato Company. To add the value of Poptato, we mix the Poptato with several sause taste spicy, salty, sweet, and savory. We also combine Poptato with Original sauce (ketchup or chili sauce with mayonaise), Barbeque Sauce, and Teriyaki Sauce.

The customer could choose from three types of sauce based on their preferences.

3.2 Expectation

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3.3 Customer’s Feedbacks

3.4 Improvements It’d be better if there's more equipments and operator available. There was situation when a lot of customers buy certain

product at the same time and the customers have to wait for a quite long time. In addition, our variety of products needs a

larger kitchen space, so that all products don’t have to be made at the same place which can cause ineffectiveness

A fter the customers had tried our poptato, we asked them to write some

reviews in order to evaluate our work. Surprisingly, their reviews and

comments overall is good. They said our poptato was delicious and our

service was good

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4.3 General Preparation

a. Choose CEO and Make Organization Structure

We chose Nanda Bagus as our CEO because Nanda has already had an experience in controlling an event. As we chose Nanda as our CEO, we also made

our organization structure and decided who will be in certain position like operation, marketing, HR, and many more.

b. Market research by Marketing

The result is we choose sausages that covered with potato as our food, and ice lemon tea jelly for our drink.

c. Create Name and Making Company’s Logo

After we finally found what our food is, we finally named our company based on the food that we sell, we also made our logo. That day, we were official

as a new company “Poptato”.

d. Decide Selling Place

After doing some research, we decided to choose Jessie James as our place.

e. Submitted Proposal to Jessie James

Our CEO, Nanda made an appointment with the general manager of Jessie James to give the proposal, we finally found our place.

f. Experiments

We did 3 times experiments to get the proper scale for our food and drinks. We did our experiments at our member’s house.

g. Spreading vouchers to universities

We gave 120 vouchers to people in Bandung

h. Negotiating with Kecamatan Babakan Ciparay

i. Collecting stuff for excecution day

We collect the stuff that we need for the next day, did the briefing. Everyone stayed overnight at one of our member’s house.

4. PREPARATION

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4.1 Operation Preparation a. Menu searching

First of all, we did the menu searching, we estimated what will be our product. We choose some kinds of food, like cimol with

greentea , streetfood like French fries, and many more.

b. Experiment

We did three times experiments in order to get the proper scale for our food and drinks. We did the experiments at one of our

member’s house.

4.2 Marketing Preparation

A) Market Research

Before we start our project, the first thing we did was doing market research, because we have to know who will be our

customer, what do they want, how much will the food cost, and where the most crowded place is. In order to know those

things, we spread the questionnaire

B) Social Media Marketing

Nowadays, social media is a common yet the most effective way to get your company known by public. This advantage

is being used by our company to promote more about our company and build people’s awareness about our products.

Thinking about the most the most common used social media used by our target market, we decided to make an

Instagram account, and also LINE official account.

2. Instagram : @poptato

Our Instagram account is used to keep the Popfriends updated with us by sharing our teaser about food and drink, product’s

information, interesting promotions or discounts (including quiz), announce winner of the quiz, and latest news about us

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1. LINE official account : @dtb1764p

Our LINE official account is used to spread the information and interesting promotions or discounts. Basically, our

Instagram and LINE official account has the same promotion content. However, we more often broadcast news about

Poptato on our LINE official account, considering there are many Popfriends who added our LINE official account, and

also the time that our target market use to chat in LINE takes more time rather than any other social media. To gain

LINE’s friends and in order to gain people’s awareness, we make quiz which held 2 times.

Moreover, we also contact some of Bandung’s food blogger account in Instagram to promote our products by reposting our

picture. This technique is used to get people who lives in Bandung’s attention. After sending our pictures and caption, we got

featured in @wisatakuliner_bandung & @akulapar for free.

C) Printed Advertising

To make students know about our company and product, we decided to make an invitation to potential buyer who called

“lucky people”. We make 120 small invitations (6x10 cm, printed in soft art paper). After listing potential places, we

decided to spread the invitations to several high schools and universities (private and public school), and also strangers.

Here are the list of the distribution:

- SMAN 3 Bandung ( 10 invitations)

- SMAK 1 BPK Penabur Bandung (10 invitations)

- SMA St. Aloysius Bandung (10 invitations)

- Institut Teknologi Bandung - to all faculty and

some of UKM (40 invitations) We spread 1/3 of our invitations in

our own university considering most of them will come.

