showcase your product & brand to 500,000 people

4 - 13 September 2020Showcase Your Product & Brand To

500,000 People

2020 Commercial Exhibitor Prospectus

A Typical Show Audience

73% of our audience visit the Show most

years, or every year. 23% casual attendees and only 4% are visiting for the first time – strong

attendance!

Demographic Profile Age

Under 18

18 - 25

26 - 35

36 - 45

46 - 55

Over 55

2.3%12%

25.1%

28.7%

17.4%

14.5%

Who they attend the Show with

With families

With partner

With parents

Alone

With children

With friends

Other

47.5%

20.7%

4.3%

7%

8.1% 3.9%

3.7%

Source: IER 2015/2017

40% of surveyed audience were able to recall specific stands & areas they stopped at in the

pavilions – Brand recognition!

Over 90% of attendees

visit the commercial

areas

One third of people would consider buying

products or service they saw at the

Show post event.

2 in 3 attendees make

at least one purchase

Average spend per visitor group

$207.95Alone

$248.21With Friend/s

$256.79Parents Alone

$278.69With Partner

$292.81With Grand Children

$294.92With Children

Length of stay

20%

51%

8%4%

17%

4.5 - 6 Hours

6.5 - 12 Hours

2 - 4 Hours

>16 Hours

12.5 - 16 Hours

6.8 HoursAverage duration

of stay

THE ROYAL ADELAIDE SHOW4 - 13 SEPTEMBER 2020

Marketing Coverage

Show Magazine 72-page, full colour magazine delivered to 430,000 homes throughout Adelaide & through Foodland & IGA supermarkets

2.5 MILLION Website Views

88,000 + Facebook Followers

220,000 +Youtube Views

13,000 + Instagram Followers

40,000 +EDM Subscribers

Advertising value equivalent in 2018$8.3 MILLION

Paid advertising campaign$500,000

Show WebsiteThe official site for all things Show. With live streams, timetables, entertainment & information

Statewide CampaignA 2x4 Week campaign across TV, Radio, Digital, Cinema & Out of Home, supporting the Competitions Campaign and in the lead up to the Show

Key Campaign Partners

Key Marketing Channels

$200,000in Additional Value

$330,000in Additional Value

$2.3 MILLIONin Additional Value

SOUTH AUSTRALIA’S LARGEST EVENT

12 Reasons to Join Us

$ $$90% of public visit

commercial exhibition areas

70% of public purchase a product/

service at the commercial exhibition

areas

Meet thousands of new buyers & develop

a quality customer base

Develop personal & direct relationships

with your clients

Show your full product range in real life rather

than in a catalogue

Let buyers use all FIVE senses to gain a full appreciation of your

product

Get immediate feedback on your

product range

Overcome objections & accelerate the buying process

Raise your profile in the industry & add value to

your brand

Locate new agents & distributors for your

products

Launch a new product & generate media

interest

Offer experiential marketing

opportunities to engage with your

audience


Sites for Retail & Brand Awareness

1. Jubilee PavilionThe Jubilee Pavilion is an exciting shopper’s paradise with a huge number of exhibitors showcasing their innovative products and services. The pavilion is divided into five major categories: Kid’s Zone, Fashion & Beauty, Lifestyle, Home & Outdoor Living and Brand SA.

2. Market BazaarOffering an eclectic array of funky clothes and accessories, jewellery and unique treasures from various parts of the world. Colourful drapes deliver a fantastic atmosphere and great experience for our visitors. The combination of multicultural, fair-trade and market stalls create a true market atmosphere that interests all ages.


Specialist Exhibition Areas

3. Goyder Food & Wine This is one of the most popular feature areas of the Show. Offering an abundance of gastronomic delights to see, try and buy. The aromas, flavours and colourful displays tempt and entice Show goers to visit the food, wine and coffee stalls and sample and taste as they go.

4. Pet Centre A family friendly pavilion showcasing various competition displays including Cats, Rabbits, Cavies (Guinea Pigs), Caged Birds, Aquarium Fish, Reptiles and Dog Grooming.The pavilion features the Walk With The Wild Reptile display and an array of Community Organisations which provide educational and interactive activities for all.

5. TasteSA South Australian exhibitors offering some of the best food and wine the State has to offer, located within a food and wine precinct, adjacent to the Cellar Door Experience (Wine, Olive Oil and Beer/Cider educational area). Local produce to taste and buy included baked goods, condiments, confectionery, smallgoods, spices, olive oil, pasta, honey and wine.

8. Farm ExpoExhibitors representing primary industries, related services and products for small and large land holders. Small farm equipment, industrial pumps & vacuums, motor cycles, animal breed societies, alpaca garments, recycled building products, country shows promotion along with a major interactive display by Government Bodies.

6. Dog PavilionLocated within the Judging Pavilion for the Royal Adelaide Show Dog Competition, one of the most significant annual competitions in the Australian ‘Dog World’; the pavilion features exhibitors showcasing a variety of pooch products as well as canine organisations, programs and not-for-profits.

7. Horticulture An amazing array of plants from South Australia, packed with veggies, fruits and herbs, amongst the traditional beautiful flower & garden displays and commercial exhibitors selling garden and backyard related products. Adjacent to the Goyder Entertainment Stage this area is very popular and well visited by Show Goers.

