Emerald Jewel Industry India Limited

Innovador#1MBA@SNGCE

INTRODUCTION

Established -1984. “Emerald” is known for its quality consciousness,

perfection in manufacturing and business ethics It started business by working with goldsmiths and then

established its own manufacturing in 1992. Currently Emerald has the esteemed tag of being the

“Largest Jewellery Manufacturer in the SAARC Countries”. The Company caters the demands of domestic Indian

markets and also exports to countries like Singapore, Dubai, UK and USA. The Group is retaining the coveted “Export House” Status for its continuous excellent performance in exports.

Emerald is known for its large number of design base (over 1 lac designs). All designs have been developed internally by an active team.

Meet the innovator…

K. Srinivasan, Managing Director,Emerald Jewel Industry India

Started career as a sales man, now the owner of Coimbatore’s largest jeweler, and one of the biggest in Tamil Nadu.

BRANDS

Ishtaa (18-karat zircon-studded jewellery),

Nishtaa, and Corona (for diamonds). Jewel One

DIFFERENT TYPES OF JEWELLERY

Chains

They provide chains is to their clients in numerous specifications like thickness, size, patterns with fine quality and finesse.

Bracelets

They are engaged in offering gamut

of Bracelets with the latest international fashion standards at the feasible rates.

Bridal Diamond Rings

They are engaged in providing splendid collection of bridal diamond rings in unique patterns and finishes.

Anklet Toe Rings

They offer wide variety of Anklet Toe Rings at the most affordable rates. O

Strength• 50% mechanized jewellery operations Strong marketing and distribution networks in different countries• Self manufacturing units

Opportunities• Retail business• Light weight jewellery for

younger generation• New markets in Europe and

asia

Weakness• A largely unorganized sector• High inventory carrying costs

THREATS• Rise in prices• Economic recession and depression• Increased market presence of other competition• Government policy

Innovation………….!!!!!!!!

Fully mechanized manufacturing unit rather than manpower.

Then…! Now…!!!

Field pictures

Stage 1- Table AnalysisRating the innovation on a scale of 0 to 5 (5 Being the highest score) on each of the parameters outlined in the sandbox , the self assessment scores are : -

0 1 2 3 4 5Capacity to Scale up Ensuring Social Equity Creating new Price-performance levelsFair & transparent transactions & relationshipsEnvironmental sustainability Respecting rule of law & Individual Rights

CKP’S Sandbox

SOURCE OF SECONDARY RESEARCH

http://www.ejindia.com/http://

www.thehindubusinessline.com/features/weekend-life/jeweller-no-1/article3962175.ece

http://www.jewelone.in/