- Parahyangan University (15 invitations)

- Maranatha Christian University (15 invitations)

- Our own friends (20 invitations)

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D) Quiz

In order to gain LINE account’s friends and also having fun with our Popfriends, we decided to make 2 quiz. The first quiz

was held on Monday, 8th November 2015 , and the question was “What is the fill of Poptato?” The quiz’s goal is to make

people know about what our signature product is. Total participants of 1st quiz is 40 people and we’ve reached the target

for first quiz (80 friends added us on LINE). We choose the winner by stalking the participants who answered right one by

one and search for the one who have many followers. This technique is used to make the w inner’s followers know about

Poptato, because the winner was required to upload the photo contains Poptato’s information.

The second quiz was held on Monday, November 15 th. The quiz’s goal is to make people know about the main theme and

decoration. So, when they heard the word “carnival”, they would probably think about Poptato. Total participant of the 2 nd

quiz is 57 people, and we’ve reached the target for the second quiz (140 friends added us on LINE). The technique to find

the winner is still the same.

E) Personal LINE Chat

In this marketing strategy, every person in our company should greet some friends, share about what Poptato is, and ask

them to follow Poptato’s social media, also invite them to come on our execution day directly.

F) Endorsement

We have endorsed 5 hits people from ITB, Parahyangan University, UNIKOM, UNISBA and UPI. This endorsement is used to

make their followers notices Poptato, and come to our booth. In return, we gave them a free product if only they come to

our booth.

G) Changing our profile picture

All of Poptato’s members changed their profile picture. The propose of using this technique is to raise the feel of curious

from people so they became aware to Poptato because they saw lots of people using the same template for the profile

picture

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4.4 Financial Preparation

In creating a financial budget, first of all we give freedom to the other divisions to report the budget in case they need. After they

conducted a survey on the market, they reported the budgets they need. After that we made a budget.

After the capital was provided, we begin to divide to the first division who can purchase needs first. But, there are also a few of

them bought the goods and materials in advance then report to us, but in condition that the goods is determined according to the

price of the initial agreement.

In financial activities, we emphasize to each division to record each transaction to facilitate our record financial statements.

For coordination with other divisions, such as if the price of corn flour are used beyond the initial set of prices, our finance

division prioritizes communication. So if there is a price or goods turns unexpected, as long as had been discussed in advance and

has sought alternatives, we are willing to spend the money.

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5. EXECUTION 5.1 Rundown Plan

This is one of our schedule On Sunday morning, at 3 a.m, our operation team woke up and started making the batter. The tent

team went to Jessie James. At 6.30 all of our team arrived in Jessie James, we had some finishing preparation and pray, after

that at 7.30 we could start selling. We sold our food in the booth and we spread our team around Jalan Riau.

On Sunday, the situation was more crowded than Saturday, it was a good chance for us. At 2 p.m our safety stock was

decreasing more than It had to be, so our CEO and COO decided to restock our ingredient, restock team (Alifa and Andri) went

to the nearest market to buy the 5 kg of potato, fortunately the plan ran well and our restock team came before our

ingredients became exactly empty. So while there are a lot of costumers came we were ready to serve them. At 4 pm, our

poptato was sold out, and we decided to just sold our J.Lo because we didn’t have time to buy the ingredients anymore. Finally,

at 5 p.m we closed. Because our J.Lo was still remaining, so we decided to give it as a charity to some people around Jessie

James.

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A) Sales promotions

A) Adapt Starbucks’ technique and shout “Terimakasih Kakak” whenever someone purchase.

We write “Have a nice day, ….” In every cup. Basically, this technique is used to make our

customers happy and post the photo of our product on Instagram, and of course make our

product well-known in only 2 days. When the customer finish shopping in our stand, we will

shout “Terimakasih Kak/Bu/Pak (name)” And we can see the bright smile hanging on our

customer’s face. That is such a pleasure for us.

B) Dance and shout on the road

A) Food blogger’s review

We have contacted @foodiary_bdg considering his instagram’s feed is all about food that price is not

too pricey , and he came on our execution day (Saturday, November 21st

2015). Luckily, when he asked

the details about our company, we told him that this was our first time selling our products in

“market”, and he gave us a free promotion. He captured our product, asked what our product is, and

reviewing our products on his Instagram. We believe this was one of the effective way to promote our

product, because we can see that there are some of the followers mentioned their friends to come in

@foodiary_bdg’s post. His posting can be seen in documentation page.

