“Shangri-La's Villingili Resort & Spa, Maldives, where extraordinary adventures await.”

EXPERIENCE - We create the best experiences, with the most dynamic and influential people in the world, in the most incredible locations. Our experiences are deliberately curated to inspire our community to create unforgettable content and memories.

CONTENT - Bringing gifted people together is one of the most satisfying things we do. Add the spark to our community and it is so exciting and rewarding to see what happens. The oxygen of extraordinary locations and a positive energy enables our ingenious creatives to produce stunning content. "Talent hits a target no one else can hit; genius hits a target no one else can see".

AMPLIFY - Charismatic leadership used to be reserved for politicians, CEOs, sports or broadcast media stars. Now, in this be social epoch, people who share their moments can generate groundswell admiration, which is authentic and influential. Our community represent the best of the best. Both hugely creative and professional, and additionally, commanding substantial global audiences. We can take profound stories and subtle narratives to large audiences in targeted markets.

A B O U T

B E S O C I A L G L O B A L

EXPERIENCE - We create the best experiences, with the most dynamic and influential people in the world, in the most incredible locations. Our experiences are deliberately curated to inspire our community to create unforgettable content and memories.

CONTENT - Bringing gifted people together is one of the most satisfying things we do. Add the spark to our community and it is so exciting and rewarding to see what happens. The oxygen of extraordinary locations and a positive energy enables our ingenious creatives to produce stunning content. "Talent hits a target no one else can hit; genius hits a target no one else can see".

AMPLIFY - Charismatic leadership used to be reserved for politicians, CEOs, sports or broadcast media stars. Now, in this be social epoch, people who share their moments can generate groundswell admiration, which is authentic and influential. Our community represent the best of the best. Both hugely creative and professional, and additionally, commanding substantial global audiences. We can take profound stories and subtle narratives to large audiences in targeted markets.

I N D E XABOUT SHANGRI- LA MALDIVES

OUR AIMS FOR SHANGRI- LA, MALDIVES

OUR PROPOSITION

OUR AIMS

CREATING EXPERIENCES

INSPIRING CONTENT

AMPLIFYING MOMENTS

INSTAMEET COMPETITION

MOROCCO CASE STUDY

INFLUENCER PROFILE

PROPOSED INFLUENCERS

SOCIAL MEDIA AUDIT

PRICING

EXECTUTIVE SUMMARY

QUOTE

CONTACT

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Shangri- La Maldives is, a treat for the senses, a sanctuary for the soul.

An inspiring destination to unwind with stunning views where the azure waters meet sapphire-coloured skies.

A resort to create a sense of awe and a soothing ambience surrounded by the natural, dense vegetation of the island that sets it apart from other Madives resorts.

A private haven with waters teeming with marine life, endless horizon views and the showcase of the pinnacle in wellness, cuisine, recreation and culture. Extraordinary adventures await.

A B O U T S H A N G R I - L A M A L D I V E S

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O U R A I M S

An inspiring showcase of the Maldives, with Shangri-La to clearly position it as THE destination within the Maldives

where extraordinary adventures await.

Creation of innovative social content that will put Shangri La, Maldives in-focus as a destination

Incredible moments to global audiences by leveraging the reach of our influencers

C R E A T E

I N S P I R E

A M P L I F Y

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C R E A T I N G E X P E R I E N C E S

In partnership with Shangri-La, we will deliver an unparalleled itinerary at Villingili Resort & Spa to highlight the island as a luxury destination, rich in wellness, cuisine, recreation and culture. It will position Shangri-La as the best the Maldvies has to offer.

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Our influencers will be invited to the ultimate Shangri- La Maldives experience over 5 days, creating a “Trip of a Lifetime” which our influencers share to their large audiences.

The itinerary and experiences will, by their very nature, inspire our talented creatives to produce powerful social content around food, life-style, golf, well-being, luxury and relaxation.

I N S P I R I N G C O N T E N T

Our creatives apply their unique gifts to create content based on their own individual perspectives, resulting in authentic content and therefore representation of their experiences.

The influencers who have individually built up engaged global audiences which trust their unique perspective, will provide inspiration, envy and aspiration for Shangri- La Maldives as a beautiful destination, and as the highlight of the Maldives.

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A M P L I F Y I N G M O M E N T S

Our plan involves a major Instagram competition for a Trip of a Lifetime, as well as leveraging hand picked influencers and bloggers. The competition amplifies your brand and social channels before the instameet. The hand-picked influencers amplify during the instameet.

Hand-picked for their style, demographics and key markets, we can ensure that subtle narratives are woven into the stories told by our influencers. Although we recognise that your market is probably global in nature.

Structured and timely delivery of content, to a plan, guarantees amplification and ROI. We contract our influencers to deliver content to a plan so you know what will appear, where, when, and to how many people.

A major Instagram competition will give 4 people the chance to win a trip of a life-time to Villingili, which will generate huge global interest. in your resort and growth of your own social channels.

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Prior to the Instameet, be social global will begin the social amplification process by running a “Trip of a Lifetime” photo competition on Instagram for four winners. These 4 winners could be anywhere in the world.

This is done by leveraging the feeds of the 10 instameet influencers, who will generate an initial explosion as they announce and launch the competition: “Shangri-La Maldives - Trip of a Lifetime”. The fact that they are going themselves is a large attraction for entrants, so their message will be along the lines of “… and you could win a chance to come with us too.” This is the first wave of the competition’s amplification.

