social media
TRANSCRIPT
Social Media Ecosystem
Provider
Lega
l con
ditio
ns Infrastructure
Convergence
The Deloitte point of view takes into consideration all relevant players and drivers determining the Social Media ecosystem
Social Media• Social Media tools are a subset of Web 2.0,
characterized as being relatively low cost and rich in user-generated content
Consumer• Usage of Social Media is growing rapidly across
all consumer segments
Organization• Companies recognize the Social Media trend and
are beginning to embrace Social Media in the same way as the general consumer market
Provider• Companies offering Social Media platforms and
technologies, new vendors emerging continuously
Legal conditions• Different legal aspects have to be taken into
consideration
Infrastructure• Access with sufficient bandwidth across all
relevant devices / channels (cable, dsl, mobile) is a key driver for penetration / growth
Convergence• Mobiles and social computing are converging with
consumers accessing Social Media via mobile phones
2
SocialMedia
Organization
Consumer
Examples for the six Social Media Categories*
• CommunicationBlog, Micro blogging, Social Networking, Social Network aggregation, Podcast, Forums, RSS Feeds
• MultimediaPhoto-, Video-, Audio- and Music sharing, Live casting
• CollaborationWiki, Social Bookmarking, Social news
• Hybrids & OtherInformation aggregators, Mashups, Widgets
• Entertainment Virtual Worlds, Game sharing
• Reviews and OpinionsProduct reviews, Business reviews, Community, Q&A
SocialMedia
Entertainment
Reviews & Opinions
Multimedia
Hybrids & Other
Collaboration
Communication
SocialMedia
OrganizationProvider
Consumer
Convergence
3*Note: categories can overlap and do not claim to be mutually exclusive
This content is from:
Thilo TöbbensSenior Manager
Deloitte Consulting GmbH
Schwannstraße 640476 Düsseldorf Germany
Tel.: + 49 211 8772 3299Fax: + 49 211 8772 11 3299 Mobil: + 49 151 1510 6868
Member of Deloitte Touche Tohmatsu
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Steffen LeglerPartner
Deloitte Consulting GmbH
Schwannstraße 640476 Düsseldorf Germany
Tel.: + 49 69 97137 140Fax: + 49 69 97137 110Mobil: + 49 151 1510 6855
Member of Deloitte Touche Tohmatsu
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