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Promotions details:

1. 10% discount for the first 30 students who bring their ID Card

2. Bundling price for lucky people who bring their special invitation

3. Free Jessie James voucher for those who purchase more than Rp. 40.000

4. Free 1 Poptato for the lucky winner on Instagram

5. Surprise discount:

- Hint 1 : Oh losing him was blue I’d ever known, missing him was dark grey all alone. Forgetting him was like trying to know

somebody you never met. ‘Cause loving him was _ _ _ (Taylor Swift - Red)

- Hint 2 : Showing a picture of red shirt

The surprise discount is for those who wear red clothes. (10% discount for the first 30 customers)

5.2 Marketing Execution

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C) Adapt Starbucks’ technique and shout “Terimakasih Kakak” whenever someone purchase.

We write “Have a nice day, ….” In every cup. Basically, this technique is used to make our

customers happy and post the photo of our product on Instagram, and of course make our

product well-known in only 2 days. When the customer finish shopping in our stand, we will shout

“Terimakasih Kak/Bu/Pak (name)” And we can see the bright smile hanging on our customer’s

face. That is such a pleasure for us.

D) Dance and shout on the road

When our booth is not so crowded, we decided to dance on the road and shout some sentences about Poptato,

like: “Ayo Bapak/Ibu dicoba dulu Poptatonya”, “Poptatonya yuk!” and this technique works well because there

were so many people saw us dancing and shouting, and some of them come to our booth.

E) Mobile selling around Riau’s street and GOR Saparua

We decided to sell around Riau’s street in front of factory outlet (Summit, Heritage, etc) and sell

around GOR Saparua. The effective mobile selling was on Sunday, because there were so many

people hanging out in Riau’s street on Sunday. And to make our mobile selling easily, we have

made a catchy holder to hold about 4-6 products.

F) Make “ojek-payung” service

Due to rainy season, we make “ojek payung” service for our customer, so they can still buy our products without

getting wet. This technique went well because some of our customers didn’t bring umbrella while

it was raining, and when they wanted to go to our stand, they got panicked. So, we came to them

and start our “ojek payung” service.

G) Provide photobooth accessories

When we know the time needed to prepare our product is quite long, we provide some photobooth accessories, so

when the customer wait, they felt happy with our cheerful and happy ambience of carnaval. After they took some

photos, we want their photos to be uploaded on our Instagram account. They also can ask us if they want their

photos by our LINE official account.

H) Charity

Unpredictably and shockingly, one of customer who comes from Malaysia gave us Rp

100.000 ,-. At first, we thought it was a trap for us, so some of us run and “chase” them.

But surprisingly, they told us that the money given should be used for charity. They asked

us to buy our products from the money that had given us and give it to unfortunate people.

We gave them 4 foods and 5 drinks and after that, we could see the bright face of

unfortunate peoples. We were so thankful because she has an angelic-heart.

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5.3 Job Distribution on the Execution Day

Name Job Distribution

Nanda Bagus Controlling all the activity

Ahyan Fadhani Desita Wahyu Kidam Aulia Kimberly Shannon Dwi

Promoting and Selling Around booth and Jalan Riau

Alifa Masya Restock team

Andre Agasi Documentation and Promotion

Dini Fauziyah Cashier

Febianti Hersan Give the order information from Nia to the kitchen team

Kartika Cahya Cook and control

Lazuardi Yusril Managing order

Lirih Utami Cooking

Andri Ronaza Documentation and restock team

Nadia Athinna Making batter

Nathania Write the name of customer

Nisita Nola Making J.Lo (Drink)

Philip Cuaca Music and Entertainment Director

Nindya Resti Put poptato to the packaging

Sofwatun Nida Pouring Sauce to Poptato

5.4 Mangaging Orders

CASHIER

Desk for Poptato

STOV

STORAGE SPACE

STOV

Drink section

3 3

4 2

1 5

To make the kitchen is not in the “hectic” situation, we

need to plan a strategy. Our technique can be seen at the

picture below. First, the customer comes and order their

Poptato, as soon as they order, they have to pay first.

Then, cashier(1) gives a note to “middle-man”(2) to give

it to the pourer(3) or to the drink section. The chefs

always cook, and they put the poptato on the desk for

poptato. The pourer(3) can just take it and give the sauce

as the customer’s order. After that, the pourer and a

person from drink section give it back to the middle-man,

so the middle-man can write “have a nice day” on the

cup.

