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SOCIAL MEDIA – INS AND OUTS
Tips for providing support
In Social Media Programming
MINDY MCCULLEY
Family and Consumer Sciences Extension
Specialist for Instructional Support
Social Media
What is it?
Who is using it?
Why are they using it?
How can I provide support to my agents?
SOCIAL MEDIA – INS AND OUTS
What is it?
What is Social Media?
Why Social Media?
Facebook’s mission is to give people the power to share and make the world
more open and connected.
Twitter’s mission is to give everyone the power to create and share ideas
and information instantly, without barriers.
Pinterest is the visual bookmarking tool that helps you discover and save
creative ideas.
Instagram is a fun and quirky way to share your life with friends through a
series of pictures. Snap a photo with your mobile phone, then choose a filter
to transform the image into a memory to keep around forever.
SOCIAL MEDIA – INS AND OUTS
Who is using it?
Who is using Social Media?
Pew Research Center
2015
Who is using Social Media?
SOCIAL MEDIA – INS AND OUTS
Why are they
using it?
Why Do People Use Social Media?
o Social Interactiono Keep up
o Reconnect
o New connections
o Entertainment
o Passing Time
Why Do People Use Social Media?
oExpressions of Opiniono Political Statement
o Social Commentary
o Religious Beliefs
o Information SeekingoCurrent events
o Product FYI
o Learn new things
Why Do People Use Social Media?
o Information Sharingo Personal status
o My DIY
o My favorite recipe
o “Facts” about me
oRelaxation
oStaying “In the Know”!
Why Do People Use Social Media?
oConvenienceo It’s always at your fingertips
o It’s always “ON”
SOCIAL MEDIA – INS AND OUTS
How can I provide
support to my agents?
UK’s Social Media Standards Administrative Regulation 10:4
http://www.u
ky.edu/regs/fi
les/ar/AR10-
4.pdf
Promoting Social MediaCAFE Social Media Resources
http://marketing.c
a.uky.edu/social
media
Finding Social Media Content
http://news.ca.u
ky.edu/
Finding Social Media Content
https://www.face
book.com/UKAg
1?sk=wall
Finding Social Media Content
http://fcs-
hes.ca.uky.edu/c
ontent/healthy-
choices-
newsletter-
archive
Should I share it?
Is it promoting a
product or individual? Is it Research Based?
NO
What pictures can I use?
Look for Creative Commons License
Educational Purposes
With attribution
With no restrictions
My favorite site for legally shared pictures – pixabay.com
Post when most followers are online!
How to schedule posts
Counting Contacts
Counting Contacts
QUESTIONS AND ANSWERS
???????
Mindy McCulley
242 Scovell Hall
115 Huguelet Drive
Lexington, KY 40506
859-218-1544
For Additional Information
www.facebook.com/mindy.mcculley1
www.pinterest.com/MaMcCulley/
@UK_MaM
@plateitupkyproud
Or find me on social media!