social media 102 - cloudinary · • 70% of travelers update their facebook page while on vacation...
TRANSCRIPT
Social Media 102 Visit Estes Park Tourism Summit
The Power of Social Media
• 70% of travelers update their Facebook page while on vacation• 50% of travel brands generated direct bookings from social media • By 2016, social media will be the primary way to generate travel
bookings and revenue for half of the travel industry• 52% of travelers changed their plans due to influence on social
media• 33% of millennial consumers say they would more likely buy from a
company if it has a Facebook page.
*socialmediatimes, 2012
Strategy in 5 Steps
• Determine Your Business’ Social Media Goals• Awareness, sales, loyalty & retention?
• Audit Your Current Social Media Status• What sites are you on, what is working & what’s not, ask your
customers, check up on similar businesses• Develop Your Content Strategy
• What type of content, how often to post, target audience for each, how to promote the content
• Use Analytics to Track Progress – Match with Goals • Monitor analytics: Facebook, Google Analytics
• Adjust Your Strategy As Needed• Keep your strategy fluid
How Social Media is Changing
• Video• Upload directly to Facebook• Videohance App
• Paid Social Media• Incorporate some ads into your social
strategy• Facebook Pages App
• Visual Content• Great for us in Estes Park!• VSCO Cam App • Camera+ App • Typic App
It changes fast – that’s ok!
Facebook Advertising – Ads Manager
Facebook Advertising – Ads Manager
• Offer Claims • Coupon/Discount • Expiration Date, Claims Limit • Target by Location • Receive via Email & Landing Page
Facebook Advertising – Ads Manager
• Boosted Posts • Reach More People When You
Boost Posts – Higher in News Feed
• Increase Engagement • Create a Custom Audience from
Existing Customers • Determine Budget (Start with $5)
& Estimated Reach
Monitor Your Success:
• Set Goals • It’s important to know if you have been
successful marketing or not.
• Facebook Insights • Track Key Performance Indicators
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Instagram:
• Post 3 to 4 times a Week • Search with #Hashtags • Interact with Other Users • Track on Iconsqure.com
60% of social media users say their friend’s photos on social media inspire their future travel plans.
*socialmediatimes, 2012
TripAdvisor
• Claim Your TripAdvisor Business Listing
• Tripadvisor.com/owners
• Update photos/video, business description & amenities
• Manage Your reviews • Sign up for email alerts
Management Response
Best Practices for Responding:
• Respond Quickly
• Keep the Tone Professional
• Avoid Jargon
• Highlight Positive Changes & Updates
• Be careful of Individual privacy
• Show Gratitude
Time Management Tips
Don’t Get Sucked In!
• Have a plan & follow your strategy
• Focus on the tools you have the time to use
• Set a time limit
• Use scheduling features
• Be selective with notifications
• Collect content throughout the week
Continue Learning:
• SocialMediaToday.com• SocialMediaExaminer.com • Andreavahl.com/blog • Follow Facebook for Business • When in doubt, Google!