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CHALLENGE EXPLANATION HOW TO SOLVE HOW TO IMPROVE

LOCATION

Based on our market research, we wanted to sell our product in front of Jessie James on Jalan Riau. We had already made a deal with The General Manager of Jessie James. The problem was unexpectedly the general manager of Jessie James suddenly asked Poptato to move to Cheap Outlet because there were already 2 stands at Jessie James.

The three companies (Maacie, Poptato, Chipoque) made an appointment to talk to the General Manager of Jessie James. After we discuss about the place, than it settled that the three of us stay on the same place.

We have to research every place, not only at Jalan Riau, but also at Dago Street and Taman Lansia. We should give permission not only one place but also several place that we want to sell

PRODUCT

The first challenge that we have was while we are going to choose what product we wanted to sell, it spent not so little time because we were arguing what will be the best product that people will choose.

In order to solve that problem, we decided to do brainstorming technique in our group, we conveyed our idea and opinion and wrote all of them. After doing brainstorming, we did the market research by spreading and interviewing people around jalan Dago, jalan Riau and Taman Lansia. After that, we finally can decide what is the product that we want to sell

In a group of discussion, there have to be a leader who will lead the discussion. If we want to make some decisions, it is better to involve all the members of discussion. You can use 3 technique, either brainstorming, nominal group technique, or devil’s advocacy.

WEATHER

Lately the weather in Bandung is not good. Sometimes the sun shines bright, sometimes it rains so hard. Rain is one of our problem because we have to move all the things inside our booth little bit deeper in order to not

Because we had a big enough booth, so when rain came we back off every stuff in our tent. We put plastic in front of stand so our menu and big logo of Poptato did not get wet. We also provide umbrella for our customer, we called it

From the weather challenge, we can learn that we have to be professional to move a threat into opportunity. We also learn that we have to be always ready for any situations.

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get in touch by rain. “ojek payung” . Rain is also a blessing, because we can sell our product to people who are waiting in front of Jessie James.

LACK OF INGREDIENT

The last obstacle for us is, while selling on the second day, our main ingredient, potato is getting empty even though we have bought 40 kg of it before

COO and CEO decided to restock 5kg of potato. The plan was running well, because our restock team, Alifa Masya and M. Andri Ronaza could come back to our stand before the main ingredient became really empty.

We learned how to be agile whatever the situation is, we also learnt to be brave to make a decision.

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8.Appendices

List of partnerships A. We had the partnership with PT Kagum Fashion which have several Factory Outlet in Bandung,

and one of them is Jessie James, our execution place.

B. We had the partnership with Bandung Government (Kecamatan Babakan Ciparay) which

borrow us a 3 x 3 tent, then in return we give them a poptato’s voucher from us .

Letter of Agreement Poptato – Kecamatan Babakan Ciparay (Tent)

Letter of

Agreement Poptato

– PT Kagum

Fashion ( Place)

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Science

Extrovert

Choleric

Male

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East Java

Nanda Bagus Nurhidayat (CEO)

Kidam Aulia Rasnadipoetra (HR) Male

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West Java

Science

Ambivert

Sanguine

Shannon Dwiputri Chandra (Secretary) Female

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West Java

Science

Introvert

Phlegmatic

Kimberly Iwantoro ( Head of Marketing)

Female

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Jakarta

Social

Extrovert

Melancholic

Ahyan Fadhani ( Research)

Male

18

Jakarta

Social

Introvert

Phlegmatic

Desita Wahyu ( Promotion) Female

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Bali

Science

Extrovert

Sanguine

MEMBER PROFILES

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Andre Agasi ( Publishing and Design) Male

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Central Java

Science

Introvert

Melancholic

Sofwatun Nida ( Publishing and Design) Female

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Jakarta

Science

Introvert

Phlegmatic

Lazuardi Yusril ( Head of Finance) Male

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East Java

Science

Ambivert

Phlegmatic

Philip Cuaca (Accounting) Male

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North Sumatera

Social

Introvert

Melancholic

Dini Fauziyah (Budgeting) Female

18

Jakarta

Social

Introvert

Phlegmatic

Kartika Cahya Pertiwi (Head of Operation)

Female

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Social

Introvert

West Java

Choleric

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Promotional Materials

No Promotional materials Description Picture

1. Poptato menu A menu which is put on the cashier

table so the customers can choose

what is our food. In the back, we also

put some discount promo so

customers can see our promo. The menu’s color is red and yellow based

on our theme “carnival”

2. Blackboard menu A blackboard decorated by colorful

chalk to attract people’s attention.

