SOAK, WASH, RINSE, SPIN

The Tolleson Method of Design

The Tolleson Method

SOAK, WASH, RINSE, SPIN SOAK, WASH, RINSE, SPIN

SOAK

ideation

WASH

design

RINSE

iteration

SPIN

production

The Liz Claiborne Account

Immersion into Liz Claiborne's culture educated the studio about the company's long history, audience, market, and competition, all of which had shaped its brand identity over the years.

Immersion into Liz Claiborne's culture educated the studio about the company's long history, audience, market, and competition, all of which had shaped its brand identity over the years.

Moving the mark toward a

position highly relevant to

contemporary women, hundreds

of flower, flame, gem, star

and geometric shapes were generated.

The soft, streamlined triangle that emerged was widely applied, on everything from signage to labels to hang tags, over a period of several years.

DIFFERENTIATE

How do business, companies and organizations differentiate themselves from their competitors?

What can designers do to make their projects, designs , customers, stand out from the crowd?

What design principles are used to make objects stand out?

How do business, companies and organizations differentiate themselves from their competitors?

What can designers do to make their projects, designs , customers, stand out from the crowd?

What design principles are used to make objects stand out?

COLLABORATE

How did Tolleson Design collaborate with Liz Claiborne to develop a new design?

How can a group of designers collaborate on a projects to come up with a unique design?

What are the benefits of collaborative design?

How did Tolleson Design collaborate with Liz Claiborne to develop a new design?

How can a group of designers collaborate on a projects to come up with a unique design?

What are the benefits of collaborative design?

INNOVATE

Where do you go for innovative ideas in design?

Who do you respect for creating innovative ideas in society?

What skill set is used to innovate?

Where do you go for innovative ideas in design?

Who do you respect for creating innovative ideas in society?

What skill set is used to innovate?

VALIDATE

As a design team what did Tolleson design do to validate the Liz Claiborne company for their customers in the logo re-design?

What are some products that customers rely on to remain the same?

What are some products that customers rely on to constant change and be updated?

As a design team what did Tolleson design do to validate the Liz Claiborne company for their customers in the logo re-design?

What are some products that customers rely on to remain the same?

What are some products that customers rely on to constant change and be updated?

CULTIVATE

How are design ideas and images changes cultivated in an organization?

What ways do music recording stars cultivate their music with their fans?

How do sports clothing manufacturers do to cultivate a loyalty to their brands?

How are design ideas and images changes cultivated in an organization?

What ways do music recording stars cultivate their music with their fans?

How do sports clothing manufacturers do to cultivate a loyalty to their brands?