sma social media presentation
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let’s get social: small museum 2.0
small museum associationfebruary 22, 2010
what is web 2.0?
web 2.0 refers to what is perceived as a second generation of web development
and web design. It is characterized as facilitating communication, information,
interoperability, user-content and collaboration on the World Wide Web. It
has led to the development and evolution of web-based communities, hosted-
services, and web applications.
www.wikipedia.com
and social media?
social media is an umbrella term that
defines the various activities that integrate technology, social
interaction, and the construction of words, pictures, videos and audio.
www.wikipedia.com
people + conversations + online =
social media
examples?the possibilities are endless
WHY??????
#1 a community
• beyond a web-site• participation• conversation
• sharing• dialogue
• listen• engage
#2 so we aren’t invisible
• Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8
of active online users:
83% = watch videos73% = read blogs57% = joined social
networks55% = uploaded
videos55% = uploaded
photos
13,000,000 articles
200,000,000 blogs
100,000,000 videos
3,600,000,000 images
3,000,000 tweets/day
if you’re not engaging with technology, you’re missing an important museum audience!Tomorrow's audience are digital natives (the
millennial generation or gen. y)
They spend: 16 hours or more online/week
• 96% have joined a social network
This isn’t the future – this is NOW!
#3 to widen (NOT replace) available museum experiences
“museum 2.0 can provoke significantly greater repeat visitation, more
personalized, meaningful visitor engagement with content and perhaps
most important, the opportunity for communication and sharing among
visitors.”Nina Simon “Discourse in the Blogosphere: What Museums Can Learn
from Web 2.0” Museums and Social Issues (2:2 2007).
as museums:
we can’t dictate or predict how people will use museums. we can provide multiple entry points and options so our audiences can choose to use our resources in various ways.
don’t we want to get people excited about who we are and
what we do?
#4 because it is recommended by people i know and trust
#5 it’s free or low cost free account free account
free basic account
free basic account free account
free account
free account
free account
of course there is staff/volunteer time to take into consideration
overwhelmed?
evaluate
identify message and audience
listen/watch
scared?
• be honest
• just try it
ready to go?
join conversations
participate
engage
resources• museum 2.0
http://museumtwo.blogspot.com/
• center for the future of new museumshttp://www.futureofmuseums.org
• www.mashable.com
• www.slideshare.com
but how do museums use these tools?
delaware economic development office, heather kenton
delaware art museum, saralyn rosenfield
milton historical society, melinda huff
delaware historical society,andrea gomez