This blackboard can be brought while

walking to

3. Photobooth accessories In this era, teenagers and young

adults really like to take a photo. So

we provide accessories for them to take a photo at Poptato’s booth. When

they take a photo and post it into

their social media, we hope that their

friends will be interested to come to

our stand. It also makes a happy

ambience

4 Poptato Giant logo A giant logo was printed to be sticked

at our stand, but we can take the

giant logo to promote our stand by walking around and shouting with this

giant logo so people can see us

because of the size and the colour.

PROMOTIONAL MATERIAL

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5 Invitation An invitation card was made and

spread to people in Bandung, we went

to some universities and high schools to give it to our friends. There were

120 invitation

6. Whiteboard A big white board was also put near

our stand, so our customers can

write their opinion and advice for our

evaluation.

7. Mobile phone A mobile phone is very useful device

because there was poptato’s account

in it, mobile phone always connected with popfriends by using social media

Line Activities Caption

Hello POPFRIENDS! ☺

POPTATO.Co is Popping soon on November 2015.

Please keep update with us for further information and special promotion by follow our:

IG : @poptato.co

instagram.com/poptato.co

Line : @dtb1764p

http://line.me/ti/p/%40dtb1764p

SOCIAL MEDIA ACTIVITIES

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Ps: Be ready to hear the announcement of our dishes!

With best regards,

POPTATO.Co

Pop in Your Mouth

[2 HARI LAGI NIH!!]

Hello POPFRIENDS! ☺

Pastiin kamu jangan sampe kelewat event besar ini karena 2

hari lagi (Senin, 9 November 2015) kita bakalan adain quiz yang

hadiahnya POPTATO untuk 1 orang pemenang yg menjawab

benar dan beruntung! YAYYY! Excited enough? �

Apasih syarat ikut quiz nya?

1. Kamu yang udah add LINE & follow IG kita

2. Kamu yang sudah nyebarin info ini ke temen-temen kamu

3. Kamu yang pengen banget dapet hadiah dari POPTATO.Co

Nah, silahkan diajak temen-temennya yang lain terutama yang

domisilinya di Bandung, buat add LINE :

http://line.me/ti/p/%40dtb1764p , dan follow IG : instagram.com/poptato.co ya!

Have a great day POPFRIENDS ☺

[H-1!!] PROMO 3

Dear lucky people, seneng banget kan udah dapet invitationnya

? Yuk dibawa besok atau lusa ke stand POPTATO.Co di Jessie James (Jl. Riau no 26)

Kalian orang2 beruntung banget karena bisa beli makanan dan

minuman kami hanya dengan 20.000 saja! Ga kebayang deh

kapan lagi bisa begini.

See you popfriends! We are ready to pop your mouth! ☺

With best regards,

POPTATO.Co

Hello! I'm Delaura and i'll be coming to POPTATO.Co' s stand on

28

Instagram Activity Caption

21-22 November 2015 at Jessie James outlet (Jl. Riau No. 26)

their products are so delicious and unique, and it will seriously

lighten up your day! See you there ☺

Miss Delaura will be comin to our booth! YAY �

How about you?,kehabisan ya! Ayo ajak mama, tante, kakak, dan

pacar cewe kamu buat ikutan promo ini! Dijamin deh, perut

senang, belanjaan ada, kantong tetep tenang! ☺

Can't wait to see you because we are ready to pop your mouth!

☺With best regards,

POPTATO.Co

Pop in Your Mouth

Halo popfriends! POPTATO.Co mengucapkan terimakasih banyak

atas kehadiran dan keceriaan yang terpancar dari muka dan

feedback kalian! ☺

Today, we proudly announce that our products are SOLD OUT!

CHEERS �

Can't wait to see you tomorrow, on our last day popping you at

Jessie James Factory outlet (Jl. Riau no 26)

We are ready to pop your mouth! ☺

And many more.. Total line post : 31

29

Hello! I’m Emilia and I’ll be coming to POPTATO.Co’s stand on 21-

22 November 2015 at Jessie James outlet (Jl. Riau No. 26) their

product are so delicious and unique, and it will seriously lighten

up your day! See you there

Miss @emiliarazak will be coming to our booth. YAY How about you?

SPECIAL PROMOTION!

Kita bakal bagi2 invitation ini ke kalian para pecinta poptato! Yay.

Tapi, berhubung kuota invitation ini terbatas, kita bakal kasih 120

invitations ini ke lucky person.

