Social Media

24 may 2010

Europe:

• Economic and financial crisis • ING, Multi, Hypo Real Estate• Demographic changes• Changing ways of shopping, working and leisure

World wide situation:

• Financial crisis• Economic recession; double dip?• Upcoming markets; China• Sustainability

What is going on?

Smart & Connected

Producten Locaties Winkels

Connected

Always online

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Combine and make it interactif

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Over 600 million users

100 million registered users

50 million tweets each day

500 million users

Integrate

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Amazon.com Announces First Quarter Sales up 38% to $9.86 Billio

n

Honfleur The Style Outlets

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Internationalisation

Economisch of scale

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Reality is:

…more and more customers are using social media

…more and more prospects are using social media

…more and more future customers will use social media

An exampleA commercial real estate broker specialisd in offices in Amsterdam.

Director with 300 Linkedin contacts. He follows 50 people and is followed by 500 people on Twitter

He makes a group on Linkedin with the name of his company and starts a discussion in his group about his vision of the vacancy in this area.

He twitters the core of this discussion together with a link

... result:

nieuw! Klik op de bovenstaande woorden om alternatieve vertalingen te bekijken. Verwijderen

An example300 contacts receive this discussion (weekly summary). Some will respond.

The contacts of people who respond also see the discussion.

Then he twitters the core of his argument with a link to the

discussion. The 500 people see his tweet pass. Part

it will by retweet.

Result ...

nieuw! Klik op de bovenstaande woorden om alternatieve vertalingen te bekijken. Verwijderen

An example

300 contacts receive this discussion (weekly summary). Some will respond.

The contacts of people who respond also see the discussion.

Then he twitters the core of his argument with a link to the

discussion. The 500 people see his tweet pass. Part of them will retweet.

Result ...

An example

Thousands of people will see(company) name.

Interested people read his piece carefully.

He builds a reputation.

He is better found by Google!

ImportantEnsure good basic presentation

Step by step

Enjoy, but don’t exaggerate

Make someone responsible, make policy

Make it personal

Personal… with 10 million witnesses

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2.0