The competition is executed on YOUR Instagram account so that the interactions and growth is delivered to Shangri-La Maldives.

Conditions of entry to the competition mandate that participants have to follow @shangrilamaldives order to participate and to be eligible to win. The competition will reach millions of people immediately on launch (the followers of all our influencers) and will therefore generate a huge groundswell of new engaged followers and exposure for @shangrilamaldives as participants seek to compete for the trip. During the lifecycle of the competition we will be showcasing the best of the island and what winners can expect on arrival, further creating a substantial interest in Villingili and a new audience that can be inspired in the future. We will help choose 20 finalists to form a Grand Final. Their images will be divided into 4 sets of 5 images. Over 4 days we will run the finals, posting each set and instigating a public voting contest. The result is a second wave of social frenzy as finalists seek the loyalty of their social base to vote them into the trip of a life time. Each day one of four winners is announced, like for our Morocco 2015 winners below.

The competition serves as the pre-itinerary and pre-instameet ramp up delivering you immediate growth, recognition, influence and focus. The Instameet itself delivers the carefully curated content from the 10 super-star influencers, plus the winners, thus delivering you several stages of solid growth.

A M P L I F Y I N G M O M E N T SI N S T A M E E T C O M P E T I T I O N

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Activity Results

@Britishpoloday Instagram Growth of 277%

Engagment Growth of 4400%

Post- engagment trajectory Growth of 31%

Registered Impressions 450 million

We will deliver growth to the Shangri-La Maldives social media channels through this engagement and increase your influence. We have previously delivered an Instameet for the Moroccan Tourist Board using the British Polo Day platform in Marrakech (April 2015) delivering the following results:

M O R O C C O C A S E S T U D Y

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The social community we have created at be social global has incredible reach for potential customers and astounding ability to change their behaviour.

We have selected only the most influential social profiles to ensure that our amplification delivers impressive new engagement with your social media channels.

Brooke Saward can deliver beautiful content around Shangri La, Maldives, and project it onto a vast global audience. Cross-platform blogger, with a combined 320,000 fans following Brooke on Instagram, Facebook and Snapchat. She is also the founding editor of the blog, World of Wanderlust, where she recounts her travel tales and dishes out advice, amasses 950,000 page views per month.

E X A M P L E

I N F L U E N C E R P R O F I L E

B r o o k e S a w a r d

@worldwonderlust 320k followers Average likes c……

Founding Editor at WorldOfWanderlust.com

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P R O P O S E D I N F L U E N C E R S

Emma Kate @emmakateco 44.4k 

Brook Saward @worldwonderlust 301k

Dave Burt @London 1.4m

Gloria Atanmo @gl0graphics 10.1k

Matt Scutt @MattScutt 293k

Natasha Oakley @TashOakley 1.4m

Beautiful Destinations @BeautifulDestinations 4.1m

Dulce Ruby @dulceruby 27.9k

tbc

tbc

TOTAL 10,640,100

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S O C I A L M E D I A A U D I T

Prior to the Instameet, be social global will begin by establishing the “AS-IS” state for Shangri-La Maldives’ entire social media estate, performing analysis and discovering of all existing social media channels including Instagram, Facebook, Twitter,and others.

We will need you to confirm what strategy currently exists around these channels, so that we can work to establish optimal posting frequency and content. We will discover which of Shangri-La Maldives’ channels are most effective, in order to ensure be social global’s amplifying power is fully harnessed.

This will help us achieve the ultimate social media boost for Shangri-La Maldives, increasing social presence in the long term, resulting in increasing customer awareness of the resort’s incredible offerings. Our work will put Villingili on the map to a widespread audience as a destination where “extraordinary adventures await”.

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P R I C I N G

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S E R V I C E D U R AT I O N C O S T

Flights & Accommodation for Competition winners, 10 Influencers and Be Social Global Team

27 Oct - 1st Nov 2015 £15,000

Formation of Itinerary 28 - 31 Oct 2015 £??

Instameet Budget required for contracting 10 major influencers

Based on contracted pieces of content delivered per

influencer to a social plan£35,000

Instameet Competition with Project Management Service 2 Weeks £25,000

TOTAL £60,000.00

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be social global will partner with Shangri- La Maldives to deliver:

A joint venture supporting Villingili’s vision to drive aspiration and improve visitor arrivals to Shangri-La Maldives in 2016 and beyond

Major growth of the Shangri-La Maldives social media estate through vastly boosted exposure from major Influencers

The positioning of Shangri-La Maldives as the destination in the

east offering unparalleled experiences where “extraordinary adventures await”

An inspiring showcase of Villingili, rich in wellness, cuisine, recreation and culture

E X E C U T I V E S U M M A R Y

“ S M A L L A C T S , W H E N M U LT I P L I E D B Y M I L L I O N S O F P E O P L E C A N T R A N S F O R M T H E W O R L D . ”

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O U R

C O N T A C T S

D AV E B U R T

CEOCO-FOUNDER

dave@besocialglobal .com+44 (0) 7577 455655

E D O LV E R

EXECUTIVE CHAIRMANCO-FOUNDER

ed@besocialglobal .com+44 (0) 79905 76515

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