Kalo kamu udah dapet invitation ini, kamu berhak dapat harga

sepsial untuk paket makanan dan minuman kita. YAYYY

Are you the lucky one?

Hello POPFRIENDS! ☺

POPTATO.Co is Popping soon on November 2015.

Please keep update with us for further information and special

promotion by follow our:

IG : @poptato.co instagram.com/poptato.co

Line : @dtb1764p

http://line.me/ti/p/%40dtb1764p

Ps: Be ready to hear the announcement of our dishes!

With best regards,

POPTATO.Co Pop in Your Mouth

30

HALO POPFRIENDS!

Udah ga sabar banget nih ya buat coba makanan andalan kita?

Tenang-tenang, ga sampe 24 jam lagi kamu bakal bisa mencoba

makanan yang kamu impikan selama ini. YAYYY �� We are ready to pop your mouth!

See you di Jessie James outlet (Jl. Riau no. 26)! Can't wait to see

you, popfriends ☺

Dear kak @foodiary_bdg , thankyou for review our products. We are so glad that you come ☺ Sukses terus kak!

And many more.. Total instagram activity : 54

Line Chat Caption

4 November 2015

Hello! Thanks for adding us as a friend ☺

We are POPTATO Company. Please keep update with us for further information and special promotion.

Ps : Don't miss any detail!

With best regards,

POPTATO

Pop in Your Mouth 〓

31

7 November 2015

[2 HARI LAGI NIH!!] Hello POPFRIENDS! ☺

Pastiin kamu jangan sampe kelewat event besar ini karena 2 hari lagi (Senin, 9 November 2015) kita bakalan adain quiz yang hadiahnya

POPTATO untuk 1 orang pemenang yg menjawab benar dan beruntung!

YAYYY! Excited enough? �

Apasih syarat ikut quiz nya?

1. Kamu yang udah add LINE & follow IG kita

2. Kamu yang sudah nyebarin info ini ke temen-temen kamu

3. Kamu yang pengen banget dapet hadiah dari POPTATO.Co

Nah, silahkan diajak temen-temennya yang lain terutama yang domisilinya di Bandung, buat add LINE :

http://line.me/ti/p/%40dtb1764p , dan follow IG :

instagram.com/poptato.co ya!

9 November 2015

HALO POPFRIENDS! Sesuai janji kita nih, bakal diadin quiz SEKARANG

BANGET!!

Jadi POPTATO adalah ***** berbalut kentang kecil-kecil, yang pastinya ukurannya pas banget di mulut kamu.

Nah kira-kira, apa sih ***** itu ?

A. Bakso

B. Sosis

C. Telur

D. Udang

Langsung aja dijawab dengan mengisi [A / B / C / D] di Official LINE ID

kami ya! Udah tau jawabannya? Jangan disebar ke yang lain ya jawabannya. Biar

semakin gede peluang kamu buat menangin quiz ini YAY! �

And many more..

32

Booth Layout

Booth Design

No Name Job

1 Cashier Receive order from customer

Take care of the money

2 Middle-man Receive order from cashier

Pass the order to no 3

3 Sauce pourer Accept order from middle-man

Pour the sauce to Poptato as customers’ order

3 Drink section Make J.Lo

4 Middle-man Write message for customer

5 Take poptato Customer take their Poptato

CASHIER

Desk for Poptato

STOV

STORAGE SPACE

STOV

Drink section

3 3

4 2

1 5

Property in Poptato stand:

Red-yellow balloon

Giant poptato logo

Blackboard

Menu

Whiteboard(customer

review)

