sngce mba innovador: roots

Innovador#1MBA@SNGCE

CASE STUDY # 1

"Capital isn't so important in business. Experience isn't so important. You can get both these things. What is important is ideas. If you have ideas, you have the main asset you need, and there isn't any limit to what you can do with your business and your life."

— Harvey Fireston

TEAM SNGCE-INNOVADOR

Roots Group Of Companies


"At ROOTS, we believe that if something is worth doing, it is worth doing well. And this attitude is reflected in every realm of our activities. As a customer, you naturally expect the best. We are fully geared, in spirit and method, to meet your requirements."

Introduction

Since its establishment in 1970, ROOTS has had a vision and commitment to produce and deliver quality products adhering to International Standards.

Roots Industries India Ltd as ISO9001:2000 firm and the parent company manufacture electric horns currently holding 60%of the Indian Market Share.

They are suppliers to leading automobile manufacturers such as Hindustan Motors, Premier Automobiles, Telco, Bajaj, Mahindra and Mahindra, Maruthi Suzuki, Uno fiat, Hyundai, Hero Honda, LML Vespa etc., are also the exclusive suppliers of the special type horns to defence.



Roots today is a multi faced corporate entity with interests in automobile accessories cleaning equipment, castings, precision tools, hi-tech engineering services, healthcare &education

Their export market covers above 40 countries, which include United States, Japan, Germany, Holland, far and Middle East, Latin American countries and South Africa, now the Roots has expended and concentrated on industrial cleaning machines.


Introduction


• Roots Industries Limited

• Roots Auto Products Private

Limited

• Roots Multiclean Limited

• Roots Cast Private Limited

• Roots Precision Products

• Roots Brake System Private

Limited

• Roots Polycraft

• RK Nature Care Hospital

• Roots Metrology Laboratory

• Roots industries Malaysia Sdn.

Bhd


Vision“We will stand technologically ahead of others to deliver world-class innovative products useful to our customers. We will rather lose our business than our customers' satisfaction. It is our aim that the customer should get the best value for his money.

Every member of our company will have decent living standards. We care deeply for our families, for our environment and our society. We promise to pay back in full measure to the society by way of selfless and unstinted service. “


Where Roots Stands Today?

The 11th largest Horn Manufacturing Company in the world.

Number of Employees more than 3500 People

Turnover More than US$ 100 Million (or > Rs. 400 Crore Approx.)

Roots horns are exported to over 15 countries worldwide. A major share of the exports goes to USA, Japan, Middle East and South America.

• Roots are the only Indian company that meets the demanding standards of the Japanese markets.

• Roots cleaning equipment and die cast parts, etc. are exported to USA, Europe, Australia, Japan, Far East, South America and several other advanced countries


Products


Products-cleaning machines

2. Carpet care2. Carpet care

3. Vaccum cleaner3. Vaccum cleaner

4. Carpet care4. Carpet care

5. Mops and trolleys5. Mops and trolleys

6. City cleaner6. City cleaner

1.Scrubber drier1.Scrubber drier


Electric horns and air horns


Precision products

2. Injection moulds2. Injection moulds

3. Die casting dies3. Die casting dies

4.Jigs and fixtures4.Jigs and fixtures

1.Press Tools1.Press Tools


ServicesRk nature cure home

Satchidananda Jothi Nikethan-Residential public school


Industrials Sectors

AutomobileDefenceMaterial handlingIndustrialMedical scienceAero spaceTextileHome applianceGreen energy


Automotive sector in India

Secondary Research – Sector Analysis


Primary Research- Field Pictures


FACTS - Primary Research

How Roots name came??

Mr.Kramasamy grand father was a agriculturalist.

His telegraphic address during that time was roots.

When Ramasamy started business he used the same name.



Company started in 1970.

Products has less movements in during that period due to high price (50 to 60 % high) compared to competitors

In 1978 they introduced air horn using solenoid it was unique and made a break through. Due to this they flourished by 1979.

This was a major break through during globalisation (1991 & 1992) they expanded to Foreign markets even there was a threat



During 1994 bosh and roots came to an agreement. By that root is manufacturing the horns for bosh.

In that time also the roots are having higher price. They reduced it with proper R&D. now the roots is manufacturing the entire products for bosh, M&M ,Bajaj, Suzuki etc

Maximum waste and scrap are reused.



1985 one of the prominent supplier of roots stopped their business suddenly. This made a shortage of raw materials. To overcome this they started in house manufacturing of that material. Root casting private ltd

Now it is contributing to the company on large scale.


BREAK THROUGH INNOVATION

Roots had invented air horn using solenoid technique which was unique and helped to reduce the size of the horn, which lead to a breakthrough.

TEAM SNGCE -INNOVADOR

Cost competivenessAccess to latest technologyStrict quality control

Sourcing hubs for global automobile majorsGrowth through innovationExpansion into other sectors

Availability of counterfeit productsCompetition based pricingMarginalization of the other playersFuture Technological advancement

Strength Weakness Slowdown in automotive industryNot well known due to being a pvt Ltd company

Opportunities

Threats


Stage 1- Table AnalysisRating the innovation on a scale of 0 to 5 (5 Being the highest score) on each of the parameters outlined in the sandbox , the self assessment scores are : -

0 1 2 3 4 5

Capacity to Scale up

Ensuring Social Equity

Creating new Price-performance levels

Fair & transparent transactions & relationships

Environmental sustainability

Respecting rule of law & Individual Rights


Stage 2- CKP’S SandboxHIGH

HIGH

HIGH

MODERATE

HIGHMODERATE


SOURCE FOR SECONDARY RESEARCH


http://www.rootsindia.com/html/management.html

http://www.rootsindia.com/html/milestones.html

http://www.indiamart.com/roots-inds/aboutus.html

http://en.wikipedia.org/wiki/Automotive_industry

sngce mba innovador: roots

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