Media Kit

The Graceful

Negotiator&

PersonalFinanceExpert

HOST, SPEAKERAUTHOR & SPOKESPERSON

It is my pleasure to introduce S. E. Day, the graceful negotiator, personal finance expert,

author, speaker, host, and spokesperson. Using his own experience and knowledge in

personal/business finance and sales negotiating, S. E. strives to be a voice of advocacy for

the misinformed by continuously researching topics that matter most to consumers‟

wallets and providing practical knowledge and advice to help improve the lives of the

fading middle class.

S. E. is the author of 2 books and will complete his 3rd book titled, The Graceful Art of

Negotiations in March 2012. He has published and contributed to hundreds of articles in

national publications and online periodicals such as Credit Union Times, Credit Union

Journal, Nationwide Insurance Magazine, Fox Business News, Examiner.com, Mint.com,

Bankrate.com, Black Enterprise Magazine, and Atlanta Business Journal (cover).

S. E. has been a personal finance and negotiating expert for Daytime TV, a nationally

Syndicated weekday show. S. E. has been interviewed by news station throughout the

country on issues such as vehicle negotiations, personal finance, and consumer protection.

S. E. was the November 2011 cover for FOCUS magazine and recognized as

„Tampa‟s Newest and Most Engaging Consumer Advocate.” He has been

previously recognized in Who‟s Who in Black Atlanta Magazine (2006 &

2007). Being a staunch credit union advocate, S. E. will become the new face

of Grow Financial Federal credit union as their official spokesperson in January 2012.

S. E. is the host of a weekly radio talk show, The Legally Steal Show, where he broaches

issues and topics affecting the financial lives of his audience. A regular segment of his

show includes interviewing other experts, authors, and celebrity guests to bring a sense of

connectivity to his listening audience while providing practical, usable information.

S.E. is also a small business champion who advocates entrepreneurism.

S. E. is available for media appearances, speaking engagements, panel, interviews,

and hosting & spokesperson opportunities. It will be my pleasure to

collaborate with you to share S. E.‟s messages.

Please feel free to contact me at 813-379-7248 or kim@legallysteal.com.

We appreciate the opportunity!

Thank you and warm regards,

Originally written in 1999 as a promotional text for the vehicle

negotiation buying firm, How To Legally Steal Your Next Vehicle &

Save $1000s was revised in 2009 as a stand-alone, consumer

informational guide that provides effective car buying negotiating

techniques. The book provides real-world tactics, techniques, and

strategies that will allow the consumers the tools needed to successfully

negotiate the purchase price, trade-in value, interest rates, finance

charges, and insurance rates for their new vehicle purchase, thus saving

themselves thousands of dollars.

Mr. Day‟s second book, The Negotiating Experience, Your Car Deal

Your Way! was written specifically for the credit union industry and its

members. The Negotiating Experience discusses the challenges

associated with purchasing a vehicle and teaches members the auto

industry‟s insider tricks of the trade. The book uses six thought-

provoking chapters to diminish the fears of car-buying and empower

members to negotiate better and purchase smarter while savings

thousands of dollars and financing a lower amount. It teaches how to

avoid the 4-Square Car Trap.

Television

•Daytime TV (NBC Nationally Syndicated)

•Daytime TV (Expert Guest)

•Daytime TV (Finance Expert)

•ABC News 15 (Phoenix, AZ)

•The Bobby Hurd Show (Atlanta, GA)

•Friends and Neighbors (Atlanta, GA)

Radio

•The Legally Steal Show (Host) WTAN 1340

•Talk Sarasota WTMY 1280AM

•Si-Man in the Morning KISS- 104 (Resident Car Expert

•Porsche Foxx Show V-103

•Derrick Harper Morning Show Foxie 107

•Ryan Cameron Morning Show Hot 97.5

Interview w/ Wes Strickland of Grow Financial – Credit Unions

Interview w/ Heath Kellerman – Credit Building

Interview w/ Vivian Gaspar – Debt

Interview w/ Shawn Gilfedder – Bank Transfer Awareness Month

Interview w/ Gail Rosen, CPA – Taxes

Click on the speaker icon to hear the broadcast

Executive Women‟s Committee (Centre Club), Tampa. FL (Motivation & Women in Business)

The Georgia Fatherhood Program , Lawrenceville, GA (Diversity & Leadership)

Atlanta-Christian College, East Point, GA (Entrepreneurism & Transitioning/Careers)

Gwinnett Technical College, Lawrenceville, GA (Diversity & Leadership)

National Association of Female Executives, Atlanta, GA (Leadership Synergies)

The Fulton County Business Incubator, Director, College Park, GA (Entrepreneurism/Networking)

Atlanta Association of Insurance Women, Atlanta, GA (Sales Motivation & Inspiration)

Fulton County Public Schools, Atlanta, GA (Youth Entrepreneurism & Careers)

Gwinnett Chapter of Women‟s Council of Realtors, Lawrenceville, GA (Networking /Marketing)

Hard Knock Life Series, presented by the Atlanta-Fulton Public Library (42 seminars)

(Leadership/Motivational/Entrepreneurism/Diversity/Careers/Credit & Financial Issues)

University of South Florida, Tampa, FL (Super Bowl 43 NFL Career Expo)

Expert Panelist (Entrepreneurism & Careers)

Georgia Business Economic Expo 2001, Atlanta

Expert Panelist (Business Relations)

Atlanta Business Expo, Atlanta Civic Center

Expert Panelist (Business & Leadership Synergies)

1st Choice Credit Union, Sheila Montgomery, President

(Credit & Financial Management/Staff Develop/Financial Negotiations)

Cyndi Edwards, Daytime Host, WFLA-TV

“I had the pleasure of doing a TV segment with SE. Not only is

he articulate and personable, he's a natural in front of the camera!