Laptop

BOOTH LAYOUT

33

POPTATO.Co

INCOME STATEMENT

For the Period Ended December 22, 2015

Sales Rp. 5,280,500

(Rp. 197,500) Sales Discount

Net Sales Rp. 5,083,000

Cost of Goods Sold

Net Purchases Rp. 1,928,500

Total Cost of Goods Sold Rp. 1.928,500

Gross Profit Rp. 3,154,500

Expenses

Marketing Cost Rp. 353,500

Rp. 876,000 Operation – R & U Cost

Total Expenses Rp. 1,229,500

Net Profit Rp. 1,925,000

Cash Flow Cash flow journal

Date Transaction

Type

Item Receipt Debit Credit Balance

9/11/2015 Finance Capital 2,400,000 2,400,000

10/11/2015 Operation - RU Cup + cover 1 46,500 2,353,500

12/11/2015 Marketing Fabric 2 63,000 2,290,500

13/11/2015 Marketing Balloon 3 10,000 2,280,500

Operation - RU Paper Cup 3 108,000 2,172,500

Oil Paper 3 21,000 2,151,500

Skewers 3 10,000 2,141,500

Straw 3 15,000 2,126,500

INCOME STATEMENT

34

Cup 3 16,000 2,110,500

14/11/2015 Marketing Stickers 4 160,000 1,950,500

16/11/2015 Marketing Coupon print 5 44,000 1,906,500

Finance Capital - 1,000,000 2,906,500

17/11/2015 Operation - RU Rent Place 6 500,000 2,406,500

Operation - P Cornstarch 7 55,000 2,351,500

Lemontea 8 231,300 2,120,200

Sasa Sause 9 28,000 2,092,200

Operation - RU Cup 9 32,000 2,060,200

Skewers 9 7,000 2,053,200

Operation - P Maizena 10 18,500 2,034,700

Oil 11 100,000 1,934,700

Ketchup 12 33,000 1,901,700

Marketing Carton 13 10,000 1,891,700

Scotline 13 14,000 1,877,700

Uhu 13 5,000 1,872,700

Operation - P Potato - 360,000 1,512,700

Sausage - 250,000 1,262,700

Terigu - 52,500 1,210,200

Sugar - 50,000 1,160,200

Bombay - 22,000 1,138,200

Black pepper - 28,000 1,110,200

Seasonings - 15,000 1,095,200

Operation - RU Transport - 15,000 1,080,200

19/11/2015 Sterofoam 14 13,000 1,067,200

Operation - RU Cup 14 54,000 1,013,200

Straw 14 8,500 1,004,700

Marketing Print 15 24,000 980,700

20/11/2015 Operation - P Cornstarch 16 293,700 687,000

Egg 17 84,600 602,400

Saori Teriyaki 17 16,300 586,100

Galloon Water 18 20,000 566,100

Ice - 27,500 538,600

21/11/2015 Milk 19 74,500 464,100

Wheat 20 31,600 432,500

Swallow jelly 20 24,000 408,500

35

Pepper 20 27,600 380,900

Margarine 21 10,000 370,900

Refill water 22 8,000 362,900

Plastic 23 5,000 357,900

Finance Sales - 2,323,500 2,681,400

22/11/2015 Marketing Print 24 10,000 2,671,400

Operation - RU Tissue 25 18,000 2,653,400

Cover cup 25 15,000 2,638,400

Plastic glove 25 10,000 2,628,400

Operation - P Wheat 26 10,000 2,618,400

Sausage 27 12,500 2,605,900

Potato 27 40,000 2,565,900

Finance Sales - 2,957,000 5,522,900

22/11/2015 Marketing Total Discount - 197,500 5,325,400

7/12/2015 Finance Giving back capital - 2,400,000 2,925,400

Cash Flow Statement

CASH FLOW STATEMENT

Operation

Cash Receive from

customer

Rp. 5,280,500

Rp. -1,928,500

Rp. -876,000 Cash Paid for

Production

Utilities

Net Cash Flow from operation Rp. 2,476,000

Marketing

Cash Paid for

Promotion

Decoration

Discount

Rp. -275,500

Rp. -78,000

Rp. -197,500

Net Cash Flow from marketing Rp – 551,000

Net Increase in cash Rp. 1,925,000

36

Date Transaction

Type

Item Debit Credit Balance

Marketing Cost

12/11/2015 Marketing Fabric 63,500

13/11/2015 Marketing Balloon 10,000

14/11/2015 Marketing Stickers 160,000

16/11/2015 Marketing Coupon

Print

44,000

17/11/2015 Marketing Carton 10,000

Scotline 14,000

Uhu 5,000

Sterofoam 13,000

19/11/2015 Marketing Print 24,000

22/11/2015 Marketing Print 10,000

22/11/2015 Marketing Total discount 197,500

Total Marketing Cost 551,000

Operation (Rent Place & Utilities) Cost