(subject to qualification criteria)


Exhibition Spaces at the Show

BankSA Discount Ride Coupons & Family Value Pack pick up, $12 Return Tickets, Yellow Brick Road bags & general infomation B2,E16,J2,K7,O2,O7

SHOW KIOSKS

@royaladelaideshow

Royal Adelaide Show

adelshow

@adelaideshow

CONNECT WITH US ON SOCIAL MEDIA

#ADELSHOW

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Farm Expo

FOODLANDPAVILION

CARNIVAL

PET CENTRE

KINGSWAY ATRIUM

HAMILTONBOULEVARD

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JUBILEE PAVILION

GOYDER PAVILION

MAIN ARENA

PARK LANDS

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ROSE TCE ROSE TCE

GREENHILL RD

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GOLDEN NORTHSTAGE

Vili’s Dog Pavilion KIDS

CORNERKIDS CARNIVAL

SHOWBAGHALL

MARKETBAZAAR

WheelchairZone

Racing Bar

Public Grandstand

Public Grandstand

Public Grandstand

Members Grandstand

RingMaster

RoyalShowOffice

Arena Lounge

Roundhouse Horse Exercise

Arena

HorseLungeing

Area

Harness Horses

ExhibitionDairy

Dairy CattleJudging Lawn

Public Grandstand

LegendairyMilking Barn

StockJournal

Pigs &People

Beef CattleJudging Lawn

Leader StreetEntry

The Old Ram Shed

Blacksmith Shop

RuralServices

Office

CellarDoor

TasteSouth

AustraliaGourmet Food

Court

CountryClothing

Pig Diving& Racing

Dog Breed Display

FoodCourt

Kids Zone

Lifestyle

Home &Outdoor

Living

Fashion &Beauty

Goyder Stage

Food &Wine

Archives

CWACafe

MembersDiningRoom

MembersWheelchairZone

The Bull Bar

Red Dove Cafe

VintageMachinery

Sheds &Carports

Windmill Gate

Ridley Entry

KidmanGates

Stop 1C

Stop 1B

RailwayEntry

HorticultureStage

Wal

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Cooke TceCar Park

ParklandsCar Park

Dining/Catering Precinct

Dairy Cattle J17, M17

Advanced Technology B6

Beef Cattle D14, D17& Led Steers D15

Cookery M6

Car Parking

BankSA FarmyardNursery F14

Handicrafts& Junior Textiles M4

Alpaca & Goat B10

Dairy Food Hall B8

Bar E8, F11,G14, J8

First Aid L8

Police & lost Children H8

Stroller & Wheelchair hire F13

Lost Property J8

ATM G8, H2, J5, M7

Parcel minding F13

Toilet

Art Prize O6 Sheep & Wool B14

Showbags M9

Poultry & Eggs upper level G6

Pet Centrelower level E6

Pigs G17

Learning Centre D10

Horticulture N4

Isuzu UteWoodcutting Arena D12

Horse Stables O13

Dogs A3, B5

Market Bazaar O9

Golden Grains E10

Disabled toilet B3, E15,F12, L7, L3, N3, O7

Parents Room M3,N8, B7

Taxi Zone

Bus Stop

Lockers N7

Tram Stop

Roof Top TourMeeting Point K7

Mobility Scooter Hire H2

BankSA AgsplorersSTART F14

Acoustic Music D7

Train Stop

Junior Art, Craft, Design & Technology N4

Photography O6

Pony Rides O2

Show Train Stop All Days J8, L11, L16, F16

The Smurfs Enchanted Village O3

SHOW KIOSKS B2,E16,J2,K7,O2,O7

Kiddies Kingdom F15

Show Train StopMon - Thurs Only G9

Prayer Room L7

BankSA VIP EntranceI1

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1 Jubilee Pavilion 4 Pet Centre 7 Horticulture

2 Market Bazaar 5 TasteSA 8 Farm Expo

3 Goyder Foor & Wine 6 Dog Pavilion


Testimonials

A great branding experience

Flight Centre

Very well organised and easy to manage

as an exhibitor

Netball SA

The Show organisers do a wonderful job at promoting the event.

Bee Natural Skincare

Successful sales each time

Niagara Therapy

The volume of people = opportunities to engage with them and high publicity

World Vision Australia


Types of Exhibition Spaces

Exhibition BoothExhibition Booths include carpeted floor space, walls, fascia board bearing your company name, site power and lighting. Booth Sizes Available: 9m2 or 18m2

Space OnlySpace only consists of bare floor space inside one of our pavilions. Best suited to companies who wish to construct their own exhibition stand. Exhibitors must provide their own flooring, walls and lighting. All stand designs must be approved when submitting your application.Minimum Size Available: 27m2

2020 Key Dates2020 Royal Adelaide Show Friday 4 September - Sunday 13 September

Pre-Show Move In Monday 31 August - Thursday 3 September

Post Show Move Out Monday 14 September

Exhibitor Stalls Operating Hours

Jubilee & Goyder Friday & SaturdaySunday – Thursday

9am – 9pm9am – 8pm

Market Bazaar Daily 9am – 9pm

Market Bazaar Wayville Friday & SaturdaySunday – Thursday

9.30am – 10pm9.30am – 9pm

Taste SA & Farm Expo Daily 9am – 8pm

Pet Centre Daily 9am – 7pm

Site feeEach of the commercial pavilions have a different fee structure. Please contact our Sales Team to secure a commercial site tailored to your specific needs.

RA&HS MembershipIt is a requirement that all commercial exhibitors are members of the Royal Agricultural & Horticultural Society of SA Inc. A membership fee is added to the balance invoice.

Public Liability InsuranceThe RA&HS has arranged a blanket Public Liability policy in respect of commercial exhibitors (exclusions apply). More details are available on the Exhibitors Manual, emailed to confirmed exhibitors

Essential Information

For More Information Please Contact:Kristyn Hams

8210 5214 [email protected]

Michelle Lawson8210 5204

[email protected]

or visit: theshow.com.au/commercial


South Australia’sLargest Event

The Perfect Platform to Showcase your

Product and Brand

4 - 13 September 2020

showcase your product & brand to 500,000 people

Documents