SE made my job easy. He's an absolute pleasure to work with.”

Edgar Bateman III, Director of Business Development,

Debate Enterprises LLC

“SE Day is an effective and successful deal maker. He has

an uncanny ability to get the deal done whether negotiating

your next automobile purchase or by creating a synergistic

corporate partnership. SE is the person to call if you want to

get the deal done and do efficiently and ensure all parties

maximize all opportunities.”

Tina Bubb, Owner, 3Bs Bubbs Biz Basics LLC

“SE Day is an awesome speaker. His presentation to the group of

executive women was both informative and entertaining. He has

a wealth of knowledge and is willing to share it. I just started

reading his book and I cannot wait to „Legally Steal‟ my next

car!”

Sharmen Lane, Motivational Speaker, Author and Radio Host,

SharSpeaks LLC

“I recently had the pleasure of being on SE's radio program

and I must say it was a truly great experience. His fun and

conversational style was wonderful and I felt like I was talking

to an old friend as opposed to being interviewed. If you don't

already listen to his program, you need to. Thank you SE for

being a great host. I look forward to connecting with you

again soon!”

Sherida Ferguson, CFP®, CEBS, AWMA,

Investment Advisor Representative, Principal Financial Group

“I referred S.E. to a company for a marketing project and

observed his presentation. He was excellent! He is knowledgeable,

personable, and does his homework. I recommend anyone who

is looking for a unique marketing project, trainer or speaker to

contact him.”

Debbie Lundberg, Principal, Author, Trainer, Speaker,

Coach, Chair CPS-3, Debbie Lundberg Life & Business

Coaching

“SE Day has boundless enthusiasm, interest and drive to get you

the information, education and appreciation for all you can do

when

buying a vehicle! SE spoke to a group I am a part of, and clearly

everyone was blown away by his expertise and sharing nature.

Thank you, SE!!”

Mr. Day is a respected and sought after, professional speaker and best-selling author

with more than twelve years of public speaking experience and more than twenty years

of professional negotiating and personal/business finance experience. Mr. Day is often

requested to present his speaking and training series titled, The Graceful Art of

Negotiations, which teaches his audiences how to alleviate fear to turn a “no” to a “yes”

in sales through effective negotiation.

A U.S. veteran and former military officer, S. E. utilizes his prior knowledge and

experiences as a seminar facilitator and presenter to effectively communicate with his

audience. As an award-winning salesman and law enforcement officer who employs

highly effective verbal and nonverbal negotiating techniques, Mr. Day has found

effective means of educating his audiences through his talk show, keynote addresses,

and training seminars.

S. E. is also his voice to voice over projects as a voice over talent and radio show host.

Please visit the website of the Legally Steal Show at www.legallystealshow.com for

more information about shows, guests, and topics. You can also visit the official

speaker and voice over website for Mr. Day at www.thenegotiatingexperience.com.

Education

Southern New Hampshire University

Manchester, New Hampshire

Master of Science, Community Economic Development

Specialization in Developmental Finance April 2006

National Federation of Community Development Credit Unions

Manchester, New Hampshire; Madison, Wisconsin

Community Development Credit Union Institute

Diploma, Credit Union Board Management (3 yrs) August 2005

Georgia Public Safety Training Center

Forsyth, Georgia

Diploma, POST Certified Officer April 1995

Mississippi State University

Starkville, Mississippi

Bachelor of Arts, Political Science May 1992

Licensure/Certification

Used Motor Vehicle Dealer UCAR033687 March 2002

Peace Officer Standards & Training (P.O.S.T.)

Military Experience & Education

Veteran, U.S. Army

Persian Gulf War 1991 (SW Asia)

United States Army Officer‟s Military Police School

Fort McClellan, Alabama

Diploma,

Officer Basic Course, September 1990

Officer Advanced Course, April 1993

Employment History

Host/Executive Producer

The Legally Steal Show, Inc est. July 2010

Tampa, Florida 33609

CEO/Chairman

The Nation‟s Premiere Ethnic Golf Club, Inc est. January 2009

Tampa, Florida 33609

CEO/Senior Managing Member

S. E. Day & Associates, LLC est. November 2003

Atlanta, Georgia 30344

President & CEO

SEDA Development Corporation est. February 2005

Atlanta, Georgia 30331 Closed December 2007

President/CEO

Automotive Liaison Services, LLC est. Dec. 1997

Atlanta, Georgia 30344 / sold July 2005

Owner/General Manager

Kalen Automotive Group, LLC est. May 2002

College Park, Georgia 30349 / sold July 2005

Professional Non-Profit Experience

Director

Wheels of Success, Inc 2011 to Present

Vice President & Co-Organizer, Board of Directors

South Fulton Community Credit Union 2001 to 2008