10/11/2015 Operation - RU Cup + cover 46,500

13/11/2015 Operation - RU Paper Cup 108,000

Oil Paper 21,000

Skewers 10,000

Straw 15,000

Cup 16,000

17/11/2015 Operation - RU Rent Place 500,000

Operation - RU Cup 32,000

Skewers 7,000

Transport 15,000

19/11/2015 Operation - RU Cup 54,000

Straw 8,500

22/11/2015 Operation - RU Tissue 18,000

Cover cup 15,000

Plastic

glove

10,000

Total Operation (Rent Place & Utilities) Cost 876,000

Operation (Product) Cost

17/11/2015 Operation - P Cornstarch 55,000

37

Lemontea 231,300

Sasa Sause 28,000

17/11/2015 Operation - P Maizena 18,500

Oil 100,000

Ketchup 33,000

Operation - P Potato 360,000

Sausage 250,000

Terigu 52,500

Sugar 50,000

Bombay 22,000

Black

pepper

28,000

Seasonings 15,000

20/11/2015 Operation - P Cornstarch 293,700

Egg 84,600

Saori Teriyaki 16,300

Galloon Water 20,000

Ice 27,500

21/11/2015 Milk 74,400

Wheat 31,600

Swallow

jelly

24,000

Pepper 27,600

Margarine 10,000

Refill water 8,000

Plastic 5,000

22/11/2015 Operation - P Wheat 10,000

Sausage 12,500

Potato 40,000

Total Operation (Product) Cost 1,928,500

TOTAL EXPENSES 3,355,500

Financial budgeting

No. Expenses Cost Percentage

1. Marketing Cost Rp. 340,000 10,54%

2. Operation (Rent Place & Utilities) Rp. 690,000 21,40%

38

3. Operation (Product) Rp. 1,240,000 38,44%

4. Finance Rp. 10,000 0,32%

5. Packaging Rp. 585,000 18,14%

6. Discount Rp. 160,000 4,96%

7. Unexpected Cost Rp. 200,000 6,20%

Total Cost Rp. 3,225,000 100%

Budget per division

Marketing

No. Utilities Cost

1. Brochure Rp. 10,000

2. Fabric Rp. 80,000

3. Balloon Rp. 15,000

4. Small menu Rp. 15,000

5. Customer Review Rp. 15,000

6. Banner Rp. 75,000

7. Trays Rp. 30,000

8. Accessories Rp. 100,000

Total Rp. 340,000

Operation (Rent Place & Utilities)

No. Utilities Cost

1. Rent Place Rp. 500,000

2. Tent Rp. 50,000

3. Transport Rp. 100,000

4. Gas Rp. 40,000

Total Rp. 690,000

Operation (Product)

FOOD (10 units)

No. Utilities Cost

1. Flour Rp. 4,000

2. Maezena Rp. 3,500

3. Milk Rp. 3,000

4. Egg Rp. 4,000

5. Oil Rp. 5,000

39

Sales/Profit forecasting

6. Seasoning Rp. 2,000

7. Potato Rp. 5,000

8. Sausage Rp. 6,000

9. Black pepper Rp. 1,000

10. Tomato ketchup Rp. 1,000

11. Onion Rp. 1,000

12. Soy sauce Rp. 500

13. Sugar Rp. 500

14. Seasoing Rp. 500

Total (250 units) Rp. 925,000

DRINK (10 units)

15. Lemon tea Rp. 10,000

16. Water Rp. 5,000

17. Jelly Rp. 5,000

18. Ice Rp. 1,000

Total (150units) Rp. 315,000

Total Operation (Product) Rp. 1,240,000

Finance

No Utility Cost

1 Bon Rp.

10,000

Total Rp.

10,000

Packaging

No Utility Cost

1 Food

packaging

(250

units)

Rp.

450,000

2. Drink

packaging

(150

units)

Rp.

135,000

Total Rp.

585,000

40

Transactions

TRANSACTIONS

41

O

They are the some of

the lucky people who

got our invitation

Winner of first quiz

Winner of second quiz

They got our surprise discount because they wore red

shirt!

Our Booth Design

We offered “ojek payung"

Winner of first quiz

DOCUMENTATIONS

42

Our lovely Popfriends who came to stand to enjoy Poptato.

Our stand was really crowded

One of our lecturers

came to our booth

Customers’ Review

Poptato Team

43

44

References

Agustiar, G, et all. 2014. La Dolce

Aldriyan, A, et all. 2014. Motahu

http://abacus.bates.edu/~ganderso/biology/resources/writing/HTWcitations.html

http://www.goodreads.com/quotes/tag/teamwork

http://www.srichinmoyquotes.com/quotes-humility/

http://intro2business-

sbmitb.weebly.com/uploads/3/7/3/9/37394013/week_09_decision_making__28_10_2015__tutorial.pdf